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The eMarketing Digest
© 1996 - 2008
Library of Congress
ISSN 1522-6913

Published by
Webbers Communications
686 Keene Rd. Suite B
Winchester, NH 03470
603-392-0090

---------------------------------------------------------
T H E   E - M A R K E T I N G   D I G E S T   W E E K L Y
---------------------------------------------------------
Discussing & Defining Internet Marketing. Since May, 1997
---------------------------------------------------------

Edited by Gary K. Foote & C.J. Foote
ISSN 1522-6913
Volume #2,Issue #312
Monday, August 23, 1999

The EMD Weekly is *the* online marketing publication with
something for *every* internet business, whether newly formed or
online 'forever'. Print this issue out and take it to lunch
today... learn something and get ahead! And, thanks in advance
for passing this issue of the EMD Weekly on to a few colleagues.


=====================
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===========================

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=================================================================


   ==========================================================
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=============
In This Issue
=============

+ Sponsor Message
   - "Cash for Your Banner Space"

+ Editor's Corner
       + Gary K. Foote

+ Nancy Roebke's Column
    - "15 Successful Steps to E-mail Networking"

+ Our Readers Speak Out
    - "Links with other webs"
        + Richard S.
        + Editor's Comment

    - "Networking Beyond Search Engines"
        + Jill Whalen
        + Nancy Roebke
        + Sunni Freyer

    - "Converting email forms to database format"
        + Clive Horton

    - "Acrobat Continued [PDF]"
        + Veronica Yuill
        + Sam Martin

+ Sponsor Message
   - "Swiss Chalets Village Inn"

+ EMD Marketing HelpDesk
    - "Re: Need Help With 2 Topics"
        + John Vinokur
        + Editor's Comment

 + EMD Weekly Member's Poll
    - "Which of the following methods of
       marketing/advertising do you use?"

 + Reader Feedback
    - Urgent?
        + Keith Londrie

=====================================
To Post to The E-Marketing Digest:
mailto:emd-post@webbers.com
=====================================

===============
Editor's Corner
===============

Hi Everyone,

This week's issue covers a lot of ground, so I'll keep my
introduction short.

Please take the time to visit this issue's sponsors, Flycast and
Swiss Chalets Village Inn, as it is our advertisers who keep the
EMD a free resource.  You may follow links to our sponsors from
their links in each issue of the EMD, or from our Sponsor
Resources web page located at;
http://www.webbers.com/emark/sponsors.html

"And now, on with the show..."

Gary K. Foote, Editor
The E-Marketing Digest
http://www.webbers.com/emark


=================================================================
* HELP US BUILD OUR CIRCULATION!  Please forward this issue of
  the EMD on to two friends or business associates right now.
=================================================================


=====================
Nancy Roebke's Column
=====================

15 Successful Steps to E-mail Networking

E-mail is by far the most widely used service on the Internet.
Tens of thousands of people ONLY have e-mail- with no access to
web sites and/or no desire to surf the web. With that kind of
market, how can one safely and effectively use e-mail for
networking online? Try these 15 successful methods for e-mail
marketing:

1. JOIN discussion lists, subscribe to newsletters and ezines,
and Usenet Newsgroups. Offering assistance and know-how on a
particular subject, or asking for help will begin the "know, like
and trust you" part of the networking process.

2. INTRODUCTIONS. Determine the Introduction policy of each forum
and send out an introduction about you and your firm. Include
info on who you are, what you do, and what kind of clients you
are looking for.

3. SIGNATURE FILES.  With each request for help, answer to a
question, introduction, or other e-mail correspondence , include
a signature file where it is appropriate. I do participate on
lists where no one uses a sig file, so make sure that you follow
the list protocol when using sig files.

4.) AUTORESPONDERS. By far, this is one of THE most successful
networking tools. Autoresponders automatically send out info from
a simple e-mail request sent to it. They can be used for so many
things, including:

  a. Promotional Material
  b. Product/Service Information
  c. Hiring Help
  d. Training Help
  e. Article Distribution

...and so much more..

5. ADS. E-mail CANNOT be used to send ads to folks who have not
requested the information. However, you can run ads in various
e-mail forums, ezines, and newsletters. Be VERY sure to check
forum protocol on this usage.

6. PRODUCT DELIVERY. There are many firms that can actually
deliver their product via e-mail. Consultants, software
companies, authors/writers, and trainers can transport their
product and service via e-mail, cutting down costs significantly.

