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The eMarketing Digest
© 1996 - 2008
Library of Congress
ISSN 1522-6913

Published by
Webbers Communications
686 Keene Rd. Suite B
Winchester, NH 03470
603-392-0090

 The E-Marketing Digest
 Gary K. Foote, Moderator
 Volume #2,Issue #174
 May 15, 1998
 ========================

 Put the EMD Member's Button on your website.  Declare your 
 pride in participation while helping to build circulation.
 http://www.webbers.com/emark/button.html

 ==========================================================

 The E-Marketing Digest Discount Pool 
 Group Registration Code = emd
 http://forums.delphi.com/m/main.asp?sigdir=emddiscountpool

 ==========================================================


 Table of Contents

 + New Topics

 + Ongoing

    "What can *I* do to help you?"
       - Nancy Roebke

    "Charging for E-Pubs"
       - Amit Malik
       - Douglas Freake
       - Nancy Roebke
       - Ira M. Pasternack

 + Website Issues

    "Affiliate Cookies
       - David Bredeweg

 + E-mail Corner

    "To .sig or Not to .sig"
       - Nick Nichols

 + In The News

    "The Year 2000 Problem"
       - Doc' Don Taylor

 + The Corkboard

    "EMD Research Survey"
       - Responses
          o Pat Muccigrosso
          o John Watkins
          o Amit Malik

 + Question of the Week

    "What is involved in building brand awareness?"
       - Responses
          o Krishnan J iyer

 ================================================================

 ====================
 Moderator's Comments
 ====================

Hi All,

Today's EMD is a larger than usual issue, so I'll keep this short
and only mention today's "In The News" item, which is actually a
post titled, "The Year 2000 Problem, by 'Doc' Don Taylor.  This
article was posted to our sister publication, The E-Tailer's
Digest on Monday and, since it covered the issue so completely
and clearly, I asked Doc's permission to repost it here.  He not
only agreed, but has subscribed as well, so welcome aboard, Doc,
and thanks for the Y2K article.

And now, on with the show...

Your Moderator,

Gary K. Foote


 =======
 Ongoing
 =======


***  FIRST TOPIC - What can *I* do to help you?  ***


From: "Nancy Roebke" 
Subject: Re: "What can *I* do to help you?"

Gary,

> Good stuff.  I just have to say, "Your information was very
> helpful to me. What can *I* do to help you?"

Thank you for sharing that post on the list. I do not really 
think that enough people have gotten into a "reciprocal" frame 
of mind yet. That goes for on AND offline.

In the days of yore, people felt the need to square up when they 
got help from their fellowmen. Those feelings are CERTAINLY not 
as strong today. If we can start that crusade -"What Can I Do To 
Help You since you helped me?", I do think we will see a real 
change in the entire small business climate.

Now , in answer to your question. I am looking for HONEST people 
who want to start professioanl networking organizations in their 
area. They can either work as a subcontractor for Profnet, or 
they can take a course from me on how to start these groups and 
work in the field on their own in their own company. There is no 
fee to work for me. Tuition for the course is $2500.00

And , Thank You for asking!

Nancy Roebke
Execdirector@Profnet.Org        http://www.profnet.org
--
Learn to Network!
Increase income, cut costs, and put an end to cold calling.
Subscribe to our FREE newsletter that teaches you the secrets
of successful networking. mailto:subscribe@just-business.com !

ProfNet- Helping Business Professionals Find More Business 


[Moderator's Comments]


Hi Nancy,

> In the days of yore, people felt the 
> need to square up when they 
> got help from their fellowmen.

Otherwise known as "There Ain't No Such Thing As A Free Lunch".
too many people forget this simple axiom.

And Nancy, you're welcome.

Your Moderator,

Gary K. Foote

***  NEXT TOPIC - Charging for E-Pubs  ***


From: "Amit Malik, The Column Jockey Inc." 
Subject: Charging for E-Pubs

EMD,

I ask this since we were talking of charging for e-pubs
and Adam who runs one of the most successful lists
delurked(!)

One thing that continously puzzles me is that is that
the WEB is such a vast network with MILLIONSSSS of
people on it.

