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The eMarketing Digest
© 1996 - 2008
Library of Congress
ISSN 1522-6913

Published by
Webbers Communications
686 Keene Rd. Suite B
Winchester, NH 03470
603-392-0090

 The E-Marketing Digest
 Volume #2,Issue #164
 April 22, 1998
 ------------------------
 Gary K. Foote, Moderator

 ==========================================================
 Put the EMD Member's Button on your website.  Declare your 
 pride in participation while helping to build circulation.
 http://www.webbers.com/emark/button.html
 ==========================================================


 Table of Contents

 + Ongoing

    "Time Management (Was: Alternatives to Search Engines)"
       - Nancy Roebke
       - Michael S. DeVries

    "Charging for Information Online"
       - John Watkins
       - George Matyjewicz

    "Time Management"
       - Michael S. DeVries

    "Affiliate Programs"
       - George Matyjewicz

    "Internet Shopping Malls"
       - John Vinokur

    "EMD Discount Pool"
       - George Matyjewicz

 + Website Issues

    "Co-Op Advertising"
       - Todd Mogren (Forwarded by George Matyjewicz)

    "The Future of High Bandwidth Connections"
       - John Vinokur
       - Marilyn Strong

 + E-mail Corner

    "?Subject= Tag"
       - George Matyjewicz

 + Question of the Week

    "Do you do your own online marketing, do you 
     use a service, or do you use both methods?"

    "Responses"
       - Nancy Roebke
       - Darren Emerick
       - Luis Munoz
       - George Matyjewicz
       - Joshua Reimer

 ----------------------------------------------------------------


 --------------------
 Moderator's Comments
 --------------------


Hi All,

Today is the day before my wedding anniversary, necessarily a day
of offline focus, so I'll pass on any long-winded opening
comments and simply say...

And now, on with the show...

Your Moderator,

Gary K. Foote

         - FREE AUTORESPONDERS FROM YOUR OWN COMPUTER --
         mailto:gkfoote@webbers.com?Subject=pegasus1.txt
         -----------------------------------------------


 -------
 Ongoing
 -------


From: "Nancy Roebke" 
Subject: Time Management (Was: Alternatives to Search Engines)


> Are there any other ways to more effectively use our time to
> leverage more efficient results? We all want to make the most
> effective use of our time, don't we?

Writing Artiles, making posts, and providing content online DOES 
take a lot of time. And as far as I am concerned it is FAR more 
effective time than may of the options I have available to me 
offline, or any others online. Here's why.

1. FAR more people see the material at once than any live 
presentation I have ever done. One post I make to certain 
digests are seen by thousands and thousands of people at one 
time. So is my sales message. One article in one publication has 
the same results.

2. I can carry on HUNDREDS of one-on-one conversations at the 
same time online.I can even keep track of EXACTLY what I said 
and what they said. I cannot do that offline.

3. With my autoresponders, I can be open 24 hours a day... I 
certainly call THAT good management of my time.

There are certain things that are true online- sales (at least 
for me) DO take longer to get because solid relationships take 
longer to form. There is no eye contact, body language, or voice 
inflection (although all of that is rapidly changing). BUT I can 
work on more relationships at the same time than I can offline. 
If I go to a meeting, I can only talk to one person individually 
at one time. Not so online.

If we accept the fact that it DOES take longer and do all we can 
to be working with many people at one time, we will see BETTER 
results online than off. At least I am.

Writing articles and making posts, as far as I am concerned are 
THE way to leverage your time most effectively. If there is a 
more effective way, I need to be told, 'cause I've wasted two 
years not doing it.

> Offline, typically the seller initiates contact via direct
mail,
> telemarketing and/or the sales presentation, which really is
> *taboo* online, right?  

Not really. I have just completed a successful email marketing 
campaign, but it took two years of gathering the  CORRECT email 
addresses to make it work. Many people do not want to take the 
time to do the work that it takes to have successfull online 
marketing campaigns. Mine took two years.

> Online your content really has to 
> encourage the prospect to make
> the initial contact and then you have 
> to "court them" to make the
> sale. It's real easy to "lose them" anywhere in the process, so
> ... What tips and techniques have others found to increase the
> ratio of prospect/visitors to sales?

