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                     The E-Marketing Digest
                      Volume #2, Issue #44
                          July 08, 1997
                    Gary K. Foote, Moderator

 The E-Marketing Digest Website:

Table of Contents

+ Moderator Comments

+ New Subjects

    "Increasing Mailinglist Circulation"
       - Harvey Segal

    "Database to E-mail question"
       - Dave Thuillier

+ Ongoing

    "Eudora ini files"
       - George Matyjewicz

    "Eudora Address Book"
       - George Matyjewicz
       - Moderator Reply
       - Robert Smith

+ The Corkboard
    "Seeking Credit Card Shoppers & Opt-in lists"
       - Claudia Hafling
       - Moderator Reply


                       Moderator Comments

                          New Subjects

Subject: Subscription idea

Hello Gary,

As a subscriber to  E-Marketing Digest I thought I would
suggest an idea for increasing your circulation.

You end your newsletter by saying
'Please feel free to forward this digest in it's entirety '
but I believe the following is a more positive idea.

Tell your readers that if they recruit somebody they
will receive a free gift which is of great value to any
one doing business on the Net and can also be a great
money saver.

In order to send the gift to the recruiter you
simply say
 "Get your Free Gift at
You have no further involvement.

(And also in your welcome letter to the new subscriber
 you let them know that they can receive a gift
 for recruiting).

If you go the web site you will see what the gift
is all about but, very briefly, there are two ideas
combined into one:

1. The gift is a free trial of a product which can
   send a fax from a PC over the Internet with significant
   cost savings. The trial offer allows you to send
   10 fax pages free to anywhere in the world with no

2. You are free to insert the above 'Get your free gift'
   statement in any of your sales literature, promotions,
   web sites etc , thus saving you the hassle of finding
   or delivering your own gift. Free gift offers are of
   course key tools for winning customers.

I'll be interested to hear if you find this
idea useful. You can of course use the principle
not just for attracting subscribers but in any other
way you wish.

Harvey Segal

           ***  NEW POST -  Database to E-mail question  ***

From: Dreamer 
Subject: Email software - What's the BEST?

I plan to start an email "new products" newsletter in the not too
distant future. My plans would allow a customer browsing my site to
fill out a form which would supply an email address, name, etc. Is
there any way I can automatically load this information into a file
and use this file to personalize outgoing messages?

I am new to email software. I see a lot of references to the Eudora
mail software on this list. Is this the product of choice for email
lists? Has anyone tried other software with better/worse results?
The only email reader/mailer I have familiarity with is the one that
comes with Netscape Navagator. Any comments or recommendations on
other products would be sincerely appreciated.

Dave Thuillier
Owner, Dreamer's Den
Retailer :Collectable Card Games, Models & Hobby Materials,
Role Playing Games, Unique Tee Shirts, Fantasy & Sci-FI Books,
Audio Books, Quantity Discounts available


From: George Matyjewicz 
Subject: Eudora ini files
Mime-Version: 1.0
Content-Type: text/plain; charset="us-ascii"

At 06:56 AM 7/7/97, you wrote:
>From: Rainmaker 
>Subject: Re: On Formatting
>>>To change these default values, just go into eudora.ini and enter new
>>>lines in the top [Settings] section such as:
>>>[Settings] ... WordWrapColumn=65 WordWrapMax=69 ...
>I am using Eudora Pro 3.0 (32) (which, of course, is a paid
>program) and did just as explained above and it works.  In fact
>if it did not work with this post you would see it off the page.
>I went into the Eudora.ini file, and added those two statements
>and it now prints 66 characters per line.  In fact, I forgot to
>change it on my laptop, and had problems this week.
Hi Gary:

An added comment to my previous post above.  The change to the
.ini file works and only shows when the e-message is *sent* not
when created.  When you write your message it goes across the
page.  A couple of subscribers contacted me off-line saying it
did not work, when in fact the e-message to me (from them) had worked.

Still haven't gotten an answer to sorting the files in Eudora's
Nickname directory.   Many responses to sorting the names in an
address book, but not sorting the 50+ files in that directory.

George Matyjewicz            "Rainmaker Extraordinaire"
Managing Partner      
GAP Enterprises, Ltd.
Tel: (201) 939-8533 Ext 821              Fax: (201) 460-3740
Automated Press Releases:
Specializing in Professional Firm "Rainmaking" programs.

