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The eMarketing Digest
© 1996 - 2008
Library of Congress
ISSN 1522-6913

Published by
Webbers Communications
686 Keene Rd. Suite B
Winchester, NH 03470
603-392-0090

 The E-Marketing Digest
 Volume #2,Issue #161
 April 15, 1998
 ------------------------
 Gary K. Foote, Moderator

 The E-Marketing Digest is published by Webbers Communications
 N. Conway, NH 03860    http://www.webbers.com   (603)447-1024

 The latest issue of The EMD is always available by autoresponder
 mailto:gkfoote@webbers.com?Subject=emdlatst.txt
                                                           
 ----------------------------------------------------------------

 Subscribe to our sister publication, The E-Tailer's Digest
 Discussing both online and offline retailing methods.
 Web: http://www.gapent.com/etailer/

 ----------------------------------------------------------------


 Table of Contents

 + Ongoing

    "Newsgroup Marketing"
       - John Watkins
       - Moderator's Comments
       - Krishnan J Iyer
       - Moderator's Comments

    "Affiliate Programs"
       - Terry Van Horne
       - Moderator's Comments

    "Charging for Information Online"
       - Michael S. DeVries
       - Moderator's Comments

 + Website Issues

    "Syndication Software"
       - Roy Hinkelman
       - Moderator's Comments

    "E-commerce"
       - Phil Doyle
       - Moderator's Comments

    "Include Tag"
       - Klaus Arnhold
       - Moderator's Comments

 + E-mail Corner

    "SPAM"
       - Jose Camilo Daccach T
       - Moderator's Comments

    "Building List Subscription"
       - Michael S. DeVries
       - Moderator's Comments

 + In The News

 + The Corkboard

 + Question of the Week

    "Last Week's QOTW"
       "How do You Differentiate Your 
        Business from Your Competition?
       - Amit Malik

    "This Week's QOTW"

       o "Do You Currently Market in Newsgroups?"

          - Current Tally
              - Gary K. Foote

          - Responses
              - Simon Zylph
              - Nancy Roebke
              - Moderator's Comments
              - Tom Kulzer

          - A Comment
              - Amit Malik
              - Moderator's Comments

 ----------------------------------------------------------------


 --------------------
 Moderator's Comments
 --------------------


Hi All,

Today's issue is quite large so I'll simply post a correction to
the URL I gave you in Monday's issue for the viewing of, and
retrieving of info on how to include on your website, the new EMD
graphic buttons.

It is:  http://www.webbers.com/emark/button.html

And now, on with the show...

Your Moderator,

         ------ FREE STUFF FOR INTERNET MARKETERS ------
GKF      mailto:gkfoote@webbers.com?Subject=webbers.info
         -----------------------------------------------


 -------
 Ongoing
 -------


***  FIRST POST - Newsgroup Marketing  ***


From: The Simple Society 
Subject: Re: Is Anyone Marketing in Newsgroups Anymore?

Gary Foote asked:

>It seems like Usenet is not mentioned in many online marketing
>mixes these days.  I know the .biz groups are full of get rich
>quick ads and are pretty useless, but what about becoming a part
>of a newsgroup that contains your market, offering your
>participation with an informative .sig pointing to your
>website/autoresponder/ICQ/what-have-you?  Does anyone here still
>use this method or is yesterday gone forever?

Gary, this type of marketing is going to be, I think (I hope?) a
significant part of our effort to bring in members, volunteers,
and donors. We've already done some work on it and the
preliminary results, while too small to be considered valid, show
promise.

I haven't posted to any USENET group yet but have been studying
Reference.com as a preliminary to choosing which groups to use.

In our postings to several discussion lists, we have been using
signatures with our URL and with a variety of autoresponders and
opportunities to subscribe to our free newsletter. That's the
signature I'm using with this list. This newsletter will be laden
with content that we urge recipients to forward to others who
might be interested. And, on a regular cycle, it will contain
messages designed to encourage membership, donations, voluntary
input, (and perhaps connection with one or more affiliate
programs - none of which have been chosen, but at least a
bookstore). In addition, we've created our own list (with the
help of an advisor) of media to which we regularly send email
letters and releases, using offers of more information through
autoresponders and/or keyed "self- addressed, stamped envelopes."