I honestly see no difference here in the results ..these things 
happen offline as well. And to me, just as often. The online 
market WANTS to be online for some reason. That means they WANT 
to do whatever they are doing online. I have online clients who 
would NEVER be my client offline, and visa versa.

The point is, that online clients need to be handled online and 
that TAKES TIME. 

> Do you give them a way to tell you they don't want to be
> contacted? That would be good as well, don't you think?

When I contact them on a followup- they get that option. I''ll 
give you REAL numbers here.

5000 followups made.
23 responses asking to NOT be contacted again.
Just under 1000 Email addresses bounced.
Just under 1000 said "ok" tell me more..
NO nasty responses.No threats to my ISP. No notes that I was 
spamming.

And my notice went out last Wednesday evening- LATE. This was a 
response for more FREE help. That will make a difference. But it 
also means I have a very targeted market here.

Also, to increase the chances of building relationships faster, 
consider joining one of my online lead generation groups. Their 
ONLY purpose is to find business for each other, they are 
category-exclusive which means only one person from any field 
can join and they cost money  to belong to. You do have more 
direct focus on YOUR business that way.

Nancy Roebke
Execdirector@Profnet.Org        http://www.profnet.org
--
Learn to Network!
Increase income, cut costs, and put an end to cold calling.
Subscribe to our FREE newsletter that teaches you the secrets
of successful networking. mailto:subscribe@just-business.com !

ProfNet- Helping Business Professionals Find More Business 


[Moderator's Comments]


Hi Nancy,

Thanks for your post.  Great comments on the need to work at
something to make it happen right.  thanks also for the hard
numbers.  Interesting that 20% of your addresses went 'bad' over
a 2 year period.  Was this the first mailing to your list of
prospects?

Your online lead generation groups sound interesting.  Since they
are 'category-exclusive' I assume there are a number of them to
allow for more than one of each business type to participate.  In
fact, these sound almost like small, tightly focused 'affiliate
networks'.  How many are there in existence?  What is the cost?
What is the specific URL?  So many questions...  ;->

Your Moderator,

Gary K. Foote




   ==============================================================
   Put the EMD Member's Button on your website.  Declare your 
   pride in participation while helping to build EMD circulation.
   http://www.webbers.com/emark/button.html
   ==============================================================




***  SAME TOPIC  ***


From: "Michael S. & N. Lynnetta DeVries" 
Subject: Re: Time Management (Was: Alternatives to Search
Engines)

On Mon, 20 Apr 1998 10:06:50 Gary K. Foote wrote:

> I'm most interested in
> your comments on time management.
 


> I realized that is the time I spend that makes it happen, that
> the two are directly related.  That effort=results.  That
> consistent efforts=consistent results.  

Well, I can certainly agree with these equations.

However, for one, my question is how do we get the ratio of
effort-to-results to be as high (in results) as possible? What
types of efforts yield the maximum results? and are there
additional ways to optimize this ratio? We all have limited time,
so ... we need to tune / optimize on another variable, right?

We seem to be saying that even though effort=results that
results<> (may not equal) $, money and thus effort/time <> $,
money, which is not good! Right?  So, how much effort can we all
continue to put forth with no resulting money?  I know this topic
was discussing funding sources from subscribers vs.
advertisers/sponsors but given the aforementioned relationship,
it would imply that we should focus our effort on seeking
advertisers and sponsors, as this is where the money is, vs.
focusing it on providing content for subscribers, huh? Now, that
doesn't sound good, either, right? So ... we at least have a
*quandry* if not a *paradox* here, huh?

What do the rest of you think?

How can we derive a satisfactory solution to this set of
equations? or is it unsolvable?

Just Food for Thought ... Bon Apetite! ;)

- Michael S. DeVries
  Moderator, the I-Barter Moderated Discussion List
  mailto:I-Barter@I-Barter.com  
  Subscribe: mailto:subscribe-I-Barter@I-Barter.com

*************** I-Barter Discussion List ***************
  Moderated Discussions of Trade / Barter in Business
       Subscribe: subscribe-I-Barter@I-Barter.com
*************** http://www.I-Barter.com **************


[Moderator's Comments]


Hi Michael,

It seems to me that if efforts = results (increased
traffic/audience) and sales remain flat that the problem likely
lies in the selling process itself.  Increased visits *should*
result in increased sales.