7. FOLLOW-UP.  Timely up-dates etc., greetings (like Thanksgiving
Day) or in some cases, general information can be distributed via
e-mail. Follow up is something done with EXISTING clients or
persons who have expressed an interest in future contact. It
isn't FOLLOW UP if there has been no previous REQUEST for
information.

8. CUSTOMER SERVICE.  Being able to reply quickly and efficiently
to customer request, questions and complaints is an EXTREMELY
valuable networking tool .

9.NEWSLETTERS AND ARTICLES. One of THE most important tools
available to establishing credibility is the use of articles you
have personally written. Submission of those articles to targeted
newsletters and ezines is quite effective. Once you have enough
material, you can even start your own newsletter.

10. PRESS RELEASES. Many editors for both online and offline
publications prefer to get press releases via e-mail. As with all
other forums, it is necessary to ascertain that the editor does
indeed want releases via e-mail.

11. MODERATING/GUEST MODERATING. Most really useful e-mail lists
and newsgroups are moderated, meaning there is a person who is
responsible for keeping the group on track, preventing the wrong
type of messages from appearing on the list. You can start your
own moderated group, or you can volunteer to Guest Moderate a
group you are comfortable handling.

12. CONTESTS. You can use e-mail to announce, run, and promote a
contest. Again, be sure to check the forum policy on contests
before posting any kind of announcement, etc. to that forum.

13. RESEARCH. E-mail is a powerful research tool. It is very easy
to send requests for information useful to you via e-mail.

14. ORGANIZATION. E-mail can keep you organized and productive.
Through the use of Filters (mechanisms in your e-mail program
that automatically sort your mail for you) and a set of Masters
(e-mail messages already written that you can send in response to
frequently asked questions or commonly requested information) ,
you will find that you can handle hundreds of e-mail transactions
in just a few hours a day.

15. PERSONAL EMAIL. It is through your personal correspondences,
that you will really get to know people, and they, you. It is not
only possible to "read" people via e-mail, (and therefore get to
know, like and trust them), but is almost impossible NOT to be
able to do so, as long as you are aware of personality styles.

E-mail is so productive, so useful, and so efficient, that I have
often wondered why I need a web site at all. It appears lots of
other folks feel the same way.

Copyright  1998       Nancy Roebke

Nancy Roebke
Execdirector@Profnet.Org        http://www.profnet.org
--
Learn to Network!
Increase income, cut costs, and put an end to cold calling.
Subscribe to our FREE newsletter that teaches you the secrets
of successful networking. mailto:subscribe@just-business.com !

ProfNet- Helping Business Professionals Find More Business


=======================
* Our Readers Speak Out
=======================


From:               "Richard" 
Subject:            Links with other webs

Hi all,

I'd like to present a doubt I always have to suffer when handling
link trades with other webs. I know it's a common question, but I
do really think many of us still have doubts and... this is a
good place to solve it, isn't it?

OK, Should I try to get a link exchange with my direct
competitors? What about relating competitors... ? And distant
competitors? And different webs?

One more: if I met a perfect web where I'd like to see a link to
my web but it had less visitors than mine, should I really try to
get that link? I mean, Am I going to make a good business?

Thanks in advance.
Pd.: Excuse my poor english.

--------------------------------------
 Richard S.
 Director de SALA 1, Diario de cine.
 Richard@Sala1.com

http://www.sala1.com
"Para tener siempre algo que contar de cine."
-----------------------------------------------


+++  Editor's Comment  +++

Hi Richard,

Your English is just fine.  You should hear me try to speak
Spanish!  Anyway, your post poses a question that many online
businesses struggle with - "Do I link to my competition and be a
complete resource for my site's focus, or should I lessen my
site's reach by not linking to my competitors?"

In my mind the answer is, "It depends..."  on whether or not your
product is the same as the competition's, on whether or not your
product is cheaper at your competitor's site, on whether or not
your site is compelling enough to draw them back after visiting
the competition.

You might consider forcing a new browser window to open when
links to your competition are followed, thereby leaving your site
intact in the original window.  This can be done easily enough.
Use the following in your link codes:

[a href="link-here.com/" target="new"]  Please note the un-HTML
brackets I used.  They are only used here so they will be visible
in the online version of the EMD.  If I used normal HTML brackets
here the example would become invisible when transposed to a
webpage.