Here's an example of the tag-end of a recent letter:

    You can get more information by sending a stamped,
self-addressed envelope to "RealSupport", The Simple Society,
303 Amherst St., Nashua, NH03063 or by sending a blank Email to
simple@simsoc.org with "realsupport" as the subject.

John Watkins
Executive Director
The Simple Society
http://simsoc.org
603-889-0111

This program is only a few weeks old but we're seeing the
newsletter subscription list grow, we've just received the
first two SASE's, and there have been roughly ten autoresponder
requests.

John Watkins, Executive Director     The Simple Society
mailto:johnw@simsoc.org   http://simsoc.org

FREE--a subscription to Simple Solutions: the Email newsletter
that proves there are simpler solutions to major public problems.
mailto:join-simple_solutions@gs2.revnet.com


[Moderator's Comments]


Hi john,

You might also look into DejaNews, located at;

http://www.dejanews.com

You can search for NG postings by keyword which can help you
locate NGs you might be interested in joining.

Your Moderator,

Gary K. Foote


***  SAME TOPIC - NEXT POST  ***


From: Krishnan J Iyer 
Subject: Newsgroup Marketing

Dear Gary and list members,

>> I'm not quite clear on what you suggest.  
>> Do you mean that each
>> list would mirror the posts in the NG?

Not just mirroring the posts of NG. But being more pro-active and
easy to handle than the existing method. Just like our email
discussion groups. My idea is not to compare the NG with the EDG
or draw the advantage of each over other. But just providing the
users, what they are comfortable with rather than what technology
is available with them.

We have the mailing list software where we sub/unsub from NG and
post/participate in discussions. It's just that we retain the
names of the NGs as it exists. I like NGs classification method
of having various names and sub categories which results in very
specific discussions on a day to day basis.

My views are based on the belief that email discussion groups are
more proactive, time saving, and to the point since moderators
are visible. But I welcome any second opinion to that, since
keeping the business running on the net, using net tools is the
most important result we want.

Looking forward to your views.

Regards

Krishnan J iyer
bcmfax.net
Redefining Global Fax Communications
krish@bcmfax.net
http://www.bcmfax.net


[Moderator's Comments]


Hi All,

It only seems fair for me to weigh in with my own experience with
Usenet marketing.  In 1994 I launched a community website for my
local, tourist oriented region.  I built traffic more with Usenet
postings than with any other method.  The width of activities
locally gave me the opportunity to participate in a large number
of NGs.  groups that had to do with hiking, biking, climbing,
mountaineering, skiing, camping, traveling in the USA...  ad
nauseum. ;->  

I would read each group on my list twice daily, offering my
knowledge on a variety of subjects to those who asked.  Subjects
like;

> 'How to repair a hole in your tent'

or 

> 'The best scenic route through the White Mountains'

...and the like.  In each post I would also point people to the
site, both with my .sig and with a gentle plug like;

> 'Since you're into [insert activity here] you might be
> interested in checking out the Mt Washington Valley at my
> website located at [URL here].  It covers a lot of ground
> on [activity here] in the area.'

This method of adding value to a NG is the only way to go.  Never
- I repeat - N.E.V.E.R. post anything like;

> "Hi Everyone,
>
> Check out my website at [URL] for all you ever need to know
> about [activity].
>
> See you there!

Ethical NG marketing takes a lot of time and care.  You have to
_get to know the NG before you participate_ and offer before you
expect to get back.  NG marketing is a direction I have neglected
lately...  a practice I plan to change.  Perhaps others here who
have made the same resolution.  I suspect we will see that shift
occurring more amongst this group.

Your Moderator,

Gary K. Goote


***  NEXT TOPIC - Affiliate Programs  ***


From: "Webmaster T's World of Design" 
Subject: Afiliate Programs

In the digest of V2#180 George wrote:

> Affiliates programs sound a lot like MLM's.  Everybody gets 
> hyped and sells down levels, but nobody makes money.  IMHO, 
> if I can't $5,000 a month, it's not worth it.  Unless, of 
> course there is no work on our part.   I would rather 
> concentrate on promoting our business than the upline.



