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The eMarketing Digest
© 1996 - 2008
Library of Congress
ISSN 1522-6913

Published by
Webbers Communications
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                   The E-Marketing Digest
                    Volume #2, Issue #90
                   Copyright, Webbers.com
                      October 13, 1997
                   ----------------------
                  Gary K. Foote, Moderator

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Table of Contents

+ Moderator's Comments

  "Thank you George"

+ New Subjects

    "How Serious Are You About Your Net Business?"
       - John Gerits
       - Moderator's Comments

+ Ongoing

    "Tracking Ads"
       - Nancy Roebke
       - Alex Ingerman
       - Moderator's Comments

    "Instilling Confidence"
       - Nancy Roebke

    "How to Get a Mailing List Off the Ground"
       - John Gerits

    "Sponsoring a Newsletter"
       - Jaffray Woodriff

+ The Corkboard

    "Your Privacy and Taxes - Survey"
       - Jeffrey S. Ragan
       - Moderator's Comments

    "Credit Where Credit is Due"
       - John Gerits
       - Moderator's Comment
       - Nancy Roebke

    "US Trademark & Servicemark Registration"
       - Ron S. La Vine

+ Question of the Week

    "Last Weeks Responses"
    "This Week's Question"

---------------------------------------------------------------------

                      --------------------
                      Moderator's Comments
                      --------------------


Superb!

That's the best word to describe the job George Matyjewicz did
moderating last week's E-Marketing Digest.  Not only that, but
there was only one unsubscribe during the whole week...  about
as good as it gets.  He also published the largest issue to date
at 36K for last Friday's digest. I guess that says a lot about
the amount of participation he has sparked.  So, thanks, George.
The E-Marketing Digest has benefited from your week at the helm,
but even more important, all of us who read the EMD have benefited
from the great information you not only offered yourself, but
drew others into sharing.

George also wrote the following in Friday's issue;

>...I want to talk to somebody who has worked with
>companies in my type of business,  preferably on
>my side of the street!

This is a common desire...  to work with someone who is already
conversant with the activities at hand.  It only makes sense to
want experience, yet this scenario makes it harder for those
who are trying to break into a field to get their first 'break'.
So, I ask all of you, "How did you break through that inexperience
barrier and close your first contract?"

    Your Moderator,

    Gary K. Foote               
    Internet Marketing, Since 1994  
    P.O. Box 3214, N. Conway, NH 03860         (603)447-1024
                      --------------------
                          New Subjects
                      --------------------

From: gerits@nijenrode.nl (John Gerits)
Subject: How Serious Are You About Your Net Business?


I've combined a couple posts here that leads to my subject
question.

In Your "Elevator Speech", George Matyjewicz 
wrote:
> ....What I find most amazing is a company would never start a
> new business off-Net without budgeting something to promote it.
> Yet they do so on the Net.  Why?

It's a question of defining *company*. The companies I work with
that have moved to marketing online *do* the budgeting and
measuring. And I suspect, small businesses offline who have moved
to online do the same. The ones that do not budget, but merely
invest their time seeking free marketing vehicles are the new
business entrants; the ones with none_to_some business experience
that have moved to the Net and those primarily with Net based
businesses due to the low entry barriers.

> Then, when they do not see results they pack up their tent and
> go back to what they were doing in pre-Net days.

Well, they probably are still doing the pre-Net thing and rather
than packing up their Net pup tent, they just leave it or look to
try another Net business. Sorta like the MLMers, moving from one
program to another, hoping for success.

> Do you need a large budget?  Absolutely not.   In my career I
> have started and partnered many businesses - some successful
> (took two public) and some that died.  I never had more than
> $10,000 to invest at any time.

Big difference, most on the Net probably do not even have more
than $1,000 to invest. I would guess for many $1,000 even
$500-$300 is a *large* investment.

> What works is learning how to promote effectively.  Learn from
> others - like list members, mentor programs, SCORE programs,
> adult education courses, reading "how-to" books - and, trust
> your gut.  And learn how to differentiate yourself from the rest
> of the pack!

