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© 1996 - 2008
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ISSN 1522-6913

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                     The E-Marketing Digest
                      Volume #2, Issue #98
                        October 26, 1997
                    Gary K. Foote, Moderator

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Table of Contents

+ Moderator's Comments

    "Thanks to Nancy Roebke"

    "Publishing Schedule changes"

+ New Subjects

    "Taking Bids"
       - Hope Murray
       - Moderator's Comments

+ Ongoing

    "Credit Card Security Questions"
       - Hubertus Rank

+ Question of the Week

    "Last Week's Question of the Week"

    "This Week's Question of the Week"


                  Moderator's Comments

Hi All,

Last week's Guest Moderator, Nancy Roebke, did a great job
raising issues, commenting intelligently and basically
fostering growth and participation in this e-community.
The results of her Question of the Week - along with her
commentary - can be found at the end of each issue of this
week's EMD.  Thanks, Nancy...  Good Job.

As of this week the EMD is moving to a thrice-weekly
publication schedule.  The days of publication will be
Monday, Wednesday and Friday.  Quality over quantity.  

BTW - Don't forget to respond to this week's Q of the W.

    Your Moderator,

    Gary K. Foote               
    Internet Marketing Since 1994   
    P.O. Box 3214, N. Conway, NH 03860         (603)447-1024

        ~ Author of "Ethical, Targeted E-mail Marketing" ~

                      New Subjects

Subject: Taking Bids

We are preparing to launch a new large-scale interactive
celebrity-entertainment Web site.  I am interested in
hearing from Internet Marketing Professionals regarding
budgeting for such a launch and overall Marketing Plan.

Does anyone know the current amount of dollars being
spent by others on similar projects?  Any direction or
information would be much appreciated.

Thank you.

Hope Murray

           ***  [Moderator's Comments]  ***


I'm sure there will be many here wishing to communicate
with you on this venture.  Can you post more details for
Wednesday's issue?


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From: "Reise-Profi Service GmbH" 
Subject: "Credit Card Security Questions"

Hi all to all list members. Thanks for all the good
information I getting out of the postings.

I want to give some information to Clive Horton's question
about credit card secure transactions. I am looking it into
for a while and found out some good companies. Try for
example the Internet Mall (they say that they have 25.000
merchants in their mall), they offer OrderEasy and it looks
very good for me. They have a special right now, see

Another company is E-Money or Cybercash at

I have the very special problem that no bank or credit card
organisations in Germany accept payment via the Internet.
And to use the above companies I have to get a merchant bank
account in the US and a Tax ID which is difficult for us. I
couldn't open a bank account in the US if I am not there. If
anyone has some information which help me out of this
trouble, I appreciate very much.

The only company I have found to do this for
mail order type business is Card Service.  Is this
the only one or are there other choices?  I do not
intend processing credit cards over the web directly.

Best regards,

Hubertus Rank - Manager

 "Travel Europe with the Best European Driving Tours"
Drive Europe                     Reise-Profi Service GmbH
Offenbachstr. 6                  D-26810 Westoverledingen
Phone +49/(0)4955/920905         Fax +49/(0)4955/920906       E-Mail

                  Question of the Week

      ***  Last Week's Question of the Week  ***

Subject: Survey Results

23 people responded to this week's survey.

How many of the following internet marketing tools are you

[9] Online Classified
[17] Web Site
[7] Newsgroups
[17] Email Lists
[20] Signature Tag
[5] Online Press Release Submission
[12] Publishing Articles
[2] Leading Forum Discussions in Chat
[10] Banner Ads
[14] Reciprical Links
[9] Autoresponders
[2] Malls
[4] Online Organized Networking Groups

The main surprise to me here was that so few people are
using online chat for this purpose. I personally think
we will see that increase over time.

Of the above forms you are using, which ONE is the most
effective in bringing you qualified business leads?

[ ] Online Classified
[7] Web Site
[3] Newsgroups
[4] Email Lists
[1] Signature Tag
[ ] Online Press Release Submission
[1] Publishing Articles
[1] Leading Forum Discussions in Chat
[ ] Banner Ads
[3] Reciprical Links
[2] Autoresponders
[ ] Malls
[1] Online Organized Networking Groups

I was not surprised that web sites were the most effective, but I WAS
surprised about Reciprical Links being so effective. The things that got
no votes at all on the second section didn't surprise me. Many of them
can be hard to target market with.

I also thought it interesting that such a variety of things worked the
best for different people. From a marketing standpoint, that signifies
to me the importance of doing all the things on the list until one
really determines which are working effectively for your field of

Nancy Roebke
Learn to Network!
Increase income, cut costs, and put an end to cold calling.
Get our FREE series of articles that teach you the secrets
of successful networking. Today!

ProfNet,Inc  ExecDirector@Profnet.Org

        ***  This Week's Question of the Week  ***

This week's Q is pretty straightforward, designed more to get
a feel for the members of this community than to address
marketing issues.  Here it is;

"How large is your company?

[ ] 1 - 3 people

[ ] 4 - 10

[ ] 10 - 25

[ ] Over 25

       Please Send All Responses to the Digest address;
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