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The eMarketing Digest
© 1996 - 2008
Library of Congress
ISSN 1522-6913

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                     The E-Marketing Digest
                      Volume #2, Issue #21
                         June 2, 1997
                    Gary K. Foote, Moderator

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Table of Contents

+ Moderator Comments

+ New Subjects

    "SPAM or not?"
       - Michael W. Kelley

    "Effort = Success"
       - Robert Smith

+ Ongoing

    "PostMaster Direct
       - George Matyjewicz

    "Quid Pro Quo"
       - George Matyjewicz

    "When e-mail costs $$$"
       - Claudia Hafling

+ The Corkboard

+ Miscellaneous


                          New Subjects

From: "Michael W. Kelley" 
Subject: SPAM or not?

I recently was hit by a warning about spam that I'm not so sure was sent
justly. One of the companies I am a dealer for is Infoback, which has a
variety of internet services available through its NetOpp program. One
of the newsgroups is, which I lurked around for a
little while and posted to a couple of times. Once I had my NetOpp
mirror web sites setup, I posted my available services to the newsgroup.
I was sent an automated message, as was my ISP, indicating that I had
spammed the newsgroup, and should be put on warning. The message was
worded in such a way that it looked like I had posted my message a total
of 231 times, instead of 1. What had happened is I was the 20th person
to have posted the NetOpp program to the newsgroup, and the number 20
was the magic trigger for this automated ferret program to kick in. Once
the message is read in detail, it notes this fact, buried in the text,
and that in actuality I had only sent one of the 231 messages to the
newsgroups, not all 231.
The problem is that this message was sent to my ISP, Netcom, who is NOT
tolerant of spam in any form, and I am not sure what will happen to my
account once they read the mail this 'ferret' program sent out. I
understand many persons ire at unsolicited email, but I think this may
be just a bit too far when it comes to reactions. Comments??
By the way, I am already on notice with Netcom for 'spam', because I had
sent my info back to someone that had sent real spam to 4 pages of email
addresses, and I had hit the REPLY ALL button instead of the REPLY
button. THAT one hurt hard!!
SPS Pagers & Access One - NetOpp Internet Services
FREE Prepay phonecards - Wireless Security Systems w/alarm
Recycle/Reuse Printer Ribbons, Laser-Inkjet-Toner Cartridges

A Public Service - Have you seen Stacey Lynn Balas, missing since

                 *** NEW POST - Effort = Success  ***

From: Robert Smith 
Subject: Effort = Success

To make money marketing through email is not really any different than
through any other format.

The reason why SPAM is such a problem is because there are still people
out there that believe that  that direct email is some kind of shortcut
to success.

You get out of anything in proportion to what you invest into it. If you
pick up free email address off the Internet and send out your message to
anyone just because you have access to their email address you usually
get just what you earn - NOTHING.

Success is built upon relationships.  This works even if your a dirt bag
you build relationships with other dirt bags.

If you take the time and effort to build relationships over time and
offer value and content in your email messages you will have great
success.  It's not SPAM if they want to read what you have to say.
    (O O)
Free Internet Marketing Newsletter:


From: George Matyjewicz 
Subject: PostMaster Direct

>you are confusing 2 different services.   PostMaster is our URL
>Announcement service.  PostMaster Direct is targeted email.  Totally
>different.  Sorry for the confusion.  Full high-faluting names are
>PostMaster URL Announcement Service, and PostMaster Direct Response
>OPT-IN means that the subscriber opted for receipt of mail with no
>strings attached, exactly as you state it should.

How do you collect these names?  Aren't the names gathered from folks
signing up for something, and, as a result, they are on your opt-in list
(at their option, of course)?  To be a total opt-in list, you would need a
"no-strings attached" form where somebody signs up to receive mailings
about particular subjects without having any other service/product or
helpful idea on the form.

George Matyjewicz                           "Rainmaker Extraordinaire"
Managing Partner
GAP Enterprises, Ltd.              
Tel: (201) 939-8533 Ext 821              Fax: (201) 460-3740
Automated Press Releases:
Specializing in Professional Firm "Rainmaking" programs.

