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T h e   e M a r k e t i n g   D i g e s t   W e e k l y
Discussing & Defining Internet Marketing. Since May, 1997

Edited by Gary K. Foote & C.J. Foote
ISSN 1522-6913
Volume #2,Issue #316
Monday, September 20, 1999

The eMD Weekly is *the* online marketing publication with
something for *every* internet business, whether newly formed or
online 'forever'. Print this issue out and take it to lunch
today... learn something and get ahead! And, thanks in advance
for passing this issue of the eMD Weekly on to a few colleagues.

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   eMD Weekly Advertiser Info:

In This Issue

+ Sponsor Message
   - "Recommend-It - "The Internet's Word of Mouth""

+ Editor's Corner
       + Gary K. Foote

+ Our Readers Speak Out
    - "When is it SPAM?"
        + Jules Kaplan
        + George Matyjewicz
        + Douglas Freake
        + Linda Cox
        + Jan Crowell
        + Shannon Kinnard

    - Y2K & Windows
        + Sunni Freyer

 + eMD Weekly Member's Poll
    - "Which of the following methods of
       marketing/advertising do you use?"

 + Items of Note
    - Network Solutions Now Charging at Point of Registration

To Post to The eMarketing Digest:

Editor's Corner

Hi Everyone,

Happy Monday,

I hope everyone is back to normal now that Hurricane Floyd has
checked out of the hotel.  We were out of power for a day and a
half and, for some strange reason, this morning the R, G and B
keys on my keyboard just stopped working.  Now, with a new
keyboard on my desk and the juice flowing smoothly through the
office wires things are finally back to standard operations
around here.

Considering our ongoing reader's poll is titled, "Which of the
following methods of marketing/advertising do you use?", and
current results are showing search engine optimization to be far
and away the most popular response, I found it interesting that
Web Snapshot shows the following statistics on how people
actually find websites:

Bookmarks and/or typed-in URLs      36.9%
Links                               34.4%
Search Engines                      06.7%
Other                               22.0%

With search engines at only 6.7%, is SE optimization the best
place to spend your valuable marketing efforts?  Further, do you
have copy on your site asking people to bookmark your page[s], or
do you leave that to your site visitors to remember to do?  It
would seem a wise practice to actively ask people to bookmark
your site and include simple instructions about how to do so.

Here's the URL for the info referenced above:

Webbers Communications has two domains for sale.  If you are
interested in any of the following domains please send .  The available domains are:

Finally, please take the time to visit this issue's sponsor,
Recommend-It - "The Internet's Word of Mouth", as it is our
advertisers who keep the eMD a free resource.  You may follow
links to our sponsors from their links in each issue of the eMD,
or from our Sponsor Resources web page located at;

Now let's get marketing...

Gary K. Foote, Editor
The eMarketing Digest

* HELP US BUILD OUR CIRCULATION!  Please forward this issue of
  the eMD on to two friends or business associates right now.

* Our Readers Speak Out

From:               "J Kaplan" 
Subject:            When is it SPAM?

In reference to your comments if you send out one or 100
or even 2000 emails, you should be concerned what your
ISP might do or say.

I have the same scenario you stated.  I have over 2000+ names
that I have collected. The names were collected when someone
either requested information or sent us information or we
knew them.

What I did first, I sent an email to my ISP, and told them, I
was going to send out a number of emails, and how and where
I collected the names. Also sent the email that was going to
be sent.

The ISP came back that he did not consider it Spam, but legit
email.  I also put a notice on how I got the names and if they
wish to be removed, please advise us.  Had a email address,
a telephone number etc.

You may also want to send a notice to the email address again
asking permission, before sending out the email piece and if
they wish to be removed please let you know.  I would also
inform your ISP that you are doing it and get the ISP to sign

What you need is a good working relationship with your ISP.

Jules Kaplan

 "Affordable Shopping Cart & Complete eCommerce Solution" -
 Voice  480-991-7025


From:               Rainmaker 
Subject:            When is it SPAM?

