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The eMarketing Digest
© 1996 - 2008
Library of Congress
ISSN 1522-6913

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686 Keene Rd. Suite B
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                     The E-Marketing Digest
                      Volume #2, Issue #38
                          June 26, 1997
                    Gary K. Foote, Moderator

     The E-Marketing Website:

Table of Contents

+ New Subjects

    "A list of the e-mail addresses of galleries"
       - Robert Smith

+ Ongoing

    "On Targeting"
       - Alvin Davis
       - John McCabe

   "On Formatting"
       - Warren Sullivan...  Pegasus mail program
       - Robert Smith...  UltraEdit
       - Jaime Oikle...  UltraEdit
       - Jim Wilson...  UltraEdit
       - John McCabe...  Eudora
       - Moderator question
       - Andy Rebele...  Eudora 3 and Netscape Composer

    "Online Payment Solution?"
       - Claudia L'Engle Hafling


                          New Subjects

From: Robert Smith 
Subject: A list of the e-mail addresses of galleries

 I prepared a simple web site for my mother who is a Artist &
painter in order to help her resell reproductions of  her work.

What I really need is a list of the e-mail addresses of galleries,
art schools, etc. that I could use to send a notice about this web
site. Do you know how to find a comprehensive list or know someone
who does?

I would be really grateful for any help you can provide.

A Seed Gives Birth to Fruit of it's Own Kind
Robert Smith  Web Site Design & Promotion
 *  2606 Summer Lane Eugene OR 97404  *
Mailto: (541) 689-1847

Subscribe to the Internet Marketing Newsletter:


From: Alvin Davis 
Subject: On Targeting

Who is the Leader in your Target Market?  How are they
targeting your/their market?

Find a weakness in the way they're targeting your market
and put all your resoures into exploiting that weakness.

Get Paid to Market Online!!!

               ***  NEW POST - On Targeting  ***

From: John McCabe 
Subject: On targeting

This is excerpted from Web-Guides News #4, called Stealth Market

>Stealth Market Research
>A few years ago, the phrase "market research" meant money -
>lots of money. If you had no money, you had to rely on
>secondary sources of information, which by the time they
>were published were hopelessly out of date.
>Then came the Internet. Suddenly, the world was available
>for $19.95 a month.
>Here's a sneaky idea. Go to a site like DejaNews, which acts
>like a search engine for news groups. Run a search on some
>key words for your business. Now look at the groups where it
>shows up. This should give you some surprising insights into
>the psychographics of your market.
>Give it a try. If you want to share any success stories,
>send them to I'll put the best
>ones on a future Readers Bulletin Board.

Deja News has been most useful for me personally.

Keep up the great work.
John McCabe ------------------------>
Get our list of free info ------------->
Web-Guides is on the Internet at --->
FREE current issue, subscription to Web-Guides News monthly
marketing guide for small and home-based businesses.
>> send any email to . Enjoy!<<

               ***  NEW POST - On Formatting  ***

Subject: Re: On Formatting


Re your formatting note. For those using Pegasus  email client,
you simply go to Tools, Options, Message Editor and there you
will find an entry which you can change to any line length. I
set mine for 65 characters to be sure it formats correctly on
most viewers. Keep up the good work with this list. It's good.
Warren Sullivan     

               ***  NEW POST - On Formatting  ***

From: Robert Smith 
Subject: FYI: Shareware for Newsletters and Posts

"please share your secrets with the rest of us, OK?"

I use a shareware program called UltraEdit32 to prepare my posts.

UltraEdit-32 is an excellent replacement for NOTEPAD and a lot more,
with support for unlimited file sizes, 100,000 word spelling checker,

column editing. UltraEdit-32 has all the features you will need.
UltraEdit-32 handles multiple files at once, even if they are
multi-megabyte files. It is Disk based and only requires a small
amount of memory, even for very large files.

I use it to prepare my newsletter.  I too get every possible
combination of raw text and was manually formating it before I found
this tool. This program saves me hours a day in reformatting text.

Now I set the wrap to 69 - paste in the text I want to format. If the
text is formated with hard returns I set it to wrap and it instantly
reformats itself to my page specifications.

Once I'm done with the editing and check spelling, I issue the
command to convert the wrap to returns, it's formated perfectly for
any mail program I have seen.  I then copy and paste it into my email
program and send it knowing it will not take any reformating.

         _\|/_  A Seed Gives Birth to Fruit of it's Own Kind
         (O O)
Robert Smith  Web Site Design & Promotion
Mailto: (541) 689-1847
Subscribe to the Internet Marketing Newsletter:

               ***  NEW POST - On Formatting  ***

From: Jaime Oikle 
Subject: On Formatting

So, those subscribers who use their software intelligently (unlike
myself) please share your secrets with the rest of us, OK?  We're
waiting for you to help us all look good.