> ...we should focus our effort on seeking advertisers 
> and sponsors, as  this is where the money is, vs. 
> focusing it on providing content for subscribers, 
> huh? Now, that doesn't sound good, either, right?

Well...  IMHO bad content will keep advertisers away in big
numbers, while good content is the basis for attracting
advertisers, so *my* answer is...

[drum roll]

Good content and advertising sales must maintain a healthy
balance rather than be approached as an either/or proposition.  

Your Moderator,

Gary K. Foote


***  NEXT TOPIC - Charging for Information Online  ***


From: The Simple Society 
Subject: Re: "Charging for Information Online

I've never had any experience with charging for information on
line but, years ago, we converted a free technical publication to
paid circulation. It had an unique place in its field so that
made it easier.

Here are some thoughts however about a strategy that might be
successful.

You must first publish information that is truly valuable to the
reader and preferably unique to your publication.

Secondly, announce your attention to switch and your price.

Continue to add free circulation if it's still possible to expand
the relevant audience. Make this a trial for a fixed number of
consecutive issues--six, eight, twelve (whatever number you think
it will take to "get them hooked).

After a month or two, start sending every issue to paid
subscribers and every other issue to free subscribers. Include an
abstract of the information they missed along with a subscription
application.

Within a reasonable number of additional weeks, begin to send
only one out of three issues to the unpaid and gradually switch
to one out of four, etc. Eventually switch to nothing but an
abstract and, if that doesn't achieve conversion after some
point, drop them.

This is theoretical but it provides people with a reason to
change and maintains a reasonable level of circulation during the
cross over period.

John Watkins, Executive Director     The Simple Society
mailto:johnw@simsoc.org   http://simsoc.org

FREE--a subscription to Simple Solutions: the Email newsletter
that proves there are simpler solutions to major public problems.
mailto:join-simple_solutions@gs2.revnet.com


[Moderator's Comments]

Hi John,

Good stuff.  Wean them slowly, but wean them.

Your Moderator,

Gary K. Foote


***  SAME TOPIC - NEXT POST  ***


From: Rainmaker 

>> Ray Gabriel of the International Business List and I discussed
>> various alternatives that could keep the list
>> free, and give him an income, and finally came up with a
>> membership  program that appears to be working.
>
>
>
>I, and hopefully others, would be 
> interested in hearing about the
>mechanics of this type of membership program, how it works and
>why it works?
>

Go to http://www.earthone.com/ and browse around

BTW, I just got an e-mail from Entrepreneurer's Magazine who will
be doing a feature story on the IBL (I am the marketing contact
for the list) as a result of a couple of press releases we did.

George
_______________________________________________________
George Matyjewicz            "Rainmaker Extraordinaire"
Managing Partner             http://www.gapent.com/
GAP Enterprises, Ltd.        mailto:georgem@gapent.com
Tel: (201) 939-8533 Ext 821  Fax: (201) 460-3740
Automated Press Releases: http://www.gapent.com/pr/
350 Seminars & Trade shows: http://www.gapent.com/seminars/


[Moderator's Comments]

Hi george,

Congratulations on IBL's offline coverage in such a well-read
publication.  

For those who don't already know, George is moderator of the
EMD's sister publication, The E-Tailer's Digest, focused on
retailing issues, both online and offline.  It is this unique
approach - the melding of both on and offline retailing into a
single list - coupled with George's exceptional level of retail
knowledge that makes it such a valuable resource for retailers.  

To Subscribe to The E-Tailer's Digest:
mailto:etd@gapent.com
Put the exact phrase SUBSCRIBE_ETD in the Subject

Your Moderator,

Gary K. foote


***  NEXT TOPIC - Affiliate Programs  ***


From: Rainmaker 
Subject: Re: Affiliate Programs

>My preference would be the latter type of affiliate, one who
>participates in the whole process, covering client contact
>throughout each project.  I know, this affiliation model is more
>of a sub-contractor/contractor relationship than it is a
>traditional net-affiliate (if indeed there is yet a traditional
>model developed or recognized).  It is 
> just this personal type of
>business-to-buisiness relationship I want to foster between
>Webbers Communications and her affiliates.  