Gary wrote:

>What of the distinction between UCE [Unsolicited Commercial
>E-mail] and UCB [Unsolicited Bulk E-mail]? Where is the line
>drawn here? For example, suppose the following:
>An online business has spent time building a short commercial
>message, has closely targeted their audience, spent time
>personalizing their message for each recipient and has correct
>contact info and headers included.

What's the difference between the two?  If I didn't ask for your
e-mail, isn't it spam?  Some of the stripper software now inserts
my name as an individual message.  I know, because I  often use
the "Rainmaker" moniker rather than George Matyjewicz.  So, if
they strip my name from the e-address, and send an
"individualized" message, you're saying it's OK.

And, from Janet Attard...

> ...Sending a private message to everyone
> who posts in a forum is no different than
> logging in with one of
> the name-stripper software and pulling
> out the names to send bulk
> email to.

I agree with Janet about notes to individuals on discussion
lists.  I am on over 130 of them now, and if I get a private note
from somebody on the list whom I don't know, I will politely tell
them to get lost, and, depending on the nature of the
solicitation,  I will send a note to the moderator.  On some
lists (IBL with 10,000 members and IADL with 12,000
members)   the offending member will be removed from the
list.  On E-Tailer's Digest, if a member does that, I send them a
warning once.  Then I unsubscribe them.

Discussion lists are not to be used as a source of
prospecting.  If you are capable of solving a problem for an
individual, you send a note to the list telling your
qualifications, and what you can do.  If that person wants more
information, he/she can contact you.

In addition, by sending a private note to an individual about a
particular issue, the other list members lose out on your
expertise.    Let's look at this thread that I started.  If
everybody sent me a private answer, the list would lose out and
we could not have a discussion.  Keep in mind they are called
"discussion lists" for a purpose -- they are not called
prospecting lists.

George Matyjewicz,  C.M.O.
GAP Enterprises, Ltd.
Marketing Your Web
Automated Press Releases
CyberSolutioning (tm)
"How-to" Guides
Affiliates Program




> ...if they strip my name from the e-address, and send
> an "individualized" message, you're saying it's OK.

Well now, the scenario you present goes quite a bit beyond my
initial offering.  My personal belief is, if you're using any
address 'stripper' you're not targeting people, you're harvesting
e-mail addresses.  Maybe we should spend some time discussing
just what targeting means.  To me targeting means knowing
something more than just name and number about each individual
you are contacting.  Targeting means knowing your audience IS
interested in your content before you send it.  And if your
audience is interested why should they react negatively?

> If I didn't ask for your e-mail, isn't it spam?

Example:  You, George, are someone with whom I have enjoyed a
long-term online relationship...  yet, if I include your name in
a list of prospects to whom I send a commercial e-mail offer,
following your strict guidelines, I can expect you to be angry
and perhaps even worse, you might complain to my ISP.

Re: Contacting discussion group participants, you wrote:

> If you are capable of solving a problem for an
> individual, you send a note to the list telling your
> qualifications, and what you can do.  If that person wants more
> information, he/she can contact you.

I always send an e-mail directly to the individual and cc the
discussion group.  My intent is to get valuable info to the
person needing it as soon as possible, while maintaining the
integrity of the group discussion.  It surprises  that people are
upset when one discussion group member contact another.



From:               Douglas Freake 
Subject:            Re: "When is it spam?"

Hi E-marketers,

Gary writes "[if] you sent 100 messages in a single click, they
[ISP] may 'find you guilty' of SPAMming and refuse you service.
Yet, you have, in reality, sent 100 personalized messages in a
single click.  I see a 'grey area' here".

As long as the cost of sending 1 or 1,000 e-mails remains near
zero, ISPs will position themselves in this 'grey area'. Why does
the post office not 'find you guilty' when you mail 1,000
promotional letters? Simple - they make money from every one you
send. If the ISPs could make money from bulk emailers their
position on SPAM would likely change.

On the other hand, the user - if no one complains is it SPAM? If
bulk emailers had to pay for each e-mail they sent would it be
SPAM? If you received a short personal letter from a company
about a product or service that could help you, would you

Marketing is about informing people, making them aware and
sometimes they do not want or need to know. Ethical marketers
rely on market research to determine their potential customers -
the key difference between them and the SPAMers. SPAM in my
opinion is not a numerical matter but rather an unethical one.

