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ISSN 1522-6913

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 The E-Marketing Digest
 Volume #2,Issue #144
 March 6, 1998
 Gary K. Foote, Moderator

 The E-Marketing Digest is published by Webbers Communications
 N. Conway, NH 03860   (603)447-1024

 Table of Contents

 + New Topics

 + Ongoing

       - George Matyjewicz
       - Gary D. Zeune
       - Moderator's Reply
       - Marty Foley

       - Mark Rauterkus
       - Moderator's Comments

    "Cultural Differences and International Commerce"
       - Oscar Gonzalez Alba

    "Strategic Alliances"
       - George Matyjewicz

 + The Corkboard

    "My 20 seconds"
       - George Matyjewicz
       - Moderator's Comments

 + Question of the Week

    "Hard Sell vs. Soft Sell, What Works Online?"
       - Krishnan J Iyer


 Moderator's Comments

Hi All,

First let me apologise for not getting Part 2 of the Pegasus 
tutorial out today.  The week has turned into a monster and 
I've been swamped (Not that I'm complaining.  After all, it 
is the swamped times that make the vacation times possible.)  

Anyway I should be able to finish it over the weekend and 
you'll all see it Monday. 

In the meantime enjoy today's issue.

Your Moderator,

Gary K. Foote


From: Rainmaker 
Subject: Re: Pegasus
> ...Pegasus Autoresponder/mailinglist tutorial. 

Hate to say it, but it sounds like a lot of work.  You should get
Eudora Pro, where you can do the same thing in the Filters
section, by selecting  the particular filter and under Action,
chose "Reply With" and reply with something you have in the
stationery file or as a text file.  

However, in either case, the autoresponder only autoresponds when
you read your mail.  An autoresponder at your site will respond 


George Matyjewicz            "Rainmaker Extraordinaire"
Managing Partner      
GAP Enterprises, Ltd.
Tel: (201) 939-8533 Ext 821              Fax: (201) 460-3740
Automated Press Releases:
Seminars & Trade shows:

***  SAME TOPIC - Pegasus  ***

From: "Gary D. Zeune" 
Subject: List servers

You mentioned using Pegasus as a list server. How about 
using Outlook Express?

Gary D. Zeune

[Moderator's Reply]

Hi Gary,

I have no familiarity with Outlook Express.  I would be 
more than happy to publish your (or anyone else's) thoughts 
on the product.



***  SAME TOPIC - Pegasus  ***

From: "Marty Foley/Victory Ventures" 
Subject: Re: Pegasus VS. Eudora article

Gary, I really appreciated your article on Pegasus and look
forward to the next one in the series. I already use such
excellent features and have loved the program since I started.
Others I've introduced to it love it as well.

I've written an article: "Pegasus VS Eudora: Two Top Email
Programs For Serious Internet Marketers" that looks at the
program from a different angle.

Now don't get me wrong; both Eudora and Pegasus are good 
programs. But for email marketers, many feel that the features 
of Pegasus are superior. If anyone would like to read my
article comparing the two, I've got it set up on, what else,
but a Pegasus autoresponder!

Here's how to retrieve it by email. (My little workhorse, 
Pegasus, will queue it up automatically when I download your 
email request: 
 with Pegasus-Info in the 
subject, or just click and send:

Yours for profit-making info and other resources,

Marty Foley 
Victory Ventures 

ProfitInfo Email Newsletter. Tips, tricks, techniques and
resources for Netpreneurs, Direct Marketers, Infopreneurs and
Inter-Network Marketers. .
Discover more resources for your business success, online and
off, at Marty Foley's domain: , or send
blank email to this autoresponder: .

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***  NEXT TOPIC - Lists  ***

From: Mark Rauterkus 
Subject: Lists


>How do you find the time to read the lists
>and do your job?  I subscribe to, maybe 10 and I frequently feel
>overwhelmed by them.  

1. Get digest versions. Lists without digests are not worthy 
(generally) of the time.

2. Learn how to visit archives. Lists without archives are 
generally not worth the time either as there is lots of 
repeating. When you feel good about being able to dig into 
the last few months of a list's archives, you feel good about 
sending in the unsubscribe command. Then you can have the best 
of both worlds. No daily flow of overwhelming data -- but can 
get the info in a dive to the archives should you need it. 

3. Along with the unsubscribe comes the list database that 
you need to have for yourself on your desktop. Make one. Lists 
you uncover that are close to your interest areas. Archive 
the list pointers/address/etc.

4. Encourage more use of FAQs and read them when available. 
We all could use better FAQ authoring everywhere for sure. 
For example, I can log onto a list, get its faq, log off 
and get a great flavor of what goes on there.

5. Some would only subscribe to moderated lists -- but I 
like the non-moderated ones too. But, if you are feeling 
crushed for time, just read the moderated ones. 

6. One day we'll be launching some "summary" lists and 
some "streamliner services" at our site. The net needs 
more of these for sure. Summary posts are a good rule of 
thumb to consider on your lists -- and if everyone used 
them more, we'd all be further along.

Mark Rauterkus, Publisher       E-books work in classrooms!           

