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                     The E-Marketing Digest
                      Volume #2, Issue #79
                     Copyright, Webbers.com
                          Sept 23, 1997
                     ----------------------
                    Gary K. Foote, Moderator
                  

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Table of Contents

+ New Subjects

    "Unsolicited Threatening E-mail?"
       - Rev. Keith Londrie II
       - Moderator's Reply

+ Ongoing

    "How to?  Who to?
       - Andrey B. Yastrebov
       - Nancy Roebke
       - George Matyjewicz
       - Robert Smith

    "The Economics of Spam"
       - George Matyjewicz

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                      --------------------
                          New Subjects
                      --------------------


From: "Information Services" 
Subject: UTE

Hi All:

I have been following the thread on UCE and I wonder if there is a term that
covers unsolicited threatening e-mail (UTE?).

Now, everyone should be aware that when in business, threats are very
possible. And when the threat comes in e-mail, accress state lines, then I'm
sure more is involved. Knowing about this possibility is one thing, but then
what do we do at the next step, taking action? Who should be contacted and
what recourse is available?

I would like to do two things with this post:

1). Open a discussion on this topic

and

2). Ask if there are any attorneys on this list that would be interested in
pursuing the civil portion of something like this. If so, please contact me.

I look forward to taking our e-marketing discussion one step further.

Thanks,

Keith


               FREE Subscription to the IWEG+
Click here --> mailto:infoserv@interL.net?subject=subscribe

YOUR Information Resource -->> http://www.info-resource.com/
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Information Services                   Rev. Keith Londrie II
2466 340th St. Suite 16                     (319) 524 - 1763
Keokuk, Ia. 52632 USA


                 ***  [Moderator's Reply]  ***


Keith,

Threats by e-mail should be taken as seriously as threats made
through any other medium.  I have only been threatened once online,
but it was enough for me to talk with my local authorities about
it and send a copy to the sender's postmaster/abuse address.
Nothing ever came of it, but, nevertheless, I felt much better
knowing that others knew what was going on.

As for the legalities, I leave that to the lawyers.  Any takers?

    Your Moderator,

    Gary K. Foote                 mailto:gkfoote@webbers.com
    Internet Marketing Since 1994     http://www.webbers.com
    P.O. Box 3214, N. Conway, NH 03860         (603)447-1024

       ~ Author of "Ethical, Proactive E-mail Marketing" ~
           http://www.webbers.com/emark/emailmar.html
    --------------------------------------------------------


                      --------------------
                            Ongoing
                      --------------------


From: "Andrey B. Yastrebov" 
Subject: Re: How to? and Who to?

"Jeff O'Hora"  wrote:

> But how do I communicate this and to whom so as to not come across as so
> much "spam" or "junk mail" when in fact I have more than a legitimate
> offering?  I have a Web site with details and info and links to the
> company's corporate site, which is very classy, well done and communicates
> a great message in terms of health and financial aspects.
>
> I'd like to do this myself rather than contract it out to someone
> else/commercial marketing firm.  I guess I'd like to hear back from those
> of you here who've "been there, done that, got the tee-shirt" and can lend
> some ideas and experience to the situation.

This is very good question and it would be nice if this problem had some
solution. I got an impression that it doesn't. Spammers made their job.
Now many people hate spam, which made nearly impossible to use e-mail
as a marketing tool. Even if you make your compain very targeted, good
chances are that you'll be accused in spamming, because when people get
your messages they have no way to know how much targeted your campain
is.

So, whatever you do, you won't get good results. You always have a risk
to get flames, mailbombs etc. We all know that we must be responsible
for our marketing campain, but recipients may not know that we are
responsible, they most probably will think that we aren't because most
of UCE authors aren't. So, after all I decided not to try e-mail as
a marketing tool at all. I guess here, on this list, there should be
lots of successfull e-marketers, and I will be happy if somebody
manage to convice me that my conclusions are wrong.

Regards. Andrey.


             ***  NEW POST - How to?  Who to?  ***


From: Nancy Roebke 
Subject: How to? and Who to?

Jeff,

I would like to be helpful here. I really would. I say this up front so
that you understand that everything that follows is said in that same
vein. I have worked in the same field as yours (different product line)
years ago and I offer suggestions based on what you have said and what I
have experienced.

You said:

There are perhaps two approaches as I see it.
One is to promote the life changing products
and maybe share briefly some of the amazing
testimonials of people who use to and no longer
suffer with allergies, asthma. fibromyalgia,
chronic fatigue, migraines and on and on, or...
drive the home business, residual income, leave
the "rat race" behind approach.  Frankly, the
latter is what drew me into the business.