That approach is used more often in the consulting world, where I
have been for over three decades.  Today we fly my banner,
tomorrow yours.  And it works well.   And that approach makes a
lot more sense, as everybody makes a lot of money.  I am
presently part of a major deal with one of the largest companies
in it's field.  I need resources, so I search for them.  I
contacted Gary about one segment.  I contacted another company
about another segment.  

Don't get me wrong, **I LOVE** Affiliates programs.  As long as I
am the affilator!  The person who owns the marbles owns the game
and makes the money.  

George

PS:  Why is Webbers a "her?"
_______________________________________________________
George Matyjewicz            "Rainmaker Extraordinaire"
Managing Partner             http://www.gapent.com/
GAP Enterprises, Ltd.        mailto:georgem@gapent.com
Tel: (201) 939-8533 Ext 821  Fax: (201) 460-3740
MYWEB - Marketing  Your Web 
mailto:myweb@gapent.com?Subject=MYWEB_Info 


[Moderator's Comments]


Hi George,

You asked;

> Why is Webbers a "her?"

I guess out of respect.  Like a stately ship-of-the-line, an
antique car or anything else people seem to endow with
anthromorphic characteristics.  

Tough question, George.  Not really a clear answer, but the best
I could do.

Your Moderator,

Gary K. Foote


***  NEXT TOPPIC - Internet Shopping Malls  ***


From: arti@bbs.securenet.net
Subject: Internet Shopping Malls - Effective or Not??

As a marketing consultant for more than twenty years, I am
entirely bemused and astounded (yes, both!) whenever the idea of
an "Internet Mall" raises its ugly head. The concept has so
little merit that it is *amazing* to me how many people and
companies have wasted their time and money trying to create and
later sustain something that has abso- lutely NO reason for
existence ... even Big Blue (IBM) fell into the trap, and only
recently abandoned their doomed effort because of a lack of
prospect for any kind of profits in the foreseeable future
(surprise, surprise!)

All right, class, pay attention!  The reason for the existence of
a real (i.e. physically-existing) mall is that retailers will pay
a higher price per square foot for store place in the mall than
in a free-standing building BECAUSE OF THE LIKELIHOOD OF
CONSIDERABLY- INCREASED FOOT TRAFFIC THERE.  The thinking (and
reasonably logical thinking it is!) is that if you've got a shoe
store in the mall, and someone passes *your* store on the way to
fill a prescription at the pharmacy three doors down, or to buy a
sweater at the clothing store across the corridor from you, they
may remember that they were also looking to buy a pair of running
shoes - or may even be attracted by something in your window
display, and end up buying something entire- ly on impulse.  In
other words, your presence in the mall will almost certainly
increase your sales volume every day of the week - and therefore
the higher rent may be justified.

It seems so obvious that I can't believe it's necessary to
explain it (but Internet malls exist, so I guess that *someone*
isn't getting the point), but the concept of "additional traffic"
JUST DOESN'T AP- PLY to an Internet mall. When you use Yahoo or
Excite (or whichever is your favorite search engine) to find a
company which will be delighted to fill your prescription or sell
you a sweater by mail (after you have ordered, and perhaps paid
for, your purchase through their web- site), you make your
purchase and either end your browsing session, or click to
another website in Australia or somewhere.  You do NOT browse
through the lists of hundreds of other websites in the same mall,
to see what other goodies you might find within the other stores
that have chosen to locate there!

The point is that everyone's searches are always vertical rather
than horizontal - you look for a particular product, or service,
or piece of information, rather than seeing what else might be
around in the same mall (as a phyical mall encourages - or almost
forces - you to do). There are simply so many better ways to find
specific references to the exact thing that may interest you at
that moment (and the wealth of information through the 'Net is so
great) that *very* few people are going to be willing to waste
time conducting a random, manual search among the "stores" in a
cybermall to see what *might* be interesting.

It's just not an efficient use of time, nor does it recognize the
fact that virtually every 'Net surfer knows that he or she can
find more references to most things that he or she might want to
find - completely easily and totally automatically, in a few
seconds - by using a search engine, than by plowing through a
list of "stores" in a cybermall. The concept of a "cybermall" was
a techie invention in the first place - and we all know what
great marketers techies really are, don't we? (Anyone remember
pen computers, which filled most of the nooks & crannies of the
Comdex exhibition halls a couple of years back?  "If you build
it, they will come" may work in a cornfield in Iowa, but NOT in
most other places - there has to be a marketing justification for
almost everything else, and there just ISN'T for "malls" in
cyberspace!)

