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The eMarketing Digest
© 1996 - 2008
Library of Congress
ISSN 1522-6913

Published by
Webbers Communications
686 Keene Rd. Suite B
Winchester, NH 03470
603-392-0090

 The E-Marketing Digest
 Volume #2,Issue #129
 february 2, 1998
 ------------------------
 Gary K. Foote, Moderator

 --------------------------------------------------------------

 The E-Marketing Digest is published by Webbers Communications
 N. Conway, NH 03860  http://www.webbers.com?EMD (603)447-1024

 Now read by over 1,200 subscribers in more than 40 countries.

 --------------------------------------------------------------

 Table of Contents

 + Moderator's Comments

    "Subscriber's Photo Gallery"

 + New Topics

    "Other excellent lists"
       - Phil Doyle
       - Moderator's Reply

 + Ongoing

    "E-Commerce Followup"
       - Bob Rankin

    "Client Lists and Testimonials"
       - George Matyjewicz
       - Thom Reece

    "Relationship Marketing"
       - Mark Rauterkus

 + Question of the Week

       "Web Marketing"

 --------------------------------------------------------------

 --------------------
 Moderator's Comments
 --------------------


Hi All,

Happy Monday.  May you all have a most productive week.  In 
todays issue you will find three ongoing topics, "E-commerce 
followup", Client links and testimonials" and "Relationship 
marketing".  

On another note, regular Guest Moderator, George M suggested 
we institute an E-Marketing Subscriber's Photo Gallery.  I 
like the idea of getting to know the people I talk to every 
day so much that I will be building the Gallery page later 
today.  The URL will be (when it's ready);

http://www.webbers.com/emark/gallery.html

If any of you would like to have your pic and short bio 
included you may e-mail such to me.  The requirements are;

Pics must be in .jpg format.
The best size would be 150 X 100
Aspect may be either portrait or landscape.
Bio no longer than 50 words.

Your Moderator,

Gary K. Foote              
Webbers Communications         
Intelligent Website Design, Creative Internet Marketing
PO Box 3214 N. Conway, NH 03860           (603)447-1024
-------------------------------------------------------


 ----------
 New Topics
 ----------


From: Phil Doyle 
Subject: other excellent lists?

Greetings.

E-Marketing is incredibly helpful to me.
Does anyone know of other excellent lists  
about e-commerce and business-to-business?

Phil Doyle  mailto:WebAgency@www-Agency.com
WebAgency Marketing  http://www-Agency.com
Vantage Internet Credit Card e-Commerce System
B2B eNews International Business Journal
Brainware Business Videos


[Moderator's Reply]


Hi Phil,

There are of course, the excellent lists published by 
John Audette.  Try;

http://www.audettemedia.com

There is also Adam Boettiger's list, i-advertising.  
You can find his publishing page at;

http://www.exposure-usa.com/i-advertising/

I suggest you also go to The List Exchange website;

http://www.listex.com

...and use their category-based system to find lists that 
meet your requirements.  They also have links to many other 
databases of lists from their site.

Good luck in your search,

GKF


 -------
 Ongoing
 -------


From: Bob Rankin 
Subject: E-Commerce Followup

Hi All,

I read the post about VANTAGE, the e-commerce system that 
does not require you to have a merchant account.  I 
visited the website listed in the posting and found it oddly 
devoid of any info on how this service really works (beyond 
the marketing pitch).  They don't list fees for setup,
transactions, and monthly service. 

In the absence of those facts, let me offer this note.  
There are two drawbacks to this type of system.  First, 
you'll most likely pay a MUCH higher discount rate than the 
typical 2-2.5% with your own merchant account.  It ranges 
from 5% to 10% in the systems I've looked at.  (The discount 
rate is the fee your credit card processor charges for each
transaction.) 

Secondly, your money will not be available in the usual 
2-3 business days.  Vantage does reveal that you have to wait 
30 days for the funds, and others (such as First Virtual) make 
you wait up to 90 days.

