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                     The E-Marketing Digest
                      Volume #2, Issue #47
                          July 15, 1997
                    Gary K. Foote, Moderator

 The E-Marketing Digest Website:

Table of Contents

+ Ongoing

    "Eudora Address Sorting"
       - Beth Ellyn Rosenthal
       - Moderator Reply

    "E-targeting the Media"
       - George Matyjewicz
       - Claudia L'Engle Hafling

    "Seeking Targeted E-mail Company"
       - George Matyjewicz
       - Roy Hinkelman

+ The Corkboard

    "New site a Search Engine Spammer"
       - Michael W. Kelley
       - Moderator Reply



From: Beth Ellyn Rosenthal 
Subject: Eudora e-mailing list sorting problems

Howdy from Texas:

Here's another spin on the Eudora sorting problem.

I have a biweekly zine, which I send out using Eudora Nicknames
in the Address book. Each time some come back because people
move. I also have a couple of unsubscribes.

Of course, the email addresses are added as they appear. That's
the only order in the list.

Here's my challenge. I want to alphabetize and/or search the
names in the nickname to remove the bad addresses. Right now I
either have to scroll through the entire list and try to find
them manually or copy it, move it to Word, sort it there, remove
the names and copy the new list back to the nickname.

All I want to do is sort within the nickname without having to
migrate somewhere else.

Any ideas?

(hugs) from Dallas, Beth Ellyn :D

Do you have a health problem you can't fix?
We can help when the MDs are stumped.
Phone:(972) 390-0323 or 800-687-9531
Fax: 214-553-8199

                 ***  [Moderator Reply]  ***

Hi Beth Ellen,

Eudora (I use Eudora Light, v3.0.1) has a built-in FIND feature
that you can use to search the addresses in a single nickname.
With your address book onscreen, choose;


Type the address you seek into the dialog box and click on the
FIND button.  Simple, eh?

I hope this helps.  Recent discussions on this list have shown
just how disparate the functions in different versions of Eudora
really are.

Gary K. Foote, Moderator

               ***  NEW POST - E-targeting the Media  ***

From: Rainmaker 
Subject: E-Targeting Media

Mark Whalen wrote;

>A question also. Does anyone think what I'm doing is spamming? I'm
>putting the following at the top of the message.
>(This message has been sent unsolicited, with the understanding that it
>is being sent to a valid and appropriate media contact. If the following
>is of no interest to you, please discard immediately, and accept our


No matter what you do, there will be people who want you to
remove them from your list.  Believe me when I tell you the
press gets bombarded regularly.  Our Automated Press Releases has
over 6,800 contacts in the US and Canada and another 1,000 in
other countries.  The list was not culled, rather we have
identified folks who do receive releases.  We still get complaints.

You may want to check out "The Care and Feeding of the Press" by
Esther Schindler at
or the  "Pet Peeves of the Press"  that we summarized  at our
site at

I have been writing press releases since 1972.  With e-mail, it
is much easier for them to transfer unsolicited mail to the trash bin.

Good luck

George Matyjewicz            "Rainmaker Extraordinaire"
Managing Partner      
GAP Enterprises, Ltd.
Tel: (201) 939-8533 Ext 821              Fax: (201) 460-3740
Automated Press Releases:
Specializing in Professional Firm "Rainmaking" programs.

               ***  NEW POST - E-targeting the Media  ***

From: Claudia Hafling <102440.51@CompuServe.COM>
Subject: E-targeting the Media

-------------------- Begin Original Message --------------------

"I have culled what I think is a pretty fair list of email addresses from
media lists. Most appear to be print, some television as well. Now I
want to send my press release to all these addresses. How can I do this
with Netscape Navigator 3.01 Gold, without showing all the addresses,
and without hiring a list service for it? It can be done, can't it?

A question also. Does anyone think what I'm doing is spamming? I'm
putting the following at the top of the message.

(This message has been sent unsolicited, with the understanding that it
is being sent to a valid and appropriate media contact. If the following
is of no interest to you, please discard immediately, and accept our

-------------------- End Original Message --------------------

Dear Mark:

I am a public relations professional with 20 years in the field and
in my opinion, sending a press release to the media - regardless of
the method (snail mail, fax or e-mail) is not spamming.

Now - you can risk your reputation with the media IF your press
release is not written in correct journalism style (using the AP
Stylebook), IF it is too wordy, IF it is not about a legitimate news
story.  But, those are separate issues, and if you are not sure about
them, you may wish to consult a PR professional.

There are some journalists who do not like to receive press releases
via e- mail, based on their own personal preference.  If you send to
them and they respond by telling you not to e-mail to them again, then
get their snail mail addresses and use them next time.

But, no, in my opinion this is not Spamming.