We recently started a bi-weekly newsletter for our site.  As I was
working on the first issue, I bumped into a post on one of the lists
I subscribe to that talked about a program that solves the very
problem you're talking about.  It's called UltraEdit and it's a
fantastic replacement for NotePad.  The website is at  The files are easy to download and install.
Only downside is that it is a shareware program - free for 45 days.
But for folks like you who work a lot with lists and posts, the $30
registration price would be well worth it.

What it does is it lets you set word wrap for your document, which in
your case would be 69.  Just type (or cut and paste) as you normally
would and when you're finished there is an option to turn all
the word wrap line ends into Carriage Returns (Enter).  This will
properly format your document at 69 characters per line so that most
mail readers can view it without have to scroll sideways.

I hope this helps you and the other list members.
Jaime Oikle --
Restaurant Report --
Subscribe to the *free* Restaurant Report bi-weekly E-mail
Newsletter: Send a message to
In the body of your message write subscribe restaurantreport

               ***  NEW POST - On Formatting  ***

From: Jim Wilson 
Subject: Re: On Formatting

 A single
user license is only $30US.

UltraEdit is a robust text editior for Windows users. It has a good spell
checker and one trick that is just what you are looking for. It can take
any document and set the max line length to any number of characters you
specify. It does it intelligently, doesn't just chop words in half. Your
document comes out looking like you spent all day setting the margins by hand.

If a post comes in that already has Returns at the end of each line,
UltraEdit will take them out so that all of your text is the same until you
set the line length for everything at once.

UltraEdit also understands HTML formatting, so your HTML code is color
coded on the screen and when it spell checks it doesn't drive you crazy
with spelling checks of HTML tags. The program also understands several
other programming languages, including JAVA.

Another good trick it does is to translate files from Unix to DOS format.
This allows me to download a log file, convert it and load it into a
database program like Filemaker to run special reports.

So far the program has not crashed even once. The developer puts out
updates on a frequent basis, and I would assume the support will be good if
I ever need it. Upgrades after 12 months are $15 per user and covers all
upgrades for another year.

I have switched to using this program as my standard editor. It does my
newsletter, my HTML code, PERL and Java scripts. It is nice to be free of
Notepad and Wordpad and be using a real program.
Jim Wilson        
First aid for the walking wounded of web site traffic promotion.
Subscribe to the Gazette - Free weekly promotion newsletter.

               ***  NEW POST - On Formatting  ***

From: John McCabe 
Subject: On Formatting


For email, I simply tell Eudora to set the line length to X characters per
line. I use 66 for my newsletters. For doing other ASCII text work, I set
up a template in MS Word that uses a monospaced font, use a ruler string
like your dashes, then set the margins to just contain the string. Save the
file as text with line breaks, then say no when the program asks if you
want to save formatting. Works like a charm.

John McCabe ------------------------>
Get our list of free info ------------->
Web-Guides is on the Internet at --->
FREE current issue, subscription to Web-Guides News monthly
marketing guide for small and home-based businesses.
>> send any email to . Enjoy!<<

[ Moderator question ]


Would you mind detailing how you "set the line length to X
characters per line" for us neophytes?  

Gary K. Foote

               ***  NEW POST - On Formatting  ***

From: Andy Rebele 
Subject: formatting

Gary -

When you receive postings, you can do the following to put them into the
right format using Eudora 3 and Netscape Composer (part of Communicator 4):

1) Compile them all into one document in Eudora

2) Go to "Edit" then "Message Plugins" (hopefully you installed this
option) then "Unwrap Text".  (This will eliminate the line breaks that
other people's mail readers put in.)

3) Copy and paste the results into a new Composer message.  Make sure that
your mail preferences in Composer are set to wrap long lines at 69.  (This
new version allows you to set the width of your word wrap.)  Send the message.

Thanks for your good work and I hope this helps.

 The best source for online shopping:
    The Internet Shopping Directory

            ***  NEW POST - Online Payment Solution?  ***

From: Claudia Hafling  <102440.51@CompuServe.COM>
Subject: Online Payment Solution?

-------------------- Begin Original Message --------------------

"3. Payment Systems

The major problem in France.

3 solutions Payline, SLIGOS and Kleline exist but are really expensive
compared to American based solutions. French Government still has not
approved Cybercash, First Virtual or any other systems.

We will have to go for one of these or to find another solution such
as creating a structure in the USA.

Once again, I would like to thank all of you for your valuable help,
and still expecting any feedback,

Best Regards,

Emmanuel Allix"

-------------------- End Original Message --------------------


Here's an idea - don't know if it is feasible for you or not, but
worth mentioning - Company called Checks By Phone/Checks By Web
allows payment by checking account directly over phone or web.
Think it works internationally.  Phone number in U.S. is
(561)998-9020.  Ask for Larry Schwartz.

Best of Luck to you.

Claudia L'Engle Hafling
Media & Marketing Concepts - Full-Service P.R., Advertising & Marketing

For info on our new booklet "How To Use Free P.R. To Raise Funds for Your
Non-Profit", e-mail us at or phone toll free
(800)544-6482.  Introductory price - just $3!

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