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 The E-Marketing Digest
 Volume #2,Issue #145
 March 9, 1998
 Gary K. Foote, Moderator

 The E-Marketing Digest is published by Webbers Communications
 N. Conway, NH 03860   (603)447-1024

 Advertise in The E-Marketing Digest and reach over 1,000 
 small business owners in 40+ countries.  1200+ subscribers 
 plus pass-alongs = 2,000+ impressions per issue.

 For a copy of our Insertion Order/Rate card 

 Table of Contents

 + Ongoing

    "Subscribe via E-mail and Website"
       - Rick Smith

       - Khairiz Sabri

    "Pegasus Tutorial Part 2"
       - Gary K. Foote

    "The Future of the Online Language Issue"
       - Bill Dunlap


 Moderator's Comments

Hi All,

Happy Monday.  Today's EMD carries the long-awaited tutorial 
on using Pegasus to create and manage distribution (mailing) 
lists that run from your own computer.  It took a bit longer 
than I thought it would to write, but here it is in all its 
glory.  I hope it helps you good readers.

Also there are some intriguing thoughts posted on the subject 
of automated translations by Bill Dunlap that grew out of his 
conversations with the CEO of Systran, the company who provides 
the free translation service at the AltaVista search engine  

Finally, there will soon be a searchable archives for this list.
Reader Michael Hammons has created a search script that we 
will be installing this week.  Many, many thanks to Michael for 
his time on this project.  It is this kind of giving 
one-to-many that makes the EMD one of my favorite online 

And now, on with the show...




From: Rick Smith 
Subject: subscribe via E-mail and website

Richard wrote -

>>I want people to be able to subscribe via E-mail and off my web 

Don't let the absence of a list server slow you down.  Depending 
on the size of your list, you can manage your e-zine quite nicely 
with Pegasus or Eudora.  I have 1400+ subscribers to my e-zine 
and I've been using Pegasus to send it for several months.  I 
suspect I may soon have to go with a list server because sending 
my zine is getting a little slow.  In any case, there are list 
servers such as Oaknet that will handle your list for no charge,
(it will cost you putting their ad in each issue which may 
eliminate sponsor-ships).

As far as getting subscribers from the Web site, you can setup 
e-mail forms that will e-mail the subscriptions to wherever 
you want them to go.

Rick Smith, "The Guerrilla Computer Consultant"
Small business owners, subscribe now to Rick's free online
newsletter to learn how to competition proof your business.
Send any e-mail to 

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***  NEXT TOPIC - Pegasus  ***

From: Le Homme 
Subject: Pegasus

Hi Gary,

Your tutorial came at the right time for me! I am preparing to
publish the Premier issue of "CyberJaya Newsletter" in April and
Pegasus is doing a great job. I am in the "test, test and more test"
stage before "CyberJaya Newsletter" makes it way.

Marty Foley's article was as helpful. And I strongly suggest fellow
marketers get a copy of it as well.

You gotta get Part 2 out very soon Gary! I need all the help that I
can to make full use of Pegasus.

Khairiz Sabri

"CyberJaya Newsletter" provides tips and information to present
and future entrepreneurs in business marketing, promotion and
advertising. It is FREE and sent only on request. To subscribe:


[Moderator's Comment]

Well Khairiz,  Here it is...  finally!  Enjoy...



***  NEXT TOPIC - Pegasus Tutorial Part 2  ***

From: Gary K. Foote
Subject: Pegasus Tutorial Part 2

Hi All,

Here it is, the long awaited second part of the Pegasus 
Tutorial, "Setting Up Mailinglists", or 'Distribution Lists' 
as Pegasus calls them.

In Part 1, I gave you the path to reach the dialog box where 
you create and manage your mail filtering rules.  It seems 
that I forgot to mention that there is an easier method for 
opening this dialog box.  On the Pegasus toolbar choose the 
seventh button from the left.  This opens the same filter 
rules dialog box opened by the path;


Use the button instead.  It's much faster.

OK, in Part 1 we talked about setting up incoming mail 
filters to create and manage autoresponders.  We will now 
use the same filter creation process to manage distribution 
(mailing) lists.  For the purposes of this tutorial I will 
discuss the creation of a distribution list called 
'Animal Friends'.

First, we will create a 'Welcome' message, a simple text 
file that will be sent to everyone who subscribes to 
Animal Friends.  A list 'Welcome' message should contain a 
description of the list's subject, policies, subscription
& unsubscription directions and whatever else the listowner
feels their subscribers need to know right up front.  
Always format this message no more than 65 characters per 
line to prevent some limited e-mail readers from displaying 
the welcome message improperly.