Nagano Torch Burns Bright with Winter Games Discussion lists:

[Moderator's Comments]

Hi All,

The EMD archives are located at;

They are not searchable - a feature I'd love to add, 
and eventually will - but are instead arranged in 
order of issue.   Anyone here want to help out with
searchable archives for the EMD?



***  NEXT TOPIC - Cultural Differences and 
                  International Commerce  ***

From: Tiempos Mejores 
Subject: Cultural Differences and 
         International Commerce: Spanish list

Hola Gary and all readers:

For those of us who speak Spanish, or are interested in 
Spanish-speaking market, there is a new discussion list 
with focus in Internet promotion.  It's edited by Negocio 
Hispano [ ], a Spanish Directory 
and Free Classified Ads site. 

I think it can be a good source of info since the members 
are people who had been working with ( or owned) Spanish 
sites and have a near contact with the matter of their 
promotion.  You can read previous issues at Negocio Hispano 
or subscribe sending; 

I hope it can be useful.

Best regards
Oscar Gonz▀lez Alba
*    Tiempos Mejores - Internet en Castellano        *
* Estrategias de Promoci=n para sitios en Espa▒ol    *
*     * 
*             ICQ UIN 3738599                        *

***  NEXT TOPIC - Strategic Alliances  ***

From: "GAP Enterprises, Ltd." 
Subject: Strategic Alliances

Hi all:

In keeping with the question of strategic alliances, and whether
they work, I came across this company that I thought was rather
unique.   Prior to the Net, if somebody asked  "What do Odessa,
Ukraine and  Pagosa Springs, CO, USA have in common?" the answer
would have been nothing.  

But now these two distant cities house the offices of dbInet
  a professional firm of management
consultants and information technology (IT) specialists.  Their
strength is built upon an association with two firms whose
special areas of expertise combine to create a dynamic,
synergistic team.  Braxton Ponder - Graphic Design is a design
firm, with a strong foundation in traditional graphics, layout,
copywriting and marketing, plus extraordinary skills in HTML,
CGI, and Javascript.  TeT Co. Ltd., of Odessa is a private
company focusing on computer systems integration, IT, & database
development & implementation. 

Their's is a unique combination that works.  So, strategic
alliances do work -- given the right set of circumstances.  And,
this third rock from the Sun (Earth) is getting smaller ;-}.


 The Corkboard

From: Rainmaker 
Subject: My 20 seconds

Hey All:

I was just interviewed by Joshua Reimer of  Promotion World  --
and I'm in good company.  Last week he interviewed Danny
Sullivan, from Search Engine Watch, who is a well known expert 
on getting the most out of search engines.

Promotion World is a resource for folks who are trying to promote
their sites with a small budget.   Joshua interviewed me about
press releases and how to achieve good results with them. You can
see it at;


George Matyjewicz            "Rainmaker Extraordinaire"
Managing Partner      
GAP Enterprises, Ltd.
Tel: (201) 939-8533 Ext 821              Fax: (201) 460-3740
Automated Press Releases:
Seminars & Trade shows:

[Moderator's Comments]

Hi George,

Nice coverage.  Everyone here can take a lesson about 
self-promotion, not only from the good info at your site, but 
from the building-towards-a-high-profile-image example you 
set by doing this interview.



 Question of the Week

"Hard Sell vs. Soft Sell, What Works Online?"

***  RESPONSES  ***

From: Krishnan J Iyer 

I agree to Rick's views, on both working, but their
versions may be different.

>>2.  The hardsell also works in certain cases as well.  I 
>>have sent pure sales letters to my subscribers.  And the 
>>letters have sold the product I was offering.  I have also 
>>made direct offers right in the newsletter.  This has also 

Both hard and soft sell refers to "push" of traditional
Internet marketing. Internet is a different medium and
understanding the soft & hard sell here is important.

Soft sell may not necessary mean that you are just
on to relationship building activities. For that matter
all marketing activities on internet are relationship 
building rather than just the skeleton selling activities.
Even off line there has been an considerable increase
on the relationship building rather than aim-fire-shoot
type of selling.

This might as well mean that the areas of internet you 
are present may not necessarily be your target groups 
and you talk your interests apart from your occasional 
information regarding your company or product, whenever 
an appropriate requirement arises from the group. This is
slightly different from lurking since you would be participating
based on your own interests, say on a management school
of entrepreneurs, or small business owner's problems
or music group or whatever.

Hard sell may be the area which is exactly your
target market. They might even have your own
competitors lurking. But presenting your views
in such scenarios are most rewarding than an
occasional softsell informations. Here again the
emphasis is on relationship building rather than
the aim-fire-shoot.

In both cases, pro-activity is the key to stay
ahead. Creating a e-mail discussion group 
targeting the interests of the potential 
groups (incl. competitors) would be an ideal
solution to press hard sell, since you own the
list and you own it amidst your target market.

But I won't deny any sell opportunity since
it is Internet which never really lets you know 
that is inside it.

looking forward to your comments.


Krishnan J Iyer
Redefining Global Fax Communications

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 The E-Marketing Digest                  Webbers Communications
 Copyright Webbers Communications, 1998           P.O. Box 3214
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