To some degree I agree with you George, but you are as you 
explained looking at it from a personal level. For you this 
may be true but for smaller businesses Affiliate programs 
can bring much needed income to upgrade a site.

Until I joined an affiliate program I was unable to afford 
a decent host, no extra paid advertising, and most 
importantly a domain name (just waiting for internic to 
process). At present my affiliation is paying all my 
overhead.  Though low this does enable me to do several other 
things I didn't have the funds to do earlier. Since I've 
joined the programs I've seen my small business grow 
considerably as I use the extra funds to promote and 
improve my site.

I personally believe that affiliate programs will be the 
equivalent of the Ma and Pa shop in the real world. People 
will purchase because they TRUST the opinions of the site 
owner. Those that join every affiliate program with little 
thought to it being useful to their target market will fail 
miserably. Those that test and evaluate products and 
provide information as an independent third party will do 
well. To my way of thinking content and product have to be 
tied closely together to get maximum value from 
affiliations.  For an example see;

http://207.176.163./WebPosition/

I do agree with George totally when he says that most are 
just another form of banner advertising. Almost all 
the majors that say they are Affiliate Providers such as 
Link Share and Safe Audit are basically based upon banner 
advertising and seem to pay about the same. Targetting is 
poor in the case of Link Share (meat seller in computer 
section) with little information provided as to how they 
actually track sales! Proprietary Software tells me 
nothing! Am I supposed to blindly follow and take their 
word for it? I think not!

Actual income from affiliates is 10x what you would get 
from a banner agency for a clickthrough. I am averaging a 
little over a dollar/click and the most I've ever been 
offered by an agency is a paltry .15 with most offering the 
insulting sum of .06!! Thanks but I'll continue to 
advertise my own site and services at that rate. 

One of the advantages of the current Affiliate rage is 
that there are now 100X as many to choose from and this 
will grow steadily making it easy for someone like myself 
to cherrypick the ones that match the content in the 
various areas of my site. The bad news is that some of them 
are beginning to get too large.  I've seen some decline as 
the programs get larger. There are more sites competing in 
the same market. The trick is to get onboard early and then 
replace your main affiliations with newer ones with more 
potential for growth. I also lean towards programs that are 
more discriminating as to who they choose for their 
affiliate programs.  IMHO these will be more lucrative in 
the long run.

Best regards

Terry Van Horne  | mailto:iwb@globalserve.net
Webmaster T's World of Design |
http://www.globalserve.net/~iwb/world/
An e-zine featuring interviews, articles, references and
resources of
interest to site developers and internet marketers and promoters.


[Moderator's Comments]


Hi Terry,

Good thoughts, thanks.  I too share your concern with the
'shotgun' approach to loading a site up with affiliates in the
hopes that 'some of the pellets will hit the target'.  The web
development affiliate's program I am writing for Webbers
Communications will only be made available to certain affiliate
'types'.  We will, of course, accept an application from anyone
who wishes to submit one, but we will accept only those whose
content is complementary to our own objectives.

Our web development affiliate's program also goes way beyond
simply paying for click-thrus.  It is more of a method of
building a 'sales force' whose participants may choose how deeply
they get involved in each sale.  They may simply choose to refer
business for a small percentage of all future sales to that
client, or they may - if they are qualified - carry out many of
the actual client contact, passing Webbers Communications' share
of the resulting revenues along to us while retaining their
share, rather than us spending the overhead involved in sending
out commissions to a large group of affiliates.

My preference would be the latter type of affiliate, one who
participates in the whole process, covering client contact
throughout each project.  I know, this affiliation model is more
of a sub-contractor/contractor relationship than it is a
traditional net-affiliate (if indeed there is yet a traditional
model developed or recognized).  It is just this personal type of
business-to-buisiness relationship I want to foster between
Webbers Communications and her affiliates.  

Comments?  Insights?