Not much different from offline, is it? Yet the percentage of
(startup) businesses failing offline is high. And IMHO, we will
see the same on the Net, except not as actually leaving the
market with a *going out of business* sign but as cobweb sites,
hoping for the occasional sale.

Certainly, business failure can be attributed to a number of
reason; under capitalization being one of them, and that will be
one of the reasons for small online businesses; failure to having
and committing more marketing dollars.


In *Question of the Week Results*, Gary K. Foote
 wrote:
> It's interesting to note that the majority are spending under
> $100.   This says to me that there are a lot of folks out there
> running  their own promotions rather than paying too much money
> for outside  marketing or paid ad space.  This also says to me
> that the majority  of businesses on this list are small businesses.
>
> There are a total of 6 respondents spending over $500.  This is
> 15% of respondents...

The figures are very much inline with the recent I-Advertising
survey. Is this valid for the entire business community?
Certainly not. It is valid for E-Mark, I-Ad and probably I-Sales
as I would guess many (and the ones taking part) subscribe to all
three :-)

For the most part, *this* segment of the small business community
subscribe to these three digests to learn, but also to create
awareness leading to (hopefully) generating business. Seeing that
this segment spends very little on I-marketing, has purchased
little on the Net, opts for free software, free resources. It
makes me wonder, if there is something wrong with this picture?

This segment looks to promote in free ad sites, free listings,
free this and that, and it wouldn't surprise me if the actual
primary segment that visit the various free areas to look for
free things is one and the same. So all we have here is circle.

Yes, this segment of small business is business_to_business but
is focused on its own segment; the segment that doesn't buy.

Everywhere I've followed discussions as to the "big dogs vs
little dogs" but nowhere have I read about competition between
little dogs.

Yes, it's rather easy to start a business online or adapt the Net
as a new channel for an existing business, global market to
segment from, low-cost marketing, and the thinking that there is
an Internet rainbow leading to the pot of gold. Now, I hate to
burst anyone's bubble,  BUT the Net will be the greatest
competitive environment ever, specifically for the little dogs.

How are those that don't know or are being unsuccessful in their
local competitive environment going to survive on the Net?

Those that seek only free resources and free marketing vehicles
today are going to be doing the same tomorrow and th next day,
until that day comes when they become fed-up and their site
becomes a cobweb.

Get out of that circle, take the risk and invest money rather
than just time. After all, as George mentioned, you don't need a
large budget. Just know which vehicles (on and offline,
publications, DM, consulting, etc.) to use and don't be convinced
merely by what vehicle people talk about as being *hot*. Research
and test, Test, TEST.

I don't know much about MLM but this segment I'm talking about;
the new entrants reminds me very much of MLM. Let me give you my
analogy of the Net being like MLM.

      MLM                               Net

*     No large cost to get        *     No large cost to get on and
      involved.                         setup a business presence.

*     Motivational gatherings     *     Motivational gatherings in
      at different locations.           different lists, newsgroups, etc.
      Member frenzy.                    Net excitement.

*     First approach family       *     First approach the segment
      and friends.                      you're in.

*     Fail to leave the family    *     Fail to leave the segment
      and friends circle.

*     Fail to spend marketing $s  *     Fail to spend marketing $s
      to reach other segments.          to reach other segments.

*     Demotivated, moves to       *     Demotivated, moves to
      another MLM program               start another net business.

*     Gives up on MLM but has     *     Gives up on the Net, but
      the Amway kit, Quantum            has all the CDs with Internet
      toys, etc.                        ware.


Please note, I do not consult small business so not promoting
anything here, just merely stating; to look at investing money
and not necessarily just time to market your business.

Further, these are just thoughts, observation and no research has
been done, but am I wrong? Also, I am not blasting this segment
as I am active in offering assistance to this segment in other
business forums.

