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The eMarketing Digest
© 1996 - 2008
Library of Congress
ISSN 1522-6913

Published by
Webbers Communications
686 Keene Rd. Suite B
Winchester, NH 03470

                     The E-Marketing Digest
                      Volume #2, Issue #45
                          July 09, 1997
                    Gary K. Foote, Moderator

 The E-Marketing Digest Website:

Table of Contents

+ Moderator Comments

    "E-Marketing's 50th Issue"
       - Gary K. Foote

+ New Subjects

    "Accepting Credit Cards"
       - M Dotan
       - Moderator Reply

    "Multiple Mail Lists"
       - Michael W. Kelley
       - Moderator's reply

+ Ongoing

    "Eudora Address Book"
       - George Matyjewicz

    "Eudora Pro settings"
       - Patrick M. van der Valk

    "Subscription idea"
       - Gary K. Foote

+ The Corkboard


                       Moderator Comments

Well folks..

... it almost happened...  I almost let our 50th issue go
out without  fanfare.  I know, many of you are looking at this
digest's issue number and saying, "But it's only issue #45".
Well, our first volume covered 5 issues, so, that makes today's
digest *the one* for this honor.  Here are the current stats on
The E-Marketing Digest;

558 subscribers
31 countries

An international group if there ever was one.  Let's make the next
50 issues as productive as the first 50, and if you know someone
who might be interested in our forum, please pass a Digest along.
The more subscribers we have, the more brains we have to solve
problems and create opportunities.

Gary K. Foote, Moderator

                          New Subjects

From: "M Dotan" 
Subject: Accepting Credit Cards

Hi Gary,

Fisrt off thank you for offering such a usefull and informative
forum, especially for newbies, such as myself.
I hope you will find this message appropriate for you to post.

My problem is this, we are about to launch our on line store but as of
yet, have not been able to decide on a merchant account.  We get so
much doublespeak and back stabbing that we do not know who to trust.
Hidden fee that, extra charges here. Non of us have had any experience
in credit card processing and this makes us leary of the sharks
lurking out there.

As best I can tell there are two ways to do it.  One is to process
the credit cards real time on-line, the preffered way, Or, do batch
processing. CyberCash is the only company I found that offers real
time processing but, at .30c per transactions, a hefty price to pay
with slim margins.

The $64K question(s) does it really matter how the cards are
processed?  From a customer point of view, probably, but from a cost

Also if anyone knows of any places that also offers real time credit
card processing I would be interested in hearing about them. Thank you
for your time.

Get Private Web-Based Email Free

[Moderator Reply]


I ran a search on HotBot (my favorite search engine) using
the phrase, "real time credit card processing".  I present the
top 10 here;


2. Welcome to the Emporium!

3. PaylinX Corporation


5. Net MoneyIN

6. Secure Credit Card Payments

7. (alternate)

8. Central Communications

9. InternetSecure

10. Creative Solutions Interactive

I am not connected with any of these and do not have enough
personal knowledge of their operations to recommend one over
another.  Use your own discretion and reasonable caution
when you initiate any financial relationship.


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 * Would you like to increase your circulation?

 * Join The List Exchange and begin exchanging free
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 * Subscribe to The List Exchange Digest

 * Message:subscribe listex


          ***  NEW POST - Multiple Mail Lists  ***

From: "Michael W. Kelley" 
Subject: Multiple Mail Lists

I just spent a good bit of time entering email addresses for our
phonecard follow up note. We send this out once a quarter to people that
have requested our free phonecards, just to see what has happened,their
response to the card, etc. For now I am using Netscape Gold and its mail
utility. I would like to be able to create a separate address book for
JUST phone card requests, so when it comes time to do the follow up, I
can send to JUST that address book. In Netscape, so far, I have to add
the names to my regular address book, then create an alias list, making
for a LONG address book. Are there any mail utilities that will: 1)
convert my existing Netscape messages to its format, 2) let me save
multiple address books?? Thanks.

Pagers & Services - Internet Services - FREE Prepay phonecards
Wireless Security Systems w/alarm - Northern Lights Online Personals
Recycle/Reuse Ribbons/Cartridges - Great Internet Pirates Hunt

A Public Service - Stacey Lynn Balas, mysterious disappearance 11/26/96

[Moderator's reply]


Here's what I do to handle multiple mail lists with Eudora Light
3.0.1;, available free online at

1) From the menu bar choose TOOLS - ADDRESS BOOK

2) On the left side of the address book window is your NICKNAMES box.
To create a list click on the NEW button at the bottom left of
the window.

3) In the dialog box that pops up type the name of your

4) Add the list of subscriber e-mail addresses in the box
on the right side of the address book window.

5) When you have added all of your subscriber addresses in
this box, choose FILE - SAVE and you are ready to use this list.

You can follow steps 1-5 to add additional list NICKNAMES to
your address book.  These NICKNAMES will be sorted automatically.

To send mail to a list;

1) Choose TOOLS - ADDRESS BOOK and highlight the list name of
your choice.  (The list of subscriber addresses will
automatically appear in the right side window.)

2) Click on the bcc button and a mail form will
appear with your list NICKNAME in the BCC field.  Using the
BCC field keeps your list subscriber addresses private.

3) Put your own address in the TO: field.  This will send you
a copy, while at the same time, sending copies to everyone on
your list.

To add or remove subscribers from a list;


2) Highlight the list of your choice.

3) Add or subtract addresses from the list of subscribers on
the right side of your window.

4)  Choose FILE - SAVE and your changes are completed.