Next we set up the list itself.  In Pegasus choose the 
fifth button from the left on the toolbar at the top of 
the screen.  This opens a dialog box.  Choose the button 


A new dialog box then opens with two fields.  In the top 
field we enter the name of the list, 'Animal Friends'.  In 
the lower box we have the option of entering a recognizable 
filename for the list.  This is optional, but at times can 
make it easier to identify the list during the process of 
actually sending to the list.  We choose the filename 'animals'.

Now that we have a 'Welcome' message that carries the list 
'Charter' and set up the list itself it is time to build the 
filters that will manage the distribution list's automated 
activities.  For each distribution list I always create 5 
separate filters.  Three to handle subscribes and two to 
handle unsubscribes.  Here they are;


  Send Text File
          This sends the welcome message 
          we created for the list.

  Add User to distribution list
          This takes the sender's 
          address and adds it to the 
          list 'Animal Friends'.

  Move subscription request
          This files the sender's
          request in an archive folder


  Remove sender from distribution list
          This takes the sender's
          address and removes it 
          from the list 'Animal Friends'.

  Add User to distribution list
          This files the sender's
          request in an archive folder

Now let's set up the filters.  We choose the seventh button 
from the left on the toolbar to open the 'Rules for new mail' 
dialog box and click the button labeled;


We are now faced with the familiar 'Edit Rule' dialog box.  
We select;

   This rule is activated when the trigger text occurs
   In these headers

Next we type the trigger text that must appear in the subject 
of the incoming subscriber/unsubscriber e-mail in the 
appropriate box;


Note the carat ^ at the beginning of the subject.  This will 
force the software to only recognise exact matches - it is 
VERY important to include if you want to avoid creating a mail 
loop (not a good thing) in the process.

Next choose the first action in the process from the selection 
box at the bottom of this dialog box;


Another dialog box opens where we select the file to send.  
This is where we click our way to the directory/folder where 
we saved our 'Welcome' message and select it as the file to 
send.  Then we click on OK in the EDIT RULE dialog box and the 
first filter for the mailinglist Animal Friends is in place.

We are now back to the 'Rules for new mail' dialog box.  Here 
we choose;


And build the second filter, 'Add User to distribution list'.  
Follow the same process as in the above filter, but assign a 
different action to the filter this time...


This opens a box where we click on the list ANIMAL FRIENDS 
and click SELECT.  The box disappears and we are back to the 
"Rules for new mail' dialog box. and thesecond filter is in 

The final 'subscribe' filter is 'Move subscription request'  
This one moves the subscriber's request to a folder where we 
keep them in case we ever need them.  Again choose;


And set it up as before, but with a different action assigned;


This opens a dialog box where you create a NEW folder  we 

Now we set up the filters for unsubscribe requests.  The 
filters themselves are set up the same as before, with the 
exception of the trigger text, which we define as;


Agasin, use the carat ^ to prevent mail loops.

The other difference is the action taken.  For filter number 
one the action taken is;


And the second is;


We create a folder for unsubscribe requests and point this 
filter to it.

Now, all the filters are in palce and it's time to test our 
new list.  We send a correct subscribe message to ourselves;


Note:  The carat does not go in the subject of subscribe
& unsubscribe requests...  only within your filters.

Now we watch whet happens as Pegasus processes our request.  
Pegasus queues up the welcome message for sending on my next 
mail check/send, adds my e-mail address to the distribution 
list and moves my e-mail to the subscriber's folder - all 
automatically.  Now we send mail, e-mailing the welcome message 
to ourselves.  Then we check mail again to receive the message 
Pegasus just sent to us.  It arrives with the subject;


This is where a mail loop will appear if you have not used the 
carat in your filter's trigger text.  Without it the software 


and wikll queue up ANOTHER welcome message.  With it Pegasus 
recognizes the differenc between 




And will not repeat the welcome.  So, if Pegasus sends you 
more than one welcome message you have a loop and must correct 
it by adding carats ^ to your trigger text filters.