Your Moderator,

Gary K. Foote


***  NEXT TOPIC - Charging for Information Online  ***


From: DeVries@cris.com (Michael S. DeVries)
Subject: [E-Mark] Re: CT Survey Results

"Cynthia (Sunni) Freyer" wrote on Mon, 6 Apr 1998:

>> My firm just completed the sending of a survey to 
>> the nearly 1600 readers of our email newsletter
>> Canine Times.   The primary purpose of the survey
>> was to determine what method the readership 
>> preferred for financially supporting the newsletter.
>> They were asked their feelings on paying a
>> nominal fee to receive the newsletter without 
>> advertising.  

>George M wrote: (snipped)
>> Adam Boettiger surveyed his IA list some time ago, trying to
>> see if members would pay as little as $10 a year.  An
>> overwhelming no!

Yes, I remember that. Didn't I-Sales float a similar "trial
balloon"? With the same results, I believe.

> Ray Gabriel of the International Business List and I discussed
> various alternatives that could keep the list
> free, and give him an income, and finally came up with a
> membership  program that appears to be working.



I, and hopefully others, would be interested in hearing about the
mechanics of this type of membership program, how it works and
why it works?



> Adam's response echoes ours. Subscribers don't even
> want to part with $5/year, although they gave the
> newsletter an overwhelming 5-star rating and expressed
> fear that it would stop. 

Isn't this bizarre!? 

They think it is of significant value, right? They don't want to
lose it, right? But they won't pay anything for it ??? Even when
most print media is >=$10 per year and many people don't bother
to ever read it, right?  And with an e-media you could print
multiple copies to share around the office, right? (has anyone
addressed the issue of e-media reprints, like they do for print
media?) Why?

Do you think that if you did "cut them off" that they'd "cough
up" at least something?  You could use the "This is your last
issue ... " like they do with your magazine subscriptions, right?

> Demographically, I've already
> noted that biz-people indicated willingness to pay,
> but the general consumer vetoed it.  

Then, IMHO, the question is do you care?

If your revenue is related to the number of consumer subscribers,
e.g. ad CPM, then probably "yes", but if your real revenue is
related to the biz-person market then why not "lose the
cheapskates"?

> A membership club situation was also suggested.  Those that pay
> a particular amount would not only get the newsletter
> but also value-added services free.  Still no takers.

What kinds of value-added services where offered? Were they
services that these subscribers would otherwise pay for? If not,
perhaps they had really no perceived value, huh? Perhaps if we
could offer a service that would actually save them more money
then the cost, then there would be "takers", what do you think?
What kinds of services do you think might work this way?

 

> Overall, though, I could definitely 
> feel a net culture that I can only
> describe as users wanting "it" free.  Have we
> taught netizens this?  That is what I'm pondering.

I don't know if we "taught them", but it certainly is the mindset
out there :(  Do they realize that there is a cost and time and
effort associated with producing e-media? and that if it is not
cost justifiable then it will have a limited lifespan? => a
Lose-Lose situation :(  What do you all think we can do together
to "turn" this perception?

Food for thought ... ;)

Hope this helps,

- Michael S. DeVries
  Principal, Virtual Consulting Firm
  Global Business Marketing, Inc. (TM)

********** GBM's Virtual Consulting Firm **********  
     We can Help You Market, Manage, and Grow! 
                Your Business Today!
Phone: (205) 761-9051       Fax:   (205) 761-9227
E-mail: Devries@cris.com    
******* http://www.Creative-Trade.com/vcf.htm ******


[Moderator's Comments]


Hi Michael,

Thanks for your post.  A lot of good comments.  Here's my own
thoughts on the future of generating income through online
publishing.

I think the industry will go two ways.

1) The business-to-business model.  Strangely enough I think this
will be the most likely to be free as it allows a business to
reach its target market in large numbers.  The value is built in.
This form also includes the business-to-consumer model

2) The hobbyist model.  This model will likely thrive on
paid-for-ads included in each issue.  It will never (unless the
circulation is huge) become a big money maker.  The best analogy
is the current hard-copy crop of 'fanzines'...  low budget
publications.

Will big budget e-publishing ever come about?  Eventually, but
not until the standard e-mail environment is as graphically
capable as is the web today.  Text is too limiting creatively for
major corporations to risk big money on launching an e-pub.

Some of the business pubs may include paid-for-advertising, as
does the EMD on occasion, but the bulk of the value will continue
to be in being highly visible to your market on a regular basis.