Anyone who wants to argue the point, I'll meet you out back of
Cheers at 10:30 tonight.  If I'm late, start without me ...

John Vinokur
President
Automated Response Technology, Inc.
1615 Military Turnpike
Plattsburgh, NY 12901-7364
mailto:arti@securenet.net

      "Developing customized automated telephone messaging
systems
                         for clients since 1990"


[Moderator's Comments]

Hi John,

As my son-in-law often says...



Whew...  what do you *really* think?



Seriously, the concept of an online mall works best when it is
centered around a common theme, like a clothing mall, or an auto
mall.  Of course you then have to spend time convincing those
potential participants who see competition instead of
cross-support that their renting 'mall space' is worthwhile.

Your Moderator,

Gary K. Foote


***  NEXT TOPIC -   EMD Discount Pool  ***


From: Rainmaker 
Subject: Re: EMD Discount Pool

> ...a brand new EMD Discount Pool that is clearly
>navigable and easy to use.  The new, and planned-to-be permanent
>URL is;
>http://forums.delphi.com/m/main.asp?sigdir=emddiscountpool

IMHO, the discount pool is a waste of time. It is like a
classified ad, and we all know how they work.  I have had our
Automated Press releases at the discount pool since the beginning
and only had one query.  We usually get 8-10 orders a week, for
that service, and I don't know how many inquiries.

What was even more annoying about the query, was the list member
wasted all sorts of our time discussing a full marketing
campaign,  and we went back and forth with some advice and a
proposal (~~$3,500) which she requested.  When all was said and
done, she instead asked for a $50 press release distribution and
wanted the EMD discount.

Of course we learned from that experience, and no longer offer
free advice for paying service.

George
_______________________________________________________
George Matyjewicz            "Rainmaker Extraordinaire"
Managing Partner             http://www.gapent.com/
GAP Enterprises, Ltd.        mailto:georgem@gapent.com
Tel: (201) 939-8533 Ext 821  Fax: (201) 460-3740
Automated Press Releases: http://www.gapent.com/pr/
350 Seminars & Trade shows: http://www.gapent.com/seminars/


[Moderator's Comments]


Hmmmm...  has anyone else had negative experience with the
Discount Pool?  If it works for even a few I'll keep it going,
but if it turns out to be creating negative experiences then I
will end it.  I know...  here's a way for us to find out:

If you've had *negative* experiences result from your
participation in the EMD Discount Pool please send the following
e-mail:
mailto:gkfoote@webbers.com?Subject=NEGATIVE_EXPERIENCE

If you've had *positive* experiences result from your
participation in the EMD Discount Pool please send the following
e-mail:
mailto:gkfoote@webbers.com?Subject=POSITIVE_EXPERIENCE

Your Moderator,

Gary K. Foote


 --------------
 Website Issues
 --------------


***  FIRST TOPIC - Co-Op Advertising  ***


[Moderator's Comment]

George Matyjewicz got permission from Todd Mogren to post the
following success story - recently published in E-Tailer's Digest
- to the EMD.

----------

From: Coastal Tool & Supply 
Subject: Co-Op Advertising

Hi Everyone,

This subject has caused me to de-lurk.  Our web site
http://www.coastaltool.com/ has been operational since November
of 1995.  We have utilized Co-Op Advertising in a large way to
increase our traffic and our sales via our web site.  Our current
 sales are running between $100,000 - $110,000 per month and that
is a direct result of advertising purchased on the net almost
entirely with Co-Op funds.  We have operated a retail store in
Hartford CT for 20 years and ran a successful mail-order business
out of that location.  As a result of the Internet we no longer
do bulk direct mailings.   The only way to get a catalog is to
call or visit the web site and ask for one.

For all of 1996 and the first half of 1997 we used search engine
placement only to generate traffic.  We then noticed a leveling
of the number of visitors and decided we needed to be more
proactive in generating traffic and turned to our Co-Op program
to place ads on both search engines and information sites
pertaining to power tools and hand tools.  We like to place ads
in groups at certain times of the year, mainly May, June and July
and then again in October, November and December.  

