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The eMarketing Digest
© 1996 - 2008
Library of Congress
ISSN 1522-6913

Published by
Webbers Communications
686 Keene Rd. Suite B
Winchester, NH 03470

 The E-Marketing Digest
 Volume #2,Issue #158
 April 8, 1998
 Gary K. Foote, Moderator

 The E-Marketing Digest is published by Webbers Communications
 N. Conway, NH 03860   (603)447-1024

 The latest issue of The EMD is always available by autoresponder

 Subscribe to our sister publication, The E-Tailer's Digest
 Discussing both online and offline retailing methods.


 Table of Contents

 + Ongoing

    "Charging for Online Information (Was CT Survey Results)"
       - George Matyjewicz

    "Affiliate Programs"
       - George Matyjewicz
       - Moderator's Note
       - Siouda Chestnut

 + Nuts 'n Bolts

       - George Matyjewicz

       - Dave Thuillier

 + E-mail Corner

    "EarthLink Wins $2 Million Judgment Against Cyber Promotions"
       - Reposted by Gary K. Foote

    "Is this spamming?"
       - Gary K. Foote

 + The Corkboard

    "Are Affiliate Programs for You?"
       - Article by James L. Marciano

    "Chicken Soup For The Soul" - Internet Seminar"
       - George Matyjewicz

 + Question of the Week

    "How do You Differentiate Your
     Business from Your Competition?

       - Agentur Hensel


 Moderator's Comments

Hi all,

I ran across this article the other day and thought it might be
of interest to everyone here.  Here is the first paragraph from
the URL referenced below;


iCat Puts E-Shoppers in Touch With "SomeOne" 

[April 2, 1998] iCat Corp. and NETcall Telecom are partnering to
allow businesses to connect their Internet commerce site
customers to live agents in an effort to improve customer


This is a perfect example of the owner-in-the-store kind of
internet personalization that I think will characterize the
future of e-commerce.  I have ICQ on my "Contact Webbers" page at
the Webbers Communications website.  Though nobody has used it
yet I expect to see it come into play during a new or existing
client/Webbers discourse in the near future.

What other strategies could be employed using today's
technologies, to make a website experience more personal?
Amnybody have any ideas?

And now, on with the show...



***  FIRST TOPIC - Charging for Online Information 
                   (Was CT Survey Results)***

From: Rainmaker 
Subject: Charging for Online Information 
         (Was CT Survey Results)

>  Overall, though, I
>could definitely feel a net culture that I can only
>describe as users wanting "it" free.  Have we
>taught netizens this?  That is what I'm pondering.

Yes.  Netizens believe everything should be free.  But that is
changing.  The trend now is to charge for services, and soon you
will see free lists going by the wayside.  Unfortunately a lot of
lists will die, unless the list owner can at least cover his/her
costs.   Even libraries are funded by taxpayers.

Unfortunately too many people are looking for the magic silver
bullet, with the Net, and when it doesn't happen they pack up
their tents and go back to what they did before the Net.  I have
been in marketing for over three decades and I have never seen
such disregard for common business sense as I have on the Net.
If a company opens up a physical store, they wouldn't expect to
get free advice and free promotion.  So why expect it on the Net?

Good luck with your list.


George Matyjewicz            "Rainmaker Extraordinaire"
Managing Partner   
GAP Enterprises, Ltd.
Tel: (201) 939-8533 Ext 821  Fax: (201) 460-3740
Automated Press Releases:
350 Seminars & Trade shows:

++-------------------- NEED FLOWERS FAST? -------------------++

FlowersFast: Your Online Florist - Great Prices & Fast Delivery
 Love, Romance, Get Well, Birthday, Sympathy, or Just Because!
 Secure Ordering, Worldwide Delivery, Satisfaction Guaranteed.

++----------------  -------------++

***  NEXT TOPIC - Affiliate Programs  ***

From: Rainmaker 
Subject: Affiliates Program - Who's buying?

I have one major question with all these affiliates programs that
are sprouting up -- Who is buying?  The way they are
proliferating they are like MLM's.  Everybody is signing up
affiliates, but is anybody making any money?

I have been involved in partnering off the Net for over 10 years,
bringing together major deals with partners like HP, NCR and IBM
(on larger systems, not PC's).  Some work, some don't.  What I
always find with strategic partnerships or affiliates programs is
folks concentrate on selling the deal, rather than the end user.
You put an affiliates program together, and everybody sits back
and waits for the other guy to bring in business.  Or affiliates
now have another product or service that they can place on their
site, only to confuse visitors.

So, my questions really is "Is anybody making any money with
affiliates programs."  And please, not "It's coming" or other
such fluff.

