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                     The E-Marketing Digest
                      Volume #2, Issue #11
                         May 21, 1997
                    Gary K. Foote, Moderator



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Table of Contents

+ Moderator Comments

+ New Subjects

    "Spam Filters"
       - Edwin Hayward

+ Ongoing

    "Arial Software and eMail Xpress"
       - Don Morris

    "Anti-spam Legislation"
       - Michael Smith
       - Sharon Tucci
       - Frank Wiley

+ The Corkboard
    "Congressman's address"
       - Gary K. Foote

+ Introductions
    "Marketing Without Much Control"
       - Tereson Dupuy


                       Moderator Comments

                          New Subjects

From: "Edwin Hayward" 
Subject: Spam Filters

About the "spam filter"...

Now, here's a wild idea, if all the legal ramifications of delving
into private email could be worked out. How about a program to do a
high-speed search of, say, all email arriving for users at
If it discovers a number of identical messages above a certain
threshold within a short period of time [say 50 messages --
ABSOLUTELY IDENTICAL] then it would block off delivery of all other
instances of that mail until a human had had a chance to glance at a
copy of the "offending" item. This would not help the first 50
people, but spread over several 100,000s of people or even millions
this would not be so bad, as the 50 people would change every time.

Key technologies/requirements:-
* Ultra-fast, accurate method of searching and collating hundreds of
thousands of emails
* Storage space for spooling mails that are on the "waiting" pile
* Unbreakable [or as close as it gets] codes blocking off access to
email by human operators. All copies of any email would be scrambled
in this mega-encoded form and only selected, designated staff with
special ethical training would be allowed to access mail.
* Unique keys to identify "friendly" mail. For instance, more than 50
AOLers might receive this E-Marketing Digest mail.

There are dozens of other problems and ramifications that would need
to be worked out, but I believe the above presents a viable, if brute
force, way of dealing with spammers. If any kind of legislation is
passed putting the onus on ISPs to prevent spamming, this software
could be very useful.

NOTE: the software could function equally well for OUTGOING mail. All
mail for 24 hours would be spooled and people sending more than 50
identical mails would find that their mail is _briefly_ held up for

I would love to hear comments and feedback on this idea.

Edwin Hayward

Edwin Hayward, Tokyo, Japan
Internet Gold-Rush:
A Beta Tomorrow:
Missing Link:


From: Don Morris 
Subject: Re: Arial Software and eMail Xpress

Sometime before 5/19/1997 7:36 AM, Rebecca Noel wrote:

>eMail Xpress is for Macintosh.

To followup with Rebecca's comments, eMail Xpress can be found at

Don Morris                   |
OfficeMedic                  |
Moreno Valley, CA USA        | Advice:
** HP Quick-Reference Service Guide: **

                 *** NEW POST - Anti-spam Legislation  ***

Subject: Anti-spam Legislation

Unenforceable if bill passes- except for those egregious violators.

                 *** NEW POST - Anti-spam Legislation  ***

From: (Michael Smith)
Subject: Anti-spam Legislation

>> Bruce Gabrielle  wrote:
>> Some may pooh-pooh the idea of legislation. The U.S. can't enforce
>> laws stopping spam originating from other countries, and the
>> spammers will just move offshore if it's illegal in the U.S.
>> But, will spammers really go to the trouble of establishing a new
>> business in another country just so they can send spam?  The costs
>> and legal hassles will probably not make it worthwhile.  How many
>> junk-faxers moved their business offshore?

For junk faxers to move offshore would involve the cost of an international
long distance phone call for each fax. The idea of the fax network (that's
still operating BTW) is to have a computer in each city so each fax is sent
locally, avoiding the cost and making each ad cost as little as 5 cents each.

For the e-mail, is it really necessary to actually move off shore. Couldn't
any offshore server receive the mail by ftp and then send the files onto
the net as e-mail??? Could you even e-mail the files to the offshore
server??? You would have a prior business relationship with the offshore
spam server.

I'm reminded of many banks that have their "off shore" branch in an office
right along with everyone else's. It is simply a legal maneuver. There is
no physical bank off shore at all.

This is nothing but a way for the anti-E-mail terrorists to mess with
individual people who send them an individual e-mail. It will be very
effective for that and that is the main thing they want it for. They fully
expect with the help of big brother to be able to post their e-mail address
on their web page and sue anyone who writes them "if -- I -- consider it
not pertinent to my business." Thus creating a fear to conduct business on
the net and moving them closer to their ultimate goal of a business free
internet, that is strictly for the exchange of ideas and information.

To understand what these people are after, all you have to do is lurk a
little and read  what they write.

I fully expect they will get what they want. Govenment always moves toward
more control rather than less. The more of it's people it can make into
criminals, the more threat it has to force compliance with its dictates.


 Michael D. Smith
 Tariff Management Consultants, Inc.