As one of the primary aims of this digest, or any other business
digest, list, newsgroup is to help each other, the best thing is
frank discussion, not beating around the bush. So I would be
interested to hear why *you* spend so little on I-marketing? Is
it strictly not being able to afford it? Not sure which vehicles?
Not sure how to research which vehicles? Fear of not getting an
ROI (return on investment)? Fear of too few dollars to be chased?
Whatever the reason, lets hear them, and not to blast but to see
what all of us can come up with to overcome.

--
John Gerits

~~~~~~[ news:misc.business.marketing.moderated ]~~~~~~
      **Best of the Net, PC World, August 1997**

            Weekly - Best of MBMM Digest
Subscribe: SUB MBMM DIGEST mailto:mbmm@nijenrode.nl
~~~~~~~~~~~[ http://www.nijenrode.nl/mbmm ]~~~~~~~~~~~


        ***  NEW POST - [Moderator's Comments]  ***


Good questions, John.  I am interested in hearing why people
spend what they do online.  I know that most small businesses
spend less than they should on advertising...  mostly due to
the fear of wasting the money when it could be 'better spent'
elsewhere.  I think that the twin problems of verification
and response tracking are partly to blame for the general
reluctance to spend money advertising online.

I also agree with your assessment of the potential for
selling internet marketing services to the readers of
this publication and others like it.  Obviously, the
folks here are subscribed so they can learn how to carry
out their own internet marketing, not to hire another
list-member to do it for them.  There has been much written
in the last few years about internet presence building and
how it can help grow your business by positioning.  Your
assessment points out that it is very important to avoid
positioning yourself in the wrong places.  For example;

If I wanted to find customers for my car sales business
(I don't really have one.  Just an illustration.) I would
certainly not look for customers in trade publications
geared towards car dealers.  The audience for these
publications are just like me - someone selling cars, not
buying them.  Instead I would place ads in publications
where my intended audience can be found, like travel magazines,
parenting magazines, etc.  You've got to know where your market
is before you can get your message out to them.

Your Moderator,

Gary K. Foote

                      --------------------
                            Ongoing
                      --------------------


                 ***  NEW POST - Tracking ads  ***


From: Nancy Roebke 
Subject: Tracking ads- Autoresponders

Scott,

> I don't use autoresponders yet (can any one point me to a source
> for inexpensive ones, and not ones that have been over worked by
> spammers) so tracking when it comes to email responses is as
> simple as instructing the respondee to enter in a coded subject
> heading. Such as - >To get more info email: example@yoursite.com
> >with "Widgets1" in the SUBJECT heading - <

This ABSOLUTELY works. I have 70+ autoresponders running right now and
got them from Paul Myers at . They are BEYOND
reasonably priced and he tolerates NO spam...so the spam issue doesn't
happen with these..

I highly recommend them and he has them online the same day the content
is provided to him. For those people interested in establishing
community on the Internet, he is a contributing member of this list so
you would be doing business with another list member..
--

Nancy Roebke
ExecDirector@Profnet.Org
--
Learn to Network!
Increase income, cut costs, and put an end to cold calling.
Get our FREE series of articles that teach you the secrets
of successful networking.  mailto:files@ProfNet.org Today!

ProfNet,Inc  ExecDirector@Profnet.Org    http://www.ProfNet.org


              ***  NEW POST - Tracking Ads  ***


From: nwres203@wolfenet.com
Subject: Re: Tracking ads

Hello all,

I thought I would contribute to this thread, because I am more of a
technical, not creative person, and deal with issues like this on hourly
basis.

>From: "Scott D. Prock" 
>Subject: Tracking ads
>
>I'm coming out of the lurk mode to ask how many of you track your
>online advertising ?