George Matyjewicz            "Rainmaker Extraordinaire"
Managing Partner   
GAP Enterprises, Ltd.
Tel: (201) 939-8533 Ext 821  Fax: (201) 460-3740
Automated Press Releases:
350 Seminars & Trade shows:

[Moderator's Note]

Even though the following post is a press release it shows that
*some* affiliate programs are working, so I include it here as



***  SAME TOPIC - Affiliate Programs  ***

From:             Siouda Chestnut 


THORNTON, PA, April 7, 1998-Internet retailer wrapped
up its second quarter on the Internet, with a 400% increase in
traffic and sales over the last quarter.   From December 1997 to
March 1998 sales climbed by 430% and the number of visitors to
the site increased by almost 300%.  Enrollment in the Spree
Independent Partner? (S-I-P) program rose to over 10,000. attributed its growth to an increasing base of loyal
customers and is introducing a special program to thank them.
"We have had a great quarter and are so grateful to all of our
customers but especially our repeat customers," says Dever.  "We
want to show them how much we appreciate their business.  That's
why we created Spree-peat Discounts.  Customers who come back to
shop at get great prices, great products and now, an
even bigger discount on their purchases." 

"We'll be giving customers Spreepeat discounts of 10% to 25% on
top of our already discounted prices," says Marketing Director
Michael Dell'Arciprete.  "Spree-peat discount coupons will be
packed in with their next order and they can start using their
discount as soon as they take the coupon out of the box.  It's
just one way we are saying thanks for shopping at"

Programs like the Spree-peat Discount and some of the most
competitive prices on the Internet are just two reasons
has been so successful in its first 6 months of operation.  But
it's the Spree Independent Partner program that is taking the
company to the top. The program is incredibly popular with
businesses and individuals alike because of the features it

Through the S-I-P program, partners get turnkey retail stores and
multiple product lines including books, music, flowers, gifts,
coffee and tea.  S-I-Ps earn commissions ranging up to 29% on
every product purchased in their marketplaces.  And partners participate in marketing promotions like the
recently concluded "Music Madness" Contest and fundraisers for
ActionAIDS, The Burned Churches Fund, the American Heart
Association, and the American Red Cross which drove thousands of
people to 

Lance Roncalli,'s Vice President of Business
Development says the great increase in business and S-I-P
enrollment is just the beginning.  "We are launching a PGA TOUR
Golf Shop and Video Store within the next 2 months.  And pet
supplies, consumer electronics, software, travel and health &
fitness stores some time this year," says Roncalli.  "The new
products will make that much more attractive and
appealing to an even larger audience.  We all are looking forward
to an even better third quarter on the Internet."

About is "More than just the world's largest
bookstore." is the premier online provider of books,
gifts, flowers, coffee and tea to Internet Mall, Moms Online, The
Black World Today, AOL's Digital Cities, Hecklers Online and
Antagonist and Stockpoint? as well as charities like the National
Adoption Center and ActionAIDS. is the first web
retailer to share profits for life on every product purchased at
its stores with charities, businesses and individuals who refer
customers to through the Spree Independent Program.
Spree offers a compelling mix of products including books,
flowers, music, gourmet coffee and gifts to ensure their
partners' success.  And Spree is adding new products and building
new stores for the community every day with plans to launch
Video, Pet Supplies, Consumer Electronics, Software, Travel and
Health & Fitness in 1998.'s Spree Independent Partner program, combined with
intelligent agent software, intuitive user-friendly features and
free Web site hosting has powered to to monthly growth
rates in excess of 50% since its Website launch in early
September 1997.  

Visit at
Where it pays to shop., Where it pays to shop( and More Than Just The World's
Largest Bookstore( are trade marks of Corporation.

    ------------------ Sponsor Message --------------------

    Would YOU like your OWN Digital Satellite t.v.system
    with NO Equipment to buy AND get Personal Development
    Programs 24 hours/day ..FREE ? E-Mail: < > 
    OR Visit: < > 
    Click Preferred Customer Offer in menu on Home Page. 
    #Maintenance IS included #FREE monthly program guide. 
    #FREE Digital Satellite t.v. programs in areas like: 
    *Business Development *Investment Strategies *Health
    and Fitness *Marketing Ideas *Business Management Skills
    #Products/Services include: *Personal care/ Home care/ 
    Nutritional/Personal Achievement/Consumer products
    #NO obligation/minimum purchase requirements. 
    #Long-distance/paging/Phone/Voice-mail/fax .. 
    ALL in one
    #HomeShopping via SATELLITE and the Internet. 
    Why not be a Preferred Customer TODAY ? It's simple. 

 Nuts 'n Bolts

From: Rainmaker 
Subject: Re: include.tag

At 01:40 PM 4/6/1998 -0400, Webbers Communications so eloquently

>George mentioned the ,include. tag to me by e-mail today.  I
>looked at his example, but have yet to take the time to really
>understand it.  George, would you post an explanation for us?

This is not the same thing that Roy mentioned in his post.  