Next we test the list by sending a message to the distribution 
list.  We compose a test message, address it to ourself, add 
the proper subject;

Animal Friends, Issue #0001

...and click on the 'Special' tab to reveal the BCC address 
box.  We make sure our cursor is in the address box and choose 
the fifth button from the left on the Pegasus toolbar to open 
the DISTRIBUTION LISTS dialog box.  We double click on the list 
ANIMAL FRIENDS and click the button labeled CLOSE.  We confirm 
that the list filename - ANIMALS - appears in the BCC field (it 
includes some additional characters, but is quite recognizable).
Now we send this message and check our mailbox again after a few 
seconds.  We should see TWO copies of the mail we just sent to 
the list - one because it was addressed to us in the To: field 
(Pegasus will not send without this) and one because we are 
subscribed to the list.  All this goes as expected so we know 
the list is working. 

Next we test the 'Unsubscribe from the list' feature by sending 
ourselves a message with the following subject;


Once this e-mail arrives back in our mailbox we check the 
distribution list and the unsubscribe folder to be sure both
unsubscribe actions (set up in our filters) were properly 
carried out.  All seems to be in order, so we are now ready 
to announce our list to the world.

I'm sure that this tutorial has raised some questions, so 
feel free to e-mail me for clarifications if you need them.  
Now get out there and create those lists - and don't forget 
to register them at The List Exchange as part of your 
announcements.  They will be included in the online database 
as well as being e-mailed to huindreds of subscribers to The 
List Exchange NEW LIST announcement list.



***  NEXT TOPIC - The future of the online language issue  ***

From: Euro-Marketing Associates 
Subject: The future of the online language issue

Hi all,

In the midst of this discussion about other languages on the Web,
I'd like to interject two ideas that came up this week.  The
other night, I met a colleague of mine, who is VP of Sales/Mktg
at Systran, the company who provides the free translation
service at the AltaVista search engine

Most of you have already tried this marvelous resource, and, I'm
sure, recognize its value, even if it does not give a great
translation of a text or Web page every time.

Systran actually holds that the translation is 85-90% correct,
but of course, it's that 10-15% inaccuracy that makes all the
difference in the world.  I asked my colleague about how this
technology will develop in the future, whether we can expect
great improvements, like everything else in the computer
industry.  After all, we're used to the power of the PC doubling
every 18 months, the price dropping, and Net bandwidth doubling
every year.  But he surprised me:  he said, No, there was not a
perspective for approaching correct translation in this sort of
software engine in the future.  Now that is a shock, coming from
the high-tech industry.

(The other surprise from this conversation was how soon Systran
plans to start charging for their (now free) translation service
on the Web. Expect them to levy a small charge for each
translation as of next quarter.)

Later in the week, I was reading the excellent "Zeitgeist"
section of "the European" newspaper for last week (23 Feb.-1
March), on there is an radiant article on Futurology on p. 30.
Here's how the article starts:

	"It's 2040.  The chief executive of Global Inc. walks
through the hotel lobby towards yet another cocktail party.
Greeting colleagues from all over the world, he switches
effortlessly from German to Japanese, sealing deals, fixing
dinner and picking up a date.  Implanted millimetres under the
skin on the back of his head a tiny "brain-link" connects to a
computer, which instructs his brain how to speak in Dutch,
Polish or whatever language he needs.

	"It may sound like science fiction, but such devices could
be in common use as early as 2025, according to a new breed of
corporate employees, in-house "futurologists" whose job it is to
dream up brilliant new products and predict how society will
change in the next millennium.  Corporations such as BP, Shell,
Glaxo Wellcome, BMW, Microsoft and Procter & Gamble are turning
to these Gurus..."

The article goes on to show this trend towards looking well
beyond tomorrow is quite respectable and well-anchored in top
corporations. And it the scenario of Global Inc.'s CEO just
above, certainly we should have hopes that translation software
will improve over time. In fact, it might improve to the point
that there is really no need to translate Websites in advance (a
rather expensive activity, at a typical $0.20-0.30 per word).

In fact, once the translation engine is in place, it would be
child's play to set up a Website where the server sees, for
instance, a visitor arrive from a *.de domain (Germany), and
throws him a German text, translated on the fly and assembled
into a Web page by dynamic HTML.  This technology this far is
already available. The only thing missing is an accurate
translation engine.

An open question to the group here: what do people think about
the potential for automatic translation to happen on the Web
within the next 5 years?  Any ideas?

Best regards,

Bill Dunlap

Euro-Marketing Associates     email:    
Tel./fax (USA): 415/680-2423     Toll-free (USA): 888-EUROMKTG
European tel./fax:  +331/5301-0741
               Marketing Technology - Intl. Web Site Promotion

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