Well... on an e-marketing mailing list... my guess is quite a few :)

>What I mean is do you know where your leads are coming from ? I
>don't just mean looking at your access logs.
>
>Lets say you post 15 ads on various classified sites, do you
>point every one to the same page, or the same autoresponder.
>Well you can definitely see if your ad is generating traffic but
>you wont be able to pin point which ad is pulling the best results.
>

The easiest solution I found is using a simple cgi script. That way you
dont have to create multiple pages, and bother managing them all. Lets say
there is a script called index.cgi in my cgi-bin directory. So, when I post
a classified ad on the WWW board, I have it say "Want more info? Go to



(and make a note that 0111 corresponds to Bulletin Board X)

When someone goes to this link, the script gets the info after the question
mark, and writes it to the log file. Sometimes, I also log date and time
accessed, browser used and so on. After writing to the log file, the script
redirects the browser to the HTML file itself. If the script is written the
right way, the whole operation is absolutely transparent to the end user.
And, since, I use my custom log file format, I sometimes define it so it is
easily importable into MS Excel or Access, for analysis purposes. I also
have a little perl scriplet that just tells me how many people the WWW
board X brought in, without all the extra log stuff, for quick and dirty
analysis purposes.

It works better, if the board allows HTML formatting within messages. (most
of them do). That way, I can just write
My Domain, and
people dont see all the cgi junk

>Here are some ways I track ads:
>
>I don't use autoresponders yet (can any one point me to a source
>for inexpensive ones, and not ones that have been over worked by
>spammers) so tracking when it comes to email responses is as
>simple as instructing the respondee to enter in a coded subject
>heading. Such as - >To get more info email: example@yoursite.com
>>with "Widgets1" in the SUBJECT heading - <
>
>I'm sure it would work in the same manner with autoresponders,
>however (here comes a ?) I would like to know if a person only
>has one autoresponder can it have multiply subject heading trigger a
response?
>

What I would advise doing is (if you have a virtual domain) finding a
decent ISP that will let you create unlimited aliases under your virtual
domain (NOT POP mailboxes, an ISP would be insane to offer unlimited
mailboxes for free). Then, you can program a tremendously useful unix
program called procmail to reply to every message sent to
tellmeaboutthiscoolwidget@mydomain.com with your sales pitch. Thats your
poor man's autoresponder, absolutely identical to the ones you pay for. The
only difference is tht your ISP might not like it, if you receive and send
10,000 emails a day. For most of us, it isn't the case though. Procmail is,
however tedious to configure for the first time, if you nebver used it
before, I would advise having someone who is proficient with unix do it.
The first time I configured my procmail, I sent it into an endless loop to
forward the mail to itself, and nearly crashed my ISP's server. They did
NOT appreciate it :)


>Another great way is to use email aliases (easy to do if your
>host allows this or you have your own server) all you do is
>create an alias for each different ad you place, make sure you
>make note of the ad and where you placed it. This is also a way
>to keep the spam down after a couple of weeks you should have an
>idea on how you ad did  so if you're getting a lot of spam just
>delete the alias.
>

Bingo! However, 90% of ISPs are set up to forward all e-mail addressed to
something@yourdomain.com to your main address, unless instructed otherwise,
even if you never set up an alias or pop mailbox called "something". Most
folks, thus, will not get rid of spam this way. It is much more efficient
to have procmail, mentioned above, autodelete all email for certain addresses.

>I also use duplicated web pages to track responses with my access
>logs and if I use a form I put an input field at the bottom of
>the form that says "Admin. use only" and the value of the field
>is already there with my ad code - e.g.:
>
>Admin. use onlyname="ad-code" value="--yourcode">
>
>I put two dashes before the code because a small input box does
>appear, so if some one new what they were doing they could mess
>with your code. I do this because some of my duplicated pages
>contain the same form, this allows me to see which page my form
>data came from. (my sig file is an example of tracking with a form)
>
>I'm wondering if there's a better way to do this, such as a
>hidden field that would be returned with the data from your form, anybody ?
>

There sure is! Just use



and you are all set.

>I would like to also open this up to any one else that has tips
>on tracking your advertising, like banners or reciprocal links.
>

The strategy outlined above works for me and my clients. I think that this
is all a low to medium traffic site needs. A good. commercial log analysis
program is nice to have, but not absolutely required.

I would like to take this opportunity to offer all great folks on this list
my help with any technical problems that you might have. I may not be able
to solve them, but I can try, or at least point you in the right diection.
I am not trying to sell anything, it is just that some of the things I have
read in this (and other) newsletters helped me a lot, and I would like to
do the same.