Anyone else have input on this tough question?

mailto:emd-post@webbers.com

Your Editor - Gary K. Foote


From:               "Jill Whalen" 
Subject:            Re: Networking Beyond Search Engines

Hello, this is my first post to EMD, although I've been reading
it for approximately the past 6 months and have found some very
useful information here.  I just read Nancy Roebke's latest
column entitled "Networking Beyond Search Engines" and felt
compelled to comment.

Nancy states:

>Too many people are spending time worrying about getting high
>placement on search engines, and are missing out on other more
>effective methods of online networking. After all, we only have
>so many hours in the day, and time spent trying to accomplish
>the "impossible", is time wasted.

Search engine placement is ONE important marketing method that
anyone with a website should be concerned with.  Other methods
such as Nancy is advocating are EQUALLY important.  To say that
getting high placement is "impossible" is in a word,
"ridiculous."  If it were impossible, than I dare say, I would be
out of a job.

Nancy goes on to say:

>Search engine placement is now an "industry". Top search
>engine spots can be bought. Keywords can be bought. A report
>yesterday said that getting placement AT ALL on a search
>engine could depend entirely on whether a person, one single
>person, handling search engine submissions, found  your site
>"interesting".

Although some people seem to think that the above statement is
true, it simply IS NOT.  (I would be interested in reading the
"report" which Nancy speaks of.)  Keywords can only be bought on
GoTo.Com and not on any of the other major search engines, to the
best of my knowledte.  Keywords CAN be bought so that a
particular banner ad will pop up if certain keywords are typed
in, but that doesn't impact which websites will be ranked in the
top positions in the least.

As for people deciding if your site is "interesting" or not, that
is true of directories which make up certain sections of the
major "portals" these days.  Portals such as AltaVista and Excite
consist of a search engine, a website directory, and many other
things such as news, communities,  and free e-mail.  To be listed
in the search engine part of a portal, it is all done
automatically.  No human is involved when submitting a site to
these search engine databases (as opposed to the directories).
How well a site ranks will depend on how well it is optimized for
the search engine NOT whether some human likes it or not.

Nancy goes futher in saying:

>Although search engines have a purpose, considering how many
>new web sites are added to the Web every day, it doesn't seem
>practical to think that search engine technology and the humans
>behind it, can keep up with that activity. So what CAN you
>effectively do with your marketing time?

Again, this is based on the false assumption that humans have
anything to do with it.

To answer Nancy's question about  what you CAN do, is make sure
each and every page of your website has great content that
utilizes your keywords throughout the text.  Make sure it is easy
to navigate and each main section can be reached from the main
page.  Make sure your titles, meta tags and alt tags jibe with
the content of each page and are utilizing keyword that people
might actually search for in the search engines.  Make sure to
submit EACH optimized page of your website to all of the major
search engines.  Make sure each page gets listed, and resubmit
them as necessary when they get dropped out.

Nancy also remarked:

>"Expert" status is given to those who freely give out
>ACCURATE information about themselves and their industry in
>the "proper" places online. The "proper" places are any forum
>where prospective clients would frequent.

I agree.  Accurate information is most important.  Which is why I
was compelled to send this post, to clear up what I considered
was some inaccurate information.

>That information might be a response to a question, or a request
>for help. It can be shared in both online and offline
>publications in the form of written articles. It can be shared
>through interactive chats and online seminars.

>But establishing "brand awareness" and "expert status" takes
>WORK.. Just like networking does. Too many people take a
>passive approach. I think that is why so many business
>professionals think that they need to get
> listed high in a search
>engine and focus so much of their efforts there.
> If you build it,
>search engines will get them to your site, you think.

I wholeheartedly agree that establishing brand awareness and
expert status are terrific Internet Marketing approaches and
should certainly be practiced by many who run businesses online.
I just posted a message to another discussion list on that very
topic, and becoming an expert in my field of search engine
optimization is what's given me most of my online business.

