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The eMarketing Digest
© 1996 - 2008
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                    The E-Marketing Digest
                      Volume #2, Issue #77
                          Sept 17, 1997
                    Gary K. Foote, Moderator

    The E-Marketing Digest is sponsored by Webbers Communications
            Internet Marketing Specialists Since 1994

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Table of Contents

+ Moderator's Comments

    "Jim Wilson's Offer"

+ New Subjects

    "Autoresponder Format Question"
       - Pat Carroll
       - Moderator's Reply

+ Ongoing

    "The Cost of Spam"
       - Robert Smith

    "Legal Aspects of UCE"
       - George Matyjewicz


                      Moderator's Comments

Hi All,

The other day Jim Wilson wrote a well thought out piece on opt-in programs
and followed with this offer;

>If our excellent moderator feels there is interest, I will be happy to
>write about some ways to establish an image for your opt-in service that it
>is truly opt-in, and how a potential client can sniff out the reality of
>any given list's real nature.

I, along with many others who have written me privately, would like very
much to read what you have to say.  Please continue...

    Your Moderator,

    Gary K. Foote       
    Internet Marketing Since 1994
    P.O. Box 3214, N. Conway, NH 03860         (603)447-1024

       ~ Author of "Ethical, Proactive E-mail Marketing" ~

                          New Subjects

From: Pat Carroll 
Subject: What to do with a MAC

Hello all

I would appreciate help on a problem which a visitor to our site
has pointed out. We have 2 autoresponders, in swedish, on our site.
However those using Macintosh computers to retrieve the info
supplied by these services have complained about not being able to
read the text in the autoresponder. What does this depend on? I
have used Super Win UUE to encode the files previous to downloading
them to our virtual server.

Many thanks

Pat Carroll
Box 3113, 35043 Vaxjo, Sweden  Tel: +46 0470 77 77 93
Swedish autoresponder
Accesspaketet gor att kunderna hittar din hemsida
Member of SIBCO group

                    ***  [Moderator's Reply]  ***

Hi Pat,

I would guess that it is the Super Win UUE encoding that you used before
uploading your text file.  I suggest that you upload your autoresponder
text as 'plain vanilla' ASCII text.  ASCII can be read by both PCs and

    Your Moderator,

    Gary K. Foote       
    Internet Marketing, Since 1994
    P.O. Box 3214, N. Conway, NH 03860         (603)447-1024

    The E-Marketing Digest - Discussing Electronic Marketing
    The List Exchange Digest - Discussing List Owners Issues
    For Subscription Info: 


From: Robert Smith 


>I just don't think it necessary to make such a big deal out of
>spam.  I delete spam and don't worry about it.  It doesn't affect me
>or my small (very small) business one way or another.

I have to say that your missing the issue. We have had to reshape
the way I do business because of SPAM.

I have a email account for site submissions and I run it on a
separate email program to be able to delete all the spam from a
submission session with submission software.  I can sort through and
delete 250 messages in 5 minutes in this manner.  I wouldn't have to
if It didn't generate so much junk mail.

I mail my weekly newsletter out with AYmail - A wonderful little
shareware program:

This software allows me to send the entire list in seconds but it
also has a feature that emails the newsletter one at a time.  The
whole list takes 1 1/2 hours but it's worth it because it's harder
for email address thieves to capture more than one mail at a time
and they are looking for lists.

Publishers really fear the on-line capture of their lists now, There
are very real costs keeping lists away from the spammers.

Spammers have through their misunderstanding caused me do do many
things differently and I still get 20 or thirty messages a day
through all my filters to my personal account.  It's not uncommon to
have 200 SPAMS messages in my trash, making it harder and more time
consuming to find a earlier message among the trash.

With bulk snail mail I just throw out 3-7 things a day but with SPAM
it's right there in the way of everything I'm doing, Sometimes a
filter incorrectly filters out something important also causing

Even if I replied to every spam asking to be removed, I feel it's
like asking someone to leave you alone which you should have as a
right anyway. As we all know the reason SPAMers  claim a low
percentage of remove requests is because most of us have already
given up "OPT" out of lists we were added to without our permission.
When you do ask to be removed most of time the return address is
forged anyway.  It escapes me how to make real money without a valid
return address.

I don't support government intervention, who need more governing? I
am frightened about the $ 29.95 30 million address CD I see being

I wish I had a current solution better than the filter, and the
delete key.  I would support a system where the ISP gets paid fairly
for the messages they handle so that SPAM generation would cost
enough that untargeted email would not be cost effective to the
spammer. I'm not sure how it is that ISPs can't charge for the work
they do,  when they get 20 hours extra unscheduled work due to
spamming they should go after the spammer to recover costs plus a
reasonable profit.  Perhaps fines per email sent with incorrect or
forged return addresses would also help.

If we could develop a comunications handshake before each email was
sent it might solve the problem of fake addresses.  People should
be required to stand up for the validity of their communications.

Best Wishes

A Seed Gives Birth to Fruit of it's Own Kind

The Internet Marketer's Resource Site
Robert Smith  Web Site Design & Promotion
Mailto: (541) 689-1847

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                 ***  NEW POST - Legal Aspects of UCE  ***

From: Rainmaker 
Subject: Spam

>From: "Paul Myers" 
>Subject: Legal Aspects of UCE
>And how do they define "prior relationship"? Does that cover me if
>someone signs up at a web site and asks for regular updates or
>commercial announcements, and then forgets? Claims they never did? What
>do they have to say on the matter of culpability when someone decides
>that the best way to get back at a person for a disagreement on an
>issue is to start adding people's names to that person's lists without
>their approval?

IMHO the Spam issue will go on like a never-ending (and bad) soap opera.

A few months ago I published some Spam stats which I accumulated
for a couple of weeks.  Out of 1,354 messages received, 10 were
Spam and 189 were "Ban-The-Spam" complaints!   Like everybody
else, I am against Spam.  And, rather than use Mark Welch, the
former self-appointed "consumer advocate" for Internet
Advertising, I use the delete key!

Regarding visitors to our site, we copy their request information
into the e-address record (we use Eudora).  When we send out
updates, if we get a complaint, we send them a note with their
request as a reminder.  It works well, as most times they forget
they signed up, and think it is Spam.


George Matyjewicz            "Rainmaker Extraordinaire"
Managing Partner      
GAP Enterprises, Ltd.
Tel: (201) 939-8533 Ext 821              Fax: (201) 460-3740
Automated Press Releases:
Specializing in Professional Firm "Rainmaking" programs.

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