STILL... the maximum number of subscribers (as far as I know) the
most read *FREE* (note the double emphasis) business zine (a
particular zine I came across) enjoys is ONLY about 90,000
subscribers. 

Any thoughts? The figure is not important, but the "ratio" is.
Is there a message here?

Adam Boettiger wrote:

> On the Internet people are 
> used to getting something
> for nothing.  

Something only businesses are to be blamed for! One typically
pays for access, so why is it that someone should think twice
about paying for good content on the net... Wrong precedents...
perhaps... but I guess there's something more to it... the dry
medium...

> More subscribers = greater
> advertising revenues.  IMHO advertising 
> revenues for an e-pub are
> FAR more lucrative than anything one 
> would hope to gain by charging
> subscription fees, 

One day, advertisers on the net are going to wake-up to the fact
that advertising with 2000 paid subscribers is better than with
100,000 free ones. 

Anyone thinks otherwise? (I would love to know -why?)

Its' going to be a bad bad day! 

ADD: Best Wishes to EMD on completing its FIRST year of
successful operations! Keep Growing EMD! 

Best,
Amit. 

-----------
AWARD WINNING must-subscribe FREE Business Webzine. This week...
* The Truth About Business Development & Generating Revenue.
* Colon Slash Slash WWW (for the 7000+ newbies who read MONDAY
MAGAZINE this week.)
* The Nightmare Audit... and how you can avoid it!

Get your FREE copy at http://goodppl.hypermart.net/mon.html
or text by autoresponder: mon_mag@goodppl.hypermart.net
-----------


[Moderator's Comments]

Hi Amit,

Thanks for your good wishes on our anniversary.  And, as to your
questions, I leave them to others here more qualified than I.
Any 'rithmeticians here care to calculate some ratios for us?

Your moderator,

Gary K. Foote


***  SAME TOPIC - NEXT POST  ***


From: Douglas Freake 
Subject: Charging for E-pubs

Adam wrote:

>Your comment about how if people 
>are unwilling to pay that the
>content is not worthwhile is a very 
>poor correlation. On the Internet 
>people are used to getting 
>something for nothing.  With
>the majority of content being 
>freely available at no 
>cost, it is extremely difficult 
>making a subscription-based model 
>work online for e-pubs, and it has 
>nothing to do with the content being
>worthwhile or not.

Adam, sorry - I did not mean to imply that if a person is
unwilling to pay for content that it was not worthwhile. As you
pointed out, people on the Net are very reluctant to pay for
content no matter how worthwhile or useful it may be.

The popularity of e-pubs and e-zines seems to rely on the fact
that they are free. As you noted, there are few instances at
present where subscription-based models have worked. In the past
few issues of this Digest we have discussed why such models are
not working.

Barb made us define more clearly what we mean by e-pubs. You
raise the need to distinguish between how e-publishers intend to
generate revenue from their publication. The three main ways are;
1) subscription 2) advertisers or 3) both.

E-pubs that rely on advertising revenues need to maximize the
number of subscribers and the best way to achieve this is by
giving it away for free. On the other hand, e-pubs that want to
get their revenue from subscribers can not achieve this by giving
it away for free. Another thing we need to note is the size of
the publisher. By size I mean the actual number of subscribers or
circulation. 

Many if not most e-publishers are small and lack the in-house
advertising staff to sell advertising. While this job can be
out-sourced, the circulation of the e-pub would need to be quite
large to get the interest of an ad agency. Given the fact that
most small e-pubs have a circulation base of a few thousand they
would likely have a better chance generating more revenue from
subscriptions.

It has only been recently that e-publishers have considered
charging for their publications. So it's really too soon to say
that subscription-based models do not work. As we have discussed,
there are obstacles (Net attitude, tangible etc.) - but these I
believe can become and small e-publishers will prefer
subscription revenue over advertising revenue.

One compelling reason why small e-publishers will prefer
subscription revenue over advertising revenue is due to the fact
that advertising space is limited. For example, say a small (1000
subscribers) e-pubs has 4 ad spaces available per issue and they
charge $50 CPM. The revenue generated per issue per reader is
$0.20. For a monthly e-pub that's only $200, for bi-monthly $400,
for weekly $800, for daily (5 days) $4000. Now assuming one could
find 4 advertisers per issue - a small monthly or bi-monthly
e-pub would not make much for their effort - especially if it
takes 50+ hours to create. If they charged subscribers only $2
per issue they could make between $24,000-$48,000 while only
$2,400-$4,800 from ad revenue. 