That's all there is to it.  I use Eudora for small lists, but for
larger lists, like this one, I use Majordomo, a server-side
program that saves me lots of connect time.  The difference is
that Eudora has to verify every address in your BCC field before
it will send to that address.  That takes time and it must be
done online.  Using Majordomo saves me connect time and
productivity time, a double savings.  If you're interested in
majordomo, my provider will rent you their software for a
nominal fee.  E-mail Carol Miller for details.  Here's her
address; Referral

Hope this helps,

Gary K. Foote, Moderator


From: Rainmaker 
Subject: Re: Eudora Address Book

>From: Robert Smith 
>> I create book C,Z,R,A,B,Q I want them to appear
>> as A,B,C,Q,R,Z  They appear as entered.
>I share your formatting problem, I solved it but I don't know if
>it's the best solution.

[moderator snip]

>If anyone has a better method for handling multiple lists I would
>also like to hear it, My method takes about 3 minutes a month, but
>an automatic method would be better.


I'm not sure we are talking about the same thing.  I add multiple
names to the address file without any problem.  For example,
today I added 15 new names to my Pubs-Computer Address Book which
is one of 50+ in the directory "Nickname."  The names get
alphabetized automatically.

My problem is the 50+ sub-directories.  If I click on
Tools-->Address Books I see (the numbers are the number of names
in each book):

Eudora Nicknames (50)
Prospect (375)
Family (35)
Pubs-Business (339)
Pubs-Advertising (76)
Clients (427)
Professionals (97)
BBS & Support (42)
Venture Capital (117)
Pubs-Computer (356)
Pubs-Real Estate (37)
Pubs-Insurance (28)
Pubs-Retail (26)
Gap Guests (778)

If you go to Windows Explorer and look at the directory
"Nicknames" you will see (not the counts, just the files):

BBS & Support (42)
Clients (427)
Eudora Nicknames (50)
Family (35)
Gap Guests (778)
Professionals (97)
Prospect (375)
Pubs-Advertising (76)
Pubs-Business (339)
Pubs-Computer (356)
Pubs-Insurance (28)
Pubs-Real Estate (37)
Pubs-Retail (26)
Venture Capital (117)

When I go to Tools-->Address Books I want to see the latter.  If
I add a name or names to any of the groups, it is sorted alphabetically.

George Matyjewicz            "Rainmaker Extraordinaire"
Managing Partner      
GAP Enterprises, Ltd.
Tel: (201) 939-8533 Ext 821              Fax: (201) 460-3740
Automated Press Releases:
Specializing in Professional Firm "Rainmaking" programs.

           ***  NEW POST - Eudora Address Books  ***

From: Rainmaker 
Subject: Re: Eudora Address Book

>I would set things up this way;
>                     NICKNAMES
>Business             Women             Finance
>--------             -----             -------
>address 1             address 1          address 1
>address 2             address 2          address 2
>address 3             address 3          address 3
>address 4             address 4          address 4
>address 5             address 5          address 5
>address 6             address 6          address 6
>Then, when you want to send to your business list, you simply
>choose that nickname and send away.  Eudora will alphabetize
>your nicknames for you.
>Gary K. Foote

No cigar.  That's the way it is now setup.  The problem in your
scenario is that the *files* should be sorted Business, Finance
and Women.  In Nicknames, it gets sorted as you have them.  With
three files it's OK, with 50 it's not so good.

BTW, Eudora 3.0.3 final is now available to registered Pro users.
 Go to  It now has PGP (Pretty Good
Privacy) in it.  I lost my Queue button, and haven't figured out
how to get it back.

George Matyjewicz            "Rainmaker Extraordinaire"
Managing Partner      
GAP Enterprises, Ltd.
Tel: (201) 939-8533 Ext 821              Fax: (201) 460-3740
Automated Press Releases:
Specializing in Professional Firm "Rainmaking" programs.

[Moderator reply]

Hmmm...  They *do* get sorted alphabetically by Eudora on my
computer. I wonder why yours doesn't perform this function for you?


           ***  NEW POST - Eudora Pro settings  ***

From: "Patrick M. van der Valk" 
Subject: Re: Eudora Pro settings

Thanks for those who told us how to change the word wrap settings
in Eudora (Pro). This works well, but now I have encountered
another problem :-(

When replying to an email, Eudora (as most other email programs)
puts the > sign in front of the line. However, that line is
longer than the 69 characters that I would like to use, so my
reponses look like (actual example):

>ask the chemical societies to support the list, but more
societies than just
>ACS and SLA--perhaps CMA,CSMA,AOCA,RAPRA and a few others in the
US or in Europe
>or even corporations like Dow,Dupont,Exxon,Chevron,
Eastman,Miles, ICI,

This makes the email hard to read for the recipients.

Does anybody know how to change the settings for the reply
sentence lenght on Eudora?



              ***  NEW POST - Subscription idea  ***

From: Gary K. Foote
Subject: Subscription idea

Yesterday Harvey Segal wrote;

>As a subscriber to  E-Marketing Digest I thought I would
>suggest an idea for increasing your circulation.
>You end your newsletter by saying
>'Please feel free to forward this digest in it's entirety '
>but I believe the following is a more positive idea.
>Tell your readers that if they recruit somebody they
>will receive a free gift which is of great value to any
>one doing business on the Net and can also be a great
>money saver.


I believe in cross-promotion as an effective method for
increasing one's exposure.  I think your idea has the beginnings
of a good idea, but, as a list owner, am well versed in the
amount of time it takes to simply prepare each day's digest,
without the added burden of validating each recruiter's daily
output.  I could, of course, follow your suggestion to add the
message to the welcome file each new subscriber receives, but,
it sounds too much like a one-way proposition to me...  Your
site gets exposure, regardless of whether or not I get new
subscribers from the deal.  A marketing partnership needs to be
equitable to flourish.  Any ideas?


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