 Quality -- Integrity -- Service
 AND The Best Overall Prices You'll Find Anywhere

                 *** NEW POST - Anti-spam Legislation  ***

From: Sharon Tucci 
Subject: Continuing: Spam

A variety of comments on the issue of SPAM:

1. I don't see how any *government* legislation could really eliminate
SPAM, regardless of what definition of SPAM we consider.  The internet is
worldwide.  And many countries wouldn't care about following suit if the
U.S. government were to pass legislation, never mind enforcing it.  What I
see is that the Sanfords of the world (which I consider to be more of a
headache than the individual sending out SPAM) will simply relocate.  Would
it be worth their expenses?  I'm sure for some of them it would be. Plus,
it might set off a new industry as a whole - offshore bulk mailing - where
new players enter the game for the little guy who previously did spamming
on his own.

2. I'm not familiar with the infrastructure of the powers-that-be in the
Internet world.  Whatever the case, between what I am hearing about domain
registrations, spamming issues, bandwidth problems, and local telecom
overloads, perhaps it's time for a more authoritative body to precide over
the Internet.  But of course that is against the "free spirit" of the net.
And who would decide who has this authority?

3. My own opinion is a moderate view.  I am against bulk mailing.  But I do
not see all unsolicited email as being bad.  From postings to discussion
groups such as this, from people referring others to me, and so on, I
receive a good number of unsolicited emails that I appreciate!  Sometimes
its challenging to find the information you want on the net and if an
unsolicited email is properly targetted, then I feel that is okay.

4. I think it is easier to define a moderate view than it would be to
enforce it.  I'll give you a couple of examples:  I publish an email based
e-zine.  I started to publicize it in December via articles even though it
was only introduced in April. When it came time for the first mailing, we
ONLY sent it out to people who had personally requested it.  I know this
for a fact.  Yet, we put a disclaimer at the beginning to C-O-A.  We got
back about a half a dozen flames from people --- a couple sent us an
INVOICE for their time, others were not so nice.  But we did not send it
out unsolicited.  Second case, similar circumstances.  We had also let
people know through the same methods that we had advertising space
available.  We sent out information immediately upon request.  A month
before the first issue, we sent out another email to all people who had
requested the original ad rates an update.  Out of 60 odd recipients, 8
claimed they had not requested it... etc etc... Between the two cases, our
ISP received a half a dozen complaints that we were sending out unsolicited
email.  Fortunately they were understanding. Yes, we *could* keep a copy of
every information request, but we're getting over 1,000 emails per day. My
own trash can is emptied out once a week and typically has about 15 megs.

As I see it, if CAUCE's recommendations were to go through at any level, we
could have easily faced legal problems.  Even a moderate stance would make
it difficult to judge situations such as this.  What happens if someone
really has a grudge against you or your company, gangs up a bunch of
friends together and tries to set you up?  I know of one instance where
this already happened and the business involved had to find a new ISP.

Just my multiple $0.02! (In Canadian dollars, so slightly worth less!)

Sharon Tucci

                    All About Money
Common sense financial advice delivered to your mailbox weekly.

To subscribe, send an email to:
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                 *** NEW POST - Anti-spam Legislation  ***

From: Frank Wiley 
Subject: Legislation against Spam

This proposed legislation disturbs me greatly.  Don't get me wrong, I
am NOT in favor of Spam. But I'm not convinced we have ever defined it
sufficiently either.

Why is it that whenever we encounter a problem, there are some who would
run to the government for a solution.  It has been my observation that
whenever we involve the government in solving our problems, things get
worse, not better.

Judging from some of the posts I have read recently in this Digest, and
others, it seems to me we are well on our way to finding some practical
solutions.  Personally, I like the idea, proposed by someone on one of
these forums lately, of providing labels i.e., [AD], [BULK], [etc.].
Then the recipent could either delete the message without having to read
it, or read it if he/she was interested in the subject.  At least this
way we would have a choice.

Thanks for letting me have my say :-)


Frank Wiley * Online Karaoke Entertainment Guide
The Premier Karaoke Guide on the Internet *

                          The Corkboard

Here is the name and address of the New Jersey congressman who is
planning on writing legislation to limit e-marketing;

Christopher H. Smith (R-04)
Office Phone 202-225-3765
Office Fax 202-225-7768
District Phone 609-890-2800

Anyone else notice the lack of e-mail address?  Maybe this guy
should get on the net before he tries to regulate it.

Gary K. Foote


From: Tereson Dupuy 
Subject: Marketing Without Much Control


My name is Tereson and I do marketing for a few businesses websites in
my area.

My situation is this......I have little control over these web sites and
have to do almost all marketing without altering the web site.  As many
of you already know, making alterations to a web site (link exchanges,
banner advertising, sponsoring contest etc.) are very productive
marketing techniques.

Does anyone have any suggestions as to how I can continue on an ongoing
basis to promote these web sites other than the general listings with
search engines and directories.  There is only so much of that to go

Thank you for letting me post to this list, I know that I will get great

Tereson Dupuy
Just Your Type Companies
Angelic Insights

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