We are ready to launch ads on Yahoo, Deja News,
http://buyersindex.com/ and http://www.woodworking.com/ for the
next three months and all of the ads were purchased with Co-Op
money so the banners are branded with various logos which is
currently the only requirement for payment.

We had trouble convincing our manufacturers that ads or
sponsorships within e-mail publications were valid forms of
advertising.  We ran a sponsor ad in the 4th quarter of 1997 in
I-Sales, Link Exchange Digest and Mothers on the web.  The
feeling was that during the holiday period, everyone is a
potential customer and that is not true for most of the year.
Manufacturers had to be persuaded to pay for this type of
advertising because their Logos would NOT be displayed.  They did
in the end agree but only because no one had asked before and
decided to try it as a test.

Co-op advertising is one of the most under-utilized resources
available to retailers.  We spend hours tracking all of our ad
money from over 400 vendors.  Then hours more creating new ways
to spend it. :)  It is our philosophy that Co-Op money is OUR
money and every dollar we do not spend is a potential sale not
made.

Regards,

Todd Mogren

Coastal Tool & Supply             http://www.coastaltool.com
248 Sisson Ave                         Free Email Newsletter 
Hartford CT 06105               Free Factory Service Locator
860-233-8213                    Over 500 power tools on-line
860-233-6295 Fax                                 Tool Doctor


[Moderator's Comments]


Hi George,  

Thanks for posting this here, and thanks to Todd for allowing it
to happen.  I'd like to ask Todd how much of Coastal Tool's
online ad budget is supported by co-op advertising?

Todd's post also points up the importance of knowing *when* to
advertise. It's obvious that tools are mostly purchased in the
springtime and during gift-giving seasons.  So ask yourself, when
does your audience spend their money for products or services you
sell?

Re: Text ads.  What kind of results did you see from the text ad
campaign?  Will you be able to get co-op dollars for text ads in
the future?

Your moderator,

Gary K. Foote


***  NEXT TOPIC - The Future of High Bandwidth Connections  ***


From: arti@bbs.securenet.net
Subject: Re: The Future of High-Bandwidth Connections

Moderator wrote:

>Asymmetric Digital Subscriber Line
>
>Now if someone would explain this to me?  ;->

Gary, it's really very simple (talk about technobabble ...).

With an ADSL "modem" on both sides (i.e. at the phone company's
- or ISP's - central office, and in your PC), a simple "twisted
pair" copper connection, which is limited to 56 KBPS with the
best of "standard" modems, suddenly becomes power-charged, and
delivers data from the Internet (or intranet, if you're a cor-
porate telecommuter) to you at *blinding* speed (typically about
1.5 Mega-BPS), and allows you to send back (normally less-exten-
sive) data at faster-than-today's-modems speeds. And at the same
time, THAT SAME PHONE LINE can also deliver a phone call to you
(with ringing and everything), or allow you to make a call.

It is - literally - the magic solution for carrying voice and
data on a single phone line, to and from a home or small business
office. And as costs of manufacture decrease, it will even become
much more affordable for the "average" person.

Basically, it's going to give the cable company people stomach
ulcer - and blow away ISDN altogether!

Hope this info helps.

Cheers,

John Vinokur
President
Automated Response Technology, Inc.
1615 Military Turnpike
Plattsburgh, NY 12901-7364
mailto:arti@securenet.net

      "Developing customized automated telephone messaging
systems
                         for clients since 1990"


***  SAME TOPIC - NEXT POST  ***


From: Marilyn Strong 
Subject: re: ADSL bandwith

Gary and others

Joshua quoted Gary 

>I think the future of high-bandwidth 
>internet connection availability will 
>be split, tho not necessarily 
>evenly, between satellite uplink providers 
>and cable-based service providers.

The following information comes from a telco 
(telephone company) systems technician:

Most homes and businesses have a standard voice line. 
No telco guarantees your regular telephone line to host 
more than a 14.4 modem.

An ADSL line will make your download time faster 
( T1 speed or better). 

ADSL bandwith upstream and downstream varies by 
community and province (or state). For instance Paul's example
is way more than what I can expect here in rural British
Columbia.

ADSL lines are available only from telcos (telephone companies)
If you want a high speed line lease one from your telco provider.

Please do NOT ask me for more technical information. It took a 
one hour lecture and 3 drafts just to get this to make sense!!
:-)

Marilyn Strong
The Strong Communication Group Inc.
Coaching and training entrepreneurs to position
themselves for the 21st Century.