I think the fuss about "traditional banks are unwilling to 
grant merchant accounts to home and internet based businesses"
is a red herring.  Four to five years ago it was true, but 
now there are many companies that will set you up for online 
credit card processing, and some even guarantee acceptance 
(even with bad credit history). 

I'm not slamming Vantage, but I think any online seller 
would be well-advised to get their own merchant account.  
Just search on "merchant account" at Yahoo, and you'll find 
a list of about 80 companies that offer the service.

Regards,
Bob Rankin

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***  NEXT POST - Client Lists and Testimonials  ***


From:             Rainmaker 
Subject:          Re: Client Lists and Testimonials

"Deborah Kluge"  wrote;

>I am thinking about adding additional pages 
(perhaps testimonials and/or a client list) to my website at:
>
>http://www.proposalwriter.com

[snip]

>Would it be necessary or appropriate to get 
>my clients' permission to list them on my site and 
>perhaps provide a link to their sites?
>

Yes.  You need their approval, and I suggest if you get an
e-mail, that you save it for later, in case a dispute.  Also
consider whether it is tacky to show client's names.  You may be
doing confidential work, that the client doesn't want shown.  We
have a resume-writing service as a client who answers the phone
with the tele #, i.e., 4022 rather than the name of the place.
In case an employer calls and she is doing an assignment for 
an employee.

>Secondly, if I use testimonials but don't give my clients'
>names or their companies, will the testimonials be 
>credible?  Any suggestions for handling this?
>

They won't be as credible, but will be better than nothing.  If
you do get testimonials, try to get their pictures also.  They
seem to add more credibility.

BTW, the way I recommend to clients that they get testimonials
is that you prepare the testimonial, and send it to the client
for approval with a note saying "We are planning on posting this
to our Web site,  Is it OK with you?"  If you wait for them to
say something, it often takes too long for them to get around to
it.  You make the first move and speed up the process.

_______________________________________________
George Matyjewicz            "Rainmaker Extraordinaire"
Managing Partner                http://www.gapent.com/rainmaking/
GAP Enterprises, Ltd.        mailto:georgem@gapent.com
http://www.gapent.com
Tel: (201) 939-8533 Ext 821              Fax: (201) 460-3740
Automated Press Releases: http://www.gapent.com/pr/
Seminars & Trade shows: http://www.gapent.com/seminars/


***  NEXT POST - SAME TOPIC  ***


From: yacht50@aloha.net
Subject: Client Lists & Testimonials

Aloha:

Deborah Kluge addresses the question of how to best 
approach the addition of testimonials to her web site.

" HOW TO INCREASE RESPONSE TO YOUR MARKETING EFFORTS BY 
30% TO 50%... INSTANTLY!...subtitled: Testimonials...The 
Single Most Powerful Marketing Tool Ever Discovered! "  
is an article that deals with Deborah's question in 
some detail.  It's available on the web at:

http://www.dogonnet.com/kids/tr_art_3.html

Thom Reece
On-Line Marketing Group
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
New! Make your bed in 30 seconds flat with just the 
flick-of-your-wrist.  Save time and money and increase your
sleeping comfort with the Patented Complete Sheet(tm).
Stops those nighttime blanket thieves dead in their tracks.
http://www3.viaweb.com/onlinemarketing/
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***  NEXT POST - SAME TOPIC  ***


From: John Gerits 
Subject: Re: Client Lists and Testimonials


1) Regarding client list on web site
It's a question as to profession/services offered. I hear what
Gary is saying but Gary does web creation and promotional
activities. 

It's also a concern of the level of client confidentiality. We
don't divulge anything about our clients, including who they are.
We ask if we can mention them as well as their situation for case
studies development. If we create a case study, for marketing
purposes and without client connection, we make certain that
there is no clue to be found. Certainly, it would be wonderful to
have a client list as marketing tool, but we respect our clients
wishes and want their continued business. The funny thing is,
although clients do not want to be mentioned - known that they
use our firm, they will recommend us to their associates. In
other words, they don't want to make it public, nor want us to
make it public, nor want us to make it known to potential
clients, yet, they'll make it known to their peers.