However, this does NOT stop the fact that any business on the
Internet can certainly benefit by having  their website get
listed high in the search engines if they can.   Some businesses
are more suited to this than others.  I personally don't even
bother to get mine ranked high for things like "website design"
because there's just too much competition.  I would rather use
other methods to market that aspect of my business.  But for many
other businesses, it's really imperative to be on that first page
when someone is typing in words related to your service.  It can
mean much lost business to competitors if your not.  For many
businesses the only way people find them is through the search
engines.  The potential customers looking for their type of
company have no idea about discussion groups, and other things
that we professional Internet Marketers know about.  All they
know is they want a company that sells, YXZ. If your company
doesn't rank in the top 10 for the words XYZ you will be missing
out on all those people who type XYZ into the search engines.

Nancy concludes:

>If you build it, they won't come. You must take an active
>approach in the beginning- for at least the first two years.
>Focus your allotted networking and marketing time on "branding"
>yourself and establishing yourself as an expert. THAT will
>generate traffic and online sales.

If you build it, they won't come unless you optimize it and
submit it. Brand yourself and your business, by all means!
Advertise your website and business in other media!  Do all sorts
of other marketing for your site and your business, but for
heaven's sake, don't think that getting high rankings in the
search engines is not important, because for many businesses it
is VERY important.


Jill  (The Web Whiz)
TOP 10   R A N K I N G S  in the search engines
Whalen's Web Whiz
http://www.highrankings.com/submit.htm


+++  NANCY'S RESPONSE  +++


From:               "Nancy Roebke" 
Subject:            Re: Networking Beyond Search Engines


> Search engine placement is ONE important marketing method that
> anyone with a website should be concerned with.  Other methods
> such as Nancy is advocating are EQUALLY important.  To say that
> getting high placement is "impossible"
> is in a word, "ridiculous."  If it
> were impossible, than I dare say, I would be out of a job.

Fair enough.. It's probably best if I use my own story here. In
four years, I have never registered my site with any search
engines. My site is now visited by over a quarter of a million
people a month, without search engines..

BUT, one thing I did not say in that article is that there are
certain businesses who cannot do what I did. They SHOULD
register their sites. I'll make that change.

> Although some people seem to think
> that the above statement is
> true, it simply IS NOT.  (I would
> be interested in reading the "report"
> which Nancy speaks of.)  Keywords
> can only be bought on GoTo.Com and not
> on any of the other major search
> engines, to the best of my knowledte.
> Keywords CAN be bought so that a
> particular banner ad will pop up if
> certain keywords are typed in, but
> that doesn't impact which websites will
> be ranked in the top positions in the least.

Here is that article:

Search Engines Become Little Engines That Couldn't
07/08/1999
By Peter Svensson
Associated Press Writer

Internet search engines are not keeping pace with the growth of
the Web.

A study found that search engines -- which enable a computer
user to find information by typing in a word or combination of
words -- cover a diminishing fraction of Web pages and take a
long time to list new sites.

The most comprehensive engine, Northern Light, covers only
about one- sixth of the Internet pages that search engines can
reach, the study found. That is down from one-third for the best
engine a year and a half ago.

Northern Light is closely followed by Snap and Altavista.
Hotbot, which led with 34 percent coverage in the previous
study, was down to 11 percent.

The study also found that it takes more than six months on
average for a new Web page to make it into a search engine's
listings.

The study of 11 search engines was conducted by computer
scientists Steve Lawrence and C. Lee Giles at the NEC
Research Institute in Princeton, N.J. It was published in today's
issue of the journal Nature.

Lawrence and Giles estimated that as of February, the
searchable Web consisted of 800 million pages containing more
than 6 trillion characters. Their December 1997 survey put the
number of pages at about 320 million. By comparison, the 532
miles of shelves in the Library of Congress contain an estimated
20 trillion characters.

Search engines use computers called "spiders" that continuously
surf the Web. They save each page they visit, then follow the
links on the page to find other pages. When a user types in a
word, the engine looks in its index to see which pages contain
it. A page that's not listed in the index will not be found.

The spiders are more likely to find pages that have more links
going to them from other pages. Lawrence said that may make
it hard for new sites to make it into search engine listings.

Lawrence also said search engines may be lagging because
their databases become more expensive as they grow, without
necessarily creating more advertising profits.

Marc Krellenstein, chief technical officer at Northern Light,
said he believes the fraction covered by the search engines
actually is larger, because he considers the study's estimate of
the size of the Web a bit high.

Krellenstein also questioned whether search engines need to
concern themselves with every new site. He said they focus on
good sites that are of more interest to users.