                     *** NEW POST - Quid Pro Quo  ***

From: George Matyjewicz 
Subject: Quid Pro Quo

>Quid Pro Quo

One man's Spam is another's ham :-).  This Spam thing is really getting out
of hand.  One week I analyzed my e-mail and found that out of  1,354
e-messages received that week (slow week),
10 were Spam, and 189 were discussions on why Spam is no good.   Or, 3/4 of
1% of my total was Spam, and 14% of the total was a discussion  of why Spam
sucks!  Yet, some folks did say that their Spam content was much higher,
especially AOL accounts (one was 99%; another had 144 Spam out of 150

Better yet, some folks who ask for information, then complain it is Spam
when they get it.  A Canadian firm sent requested information to somebody
in Colorado, who sent back a message of how Spam is illegal in Colorado,
subject to being put in stocks and displayed on the Net for all to see :-)
or words to that effect.  They asked for the information!  I had a similar
incident where I sent somebody a zipped file of an article I wrote that
they asked for.  Unfortunately I did not include the original request,
which I do now.

George Matyjewicz                           "Rainmaker Extraordinaire"
Managing Partner
GAP Enterprises, Ltd.              
Tel: (201) 939-8533 Ext 821              Fax: (201) 460-3740
Automated Press Releases:
Specializing in Professional Firm "Rainmaking" programs.

                *** NEW POST - Quid Pro Quo  ***

From: Claudia Hafling  <102440.51@CompuServe.COM>
Subject: Quid Pro Quo

>Cyberpromotions responded to my polite note by
> filling that mailbox with litereally hundreds of spam to the point
>where I had to change addresses.
>Quid Pro Quo

Quid Pro Quo? Oh, because she wrote 1 polite letter, she deserved
to have Cyberpromotions overflow her mailbox with hundreds of
spam letters?  I don't think so.

You would give Cyberpromotions and companies like it complete
control of the internet and the individual e-mail recipient no
power at all.  Is that fair?

What Cyberpromotions did in response to her e-mail letter was
unprofessional, unethical and totally uncalled for.  And
you - we - all of us - should be concerned about this because
it is those kinds of actions that give all of us who try to
conduct legitimate, unintrusive commerce on the net BIG PROBLEMS.
Guys like those are going to ruin it for the GOOD GUYS - US!
Jerks like that will end up making people so angry they will
SCREAM for legislative action by Congress that may be so
restrictive and punitive that we all suffer.

Quid Pro Quo?  No.

-Claudia L'Engle Hafling
Media & Marketing Concepts, Inc.
Full-Service Public Relations, Marketing & Advertising

                *** NEW POST - When e-mail costs $$$  ***

From: Claudia Hafling  <102440.51@CompuServe.COM>
Subject: When e-mail costs $$$

>Bulk Email is a form of free speech and expression. It should
>not be viewed as Spam. If bulk snail-mail were suddenly banned,
>many thousands of very profitable companies would perish.
>Since the government cannot figure out a way to profit from
>bulk email they will try to stifle it. In fact there are
>federal laws stating that any individual interfering with the
>legal operation of any business is subject to fines and
>penalties. To cancel an Internet account because the customer
>has engaged in legal commerce on the Internet, in my opinion,
>puts the ISP in jeopardy of a lawsuit.

Yeah, but... Do we have a right to cost someone money without
their prior consent, knowledge or approval?  We read here on
the list a couple of days ago how, particularly in Europe, many
people pay per piece for e-mail that is received in their box.
So, how can it be right (let alone legal) for us, as marketers,
to send them stuff they didn't ask for that costs them money
whether they open it or not?

And what about material of sexual content?  I personally don't
want to receive that in my e-mail box.  Ours is a family
address - my stepdaughter also uses it. Do I have any rights there?

Interested in your thoughts, Barry.

-Claudia L'Engle Hafling
Media & Marketing Concepts, Inc.
Full-service Public Relations, Marketing & Advertising

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