Regards,

Alex Ingerman
---------------------------------------
A.I. Enterprises - Websites and More...


             ***  NEW POST - Moderator's Reply  ***


Alex,

First, thanks for offering your help with the technical stuff
that is beyond many of us here.  Also, thanks for your simple
solution to tracking form responses using built-in ad codes.
I'm sure you will hear from a lot of people on this list who
will want to use your methods.

your moderator,

Gary K. Foote



           ***  NEW POST - Instilling Confidence  ***


From: Nancy Roebke 
Subject: Confidence

> Today's question is "What do you do to instill confidence in your
> business?

I give to prospective clients BEFORE I expect anything in return. I give
information, referrals, and resouce sources. I build a relationship
first and establish credibility..

A helpful article on this technique can be retrieved from
mailto:maintain@just-business.com
--

Nancy Roebke
ExecDirector@Profnet.Org
--
Learn to Network!
Increase income, cut costs, and put an end to cold calling.
Get our FREE series of articles that teach you the secrets
of successful networking.  mailto:files@ProfNet.org Today!

ProfNet,Inc  ExecDirector@Profnet.Org    http://www.ProfNet.org


       ***  NEW POST - How to get a mailing list off the ground  ***


From: gerits@nijenrode.nl (John Gerits)
Subject: Re: How to get a mailing list off the ground

dreamer  wrote:

>I have just started to promote a mailing list from my site where
> people can subscribe and post to purchase or sell used games...
>The  only problem is  that the first issue is due out and I
> haven't  received any posts  from the subscribers to place on
> the list.  Any suggestions as to what  would be appropriate in
> this case?

Not a list owner but maybe as a newsgroup moderator, I can give
you some suggestions.

It may take some time to build traffic. In the meantime, to
generate content, in your case (seller/buyer ads), why don't you
look in the *for sale* newsgroups. There may even be specific
ones as to *used games*, in Big 8, alt.*, and regional
hierarchies. Contact a number of sellers/buyers and mention your
list and that you would like to reprint their ads in it or ask
them to submit ads to your format.

It's some work on your part, but once the list is established,
you just might increase your business.

> *Do I send out a note letting them know I have received no posts?

No. Once your list is rolling, insert little ads in your list as
to seeking seller and buyer ads. Start of each newsletter with a
"moderator's podium" or other, where you can give some fresh
comments in each issue. This makes your list more than just a
"classified ads" list and gives the subscribers a chance to get
to know you - develop a relationship, which in turn can benefit
your business.

In the podium, mention how big or the growth of the list and
don't plead for posts or say *no posts* but *sell* them on
posting.

> *Do I post "for sale" inventory from my store as the only post?

No. You'll more than likely loose a portion of your subscription
base. After all, they didn't subscribe to just get a list of your
products. Rather, do as I suggest until your subscribers generate
posts.

> *Do I skip sending out a newsletter and wait for the next issue
> due date? (I promised to only send out to the list twice a month.)

No. If you promise biweekly than deliver your promise. A skip is
only acceptable if you're out of town or vacation and you inform
your subscribers ahead of time. If you're late, in the issues,
explain the problem that caused the delay.

> I don't want to lose any subscribers by appearing to post "just"
> my  store's used inventory on the first issue.

Very wise.

>I honestly want this list to self sustain with posts from the
>subscribers. I feel that my footer  (along with an occasional
>post) will be enough to gain additional business.

Being that your business is games, etc. and assuming no one
forced you into it, I further assume you have a great interest
and maybe a passion for games, etc.

So instead of just having a list for sellers/buyers of games,
include  game review, game resource review on the web (Myst site,
etc.), game clubs, cheats, latest news from game companies.

You'll find with a little work and creative thinking that your
list will become an effective marketing vehicle for your
business.


Comments to all:

Being a moderator of a list; having submissions passing the
review, and seeing to the e-pub being delivered, is fine for some
but to make a e-pub successful, one needs to known when to steer;
moving a given thread when need be, starting a discussion when
things are slow or dragging, looking at articles for areas which
could generate discussion but are not and doing something about
it. George this past week has demonstrated what I suggest.