> As for people deciding if your
> site is "interesting" or not, that is true
> of directories which make up
> certain sections of the major "portals" these
> days.  Portals such as AltaVista
> and Excite consist of a search engine, a
> website directory, and many
> other things such as news, communities,  and
> free e-mail.  To be listed in the
> search engine part of a portal, it is
> all done automatically.  No human
> is involved when submitting a site to
> these search engine databases
> (as opposed to the directories). How well a
> site ranks will depend on how
> well it is optimized for the search engine
> NOT whether some human likes it or not.

THIS is also very true- for ranking. Many people are not aware of
the differences between search engines and directories. Some
directories won't list your site at all if it isn't
"interesting". Yahoo is a directory. Many people think of it as a
search engine.

> However, this does NOT stop the fact that any business
> on the Internet can certainly
> benefit by having  their website get listed
> high in the search engines if
> they can.   Some businesses are more suited
> to this than others.  I personally
> don't even bother to get mine ranked
> high for things like "website
> design" because there's just too much
> competition.  I would rather
> use other methods to market that aspect of my
> business.  But for many other
> businesses, it's really imperative to be on
> that first page when someone is
> typing in words related to your service.
> It can mean much lost business to
> competitors if your not.  For many
> businesses the only way people
> find them is through the search engines.
> The potential customers looking
> for their type of company have no idea
> about discussion groups, and other
> things that we professional Internet
> Marketers know about.  All they
> know is they want a company that sells,
> YXZ. If your company doesn't rank
> in the top 10 for the words XYZ you will
> be missing out on all those people
> who type XYZ into the search engines.

And I want to add that point to that article. There ARE
businesses who benefit from search engine placement. *My
opinion* using my own experience, is that , search engine
placement, at all , isn't required for Internet success.

> If you build it, they won't come
> unless you optimize it and submit it.

On this , we don't agree. I did no search engine registering, and
"they" still came.

> Brand yourself and your business,
> by all means!  Advertise your website
> and business in other media!
> Do all sorts of other marketing for your
> site and your business, but for
> heaven's sake, don't think that getting
> high rankings in the search engines
> is not important, because for many
> businesses it is VERY important.

On this , we both agree. For many it is. Not for all. I'm living
proof of that.

Nancy Roebke
Execdirector@Profnet.Org        http://www.profnet.org
--
Learn to Network!
Increase income, cut costs, and put an end to cold calling.
Subscribe to our FREE newsletter that teaches you the secrets
of successful networking. mailto:subscribe@just-business.com !

ProfNet- Helping Business Professionals Find More Business


+++  NEXT POST - SAME TOPIC  +++


From:               "Sunni Freyer" 
Subject:            Re: Search Engines?

Nancy Roebke wrote in this last issue:

" A report yesterday said that getting placement AT ALL on a
search engine could depend entirely on whether a person, one
single person, handling search engine submissions, found  your
site 'interesting.' "

I found this a puzzling statement.  Perhaps Nancy could
elaborate? I do know links to site, and thus site popularity, are
becoming major factors with select engines.  But is that what
Nancy is referring to?  Or human indexers?   Also, the statement
above is such a blanket one. It appears to be referencing all
search engines?  Is there something I've missed that has crushed
all spiders?

Puzzled.

Sunni Freyer
Get Something Different. Get Canine Times
http://www.cfnaonline.com/caninetimes/
free sample: email caninetimes@cfnaonline.com


+++  NEXT POST - NEW TOPIC  +++


From:    "Clive Horton, ReSoft" 
Subject:  Converting email forms to databse format

Hi Gary,

I wonder if the list can help me.  I am looking for a software
tool that will convert email forms that have been delivered via
email from my website and convert the content into a comma
delimited file or similar so I can import it into my contact
manager.

My website is run remotely at an isp location so I do not have
the ability to capture the details in a database format at the
website.  The email forms hold contact information for prospects
requesting more information on the software we market and I would
like to automate the process of input into the contact manager.

The software would need to parse the email for particular phrases
(eg Name or Address) and then pick up the text that follows the
phrase and put into a field in the database format.  I would like
to convert batches of email messages at once if possible.

The concept is not dissimilar to the email harvesting programs we
read about (but perhaps a more ethical application?)

Any ideas??