Clearly, one needs to consider a number of factors such as
frequency, circulation base and the cost of content creation
before determining the which revenue stream - subscription or
advertising - is the most profitable.  

Regards,

Doug Freake


[Moderator's Comments]

Hi Doug,

You present some good food for thought while pointing out that
any income model needs to be looked at from all sides before
becoming policy.  Without this step an e-publisher could be
selling themselves short by a large amount.

Your Moderator,

Gary K. Foote


***  SAME TOPIC - NEXT POST  ***


From: "Nancy Roebke" 
Subject: Charging For E-Pubs

I am a HUGE proponent of generating commerce online. I would 
support lots of ideas that lead to that end. On this topic, I 
would pay pretty much in the same way I "pay" for offline 
information. 

Currently I get 1 magazine that covers personal topics- 
home/garden/cooking/decorating. You'll notice that this ONE 
publication satisfies my interests in this area..I do not 
subscribe to ONE magazine in EACH area I have an interest 
in...even though I easily could.

Point one. An e-pub can cover ALL topics of interest.

I also subscribe to two SPECIALIZED publications- they deal with 
ONE TOPIC ONLY. 

Point Two. An e-pub can be very specialized.

The challenge I see RIGHT NOW, is that the information that is 
currently being circulated on most online forums is the same 
information posted by the same group of about 100 or so active 
online business professionals. (Ok . Maybe more than a hundred, 
but not THAT many more).

Until we see a larger force of the small business community 
posting, I do not think there is a market to sell this 
information as an e-pub. We all see it time and time again, as 
newbies join and ask the same questions over and over again in 
all the good online forums.

Also, I know that more and more people who were regular 
contributors are pulling back a bit as they start to sell more 
 of their own information. It's very difficult to sell what you 
have given away freely.

I guess I'm in the crusade-starting mode...I think that the 
sale of information will flounder as long as there is no 
exclusivity to the posts. And an e-publisher can ask for 
exclusivity, but the chances are good that it won't happen. The 
poster could just as easily sell their own information 
themselves.

What's the second crusade? As a poster, consider the topic of 
exclusivity. Right now, there is ONE ezine that gets my new 
material to publish on a regular basis. That's an ezine- not an 
e-pub. I am just using it as an example. Any other online forums 
get copies of material already seen in that forum.

I have been PAID to write exclusive material. And I will do 
that. But attempting to sell information that is easily 
available in at least 10 good online forums would not be 
successful, in my opinion.

Selling EXCLUSIVE information would be. Selling information on 
SPECIFIC TOPICS could be sucessful as well. But to try to sell 
general information that is easily available in so many other 
places, would not be sucessful, in my opinion.

Nancy Roebke
Execdirector@Profnet.Org        http://www.profnet.org
--
Learn to Network!
Increase income, cut costs, and put an end to cold calling.
Subscribe to our FREE newsletter that teaches you the secrets
of successful networking. mailto:subscribe@just-business.com !

ProfNet- Helping Business Professionals Find More Business 


[Moderator's Comments]

Hi Nancy,

Your raise some good points.  Not to focus on those with which I
disagree, but;

> an e-publisher can ask for exclusivity, but 
> the chances are good that it won't happen.

I'm not sure this is necessary.  Simply getting non-exclusive
permission would be sufficient to go to print.  Sure, the
non-exclusive nature means that the information - or portions of
it - may be available elsewhere for free, but that doesn't mean
that the whole package it comes wrapped in has no market value.
Look at all the people making a living reselling government info
- info that is free, but not easily accessible by the casual or
'newbie' user.

> regular contributors are pulling back 
> a bit as they start to sell more 
> of their own information.

This is a bit scary, considering the EMD content is entirely
contributor driven.  I haven't noticed a drop in contributions,
thought I have seen the usual 'flow' of contributors passing thru
the list.  Many people post for a month or two and are never
heard from again.  Some become lurkers and some unsubscribe.  The
good thing is that there has always been a continuing stream of
new contributors, keeping the flow going.