Just my $.02

Your Moderator,

Gary K. foote


 --------------
 Website Issues
 --------------


**  FIRST TOPIC - Syndication Software  ***


From: rhink@texas.net
Subject: syndication software

GKF asked:

> Syndication software that tracks info flow.  There 
> must be something out there already that is either 
> intended for this use or that can be utilized for 
> such.  What parameters would be important?  Suggestions?

1) It would have to deliver both a static HTML page OR a cgi
generated content into a subscribers page (look at
http://www.newspage.com )

2) Ideally, non cacheable

3) Must be able to place a banner ad in the content

4) should have the option to send headlines to subscriber site,
then option to send full text to subscriber page OR take visitor
to my site for full text.

5) must be securable. IE: subscriber can be cut off from news
feed if they don't pay.

6) impressions and click thru's trackable, and stats are
displayed by subscriber  AND in total

7) ideally, fully integrated with a good banner ad tracking
software that offers key word indexing, impressions and click
thru's, subscriber and total system stats, etc.

When I began my CompassWire Reviews project, I looked everywhere
for similar scripts, and the best that was offered was custom
written. These capabilities are very similar to good banner
management software, (I am looking at AdGenie http://www.agh.com
) except it would send text. The simularities in features are
very close, and I'm suprised that nothing exists at a reasonable
price. If anyone is interested in the development, I would love
to talk about marketing it with them!

Roy Hinkelman

Syndicated Marketing Products........ http://CompassIS.com
.......Put our FREE site directory on your website!.......
1-888-262-9676..................mailto:rhink@CompassIS.com


[Moderator's Comments]


Good checklist, Roy...  thanks.  Does anyone else here have any
further 'requirements' for such a program?

Your Moderator,

Gary K. Foote


***  NEXT TOPIC - E-Commerce  ***


From: Phil Doyle 
Subject: e-commerce

Many web designers can handle the mechanics of putting together a
website for their businesses. When it comes to ecommerce,
creating shopping carts, managing security, and processing credit
cards can suddenly become a daunting task.

In recent months many vendors have offered software packages that
attempt to assist the entrepreneur. These programs, while quite
functional, can be a challenge to set up. In many cases, there is
software to be installed on the web server, which may need to be
approved by your hosting company. Processing a credit card for
your website may even require software to be installed on your
own home computer. Not as easy as it seems.

A new breed of "shopping carts" has arisen to address these
issues. Using a handful of simple HTML tags, any potential
Internet merchant can interface directly with a "soft" shopping
cart. These internet-based systems simply track clicks to your
websites new "Order" buttons, total the order, and present the
customer with a secured checkout. The more advanced systems even
provide email confirmations, credit card processing, and order
tracking systems.
________________
Phil Doyle, President
http://DoyleMarketing.com
PO Box 1397  Santa Rosa, CA  95402 USA

mailto:Phil@DoyleMarketing.com
tel: 707-538-5043   fax: 707-579-1197

B2B eNews, online publication for the Business Marketing
Association
    http://WebAgency-tm.com/B2B.htm
Brainware  -  affordable, quality business videos, audios, books
& CDs
    http://Brainware-tm.com
Vantage - reliable e-commerce system for merchants worldwide
    http://WebAgency-tm.com


[Moderator's Comments]


Hi All,

While the above is certainly on the verge of being more a
commercial than a post to the EMD I nonetheless think that it
would be of value for everyone here to discuss the various
capabilities, pros and cons of the e-commerce software available
today.

Who wants to share their opinion of the packages they have tried
out and/or are currently using?

Your Moderator,

Gary K. Foote


***  NEXT TOPIC - Include Tag  ***


From: "K. Arnhold" 
Subject: Re: Include Tag

Greetings all!

There is a much easier way to include whatever you wish by 
using SSI - Server Side Includes. The only thing necessary is
to ask your provider to switch on SSI for your virtual server.
Once your provider has switched on SSI you need to rename
your pages to *.shtml.

As for example I am using SSI on almost each one of my pages
at http://netpromotions.de to have the page's URL and the
last modification date included automatically.

