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The eMarketing Digest
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ISSN 1522-6913

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 The E-Marketing Digest
 Volume #2,Issue #131
 February 6, 1998
 Gary K. Foote, Moderator


 The E-Marketing Digest is published by Webbers Communications
 N. Conway, NH 03860 (603)447-1024

 Now read by over 1,200 subscribers in more than 40 countries.


 Table of Contents

 + Moderator's Comments

    "Subscriber's Gallery is Online"

 + Ongoing

    "Advertising ShopSafeMall"
       - Helmut S. Krug
       - Gary K. Foote

 + The Corkboard
    "The Inside Track - repost"
       - Gary K. Foote

    "Checks by fax, phone and e-mail"
       - Tony Hicks

 + Question of the Week

    "What design elements make a 
     website a good marketing tool?"


 Moderator's Comments

Hi All,

Just wanted to let you all know that the EMD Subscriber's 
Gallery is now online.  It is not yet linked from the rest 
of the site, nor are there many entries...  yet.  but you 
can get a look at the following URL;

Please submit your own pic and bio using the link provided 
on the page.

Happy Friday.  Hope you all have a great weekend.

Your Moderator,

Gary K. Foote


From: "justClick!" 
Subject: Re: Internet Advertising Questions

Richard Hauf from in V2 #130 wrote;

> We are quickly moving into the second phase of our business plan
> which calls for extensive site promotion and advertising. 
> My question for your readers is this - what are the most
> effective advertising channels for this type of business?
> What are the budget expectations for this type of promotion ?

It all depends on the corporate goals defined in your second
phase business plan. This goals define the marketing strategy. 
We definitely would need to see your marketing plan for some
valuable thoughts. What are your marketing goals for 1998?

Since your marketing strategy for phase 1 was "Featuring many of
the internet's finest retailers..." your marketing strategy may
not differ regarding this goal for phase 2?

You established the "Pay for Performance" Program, means
virtually any e-marketer WITH an e-commerce software can join
your "click-through shopping mall"?

Your website basically is a 3-level textual jump website. I could
not recognize any value-added. Does the website add any value for
the merchant or the consumer?

To provide a value-add regarding brand imaging for the "finest
retailers" will not work with this shopping concept. Means you
shall go into the masses, into the masses regarding retailers as
well into the masses regarding consumers. If that is your
strategy then you definitely need to create a brand image for the
ShopSafe first. This would mean run-the-networks with online
advertising, which includes the 1.800+ banner-exchange services,
and run any affortable marketing method, online and offline.

But... 1998 will become the year of building communities. You
definitely need to invest in this area as early as possible, and
promote a few high-quality content channels at ShopSafe for
adding fun and entertainment as value-add.
Best regards,

Helmut S. Krug
Business Development
justClick! Target Network. Since 1996.
> Targeting Global Markets. Building Interactive Communities.
> The Premier Target Network of Affiliates and Agencies.

P/S: Richard, I very like to enjoy The Bee at the Broadmoore in


From: Gary K. Foote
Subject: Advertising ShopSafeMall

Hi Richard,

I visited the ShopSafeMall (albeit briefly) and thought 
things looked pretty good.  You are building a good 'anchor' 
with some of the more well known brands you have attracted.  
I would surely push their participation in all of your promo 
materials as evidence of successful, established businesses 
recognising the value you have created.  

My only other suggestion would be to provide accurate, up 
to date site visitation statistics so potential 
merchant/customers may get an advance feel for what to expect 
in terms of traffic generated to their site(s) by 



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The Corkboard

From: Gary K. Foote
Subject: The Inside Track - repost

Hi all,

Yesterday Shannon Kinnard posted about The Inside Track, 
a monthly newsletter on exhibiting at trade shows.

The e-mail address she referenced was unfortunately offline 
from Friday until Wednesday, so, for the many who have 
requested clarification, all is now in working order.  
You may email Dave Sterne at; 

...and get more information.



***  NEW TOPIC - Income Opportunity  ***

From: Tony Hicks 
Subject: Checks by fax, phone and e-mail

Hello, Gary and E-Marketers!	

I market a fully-functional "checks by fax, phone and e-mail" 
software that sells for less than any other. However, my site 
and business are geared toward research rather than actual 
commerce, so I'm wondering if any of your readers might be 
interested in selling the software from their sites on commission?

Anyone interested would need to purchase a copy (at a discount, 
of course), then offer it from their own site. They would 
collect, and send my share back to me.

For more information, go to

Thank you,

Tony Hicks
The Internet Advertising Research Affiliation (TIARA)

 Question of the Week

This week's QOTW:

"What design elements make a website a good marketing tool?"

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