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The eMarketing Digest
© 1996 - 2008
Library of Congress
ISSN 1522-6913

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686 Keene Rd. Suite B
Winchester, NH 03470

                     The E-Marketing Digest
                      Volume #2, Issue #48
                          July 16, 1997
                    Gary K. Foote, Moderator

 The E-Marketing Digest Website:

Table of Contents

+ New Subjects

    "What's The List Exchange?"
       - Claudia Hafling

+ Ongoing

    "Seeking Targeted E-mail Company"
       - Dave Jones

    "Eudora Address Sorting"
       - Ted Kraus
       - Paul \"the soarING\" Siegel

    "New Site is a Search Engine Spammer..."
       - Conrad Dubois Jr.

+ The Corkboard

    "Marketing Communique - the Hotel Report"
       - Claudia Hafling


                          New Subjects

From: Claudia Hafling <102440.51@CompuServe.COM>
Subject: What's The List Exchange?

Dear Gary:

I notice that at the bottom of the newsletter it says you are
a member of the list exchange.  Being relatively new at e-marketing,
I'm not familiar with that, but trying to learn all I can.

What is it?

-Claudia L'Engle Hafling
Media & Marketing Concepts, inc.
Full-Service Public Relations, Advertising and Marketing

[Moderator Reply]

Hi Claudia,

I'm glad you asked .  The List Exchange offers list owners a
website where they can get information about list ownership,
moderation, administration, promotion, etc.  It was originally
begun (by yours truly) late last year as an effort to grow the
circulation on one of my other lists (now defunct, I'm sad to
say...  but that is a long tale for another digest).  The idea is
simple...  list owners not only have good info presented at the
site to help them out, but there is a directory of 'member' lists, categorized by topic similarities.  (Membership is free)  When a
list becomes a member it is added to the appropriate List Exchange
member's page(s).  Other list owners use this resource to make
contact with list owners with whom they would like to exchange
list sponsorships.  In other words it's, "If you advertise my list
on yours I will reciprocate.  It's a circulation building method
that works very well.

If anyone is interested in checking it out the URL is;

Gary K. Foote, Moderator


From: dave jones 
Subject: Re: Seeking Targeted E-mail Company

Are you looking for a company to handle mass-mailings targeted to
the health-care field, or are you looking for a way to manage
mailing list signups at your site? If it is the former, I defer
to the collective wisdom of this mailing list. For the latter, I
invite you to visit our site for information on our OnTarget
service which provides a turnkey integrated
forms-to-database-to-email solution for web site managers:

As for changing web site designers/maintainers, since it is your
site, you are certainly in control and are free to use whomever
you like to maintain your site. It of course will go much
smoother if you have the cooperation of the old company. I'm
assuming that your hosting company is different than the company
providing design services, and that you are keeping the same host.

Basically, all the new site maintainer will need is the location
and password for accessing the the location of your site's files
on the host server; your hosting company should supply this to
you if necessary. This will give the new company access to all
the files which comprise your site.

One area of potential complication: who owns the copyright to the
creative content of the site (including original graphics)?
Hopefully this is spelled in your contract (contract? ). If
not, you're still probably okay because traditionally the company
hiring the services owns the produced works. However the
departing company can be a pain about this should they choose to do so.

>there is just not enough time in a day to accomplish everything.

Dave Jones
NetEffect - OnTarget
Turnkey Targeted Email

           ***  NEW POST - Eudora Address Sorting  ***

From: (Ted Kraus)
Subject: Eudora Address Sorting

-> Here's my challenge. I want to alphabetize and/or search the
-> names in the nickname to remove the bad addresses. Right now I
-> either have to scroll through the entire list and try to find
-> them manually or copy it, move it to Word, sort it there, remove the
-> names and copy the new list back to the nickname.

There's a shareware program called Isort that will do it, if you can
find it on the Net, give me a "call" and I'll send it

* Call 609-587-6200 if you have problemed properties you need
* leased, sold or managed. If you're involved in commercial real
* estate, visit our dealmaking/networking  Home Page at:

           ***  NEW POST - Eudora Address Sorting  ***

From: "Paul \"the soarING\" Siegel" 
Subject: Re: The E-Marketing Digest, V2, #47

>Beth Ellyn Rosenthal says:

>Here's my challenge. I want to alphabetize and/or search the
>names in the nickname to remove the bad addresses. Right now I
>either have to scroll through the entire list and try to find
>them manually or copy it, move it to Word, sort it there, remove
>the names and copy the new list back to the nickname.

I have Eudora Light with the same problem. Originally, I sorted
my addresses by hand within Eudora. Each address occupies a line
and I inserted addresses between lines according to the alphabet.
This is OK if the list is not too long. If it's bigger, you may
use Word, as you suggest.

Once the list is sorted, every time I get a new address I enter it
in the appropriate alphabetical location. This is good for subs
and unsubs. The one time I have a problem is when I want to locate
an address when I only know the domain name. Tough.

Live your vision,

Paul "the soarING" Siegel *
Mastering the Internet through
* * * Community * * * * LEARNING * * * * Cooperation * * *

      ***  NEW POST - New Site is a Search Engine Spammer...  ***

From: "Conrad Dubois Jr." 
Subject: Re: New Site is a Search Engine Spammer...

> From: "Michael W. Kelley" 
> Subject: New Site is a Search Engine Spammer...
> Claudia Hafling posted;
> >
> > MCJ Ventures, Inc. recently unveiled its newest project, a live,
> > interactive flea market accessed over the world wide web.
> I went to this site, which seemed to have potential. However, there
> was such a long space at the bottom of the page that I decided to
> look at the document source. Of course, I was pretty certain what
> that long space meant. Keyword spamming.... that's a shame, because
> the site has some serious potential. Oh well, off MY bookmarks!
> --
> Pagers & Services - Internet Services - FREE Prepay phonecards
> Wireless Security Systems w/alarm - Northern Lights Online Personals
> Recycle/Reuse Ribbons/Cartridges - Great Internet Pirates Hunt

Dear Michael,

The above mentioned site does indeed utilize keyword spamming.
However, as the moderator also noted, I don't believe that should
stop anyone from doing business with them. There are plenty of other
ways for them to get traffic and they obviously have implemented some
of them (I.E. They hired Claudia!). But MCJ Ventures, nor anyone
else, decides how search engines rank pages. They are playing the
game with the cards they've been dealt. As long as he's not trying to get
people to visit his site by using keywords that have nothing to do
with his business, then I don't think there's a problem there. He's
not "eroding the usefullness of the engine." He's using every method
he can to gain exposure. Condemn him if you like, but I'd purchase
goods from them. The simple fact that he hired a pro to do some
promoting for him says a lot more to me than a few repeated keywords.
Come down off the bench "Your Honor" and give a small business person
a break!

Conrad Dubois Jr.

                          The Corkboard

From: Claudia Hafling <102440.51@CompuServe.COM>

Media & Marketing Concepts is about to begin publishing a free
e-mail newsletter for hotel executives and marketers, entitled
"Marketing Communique - the Hotel Report."

The newsletter will be distributed monthly, solely by e-mail.
Each issue will feature The Free Marketing Tip of the Month.

We are accepting press releases on subject matters relevant to
the hospitality industry. Press releases may be e-mailed to
Editor Claudia Hafling at;

To Subscribe, at no charge, please send an e-mail with the words
SUBSCRIBE HOTEL in the subject line to;

For more information, phone Media & Marketing Concepts, Inc., at

-Posted by Claudia Hafling
Media & Marketing Concepts, Full-Service P.R.,
Advertising and Marketing Agency

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