One just needs to put the following into the page

 to modify the date to dd.mm.yy
and then

"Page URL: http://www.yourdomain.com"

which automaticly includes the page's url.

"Page last modified on "

includes the last modification date of that page.

If you want to include any html-snippets within every page
create a folder "includes". Within that folder you may put
any piece of html-code you wish to include somewhere but it
must end on *.txt as it isn't a complete html-file.

As an example at the end of any of my pages you will find a
dropdown-menue which will take you to some other pages.
So I uploaded just this dropdown-menue-snippet as
http://netpromotions.de/includes/menue.txt

What I included within every page is just the relative 
UNIX-path to "menue.txt" as for example



There are a few more things that can be done by using SSI.
It is possible to state the size of a file when maybe
pointing to an image.

Ask your provider if he will let you have the documentation
of the server he is running as things may vary depending
on the server. The above mentioned examples work with Apache.

Another very interesting use of SSI was developed by Klaus
Schallhorn, a German living in London. He runs one of the
best sites in German, regarding online marketing I know, at  
. Klaus produces about 2 - 3 articles
every week and uses a very intelligent system to promote
his service over the net. By the use of a CGI at your site
it is possible to have his articles (on a daily changing basis)
included within the layout of your own pages for free.

Best regards

Klaus Arnhold

--
NETMARKETING - Germany's biggest Online Marketing List
http://netpromotions.de/netmarketing/mailinglist.shtml
Get the latest issue by autoresponder:



[Moderator's Comments]


Hi Klaus,

Thanks for the detailed information.  I'm going to see if I can
get this system working with my domain.  It seems like a great
time saver.

Your Moderator,

Gary K. Foote


 -------------
 E-mail Corner
 -------------


From: "Jose Camilo Daccach T." 
Subject: SPAM

Hello Gary:

Just a short comment on your post about SPAM.  I also publish
a newsletter (in Spanish) and have received several accusations
on spamming as well.  I believe it is time once and for all to 
define exactly what spamming is or might be in order for all the
netizens to have an "only truth" if it is possible.

The definition I like the most about spamming is the following:

            "unsolicited commercial e-mail" 

It is important to note that the commercial entails some
commercial (i.e. monetary) benefit to the sender of the e-mail.
Also unsolicited means that the recipient of the e-mail has not
solicited the e-mail or someone else has not solicited if from
him/her.

The second point goes into explaining referal programs in which
the referring person does not copy the referred person of the
e-mail in which his e-mail is being presented.

Of course, this is only my opinion.  But the best way to deal
with the unsolicited e-mail is the DELETE button!

Sincerely,

Jose Daccach
_________________________________________________________ 
    Jose Camilo Daccach T.      mailto:jocada@norma.net  
      Asesor Externo                (Independent Consultant)
  Calle 8 No. 2N-47 Of.401 Cali, Colombia. South America
     Tel: +57 2 667 4820         Cel: 93 551 5917        

  Editor: El Reporte DELTA.  Para suscribirse, enviar correo a:
 mailto:jocada@norma.net con las palabras SUSCRIBIR DELTA
_________________________________________________________ 


[Moderator's Comments]


Hi Jose,

Thanks for your thoughts.  I would like to comment on your
definition;

> "unsolicited commercial e-mail" 
>
> It is important to note that the commercial entails 
> some commercial (i.e. monetary) benefit to the sender 
> of the e-mail.

This seems to be a fairly general consensus among netizens, yet I
feel it stops short of allowing individual, highly targeted
unsolicited e-mail to prospective customers.  This is where the
argument currently rages IMHO.  Here is an example.  Let's debate
its level of SPAM;

---------  scenario  ----------

In reading a mailinglist for a client I see a post from a
business person who is looking for performance figures for a
particular type of steel industrial packaging [a real scenario,
BTW].  I then take the opportunity to e-mail the poster privately
to let him know that my client manufactures custom wooden
industrial packaging that outperforms steel packaging in every
test currently used to determine a package's level of quality.

Now, the poster was not asking about wood packaging, indeed they
sounded like they had already made a materials decisiion, yet I
sent such a post.  Was this SPAM or was it 'closely related
enough' to satisfy the 'rules'?  In fact the original poster
ended up using my client's services and saved money both in
packaging costs and in less breakage in transit.  Yet, another
recipient of my e-mail might have reacted negatively and labelled
the post in question SPAM.