Your Moderator,

Gary K. foote


***  SAME TOPIC - NEXT POST  ***


From: "Ira M. Pasternack" 
Subject: charging for E-pubs

Hi Everyone,

As the owner of a an e-pub (Marketing Tip of the Day), I've been
very interested in this thread on charging for them.  This is a
topic I've seen discussed in a number of different forums, but
the discussion on this list has been better than most.  

In my opinion, there are two reasons why charging for an e-pub is
difficult.  First, you have to provide something that can not
just be copied.  It is just too easy to forward an email message,
or copy and paste content from a Web page.  If all you are
selling is a newsletter delivered via email, the strongest
copyright statement in the world won't keep some people from
sharing with their associates. 

The second issue is that to sell an e-pub, you have to have an
audience of people willing to pay you.  If you have a free e-pub
now, and decided to start charging, a certain percentage might
pay.  But these are the people you have developed a relationship
with by giving away your publication, and once you start to
charge, you will have lost your ability to build a relationship
with new prospects.

So, the answer is to keep your e-pub free, and find some sort of
premium service you can sell to the community of subscribers.
One suggestion is to sell an eTrainer course.  eTrainer.com is a
new service that allows anyone to offer an online class (for the
record, my company is a strategic partner in this venture).  If
you already publish an e-pub, you can develop an eTrainer class
by expanding and improving upon old content you have written for
your e-pub.  

In addition to allowing you to efficiently deliver lessons via
email, eTrainer classes come with a Web-based discussion forum
that set up to be password protected.  This way, you can sell a
course, and even if people forward your lessons to others, they
still can't get all the value that people pay for, in that they
can not get into the web forum and interact with you and other
people in the class.  The key is the find people willing to pay
for this ability to interact with an expert (you) and a group of
people who are all "starting on the same page" after taking your
class.

I'm developing a series of for-fee eTrainer Marketing Modules
that are of interest to my subscribers.  I don't expect all 2500+
subscribers to pay the $20 I will charge for a module, but if
just 1% pay for each of several modules, and I keep adding new
subscribers and new modules, I feel I'll have a nice source of
income.  (The cost to offer a class, to as many students as you
want, is only $20 per month.)

Well, this post is long enough, so I'll wrap it up.  If you want
to learn more about eTrainer, go to http://www.etrainer.com - you
can even sign up for one of our free classes to find out how you
can use eTrainer. Oh ya, if you want to know more about my free
e-pub, see my sig...

Regards,

Ira

Ira M. Pasternack 
Clearly Internet   < http://www.clearlyinternet.com/ >
--
Subscribe to our free "Marketing Tip of the Day" Newsletter: 
 
In the body of your message type:  subscribe mtotd
--

[Moderator's Comments]


Hi Ira,

Thanks for your post.  Folks, the eTrainer.com system of
presenting for-pay courses is fairly newly created and well
thought out.  I myself am in the process of building a number of
courses to present using the eTrainer service.  If you're
interested you can take some "How to eTrain" courses at
eTrainer.com that will help you build your own classes and get
set to go at no charge.  It is only when you activate your own
class(es) by registering students that you incur charges.

I think this is a model that will not only generate revenue for
the creators, but fopr those who participate as eTrainers.

Want to teach a course online for pay?

Ready...  set...  click...

http://www.etrainer.com

Your Moderator,

Gary K. Foote


 ==============
 Website Issues
 ==============


***  FIRST TOPIC - Affiliate Cookies  ***


From: "David Bredeweg" 
Subject: Continue on the Affiliate Cookie thread

Thanks Gary for your contribution and I agree that William
Bontragers' answer was suberb. It leaves me with a somewhat
deflated feeling about affiliates. I think I will be happy with
what I get, be content, and not worry about any that might have
gotten away, due to some peculiar trait they might possess
whereby I would lose the record.

David Bredeweg            NetMark Communications
Website Designer          
Sales of Virtual Servers, hosting, internet services
Voice 561-641-9887         Fax 561-433-3979


[Moderator's Comments]

Hi Dave,

You know, business often boils down to trust.  "Do I trust this
person/company enough to get involved?", is a question everyone
should ask of themselves before signing on for any service or
affiliate program.

