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                     The E-Marketing Digest
                      Volume #2, Issue #49
                          July 18, 1997
                    Gary K. Foote, Moderator

 The E-Marketing Digest Website:

Table of Contents

+ New Subjects

    "Africa needs you!"
       - Colin Haynes

+ Ongoing

    "Eudora Address Sorting"
       - Khairiz

    "Targeted E-mail Advertising"
       - Pete Canavan

    "Keyword Spamming"
       - Claudia L'Engle Hafling


                          New Subjects

From: Colin Haynes 
Subject: Africa needs you!

I am the editor of a new Web site ( - but it's not open
yet) being built to bring the benefits of publishing over the Internet
and on disks to South Africans of all social groups. We are also
involved with a local digital publishing project to raise funds for the
hospice movement and seeking ways to use the Internet to stimulate
entrepreneurship, which has been stifled for many during the apartheid

Conventional books are becoming prohibitively expensive in South Africa,
causing enormous social problems in education and other spheres.  We are
also geographically isolated and perceived to be backward in many
spheres, which greatly inhibits the publishing opportunities for our
academic and scientific researchers.  Digital publishing in many forms
could help overcome these problems for us and for people in many other
developing countries.  Entrepreneurship badly needs stimulation.

As all of you on this list have wide-ranging knowledge on these topics,
we would really
appreciate any short goodwill message that you could send,
together with any pointers on ways that you think digital publishing
will help developing and geographically remote countries.  Please attach
a small graphic file of yourself and/or the cover of your publication or
column that we could use for illustration.

If you have an article on these topics relevant to writers, researchers,
and independent publisers that we could carry on our site - with proper
attribution, of course - that would be most welcome also.

Thanks you for your attention

Colin Haynes, Director, The Creative Communications Trust, Cape Town
Colin Haynes is the author of McGraw-Hill's Paperless Publishing
guide to the new media, edits, a leading Web automotive
industry news source, and is the award-winning author of international
books on computing, publishing and the Internet.
The Creative Communications Trust, 21 Oak Street,
Greyton 7233, South Africa.  Tel (27) 028-254-9230, fax


Subject: Re: Eudora Address Sorting

>All I want to do is sort within the nickname without having to
>migrate somewhere else.
>Any ideas?


Hi Beth Ellen,

If you're using Eudora Light, v3.0.1, you can sort the addresses
in the nickname by doing this:
With your address book onscreen,
select all the addresses in that nickname.
Walah! They're all sorted.

And Gary, I tried your method but it didn't seem to work!
Mmmmm...I wonder why??


[Moderator's sheepish reply]


I doesn't work for you because I was completely wrong about
the function.  I'm not sure which part of my brain went "Phhhtt.."
when I wrote the instructions, but something sure seems to have
burned out up there.  

Thanks for the right directions, Khairiz.  I tried them and your
method works great.

Gary K. Foote, Moderator

           ***  NEW POST -  Targeted E-mail Advertising  ***

From: PJC 
Subject: Targeted email advertising

Maxine, Claudia, George and all:

If you are looking for a way to send TARGETED email messages, then
I have a solution for you.

A purchased list is usually FULL of undeliverables, especially if any
significant percentage of addresses has been pulled from AOL.  Their
subscriber turnover rate is astronomical.

A better solution would be to utilize a program specifically designed to
help you learn how to build and maintain these targeted lists yourself,
to maintain control and to ensure their deliverability.  With regular
maintenance, and a little dilligence, HUGE rewards can be reaped, IF you
know how to do it right.

As a founder of the gemSTARS/NICErs system (Global Electronic Marketing
Systems' STARS/NetContact Interconnected Cyberspace Entrepreneurs), I
know that it takes a SUPPORT STRUCTURE to help get ANY direct email
program to work.  That is why I and my 3000+ associates from all 50
states and 20+ countries around the world rely on this system.

If you would like to learn more and check out a demo, visit and take a look.  If you have any questions,
you can email me privately at

Best regards,

		-Pete Canavan
********** PJC SERVICES - Computer & Financial Services **********
     Need help with your PC or MAC? Want to BOOST ca$h flow?
     Visit for FREE useful info!
        Visit for MORE ORDERS!
     Phone/Fax: 717.288.3536
        512 Northampton St. - Edwardsville, PA  18704 USA

           ***  NEW POST -  Keyword Spamming  ***

From: Claudia Hafling <102440.51@CompuServe.COM>
Subject: Keyword Spamming

-------------------- Begin Original Message --------------------

Message text written by

"Dear Michael,

The above mentioned site does indeed utilize keyword spamming.
However, as the moderator also noted, I don't believe that should
stop anyone from doing business with them. There are plenty of other
ways for them to get traffic and they obviously have implemented some
of them (I.E. They hired Claudia!). But MCJ Ventures, nor anyone
else, decides how search engines rank pages. They are playing the
game with the cards they've been dealt. As long as he's not trying to get
people to visit his site by using keywords that have nothing to do
with his business, then I don't think there's a problem there. He's
not "eroding the usefullness of the engine." He's using every method
he can to gain exposure. Condemn him if you like, but I'd purchase
goods from them. The simple fact that he hired a pro to do some
promoting for him says a lot more to me than a few repeated keywords.
Come down off the bench "Your Honor" and give a small business person
a break!

Conrad Dubois Jr."

-------------------- End Original Message --------------------

Dear Conrad:

Thank you very much for your letter.  If I thought MCJ Ventures was a
disreputable company doing anything that was not strictly ethical or
above board, I would not be working with them.  Everything I know
about them to date leads me to believe they are, as you said,
small business-people who are just trying to make a living.

They are not spammers, as far as I know, and nothing they have
hired me to do has anything to do with spam.  I have, however,
researched for them a series of targeted, opt-in e-mail lists.

Thanks for your support.  I agree - they deserve a break -- or
at least the benefit of the doubt.

Claudia L'Engle Hafling
Media & Marketing Concepts
Full-Service P.R., Advertising and Marketing Agency

                          The Corkboard

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