--------  end scenario  ---------

This kind of 'grey area' in the current 'rules' can create quite
a few problems.  Let's see if we can not only hammer out this
kind of scenario, but others that you readers might have in mind.
Anyone?

Your moderator,

Gary K. Foote



***  NEXT TOPIC - Building List Circulation  ***


From: DeVries@cris.com (Michael S. DeVries)
Subject: [E-Mark] Re: Building List Circulation

Rick Smith wrote on 04/06/1998:
[Nancy wrote]

>>Maybe a contest in order to get subscribers? Or maybe 1200 is a 
>>GREAT number and we shouldn't worry about it. 
>>If you are looking 
>>for advertisers, that may be a concern..but 
>>if not, I wouldn't 
>>be too concerned..

> A contest is a great idea!  I just concluded one for my e-zine.
> It ran for two months. It started off rather slowly with one
> subscriber submitting 20+ referrals. No one else even tried.  I
> decided to give it a kick so I mentioned it again the following
> month.

I agree.  A contest sounds like a great idea!

BTW - how did you track who your referrals(/subscribers) came
from? and how did you distinguish these referrals from the
results of any other promotions you may have done?

> One of the subscribers got it into her 
> head she was going to win
> and she ran with it.  Nothing I've 
> tried has worked this well
> since I sent my post to Net Announce.  

It sounds like your contest worked well for you and you were
satisfied with the results, right?

However, it still sounds like only very few people actually
provided referrals, why do you think this was the case?  Perhaps
these were the only people really interested in the "prizes",
huh?  Are there ways that one could increase the participation in
such a contest?  What about offering the winner's choice from
multiple "general interest" prizes?

Did you regularly post the "contest standings"?  and if so, did
that seem to have any impact on your "participants", e.g. did
they get more competitive when they fell behind in the
"runnings"?

What would you all think of several successive monthly contests
and then some kind of "Grand Prize" among the monthly contest
winners?

> I think it would be worth a try but you would 
> want to offer some prizes that have a high preceived 
> value and don't cost you much.

Yes, and again IMHO, finding "prizes" that will entice the
maximum number of people to participate, right?

Very interesting!

Hope this helps,

- Michael S. DeVries
  Principal, Virtual Consulting Firm
  Global Business Marketing, Inc. (TM)

********** GBM's Virtual Consulting Firm **********  
     We can Help You Market, Manage, and Grow! 
                Your Business Today!
Phone: (205) 761-9051       Fax:   (205) 761-9227
E-mail: Devries@cris.com    
******* http://www.Creative-Trade.com/vcf.htm ******


[Moderator's Comments]


Hi Michael,

All good ideas.  Keeping a running tally will keep people
involved for sure.  Don't be surprised if you see some of your
ideas used to promote circulation here  ;->

Your Moderator,

Gary K. Foote



 -----------
 In The News
 -----------



 -------------
 The Corkboard
 -------------



 --------------------
 Question of the Week
 --------------------

Last Week's QOTW is still pulling response...


From: "Amit Malik, The Column Jockey Inc." 
      

Hello again Gary and all you wonderful list members,

We are a designing company and offer company/ event logos,
product package designs, set designs via the net. We have just
launched our site yesterday (April 13th 1998) and

This is how we are differentiating our business: 

1. We take payment when the work is done and is handed over to
the cutomer.

2. If customer has any modifications we will change it for them
as many number of times as they want until they are satisfied.

3. If customer doesn't like the work and/or decides to change
his/ her mind, he/ she simply has to let us know within a months'
time and we repay them the entire amount. No questions asked.
(They forfeit the copyright, if they ask for refund, by
agreement.)

4. Generally, we will accept payment in any currency unless our
bankers object to it, only in such a case, customer will have to
make payments in the currency we specify.

5. We have tried to add some meaningful content [see sig :)
please! ]

In short, we have tried to be customer friendly.

Thanks.

Best,
Amit Malik.