"Caveat Emptor" (if my rusty Latin serves me correctly)

Your Moderator,

Gary K. Foote


 =============
 E-mail Corner
 =============


***  FIRST TOPIC - To .sig or Not to .sig  ***


From: "Nick Nichols" 
Subject: To Sig or Not to Sig

From: Nick Nichols 
Subject: To Sig or Not to Sig

Greetings Listmates,

First, I'd like to congratulate Gary for running an extremely 
worthwhile list.  What I especially like is his gracious way of 
commenting.  He steps in more often than other moderators I know, 
never to criticize, always to help.  Please keep up the good 
work, Gary!

Now to the topic of signature files (aka sig files and sig 
lines).  

I agree with Nancy Roebke that "...as a small business community 
(we should) encourage commerce in a structured and productive 
format online, (and) sig files have long proved themselves as an 
answer to that."  

A list like this helps to facilitate the exchange of knowledge 
and ideas.  I would hope that my fellow subscribers would agree 
that the *primary* reasons to write a post should be to ask a 
question related to the theme of the list, to respond to a 
question or comment, or to acquire information about new 
products, services, technologies, ideas and strategies that might 
make our lives better.

The *secondary* reason to post should be to tell your fellow
listmates about how what you do solves a problem they might have.  

Your sig file can be especially useful when posting to discussion 
lists.  Normally, you're not allowed to post blatantly commercial 
messages in most moderated lists.  But most lists *will* permit 
you to say just about anything in your *sig file.*  

Again, I agree with Nancy.  Lists that prohibit commercial sig 
files are doing their subscribers a disservice.  Is it wrong to 
tell people via your sig file about a product or service that 
might benefit them?  I think not.

A sig file is like an online business card. Would you participate 
in an offline business event where business cards were
prohibited?  

I think not.  Like Nancy, I would unsubscribe to a list that 
didn't allow commercial sig files of a reasonable length.

Unfortunately, most sig files -- like most business cards -- are 
woefully ineffective.  How many sig files prompt you to make 
contact with the writer?

Since one result of a meaningful discussion list post is that
people may want to know more about you, a powerful sig file can
provide a compelling reason for qualified prospects to email you,
call you or visit your Web site.

For those of you who'd like to know *more* important reasons why 
you need a powerful commercial sig file, it just so happens that 
I have a Web page ready with that information.  You can check it 
out at http://www.successplace.com/web/sigfile.html.

Best,

Nick Nichols

 >> "Turn Your Sig File into a Lead-Generating Machine" <<
New Sig File Generator Online Seminar gives you an attention
getting signature file in less than one hour -- guaranteed!
The fastest and cheapest way for you to get qualified leads.
Go to: http://www.successplace.com/web/sigfile.html  Hurry!
**************** Insider Secrets Revealed ******************


[Moderator's Comments]

Hi Nick,

Thanks for your comments on my personal moderating style.  Early
on in my online experience I ran across a discussion list that
was very loose - subscribers wrote about almost anything under
the sun.  The funny thing was that I felt a great sense of
belonging to that group because I got a look into more than just
the thoughts of other subscribers regarding the stated list
topic.  I got to know these people because they were 'allowed' to
talk about what was on their minds, rather than being forced into
a narrow topic only.

Some people find a list like this too 'chatty' and will leave,
looking for greater focus.  I will always gravitate to such lists
_because_ they are chatty and because of the community feel they
generate.  I guess my own moderation style has unconciously
followed these 'guidelines'.  I like to know the people I
interact with, not just their thoughts on a single subject.

Your Chatty Moderator,

Gary K. Foote


 ===========
 In The News
 ===========


From: "'Doc' Don Taylor" 

The Year 2000 problem, referred to as Y2k and other names, refers
to the inability of most computer software to properly handle
dates from the year 2000 and beyond. (Names such as the
"millennium bug are doubly incorrect, since it is not a bug and
the year 2000 is not the millennium.)

While not all software handles dates as part of it's
functionality, the fact that the type and age of the computer and
software are irrelevant means that all software of any
significance throughout the world and developed in the last 30
years has to be tested to determine if it does or does not have a
date dependency. Any problems then have to be remediated (i.e.,
repaired, replaced or retired).