Let's use E-Tailer's Digest home page as an example 

Guaranteed this won't be understood, and I am not really a tech
person, so here goes..

1.  First, create a subdirectory called  _private  (Anything
preceded with "_" will not be picked up by the crawlers.)

2.  Create a header or navigation page.  On E-Tailer's, the two
grey boxes and everything in between is called logo.htm and is
stored in the _private subdirectory.

3.  All other pages in the E-Tailer's directory call in the logo
page using the following web bot:

4.  When you make a change to the logo or navigational page, you
only need change it once.  

At E-Tailer's we also have a trailer.htm page that is used in the

So, when nobody understands this please don't call .



George Matyjewicz            "Rainmaker Extraordinaire"
Managing Partner   
GAP Enterprises, Ltd.
Tel: (201) 939-8533 Ext 821  Fax: (201) 460-3740
Automated Press Releases:
350 Seminars & Trade shows:

[Moderator's Comments]

Hey George!  I understood it!



***  NEXT TOPIC - Cookies  ***

Subject: Cookies: To eat or not to eat, that is the question

> Perhaps the more important issue is why cookies are considered
> so offensive by visitors to a site....  Anyone??

How about these two problems to start. 

Time is one issue in the fact that I surf with cookies off. Many
sites don't serve just one cookie they serve multiple cookies
for every single page on the site. As an example: A while back
my wife was doing a research project for school and needed to
look up something on the SBA's site. We counted 78 cookies
served between three pages of info.  Needless to say we have
never been back to their site and will not return because of

You are storing info on your personal computer for some unknown  
purpose and for a company that doesn't have the curtesy to ask 
your permission. This folks, is info that is being stored on your 
computer with or without your knowledge that allows someone the 
ability to track your surfing habits. If I am going to store info 
on my computer that will benefit some other organization's 
marketing research I would at least like to be asked. Don't try 
to cram it down my modem.

Dave Thuillier    
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=                603-464-4762

 E-mail Corner

Hi all,

Interesting stuff in the news about spam.  Read on...


EarthLink Wins $2 Million Judgment Against Cyber Promotions 

[March 31, 1998] EarthLink Network Inc. said that it won a $2
million consent judgment in its suit against notorious spammer
Cyber Promotions Inc. and its founder, Sanford Wallace.

The full story is at:




***  NEXT TOPIC - Is This spamming?  ***

Hey all,

The other day someone on the List-Managers mailinglist asked
about alternatives to their current list hosting scheme.  I
responded both onlist and off with a post pointing towards the
List Exchange Tool Box, where such resources are listed, as well
as pointing to my my resources.txt autoresponder as another
source of relevant information.

I present here a copy of a resulting accusation of spamming and
my response, which occurred yesterday and today in the above,
very public forum.  I would like opinions on whether we are
indeed guilty of spamming, or if we are instead guilty of taking
a logical course through uncharted, 'conflicting' waters.

Darren Wyn Rees  wrote in List-Managers:

> I make the assumption here that is the same
> that is responsible for 

Webbers Communications owns and maintains and has
since The List Exchange's inception last year.

> I also make the assumption that is the same
> that mails me advertisements (spam,
> depending on one's point of view) every time I post to Marty
> Hoag's New-List List?

You assume correctly...  except as regards your implications of
our disseminating spam and advertisements.  Let me say clearly
right up front:

*We do not send spam*.  We do have an autoresponder set up to
send those who post their list info to Marty Hoag's NEW-LIST a
short text file on how to add their list to The List Exchange
online database.  Clearly this is not in dispute.

So, what is in dispute here?  Is our practice of sending
precisely targeted autoresponses by e-mail considered spamming?
Well, let's address this question.   Our purpose in targeting
those who post to the aforementioned NEW-LIST with an informative
e-mail about listex is to *maintain our internet integrity* while
offering those wishing to promote their publications the
opportunity to do so in an advertising-free environment like The
List Exchange.  

How does inviting list owners to participate rather than simply
adding them to our database as they appear in NEW-LIST maintain
our integrity?  Because of the great debate over copyright issues
online.  Because we fear being sued for copyright infringement if
we simply take the info from NEW-LIST and post it to the listex
site.  Not necessarily sued by NEW-LIST - indeed, Marty Hoag and
I have exchanged e-mail in the recent past over the issue we
discuss here and he has declined to disagree with my point of
view - but perhaps sued by the list owners themselves.  After
all, their posts to Marty's list are their own copyrighted
articles.  Who are we to argue with copyright laws by copying and
presenting information owned by someone else?

So, are we spamming?  In spirit, in intent and in reality...  no. 
Yet, there is a kernel of truth at the center of Darren Wyn Rees'
post.  Its best stated by the following excerpt;

> Can't you figure a way to stop sending auto-replies to everyone
> who posts to the New List List?   (It's starting to peeve me
> after the twentieth canned ad.