Also, as moderator, IMHO, one should participate in discussions,
just as another subscriber. You therefore show your expertise but
also show your willingness to learn and that you do not know
everything.

I have also found that by delaying my replies, until others have
a chance to reply. the discussion can become just that, rather
than poster asking, me replying: Shell Answerman Q&A.

You can't always rely on your subscribers to keep the list
interesting.

"Know when to cut, know when to stimulate."

Anyone want to continue developing the "The Moderator* to Kenny
Rodgers' "The Gambler" 

--
John Gerits

~~~~~~[ news:misc.business.marketing.moderated ]~~~~~~
			**Best of the Net, PC World, August 1997**

         		Weekly - Best of MBMM Digest
Subscribe: SUB MBMM DIGEST mailto:mbmm@nijenrode.nl
~~~~~~~~~~~[ http://www.nijenrode.nl/mbmm ]~~~~~~~~~~~


        ***  NEW POST - Sponsoring an email newsletter  ***


From: Jaffray Woodriff 
Subject: Re: Sponsoring an email newsletter

Hello all,

I am president of an investment management firm which has
had a website for almost two years. We offer a hedge fund
and individually managed accounts.

Unlike most of the discussion about websites on this list,
we are not about on-line transactions or advertising revenue.
We are providing prospective clients with detailed information
about our company. The process of actually bringing a client
on board is a long one. We have found that a good website is
a very valuable tool in building credibility and confidence in
our firm and its investment programs.

We sponsored an excellent finance-related newsletter. We used
a four-line message with a link to our site.  Here are the
estimated results from the logfiles:

Newsletter with 7,000 subscribers released late Sunday night

Monday:    160 high-quality visitors
Tuesday:    50 high-quality visitors
Wednesday:  30 high-quality visitors

By high-quality visitors I mean visitors who looked at a high
number of pages on the website. So the click-thru ratio for
this targeted audience was 3.4%. Also, the visitors understood
where they were going and therefore looked around more than
otherwise.

The one-time sponsorship cost $210.  I was pleased with the
result and I would like to hear what other people think about
such sponsorships.

Best,
Jaffray Woodriff




Macro style hedge fund investment



                      --------------------
                         The Corkboard
                      --------------------


From: "Jeffrey S. Ragan" 
Subject: Your Privacy and Taxes - survey

Hello Friends,

This is the first time I've posted to this list.  Been reading it for a
few months and find it most imformative.

I've been researching and planning an information and consultanting
business for the last 3 years.  My expertise is in small business
development (ran my own for 15 years, retired at 42yrs old). I've
discovered how using different legal methods to reduce the overall cost
and to take full advantage of the laws of the land one can keep much
more fruits of our labor. (30%-50%)  I've been teaching people how they
have absolutely no privacy, everything we do is open to the public and
Big Brother Government.  Plus we pay way too much in taxes for the
privilege to be in business.

"CNN Factoid, April 15, 1996 QUESTION: How long did Americans work to
pay taxes in 1995?  ANSWER:  January 1 to July 9, 1995."

With no privacy and the huge amounts Americans and other countries pay
in taxes, what can we do to regain our privacy and reduce what we pay in
taxes without going to jail?

My purpose in this post is I'm doing a survey.  I'm planning to do a
newsletter that is mailed at least quarterly perhaps monthly that will
offer sound, legal and simple solutions to these two major problems.
Besides these benefits one can bullet proof all their assets from
lawsuits and siezures.  I plan to offer the first 3 issues FREE and then
use this as a basis to enlist subscribers.

I would like ask this list two questions:

1) Would an offer like this work better online of offline?

2)What would you be willing to pay each year for a jam packed
newsletter that literally would help thousands to save millions?

I already publish reports and books on the subject.  Also I'm teaching
classes and forming workshops that will help the small business person.
My target actually would be every working person, they don't even have
to be in business to benefit from this information.

I hope this gets posted and look forward to the feedback both positive
and negative.

