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ISSN 1522-6913

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                  The E-Marketing Digest
                   Volume #1, Issue #2
                       May 6, 1997
                 Gary K. Foote, Moderator


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                   Table of Contents

+ Moderator Comments

    E-Marketing website now online

+ New Subjects

   "Healthy ways to market with email", Hal Croasmun

+ Ongoing

+ Introductions

+ Announcements

  "Q/A Session Online on Wednesday", Adam Boettiger

+ Miscellaneous


+ Moderator Comments

The E-Marketing website is now online at the following;

It is still pretty thin in some areas, but I do have plans
for adding to it on a regular basis.  Take a peek and let
me know what you think.  Any comments, suggestions,
additions or complaints will be greatly appreciated.

+ New Subjects

Date: Mon, 05 May 1997 05:31:20 -0500
From: Hal Croasmun 
Subject: Healthy ways to market with email

First, let me congratulate you on an excellent and very timely idea.  We
need a list which will deal with email in a healthy way and also provide
some ways for people to promote through email without spamming.  I am
looking forward to what value this list will generate.

Gary said:
>I, personally, have noticed a pretty big increase in SPAM to
>my various mailboxes since around the beginning of 1997.
>What used to be a trickle of one or two SPAMs each week has
>become a flow of 5-10 per day.

My experience too.  I wonder if the reason is because the spammers don't
know any other way to produce their desired outcome.  Because angering so
many people isn't a good way to create a community . . . assuming they are
interested in creating a community at all.

OK, on to what I really want to say.  There are times when I am surfing and
think up an idea about working together with another web site.  I email
them, tell them my idea and request a response.  75% of the time, I get
back a positive response.  Why?  Because I really was looking at their site
and I really did have an idea for a way we could work together and I had
considered them in the process and it was obvious by my email.

That's quite different than the standard spammers approach "I saw your post
and was thought you might want to join this (strange activity they are

I believe there are many healthy ways to use email for marketing.  Some of
them require some research or a little more thinking, but if you want long
term business relationships, it's worth it.

Happy emailing,

Hal Croasmun
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+ Ongoing

+ Introductions

+ Announcements

Date: Mon, 05 May 1997 06:08:01 -0700
From: Adam Boettiger 
Subject: Q/A Session Online on Wednesday

From: Adam Boettiger, Moderator, I-Advertising Digest
Subject: Live Marketing Forum this Wednesday

I'll be hosting a live online forum on the Web for anyone
interested in attending next week:

Subject: "How to Market Successfully on the Internet using E-Mail"

Date: Wednesday, May 7th, 1997
Time: 6pm Pacific Daylight Time (1am GMT)

Speakers: Adam Boettiger, Moderator, I-Advertising Digest
          John Audette, Moderator, I-Sales Digest

I'll make myself available online for 1-2 hours providing
free consulting on this topic.   This is just a beta test run
to see how much interest there is in this type of Online

Minimum equipment requirements for attending:

Unfortunately we are limited by technology, so here is what you'll
need to have to participate:

1. Appropriately configured computer.

PC (486/66 MHz or higher) running Windows 95 or Windows NT 4.0
Sun workstation running Sun OS 4.1.x or Solaris 2.x  HP running
HP/UX 10.10

Please note: Currently PlaceWare Forum does not support the MAC

2. Java-enabled Browser.

Microsoft Internet Explorer 3.01
Netscape Navigator 3.01

3. Ensure that your display is set for 800 x 600 pixels (or

The Open House and Auditorium are maximized for 800 x 600.
If your display is set for 480 x 640 you will need to scroll from
right to left during your visit and may find it annoying.

Window 95 users can easily change their display:

Start>Settings>Control Panel>Display>Settings>Desktop Area>800 x 600
pixels.  Depending on your display controller, you may be asked
to reboot your system before the change will take effect.

Directions to the Online Auditorium:

Enter the auditorium at:

*** Be patient: the Java applets can take up to 2 minutes to load
    initially when you enter the auditorium.   There will not be
    a delay once the applets are running.

To become familiar with what you can do and how to do it,
Click on the "Auditorium Guide" Link at the bottom of the page.
On entering the Open House, you will download archives containing
complex Java applets of 250KB to 500KB depending on your browser.
(250K for Microsoft IE and 500KB for Netscape Navigator).

*** Be patient: the Java applets can take up to 2 minutes to load
    initially when you enter the auditorium.   There will not be
    a delay once the applets are running.

This will be a live textual presentation, and you may feel free to
jump in with questions for John or myself at any time.  I would
suggest that you visit the auditorium prior to Wednesday and
become familiar with how it works.   If there is a good turnout
and you are interested, we'll do this on a regular basis on
some other topics related to Online Marketing.

I hope to see you there!

--Adam Boettiger, Moderator, I-Advertising Digest   (503) 699-6939

Adam J. Boettiger
Vice President of Business Development
Multimedia Marketing Group, Inc.
(888) 699-6939 / (503) 699-6939
-------------< "The Online Agency" >-----------------


Moderator's $.02 - I recommend Adam's list highly.  The
I-Advertising Digest has been breaking new ground since
it's inception earlier this year.

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