Darren, we have temporarily disabled the autoresponder in
question, because of the fact that it repeats its message to
those who post to Marty's list more than once...  not as a
reaction to the spam implication you raised.  It is indeed a
waste of bandwidth to repeat this autoresponse multiple posters

So, until we can configure things so that repeat posters to
NEW-LIST don't get multiple copies of our autoresponder text I
remain, silently (at least as regards NEW-LIST output),

Gary K. Foote,

Webbers Communications

 The Corkboard

From:             James Marciano 
Subject:          "Are Affiliate Programs for You?"

Dear Gary:

One of your diehard fans, Cynthia (Sunni) Freyer, said that
you were discussing Affiliate programs on your list, and that I 
should drop you a quick note to let you know about
Refer-it -- -- the guide to affiliate
programs on the Net.

When you get a chance, please take a look.

Also, feel free to use the following story I wrote for
Dr. Wilson: "Are Affiliate Programs for You?" (came out last

Best regards,

James L. Marciano
an Up-Set company

[Moderator's Comments]

Thanks for posting this reference to  I stopped by
the site an will be using it myself to not only find possible
programs to participate in, but to also add Webbers
Communications affiliate program to their Services database.

Also, Ralph Wilson does an excellent job with Web Marketing Today
and the article you wrote for that publication is informative.
There are also links to other affiliate related information at
the end.  Good reading.



***  NEXT TOPIC - Chicken Soup For The Soul" 
                  Internet Seminar  ***

From: Rainmaker 
Subject: "Chicken Soup For The Soul" Internet Seminar

Hi Gary:

Here is the "official" announcement of the webcast seminar that
we discussed last week.


Mark Victor Hansen, author of the runaway best seller "Chicken
Soup For The Soul",  is coming to the Internet in his first live
webcast seminar -- a three hour program entitled "Creating
Miracles Out of Soup."  Hosted by Allan K. Hunkin, the Life
Vision Institute and the "How Good Can You Stand It."  program,
The seminar will take place on May 8, 1998 from Denver Colorado.

In the last two years "Chicken Soup For The Soul" has sold more
than twenty five million copies making the series the largest
selling self-help books ever in the history of publishing. Its
mass appeal is certain to attract a  large audience on the

"This event marks a significant leap forward in webcasted events
and the power of technology to deliver information, ideas and
inspiration to a worldwide audience." Allan Hunkin, Director of
the Life Vision Institute, sponsor of the event, says. "It is the
first time a speaker of Mark's caliber has used the Internet to
deliver his message. People from all parts of the globe will be
logged on, sharing the event along with those in the live
audience. They will hear the same audio , see the same slides /
overhead transparencies and be able to chat back and forth with
each other. Several of  our people will be processing e-mail
comments and questions throughout the event" Hunkin said. 

We have designed the event to facilitate the largest number of
people possible. "Anyone with a 486 computer and a 28.8 baud
modem or more will be able to access the event. Hunkin stated "We
will be updating web pages with lessons, notes and live pictures
throughout the event".

Webcasting of live events is one of the most positive aspects of
Internet use.  From the comfort of your home or office you can
attend an on-line event. There is no travel time or expense, no
baby sitters to worry about and one can avoid the expense of
having to eat "downtown" before the event. Participants can even
invite family members, friends or associates to be a part of the
event with them sharing in the expense and experience. If
something happens and the registrant can not attend the webcasted
event they can return to the Life Vision Institute site anytime
within 15 days after the event and rebroadcast the seminar at
their convenience." Hunkin added."

For details of what is needed,  and further information visit

Allan Hunkin, Director
Life Vision Institute
545 Queensbury Avenue
North Vancouver, BC
V7L 3V5

Phone / Fax 604-986-0389

George Matyjewicz            "Rainmaker Extraordinaire"
Managing Partner   
GAP Enterprises, Ltd.
Tel: (201) 939-8533 Ext 821  Fax: (201) 460-3740
Automated Press Releases:
350 Seminars & Trade shows:

 Question of the Week

"How do You Differentiate Your
Business from Your Competition?

Please Post Your Responses to:

***  RESPONSES  ***

From:             SHensel514 

Agentur Hensel , Info-Broker , Germany 

Hello to all members - Moderator,

"How do You Differentiate Your
Business from Your Competition?

1. Our prices are US$ 15-20 per hour cheaper.
But we think, that is for good information not importent,how much
they are.
2. We accept limit prices,which our client can choose.
3. We accept all in prices,which our client can choose.
4. We delivery out our information very fast.

The most importent think are: We say to our clients how it is.
We say all upright. We have learned,that a upright talk with a
client is better than become a order only.  Because the most
people think they know what they want.   But it isn't so.

Agentur Hensel , Info-Broker - The information partner for your

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