Though at the center this is a technological problem, because of
the scope and complexity of the Y2k issue, resolving the problems
are a matter of business management, continuity and survival,
with the potential for significant impact on the world economy
and populace. (There are estimates of 60% chance of recession and
10% business failures.)

The problem stems from the fact that most computer software has
been programmed to deal with only the last two digits of the
year, such as the 98 in 1998. While this is human nature (look at
your driver's license, credit card, checks, etc.), there were
also financial and operational benefits to doing this in the
early days of computers. At that time disk storage space was
extremely expensive, output space on punch cards was limited, and
even processing time was limited. Anything that reduced the
amount of computer processing time and storage or output space
was considered good, even dictated by management.

Software applications use dates in a variety of ways (sometimes
they even derive the day of week, week of year or holiday from
the calendar date) to:

    o  Arrange things in proper order, 
       such as oldest to youngest.

    o  Calculate age (today's date minus 
       date of birth or other transaction).

    o  Determine what action to take based 
       on the results of a calculation (if 
       license is expired, if age is over 
       65, if today is a workday, days since 
       last loan payment, etc.).

When a date like January 1, 2000, viewed as 1/1/00, or 010100 or
other similar formats, is arranged, calculated or otherwise
compared in a decision, the result is improper because:

    o  00 is less than every number from 01 to 99

    o  00 produces a negative number when 
       any other value of 01 to 99 is subtracted from it.

While some will have you believe this is not a problem, there are
several reasons why that cannot be accepted:

    o  Computer software is used in almost every aspect of
civilized life: determining when to plant crops, controlling
aircraft takeoff, scheduling  transportation, labeling meat
packages in the grocery store, disposing  of dated products in
warehouses, calculating interest, recording  business
transactions, etc.

    o  Computer software in "embedded processors" control or
assist industrial,   environmental, medical and other processes:
factory lines, security systems, bank vaults, pollution controls,
telephone systems, production  and distribution of electric
power, distribution and treatment of water and sewage, etc.

    o  There are billions of lines of code (the "sentences" from
which software is produced) written in hundreds of different
languages in operation on billions of computers worldwide.

    o  There are no "silver bullets" or other magical solutions;
there will be no one to come to our rescue. We must resolve the
problem ourselves, but  professional assistance is commercially
available.

    o  The cost of remediating the problem in the US alone is
estimated to be $600 billion, while the litigation to follow is
expected to more than double that. (When things don't go right,
legal action is almost certain to follow.)

    o  Malfunctions are occurring at an increasing rate every day
as more and more transactions are recorded that involve dates
including the year 2000.

    o  The deadline, when clocks roll over and all transactions
are recorded with 2000, is immovable.

    o  Software projects are infamous for being completed late.

Most people feel it is too late, with less than 600 days
remaining, to identify and remediate all date-dependent software.
It is now essential that we use triage to focus on those aspects
which are mission-critical,  and to develop contingency plans for
those things that will not be remediated in time.

The important thing to remember is that action can still be
taken. If you are a business owner, director or officer, you are
responsible for the continued operation of your business with
minimal impact to your clients/customers. You can establish a
program to reduce your risk and the potential impact which comes
from internal, external and infrastructure software malfunctions.
If you are an individual you can do the same thing but it should
be less complex.

The bad news is that most of Europe is not making good progress
on this issue, as they appear to be more focused on the Euro.

For further information I have an article at my web site titled
Will the Year 2000 Problem Affect Me?
, which
includes links to several other background pages.

Doc

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Is your business Y2k-ready? Ask 'Doc' Don about a check-up.
+1.757.877.4992                           docdon@pobox.com


[Moderator's Comments]


Hi All,

this is serious stuff.  Get going folks.  You've got less than 2
years to get ready.

Your Moderator,

Gary K. Foote


 =============
 The Corkboard
 =============


***  FIRST TOPIC - EMD Research Survey  ***

First, the questions:

1) If Webbers Communications offered a printed version of the EMD
each quarter, what kind of added value would prompt you (everyone
here) to consider its purchase?  

2) Would the knowledge that your posts might be included in a
print version of the EMD be a negative thing or a positive thing
for you?  

3) Would you still post?  