My response:

When I worked with my products, they TOO were "life-changing". Everybody
who works in nutritionals says their products are life-changing and have
testimonials to back it up. That word "everybody" is the problem. There
is no credibility to that statement left, says "everybody" says it.

We are all, as business professionals, affected by a lot of things. What
our competitors say and do, what our counterparts say and do, what the
media says and does (those of you in the US will remember what happened
to the cellular phone industry a few years back), what our clients say
and do, and what WE say and do. We cannot escape it.

You are in an industry (NetWORK Marketing)that has lost a lot of
credibilty because of what many have done and said (particularly on the
Internet). You can't change that. It's not your fault(unless you do it),
but you still must deal with it.

Point Two:

Very, VERY few are attracted to NetWORK Marketing because they want to
"sell" the product or service. You said yourself that you are attacted
to convincing people there is a better way. You will meet resistence
with that. We don't want you to tell us that our whole life (all 24
hours a day, 7 days a  week) has been a "rat race" with long drives
home. By the way , EVERY NetWORK Marketing program is using THAT
approach. (Nutritionals or not).

You said:

But how do I communicate this and to whom so as to not come across as so
much "spam" or "junk mail" when in fact I have more than a legitimate
offering?  I have a Web site with details and info and links to the
company's corporate site, which is very classy, well done and
communicates a great message in terms of health and financial aspects.

My response:

You have to run your business like a BUSINESS. Forget what your sponsors
say. Forget what they do at those gatherings that are held. Start
looking at your training and see if you are being taught to run a
business or sell hype.

I think you will see that the way to run a business is to move products
or services. It takes time and it's slower money. BUT the money you make
off distributors who sign on and then leave without doing anything is
not going to make you finacially secure. There is no residual in
distributors that quit. And most of them quit because they are sold on
the hype and not on HOW to run a successful business.

You would set the NetWORK Marketing industry on ear if you did two
things:

1. Sold your products/services only and let people BEG to be
distributors.

2. Didn't let ANYONE sign up who couldn't outline for you how they plan
to operate their business, using good business skills. The sad thing
about NetWORK Marketing, is that people are told that anyone can do it,
and anyone tries to. And not just ANYONE is good in their own business.

I have written an article on how to locate your client base on the
Interet. I was hoping to post it here but this part of my post ran
longer than I expected. I do feel it would be helpful to you. If
Interested, please email me at profnet@emi.net.
--

Nancy Roebke
ProfNet@emi.net
--
Learn to Network!
Increase income, cut costs, and put an end to cold calling.
Get our FREE series of articles that teach you the secrets
of successful networking.  mailto:files@ProfNet.org Today!

ProfNet, Inc     ProfNet@emi.net    http://www.ProfNet.org


             ***  NEW POST - How to?  Who to?  ***


From: George Matyjewicz 
Subject: Re: How to?  Who to?

Jeff O'Hora wrote;
>
>I find myself in somewhat of a quandary as to how best to approach my
>E-Marketing Plan and am in hopes that members of the List here might be
>kind enough to take a few minutes out of their busy schedules to share
>their perspective with me on how best to launch my E-Marketing Plan.
>Here's my situation:
>
>I run a home based business, namely a NetWORK Marketing business based
>around some life changing nutritional products from a company, USANA based
>in the USA.  In all genuineness and honesty, these products really are life
>changing and the business opportunity really is exceptional. (I gave up my
>insurance practice of 14+ years and now just do this and make excellent
>money.)

One of the **Major** problems you have is it is a MLM.  They are
not well-received anywhere and considered Spam by most people.
MLM's are considered by most folks as the "Ponzi" or pyramid
scheme, and you don't get positive reaction, unless you are
selling a service where there is no investment.

We do press releases for companies, and have had only one MLM,
and they got no results.  In fact we, and they were flamed as a
result.  My recommendation:  use the off-line classified ad
papers where you can place inexpensive ads.

_______________________________________________
George Matyjewicz            "Rainmaker Extraordinaire"
Managing Partner                http://www.gapent.com/rainmaking/
GAP Enterprises, Ltd.        mailto:georgem@gapent.com
http://www.gapent.com
Tel: (201) 939-8533 Ext 821              Fax: (201) 460-3740
Automated Press Releases: http://www.gapent.com/pr/
Specializing in Professional Firm "Rainmaking" programs.