Regards,

Jeff
Debt Free at 43

http://www.freeyellow.com/members/dollars4u/


           ***  NEW POST - [Moderator's Comments]  ***

Jeff,

Your first question was, "Would an offer like this work
better online or offline?"  My reply would be 'both'.
Saving money on taxes is everyone's business, at least
in the USA.  But, for the sake of keeping on topic I
will only address the online marketing of your newsletter.

It has been traditional to offer online publications for
free rather than using a subscription-for-money model.
A couple of years ago, when Glenn Fleishmann was still
publishing I-Marketing, he polled his readers, asking if
they would pay for their subscriptions and, if yes, how
much.  The response was overwhelmingly against charging
a fee and many actually unsubscribed immediately,
mistakenly thinking a fee-based system had already been
instituted.

There are already a number of free newsletters whose topic
is the same or similar to that which you propose.  Setting
a price on yours will only make it that much harder - if
at all possible - to build a decent circulation.  Instead,
I suggest you make your newsletter a free publication and
sell advertising space to create revenues.  There is an
excellent article, written by Adam Boettiger, moderator
of i-advertising, on the subject of getting sponsors for
your online publication.  It is located at;



I highly recommend anyone considering sponsorships for
their online publications read it thoroughly.

    Your Moderator,

    Gary K. Foote               
    Internet Marketing, Since 1994  
    P.O. Box 3214, N. Conway, NH 03860         (603)447-1024
                       ~ Moderator of ~
    The E-Marketing Digest - Discussing Electronic Marketing
    The List Exchange Digest - Discussing List Owners Issues
    For Subscription Info:         
    --------------------------------------------------------


          ***  NEW POST - Credit Where Credit is Due  ***


From: gerits@nijenrode.nl (John Gerits)
Subject: Re: Marketing Forums  - What works best?


Nancy Roebke  wrote:

[snip]

> 13.  ..... Postcard marketing tip:
> A realtor sent out an ordinary postcard that offered something
> like a free home warranty if you bought or listed a house with
> them.  He doesn't say exactly what kind of response this brought
> in -- but my guess is: not much.
>
> Then, a few weeks later, the realtor sent a second mailing in an
> envelope containing a crumpled and flattened duplicate version of
> the *first* postcard along with a note that read,
>
>   "Please don't throw this out again."
>
> The response from recipients was, "How did this guy get back the
> postcard that we trashed?"
>
> I *love* this!

The above is word_for_word what Victor Urbach posted in
misc.business.marketing.moderated - September 4, 1997
Message-ID: <34200b41.3848976@news.demon.nl>

I know Nancy pretty well, so I'm *sure* this was an oversight on
Nancy's part. She is is a busy beaver :-) Thus not beating up on
her. FYI - Nancy has always asked me if she could reprint my
articles.

Folks, there's a lot of information out there, and when
incorporating/repackaging, it can be easily forgotten to give
proper credit. Most are happy to give permission. And when no
permission is needed, it's still considerate to ask. If not, when
quoting word_for_word, provide the source.

We all have heard stories of site swipes, etc. and thus this is
an opportunity to remind *all of us*; give credit where credit is
due.

For those interested, Victor mentioned the book this idea came
from; "Streetfighter Marketing" Jeff Slutsky (Lexington Books,
1995).

--
John Gerits

~~~~~~[ news:misc.business.marketing.moderated ]~~~~~~
      **Best of the Net, PC World, August 1997**

             Weekly - Best of MBMM Digest
Subscribe: SUB MBMM DIGEST mailto:mbmm@nijenrode.nl
~~~~~~~~~~~[ http://www.nijenrode.nl/mbmm ]~~~~~~~~~~~


                 ***  [Moderator's Comment]  ***


I forwarded the above e-mail to Nancy for her reply.  When it arrived it
showed her level of professionalsim to be as high as her level of
marketing knowledge.  It is not easy to admit you were in error...
especially in a forum as public as this.  I say, well done, Nancy.