 -------------
 E-mail Corner
 -------------


***  FIRST TOPIC - ?Subject= Tag  ***


From: Rainmaker 
Subject: ?Subject Tag

Hey:

We just learned on E-Tailer's Digest that some e-mail programs
don't handle e-mail correctly, especially the ?Subject=  portion.
 Surprisingly MS Exchange is one of the culprits.

I received an "undeliverable" message from a list member, when I
didn't send him a message.  After investigating I found he sent
it to E-Tailer's Digest, using the ?Subject=ETD_Post.  I asked
the list if they had any problems, and gave them an alternate
address.

So, you, and other list members may want to consider an alternate 
address [when setting up pre-selected subjects].

George
_______________________________________________________
George Matyjewicz            "Rainmaker Extraordinaire"
Managing Partner             http://www.gapent.com/
GAP Enterprises, Ltd.        mailto:georgem@gapent.com
Tel: (201) 939-8533 Ext 821  Fax: (201) 460-3740
MYWEB - Marketing  Your Web 
mailto:myweb@gapent.com?Subject=MYWEB_Info 


[Moderator's Comments]

Good to know...  thanks George.  I wish there were a set standard
for internet software basic capabilities, but developers would
certainly balk at such a notion.  Oh, well.

Your Moderator,

Gary K. Foote


 --------------------
 Question of the Week
 --------------------


"Do you do your own online marketing, do you 
 use a service, or do you use both methods?"

Please Post Your Responses to:    
mailto:gkfoote@webbers.com?Subject=EMD-QOTW


***  FIRST RESPONSE  ***


From:             "Nancy Roebke" 


I market myself. I would consider outside help for what I call 
"grunt" work- submitting my press releases, once they are 
written, doing the stuffing of envelops for direct mails, or 
putting the pages of my book together. But honestly, I usually 
hire a high school or college kid to help with that.

Nancy Roebke
Execdirector@Profnet.Org        http://www.profnet.org
--
Learn to Network!
Increase income, cut costs, and put an end to cold calling.
Subscribe to our FREE newsletter that teaches you the secrets
of successful networking. mailto:subscribe@just-business.com !

ProfNet- Helping Business Professionals Find More Business 


***  NEXT RESPONSE  ***


From:             Darren Emerick 


Do it myself


-- 
Darren Emerick
CheyenneWeb Editor
http://cheyenneweb.com  


***  NEXT RESPONSE  ***


From:             Luis Munoz


I do my own. I do not use a service agency
Regards
Luis
-- 
Tiendas Virtuales
Hacemos posible el Comercio Electronico a traves de Internet
URL: www.tiendas-virtuales.com
Direccion/Address: c/Gran Via 62. 28013-Madrid (Espana)
Tlf: 34-91-559.68.84


***  NEXT RESPONSE  ***


From:             Rainmaker


Well, since our business in marketing, I would have to say we do
our own ;-}.

We own our Automated Press releases service which distributes
press releases to over 7,600 media contacts in 256 countries in
37 countries.  We also offer our MYWEB service which promotes Web
sites for clients and for us. 

I also write a technology column for Gifts & Decorative
Accessories Magazine, and write many articles for other magazines
and e-zines.

In addition, we buy ads in newslists and appropriate sites.  

George



_______________________________________________________
George Matyjewicz            "Rainmaker Extraordinaire"
Managing Partner             http://www.gapent.com/
GAP Enterprises, Ltd.        mailto:georgem@gapent.com
Tel: (201) 939-8533 Ext 821  Fax: (201) 460-3740
MYWEB - Marketing  Your Web 
mailto:myweb@gapent.com?Subject=MYWEB_Info 


***  NEXT RESPONSE  ***


From:             Joshua Reimer 


I do my own online marketing!

I also sometimes use a few free services... but I don't pay
agencies to do my marketing for me, if that's what you mean.

Joshua

Joshua Reimer    
Promotion World! 
   Learn How To Promote Your Site For Free!

***  This Week's QOTW  ***

"Do you do your own online marketing, do you 
 use a service, or do you use both methods?"

Please Post Your Responses to:    
mailto:gkfoote@webbers.com?Subject=EMD-QOTW


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