-Claudia L'Engle Hafling, President
Media & Marketing Concepts, Inc.
  Full-Service P.R., Advertising & Marketing Agency

       ***  NEW POST - Seeking Targeted E-mail Company  ***

From: Rainmaker 
Subject: Re: Seeking Targeted E-mail Company

Maxine Begonja wrote;

>Does anyone have any experience with a reasonable and  reputable targeted
>e-mail company who delivers what they say they will?? What
>should one look out for????.......... etc.


Haven't heard too much success with targeted e-mail.
Netcreations probably has one of the best lists with their
"opt-in"  subscribers.  However, I have not heard of any success
stories with them.  In fact, on a couple of lists that I am on
they said the results was non-existent.  The problem with lists
is still the Spam issue, no matter how you try to get around it.

You  may want to try a targeted e-mail press release.  They work
well.  We provide our Automated Press Releases services, and have
been very successful.  In fact some of success stories will be
posted this week - like one of our clients getting published in a
1 million subscriber publication, and another getting published
in many newspapers, Radio and newswires.  For details go to

Good luck and keep us posted.

George Matyjewicz            "Rainmaker Extraordinaire"
Managing Partner      
GAP Enterprises, Ltd.
Tel: (201) 939-8533 Ext 821              Fax: (201) 460-3740
Automated Press Releases:
Specializing in Professional Firm "Rainmaking" programs.

       ***  NEW POST - Seeking Targeted E-mail Company  ***

Subject: Seeking Targeted E-mail Company

If you are looking for the best ways to target your message to an email
list, I would suggest looking into any of these sources for purchasing
sponsorships or banner ads to a targeted mailing list. I would stay away
from the bulk emailers, I haven't heard of any that specifically target
custom markets and don't inflame the Net public. Here is a list of
references. Hope it helps.

I have found a great resource list of Banner Ad Networks and Brokers at:

One of the first such networks/brokers you may want to look into is called
Burst! Media,

Subject: Hiring an Ad Management Agency Most of the questions are answered
on one site:

For sales: e-mail  or  call 415-543-4435 x108

MultiMedia Marketing Group

You can publish your own monthly or quarterly newsletter and develop your
own email database. I cover a lot of this ground in my article at

And as to the Web maintenance chores you mention, most Web site managers
will work out the access problems with your current host and designer. The
idea is to separate the hosting, designing and maintenance services so that
you are in control of your site. This can be done by anyone, not
necessarily a local contact.

The following is a little self serving, but I'll say it anyway. IMHO, you
should look for someone who is a generalist, that is, someone who knows
about the techie stuff, online AND offline interactive marketing, and
market research.  You might pay a little more, since the generalist will
sub contract for some of these services, but you will gain scope and
balanced advice. A good Site Manager can help with all the concerns
mentioned above and more.

(plug) I offer maintenance services that include site updates, search
engine posting, surfing for strategic links, content development,
advertising and marketing consultation, freelance article and
copywriting,market research services and anything else you may need to
manage your site. I will generally work off a monthly retainer, and usually
start with a quote for maintenance only at 1.5 hours per page per month at
a discounted flat rate and go from there.

Hope this helps.

Roy Hinkelman

= = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = =
Compass Information Services|.Market and Business Research |.Newsletter Development
voice & fax 210/690/4931....|.Web Site Development and Management
= = = = = =Publisher of the 'Compass-L' newsletter= = = = = = = = = = =

                          The Corkboard

From: "Michael W. Kelley" 
Subject: New Site is a Search Engine Spammer...

Claudia Hafling posted;

> MCJ Ventures, Inc. recently unveiled its newest project, a live,
> interactive flea market accessed over the world wide web.

I went to this site, which seemed to have potential. However, there
was such a long space at the bottom of the page that I decided to
look at the document source. Of course, I was pretty certain what
that long space meant. Keyword spamming.... that's a shame, because
the site has some serious potential. Oh well, off MY bookmarks!
Pagers & Services - Internet Services - FREE Prepay phonecards
Wireless Security Systems w/alarm - Northern Lights Online Personals
Recycle/Reuse Ribbons/Cartridges - Great Internet Pirates Hunt

A Public Service - Stacey Lynn Balas
mysterious disappearance 11/26/96

                 ***  [Moderator Reply]  ***

Hi Michael,

I, too read the source, but did not condemn the site to total erasure
from my list of potential keepers.  I understand the artifical
placement some search engines will give this site as a result of
their search engine spamming and the way in which this practice
erodes the usefulness of many SE's.  I do not condone this practice
in any form.  There are enough ethical methods for gaining the SE
placements your site deserves.

I would suggest that this site, which you described as having,
"serious potential" needs to be administered in a more
ethically-minded manner.  There must be many on this list who would
be interested in such a job.  Maybe this is opportunity knocking for
someone with the right resume...  anyone want to open the door?

The site's URL is

BTW - Claudia, this is in no way a poke at your credibility or
professionalism.  I recognize that you are the site promoter, not
the site developer.

Gary K. Foote, Moderator

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