I feel the same as Deborah as to on the web, it's different. As
to why, I feel that sending, in this case, a resume with client
list is one thing, but having the client list in "public" is
another. Of course, throw this out the window if one has received
permission to display the client(s).

There is another point. A publicly available client list is one
thing, but to also make public the assignments is another. I may
not have a problem being on a client list, but do have a problem
with having any/all contracted projects also made public. I might
as well tell the competition what I'm doing.

2) Regarding testimonial w/o client's name, company
Testimonials on the web, to me, don't mean jack squat, just more
marketing copy UNLESS there is a name, company and even contact
info.

I see too many testimonials ending with "a manufacturing
company", "a widget company", "V.J., from Anytown"  I don't see
any credibility in these types. The ONLY time I do see
credibility in this type, if signed by "VP Production- automobile
co." "Brand Manager - Major FMCG co." In other words, any type
that doesn't give away the actual client, but easy enough for me
to find out.

Further, I see a lot of testimonials with names I recognize. I'll
go to the site of a given "client/customer", and what do I find?
A testimonial from the person, who's site I was just at. Now,
have they actually used, purchased each others services? Perhaps,
perhaps not. Just pointing out an observation here.

In a nutshell, anonymous testimonials remind me of faked resumes
I've come across. Either include the actual client (permission)
or don't include anonymous testimonials.

--
John Gerits

-----[ news:misc.business.marketing.moderated ]-----
          "It's more than marketing talk"

         You can't catch spam from lurking
    Practice safe Usenet posting! Use a spamblock
----------[ http://www.nijenrode.nl/mbmm ]----------


***  NEXT POST - Relationship Marketing  ***


From: Mark Rauterkus 

Hi,

Great thread. The bloke from the UK asked:

>...when can we tell whether an
>online company is pursuing a long-term satisfying relationship
>with their customers and when is it just service? Who knows a
>Website that is truly pursuing a Relationship marketing strategy
>AND succeeding? Or is it technically just not possible yet to get
>this relationship right since it lacks the real human interaction?

I'd say many of the higher-end tools developers who have an 
on-going customer base and are selling their computer programs 
to these internet programmers/net developers for contract site
 building (mostly) are in a relationship marketing position. 

These folks are generally in a b-to-b sales situation. They 
know their customers and are hosting email discussion lists 
for technical support and other ramblings about code, hardware,
etc. Most are professionals, of course.

The customers and developers are really working together, 
landing contracts with each other's assistance. The features,
requests, and even extended plug-ins are put into the bag
of tricks from both buyers and sellers. The customers make a
decision to go with this shops tools -- and then they learn
new languages, skills, etc. and ride the waves in the market-
place together. And, mostly these are development shops (vendors)
have less than 10 people generally. Size of customer base is ?

Furthermore, I'd say that nearly all of the consumer like 
sales and service shops are not into a relationship game 
yet. The AI-ish tools are not there. The human customer 
service costs are too high, and too hard to tame as well. 

Perhaps the best example I can think of -- might be some 
of the cutting edge ISPs -- as in Tripod.Com. With their 
newsletters, forums, looking-out-for-our-memebers 
attitude -- well, they are best example I can point to 
for those in "consumer-land" sales/services.

Mark Rauterkus, Publisher, S.S.S.         http://www.sportsurf.net

mrauterkus@sportsurf.net           http://www.SportSurf.Net/FootNotes

FootNotes: Mac E-book authoring and distribution environment with
built-in multi-media, lan, web, internet and e-mail capabilities.


 --------------------
 Question of the Week
 --------------------


Since a website is clearly a marketing tool I would like to 
ask as this simple QOTW, "What design elements make a website 
a good marketing tool?"

Send responses to the following;

mailto:gkfoote@webbers.com?Subject=QOTW_WEB_MARKETING

I will post all as they come in.

YM,

GKF

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