The following is her reply;

GKF

           ***  NEW POST - Credit Where Credit is Due  ***


From: Nancy Roebke 

Uh oh... I save a lot of stuff and [John] could very well be right..
I had no notes on that one about it being from a particlular source....
 SO...my mistake, I am sure..I shall issue an apology to Victor,too..
That isn't a good thing to do..I am VERY good about asking permission
when quoting someone.. I messed up...

Nancy Roebke
ExecDirector@Profnet.Org
--
Learn to Network!
Increase income, cut costs, and put an end to cold calling.
Get our FREE series of articles that teach you the secrets
of successful networking.  mailto:files@ProfNet.org Today!

ProfNet,Inc  ExecDirector@Profnet.Org    http://www.ProfNet.org


    ***  NEW POST - US Trademark & Servicemark Registration  ***


From: "Ron S. La Vine, MBA" 
Subject: Information on US Trademark & Servicemark Registration


Hi everyone:

Having personally registered and received two U.S. servicemarks was a real
challenge. First you need to understand the difference between a trademark
(a symbol or style of writing used to mark products or goods being sold)
and a servicemark (used to mark marketing documents or paperwork on
services being sold).

Next, a search needs to be conducted at a library which has access to the
trademark database to see if your specific mark or anything that could be
confused (as interpreted by the Trademark office) with the mark you plan to
request. Next, you choose a specific category or categories to narrow down
the use of your mark.

Finally you complete the detailed government forms and submit a check for
$225 to the Patent & Trademark Office (PTO) with no guarantee you will
receive your mark and NO REFUNDS. This means you have to do it right the
first time by CAREFULLY following the directions in the government forms (a
challenge in itself). If you receive your mark, then you are entitled to
put a (R) for registered trademark or servicemark after your mark. Until
then use must use either TM or SM demonstrating you are using the mark in
commerce prior to registration (the first one to use the mark in public
commerce prior to registration gets the mark when registered).

I have servicemarked:
The IntellWorks - Where Intelligence Creates Business Opportunities (R)
Pro-Active Customer Service (R)

mailto:intellworks@earthlink.net if you have further questions. I'll try to
answer them.

Ron S. La Vine, MBA, President, The IntellWorks
mailto:intellworks@earthlink.net
Phone: 818-716-5030    Fax: 818-716-0575   Voice Mail: 800-975-1724

Subscribe to our weekly FREE Sales Intelligence Report E-Mail Newsletter
http://www.intellworks.com/free-newsletter/newsletter.html
Phone TIPs for Success Telemarketer - Telesales Training -
http://www.intellworks.com
Sales & Marketing Telephone Research -
http://www.intellworks.com/sales-marketing-research



                      --------------------
                      Question of the Week
                      --------------------

Results of last week's Question of the Week was a two-part.
Here are the results;

a) How much time do you spend online each week marketing your
business? (40 respondents)

Answer                 # of Respondents

Less than 5 hours               9
5 to 10 hours                  10
10 to 20 hours                 10
20 to 40 hours                  7
Over 40 hours                   4

A pretty even spread if you ask me.  The only 'odd' stat here is
"Over 40 hours" with only 4 respondents.  I guess too many of us
like to see our families and get outside once in a while.  :)

b) How long has  your company  been in business? (39 respondents)

Answer                 # of Respondents

Less than 6 months              3
6 months to 1 year              8
1 to 3 years                   15
3 to 5 years                    1
Over 5 years                   12

It was interesting to note that, with few exceptions,
those who have been in business over 5 years are
spending less than 5 hours in online marketing.  This says to
me that one of two things is operating here...  or maybe both;

1) A business that has been in existence for 5 years or more
already has a customer base in place and does not need as intensive
a marketing effort as a younger business.

2) The longer a business is online, the less interested it's
operators seem in internet marketing...  or the less time
they have to put into it.


This Week's Question of the Week

In what form do you receive the majority of your inquiries/orders?

[ ] E-mail
[ ] Telephone
[ ] Snail Mail
[ ] FAX

       Please Send All Responses to the Digest address;
              
    Responses Will be Tallied and Published All Next Week.
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