            ***  NEW POST -  Eudora Address Book  ***

From: George Matyjewicz 
Subject: Re: Eudora Address Book

>George, I'm trying to figure out why you would need 50 different
>address books.  I have one book with multiple entries.  Many of the
>entries have a number of addresses assigned to them.  In this way I
>only need one book.
>Gary K. Foote, Moderator


Multiple addresses for one contact is not the issue.  Rather it
is how to send a mailing to multiple addresses.

I have approximately 9,500 names in our address book files, which
includes approx 6,800 publication contacts.  With the pib
contacts, for example, we have them segregated by industry, i.e.,
Business, Computer,  Women, etc.  If a client wants to send a
press release to selected industries, all we need do is go to the
address book and send to all contacts in that book, i.e., Women,
Business, Legal & Finance, etc.  In another case, we have
addresses for those who visited our Automated Press Releases
site,  and a separate book for those who visited our Rainmaking
site.  As we update the services, we sen out e-messages to the
appropriate groups.

Can you do this using one address book?  The book is sorted
alphabetically or by one of the other views, none of which is a
selection code.  What would be nice is to have multiple selection
codes like what is available in ACT.

If you can tell me another way, I will be more than happy to use it.

George Matyjewicz            "Rainmaker Extraordinaire"
Managing Partner      
GAP Enterprises, Ltd.
Tel: (201) 939-8533 Ext 821              Fax: (201) 460-3740
Automated Press Releases:
Specializing in Professional Firm "Rainmaking" programs.

[Moderator Reply]


I would set things up this way;


Business             Women             Finance
--------             -----             -------
address 1             address 1          address 1
address 2             address 2          address 2
address 3             address 3          address 3
address 4             address 4          address 4
address 5             address 5          address 5
address 6             address 6          address 6

Then, when you want to send to your business list, you simply
choose that nickname and send away.  Eudora will alphabetize
your nicknames for you.

Gary K. Foote

            ***  NEW POST -  Eudora Address Book  ***

From: Robert Smith 
Subject: Sorting multiple name lists in Eudora 3.02

> I create book C,Z,R,A,B,Q I want them to appear
> as A,B,C,Q,R,Z  They appear as entered.

I share your formatting problem, I solved it but I don't know if
it's the best solution.

You can create a mail list "FILE" and it will be sorted
automatically, This method works but doesn't lend itself to adding
whole lists of names only one name at a time.

The problem is when you create a mail entry and paste a whole list
of addresses they will not be automatically  be resorted, so you
need to sort them first.

Each month I copy all the addresses and save into a text file in
Ultra edit. I ad line returns with a program feature.

Then I open the text file as a delimited text file into a column in
Excel, I highlight the column and choose SORT.  This does it.  Next
I replace the list with the sorted list.

As new people subscribe during the month I place them at the top
unsorted until the next time I send out the newsletter.  For un
subscribes everyone is sorted and easy to find, and new adds are
always at the top.

If anyone has a better method for handling multiple lists I would
also like to hear it, My method takes about 3 minutes a month, but
an automatic method would be better.


                          The Corkboard

From: Claudia Hafling <102440.51@CompuServe.COM>
Subject: Seeking Credit Card Shoppers

Dear Gary:

I lost all my email for July 2-6. Could you possibly resend copies
of E-Marketing Digest that I've missed.

Also, did you get a post from me last week?  I sent you one, but I
was having software trouble and I'm not sure it went through okay.
I was posing a question for the list members about how to get
together a targeted e-mail list of known web shoppers (people who
have used their credit cards to buy over the web).  I wanted to know
if such a list existed, where it might be and how to get it. And,
re: opt-in lists -- where do you obtain them?

Thanks much.

Claudia Hafling
Media & Marketing Concepts, Full-Service P.R.,
Advertising and Marketing Agency  toll free (800)544-6482

[Moderator Reply]


Your missing digests are on their way.  As for finding people with a
history of making online credit card purchases, I will bow to the
collective knowledge of this list's readers (in other words...  I
haven't a clue).  

As for opt-in lists, here are a few.  I don't have any connection
with any of them and also don't make any value judgements about them.
Maybe you'll report your experiences with them here in this forum
for us all to learn from.

The URLs;


TARG-IT,  --

PostMaster Direct --

Cyber-Opt-In-Direct! --

Email Exchange --

Gary K. Foote, Moderator

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