4) Would you become a lurker?

5) Would you unsubscribe?


***  FIRST RESPONSE  ***


From: Pat Muccigrosso 
Subject: Answers to the Survey

1.  A nice set of "rolodex" cards every issue with resources
names, emails, addresses, etc on them.  Tip sheets that I could
tear out and put in a binder for ready reference.  

2.  It would be positive for me because it would be one more
vehicle to gain some recognition as an expert.  As I have said
before, different people learn and read differently.  Some may
never see the post in the electronic version but I might just see
it in a printed piece.

3.  Yes, I would post.

4.  No, I don't think I would revert to lurker.

5.  I would not unsubscribe.

http://www.spree.com  Where it pays to shop
Books, Music, Flowers, Gifts, unlimited web sites 
and the best partner program on the web!


***  NEXT RESPONSE  ***


From: The Simple Society 
Subject: Re: EMD Research Survey

On 5/13/98 you posed a few questions

>1) If Webbers Communications offered 
>a printed version of the EMD
>each quarter, what kind of added 
>value would prompt you (everyone
>here) to consider its purchase?

The simplest way to add value would be to collect and organize
the theme-related material into an understandable, logical
presentation of the quality ideas, filling in any recognizable
holes--perhaps by soliciting special contributions from
appropriate experts.

Depending on the available material, consider putting out
separate collections based on individual themes. The length of
the printed material is one factor in its price and the
percentage of relevant material is one basis for deciding whether
it is worth the price. I might pay $35 for something 100%
relevant and nothing at all if only 30% is relevant.

>2) Would the knowledge that your 
>posts might be included in a
>print version of the EMD be a 
>negative thing or a positive thing
>for you?

Since, to some extent, I'm trying to let the world know about my
organization (as I suspect most participants are), it would be a
positive inducement to post as long as you were to guarantee
inclusion of proper credit lines in the print version.

>3) Would you still post?
>4) Would you become a lurker?
>5) Would you unsubscribe?

Yes - No - No

In a message following these questions, Adam Boetigger rightly
discussed the value of free (and pass along) circulation in
producing revenue from advertising. Let me add, that you might
use a "free" ad in the print version an an extra inducement to
advertise x number of times in the on line version.

John Watkins, Executive Director     The Simple Society
mailto:johnw@simsoc.org   http://simsoc.org

FREE--a subscription to Simple Solutions: the Email newsletter
that proves there are simpler solutions to major public problems.
mailto:join-simple_solutions@gs2.revnet.com


***  NEXT RESPONSE  ***


From: "Amit Malik, The Column Jockey Inc." 
Subject:EMD Research Survey

> 2) Would the knowledge that your 
> posts might be included in a
> print version of the EMD be a 
> negative thing or a positive
> thing for you?  

Neither. It wouldn't make a difference to me.
 
> 3) Would you still post?  

Yup.
 
> 4) Would you become a lurker?

Nopes.
 
> 5) Would you unsubscribe?

Nopes.

Best,
Amit. 

-----------
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 ====================
 Question of the Week
 ====================

 "What is involved in building brand awareness?"

 Please Post Your Responses to:    
 mailto:gkfoote@webbers.com?Subject=EMD-QOTW


***  RESPONSES  ***


From: Krishnan J iyer 

>> 5. Promote a "prospect vehicle." <<

"What is that?". I may sound a bit out of
place but the terminology sounds unfamiliar.

On the other hand, well, the steps to brand
building and marketing on the net are taking 
advanced shapes if we happen to notice the 
earth moving below your screen with POINTCAST 
sweeping the market with it's newest technology.
"The Targeted Push"

In my recent article, I was mentioning about the
advanced trends in the Internet marketing and
brought to notice how big is the actual market 
for "targeted push" is. 

And this "Targetted Push" is actually helping 
people to build brand awareness since it's

a. available almost daily
b. only to those who want it
c. have flexible content options

Probably, most companies this evening 
(tommorrow would be too late these days) 
would go the Pointcast way adopting the
Targeted push to market, remain in touch with
their customers, building their brands.

Any further views on this?

Krishnan J iyer
bcmfax.net
Redefining Global Fax Communications
krish@bcmfax.net
http://www.bcmfax.net                                  

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