^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
50% discount for first five customers:
http://goodppl.hypermart.net
FREE online magazine: http://goodppl.hypermart.net/mon.html
Gift Assistant: http://goodppl.hypermart.net
Top 09 business books: http://goodppl.hypermart.net/bs.html
Virtual Desktop: http://goodppl.hypermart.net
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^


[Moderator's Comments]


Sounds like you have taken the motto "The Customer is King", to
heart.  I suspect it will work as well as it has in more
traditional marketplaces.  My only concern would be that some may
take advantage of such a broad return policy.  Does this concern
you too?  How have you addresses this within your policy?

Your Moderator,

Gary K. Foote


*** This Week's QOTW  ***


Do You Currently Market in Newsgroups?

[Moderator's Comments]

Our current tally is:  Yes=1   No=5

A thin turnout, but a general landslide nonetheless.  I would
really like to see a good sized segment of readers respond to
this one, so I repeat this week's QOTW one more time with e-mail
links you may use to respond.  Let's hear from you!

"Do You Currently Market in Newsgroups?"

Please Post Your "YES" Responses to:    
mailto:gkfoote@webbers.com?Subject=EMD-QOTW-YES

Please Post Your "YNO" Responses to:    
mailto:gkfoote@webbers.com?Subject=EMD-QOTW-NO


Your Moderator,

Gary K. Foote


***  FIRST RESPONSE  ***


From: Simon Zylph 
      

Hi Gary and marketers:

I visit appropriate newsgroups monthly to announce new issues of 
Foodie Forum, our restaurant-diners discussion list. I often post 
the table of contents, offer subscriptions and trial copies by 
autoresponder.  Response is usually prompt and gratifying.

I also use newsgroups to test response to new-product ideas. My
test-posts in related groups for our nascent Restaurant Menu By
Autoresponder service have produced interesting responses. I post
brief descriptions of the service and an autoresponder address
which permits users to select a  menu to be sent by Robot.

I wade through the spam, as do others, to find items of interest. 
The key for me has been to take the high road, and write the most 
titillating subject line (read Headline), I can create.  

Simon Zylph, Moderator
Foodie Forum: Restaurant-Diners Discussion List
To Subscribe; mailto:subscribe@tabletips.com
or visit http://www.tabletips.com
FREE: Add your menu to our automated 
Menus On Demand list. For details, 
mailto:zylph@tabletips.com and type 
MENU INFO as the subject of your message.


***  NEXT RESPONSE  ***


From: Nancy Roebke
      

Gary,

I don't...and only because of spam concerns.


[Moderator's Comments]


Hi Nancy,

You pose a succinct description of a hot issue.  How does one
avoid being the target of spammers who parse addresses from
Usenet while still participating?  Anyone have any ideas?

Your Moderator,

Gary K. Foote


***  NEXT RESPONSE  ***


From: Tom Kulzer 
      

Nope, but I think I'll check them out tonight.

--)))    FREE Electro-MLM Moderated Discussion Digest    (((--
      Join a group of professional networkers committed 
     to learning and sharing ideas in pursuit of success
   subscribe by emailing mailto:join-emlm@electsuccess.com
======< FREE Biz articles http://www.electsuccess.com >=======


[Moderator: And finally there is this from Amit...]


From: "Amit Malik, The Column Jockey Inc."
Subject: QOTW/ How does Gary do it?!

List members,

Gary keeps on asking us these questions. Here's one on him.

Q. How does Gary keep EMD different?

My answer (for one):

A. He takes care to reply to almost all the mails he carries!
(as moderator comments) Notice that? Good "Human Touch" Gary! :)

Best Wishes,

Amit.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
50% discount for first five customers:
http://goodppl.hypermart.net
FREE online magazine: http://goodppl.hypermart.net/mon.html
Gift Assistant: http://goodppl.hypermart.net
Top 09 business books: http://goodppl.hypermart.net/bs.html
Virtual Desktop: http://goodppl.hypermart.net
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^


[Moderator's Comments]

Hi Amit,

I couldn't resist responding to this one ;->  The human touch is
very important.  If I were not to get involved in the issues that
subscribers have posted about then I would not keep most of them.
A distant moderator is not a moderator...  IMHO.

Your Verbose Moderator,

Gary K. Foote


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