             ***  NEW POST - How to?  Who to?  ***


From: Robert Smith 
Subject: Market The Dream

>Subject: How to? and Who to?
>From: "Jeff O'Hora" 

Response:

Jeff:  You expressed a interest in how to market your best to
approach your E-Marketing Plan.  The approaches were basically
should you approach the product or the dream.

It true that some of the finest products that are life changing are
marketed Via MLM for many reasons: Fastest distribution channel to
reach the widest possible exposure; Cheapest cost of sales possible.

While the advantage is better products at a lower price what often
happens is people sell JUST the dream and reality and facts take
back seat.

I have 2 year experience MLM marketing on the Internet.  I can say
that you don't have a chance on the Internet selling great products
if that is the focus but if you have good products and people REALLY
use and like them you can make it off the Internet.

"Facts Tell Stories Sell" Since this is true you can use the
testimonial if it is honest, believable, and the people making the
testimonial is reachable at least through email.   Everyone has the
"BEST" business opportunity.

Lets face it multilayer marketing works for companies so well I see
it as the biggest scam of the 90s where corporations build up a huge
marketing force just to make money off it's own distributors. This
is not the case in your situation.

I market the dream, It's saleable that's why I first got interested.
That and losing a trade of 30 years due to a back problem. After 2
hard years I'm living it.

I no longer market great nutritional. Because I haven't sold
anything despite 2,000 visits a day to my main web site in almost a
year. Yes, I think I could do better but not well enough on the
Internet to pay the bills.

I still have the dream and to quote Gary.

"Now, this is not the world's greatest concept, nor the deepest.
Yet,  it has the power to move mountains.  Diligence simply means
continually  moving forward, one step after another.  A process that
will take you to completion every time.

So, be diligent.  Follow your process.  Complete each step.  Stay
with  it and it will pay off in the end."

To make it on the Internet The program must be cheap to get started,
$50 - $200 max.  It should be International in scope because most of
the world is much less spoiled than we Americans, If it's not
marketable Internationally it's just that much harder.

The other thing I discovered is it's really a numbers game.  If you
can support several businesses at the same time, each with highly
promoted web sites one or another will naturally work better for you
on the Internet.

To get the numbers you should give something useful for free with
80% of you total resources.  You must develop a marketing plan for
yourself and never slow down, speed up or give up. If one company
goes out of business or if you just can't make a program work you
can refocus on the dream and keep plugging away at it.  It took me
almost a year to learn what  "I" needed to learn to really start
making money, it's different for everyone you focus on your weak
areas and exploit your strengths over time.

Don't forget maybe the most important part, people have short
attention spans, write rewrite and rewrite again, everything.  Ask
yourself how you can keep their attention for 30 seconds then a
minute, try to offer plenty of action options available.  People
like to take actions NOW. If you wait for them to come back, it
happens but it's rare.

Bob
--
A Seed Gives Birth to Fruit of it's Own Kind

The Internet Marketer's Resource Site
http://www.arrowweb.com/graphics/design/
-----------------------------------------
Robert Smith  Web Site Design & Promotion
 *  2606 Summer Lane Eugene OR 97404  *
Mailto: sfeinc@continet.com (541) 689-1847

Subscribe to the Internet Marketing Newsletter:
http://www.arrowweb.com/graphics/free/subscribe.html



           ***  NEW POST - The Economics of Spam  ***


Paul Myers wrote;

>> A few months ago I published some Spam stats which I accumulated
>> for a couple of weeks.  Out of 1,354 messages received, 10 were
>> Spam and 189 were "Ban-The-Spam" complaints!
>
>Okay, you bring up numbers. Let's look at some numbers.

[moderator snip]

I don't want this to turn into a p---ing contest, but the stats I
published back in May were...

		                 Week	Avg/Day
Total messages received	1,354	193.4
Spam messages	         	   10	    1.4
Spam complaints	        	  189	   27.0
Spam related disk space	 487k	  69.6k

So, if Ban-the-Spam messages are 18.9 times the number of Spam
messages, this means 567,000 gigibytes are wasted on complaining
about Spam (probably more, as everybody always includes the
original message and the added complaint).  Why contribute to it?
 Hit the Delete or set up a filter to dump the messages to trash.

George
_______________________________________________
George Matyjewicz            "Rainmaker Extraordinaire"
Managing Partner                http://www.gapent.com/rainmaking/
GAP Enterprises, Ltd.        mailto:georgem@gapent.com
http://www.gapent.com
Tel: (201) 939-8533 Ext 821              Fax: (201) 460-3740
Automated Press Releases: http://www.gapent.com/pr/
Specializing in Professional Firm "Rainmaking" programs.


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