Clive Horton
ReSoft International LLC



*****************************************************************

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+++  NEXT POST - NEW TOPIC  +++


From:               Veronica Yuill 
Subject:            Acrobat continued

Dear Gary

Continuing my research for my article, I found another use for
PDF files. I discovered that the latest version of Acrobat allows
you to convert webpages or whole sites into PDF files. "Heck, why
would anyone want to do that?" I thought. But then I realised
that as a web designer there is one great use for it. If you are
doing a sample design for a prospective client, you can package
the whole thing up as a PDF file and allow them to view it
without worrying about whether a less-than-honest client will
swipe all your HTML and upload it somewhere without paying you
(this happened to someone on another list I subscribe to). It's
also good for providing an offline version of a website to
someone who has no browser or Internet connection (they do exist,
you know -- especially here in rural France!).

Regards,

Veronica Yuill -- Archetype Information Technology Ltd
Successful Internet Marketing ... in just 60 minutes!
Buy the book at http://www.archetype-it.com/english/60mins.htm


+++  NEXT POST - SAME TOPIC  +++


Date sent:          Sat, 21 Aug 1999 23:51:52 -0500
From:               "MCJ Ventures Inc." 
Organization:       MCJ's Electronic Flea Market
To:                 emd-post@webbers.com
Subject:            RE: Why I'm Converting my Site to PDF format

Shirley Kaiser wrote:

<>

Me, too!  We have a downloadable file on our website in pdf
format: a cool little airplane that has our logo on it!  Not
exactly high- tech, but what the heck!  At least we're trying.

Sam

Sam Martin     ICQ:  7524780
MCJ Ventures, Inc.  847-352-2950
MCJ's Electronic Flea Market
Virtual Proprietor (SM) of the World's First Virtual Flea Market
http://www.mcjdeals.com    mailto:Sam@mcjdeals.com
Newsletter Autoresponder  mailto:newsletter@baxsie.com


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=================================================================


   ==========================================================
   EMD Weekly Advertiser Info: mailto:emd-ad-info@webbers.com
   ==========================================================


======================
EMD Marketing HelpDesk
======================


From:               arti@bbs.securenet.net
Subject:            Re: Need help with 2 topics

BZ Riger-Hull,

You were looking for software to help you run a mail order
business. I know of a couple of really professional packages that
would no doubt get the job done - including integrating website
orders with orders received by mail.

The question is, how serious are you about this?  The packages
I'm talking about come in modules, and the total price in each
case can easily amount to $1000 or more.

If you're still interested, get back to me privately and I'll
tell you more about what's available.

Cheers,

John Vinokur
President
Payment Central, Inc.
Plattsburgh, NY
Tel: 514-946-8825
mailto:arti@securenet.net


+++  Editor's Comment  +++


Hi John,

Thanks for responding to BZ's request for info.  Of course, you
*do* know there are a lot of folks here who are interested in
this info, so please don't keep it private.

For example, I have a question:  Do these modules interface with
existing POS systems for online web sales or is this interface
manually accomplished?

Your Editor - Gary K. Foote


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============================
The EMD Weekly Member's Poll
============================

"Which of the following methods of
marketing/advertising do you use?"

With 271 Current Votes [8:16 EST August 23, 1999] responses are;

       Search Engine Positioning (71)           26%
       Paid Banner Ads (31)                     11%
       Free Banner Ads (32)                     12%
       Reciprocal Links (45)                    17%
       One-way Strategic Links (23)             08%
       Newsletter/E-zine Ads (38)               14%
       E-mail Discussion List Postings (31)     11%

To participate in the EMD Member's Poll and to keep current on
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http://www.webbers.com/emark/


================
Reader Feedback
================

Hi All,

Keith Londrie asked the following:

> > Is it necessary to send the emd in urgent mode?

To which I [Your Editor] replied:

> Hmmm...  its not necessary - just an attention getter.
> Just curious - what about it bothers you?

Well, Keith was kind enough to let me know and I'd like to share
his thoughts with you [see below] so you can get in on the
'debate'.  After you read this, please post your own opinion to
the list.

mailto:emd-post@webbers.com

Here's Keith's reply:

Hi Gary:

You are right, it is an attention getter. But I think your
subscribers expect it and therefore it is not necessary to mark
regular issues as urgent.

I was also "listening in" to a discussion group were this was
discussed and the majority vote was against it. There were
actually people that posted that they would unsubscribe to a
newsletter that did that practice!

Personally, I think that urgent should be urgent, not an expected
newsletter.

My .02

Keith

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