Best regards,

Douglas Freake

World Business Network


From:               "Linda Cox" 
Subject:            When is it SPAM?

Howdy eMDers!

Okay, I'll play the devil's advocate:


Marketers discussing ethics is akin to Mike Tyson discussing

Spam isn't an ethical matter, it's a business matter. Anyone who
responds that the two aren't mutually exclusive is either very
green or running for office.

The only reason not to spam is if it's not profitable. Due to bad
will (the ~appearance~ of being unethical), loss of service
providers, hassle from anti-spam organizations and black hole
lists, angry legal departments, etc, spam typically costs more
than it makes.

So spam is bad business.

In this light, the question isn't When is spam ethical?, but When
is spam good business?

And the answer is, Whenever you can make it profitable, (all
things considered).

Please read the (humor) article I have written on this subject
called Spam Spasm (or Spamocidal Mania, can't decide.)

Best wishes,

Linda Cox
eMarketing Humor & Insight Site


From:               J Crowell 
Subject:            When_is_is_SPAM?

When visiting a site, or adding an url to a site such as an ffa,
being added to a newsletter list is something that offends me.  I
definitely consider it spam, although I normally don't report
them to their ISP for doing it. I'm debating doing that, but
delete key still works for me.

Any "offer" even if it sounds worthwhile, on the other hand, is
spam, and I do report them to their ISP.

As my mail volume goes up, I consider more and more spam, I

I consider it spam if I can't *easily* unsubscribe from a list,
even if I did subscribe.  Some I can't get off really tick me
off. If I subscribe to one newsletter and start getting four or
five from one site, it's spam in my book.  Yes, this does happen.

If I subscribe to a newsletter and get advertising from that site
that is not a newsletter, I consider it spam.  I very rarely give
any site permission to mail me "related offers" or even updates.
I can look it up if I need it, thank you.

Jan Crowell


From:               Shannon Kinnard 
Subject:            When_is_it_SPAM

Any time an e-mail is bulk and unsolicited. I think there are
times when an e-mail is unsolicited and commercial and does not
qualify as spam, such as if I were to send an e-mail to a member
of eMD who had commented publicly on something in which I had
expertise and I wanted to address it, with the intention of
selling my services. And of course there are times when e-mail is
bulk and solicited, such as with e-mail newsletters.

Shannon Kinnard

       Shannon Kinnard,, 404-527-3612
           Author, "Marketing With E-Mail" (Maximum Press)


From:               "Sunni Freyer" 
Subject:            Y2K & Windows

Hello All:

A friend recently passed this information on to me. After reading
and doing it, I realized there were many others who might need
this information.   So here is info on a setting in the WinOS
that you need to change -- and please, do pass it on.

  Here is the problem and the solution:

  Check you computer, it will only take about a minute.

  Open "My Computer"
  Open "Control Panel"
  Open "Regional Settings"
  Click the "Date" tab at the top of the page.

  Look where is says, "Short Date Sample" look to see if it shows
  a 2 digit year.  Of course it does.  That's the default setting
  for Windows 95, 98  and NT.  Now, I was told by MS tech support
  that this date right here is the date that  feeds application
  software and WILL NOT rollover in the year 2000.  It   will
  rollover to 00.  This was what gave me the "non- compliant"
  message.   Click on the button across from "Short Date Style"
  and select the Option  that shows, mm/dd/yyyy.  (Be sure your
  selection has 4 Y's showing, not  just 2).

  Click "Apply" and then click "OK" at the bottom.

  Easy enough to fix.  However, every single installation of
  Windows is defaulted to the YY settings... Go figure.

Sunni Freyer
Senior Account Executive
~~~~~~~~~~~~~~ CFNA Inc: The PR Agency ~~~~~~~~~~~~~
        Virtually Encamped at
West Coast Office: WA state   East Coast Office: Florida
Like Dogs? Subscribe to Canine Times at

   eMD Weekly Advertiser Info:

eMD Marketing HelpDesk

Need help with your online marketing efforts?  Looking
for a particular resource that seems to be eluding you?
Need an answer to an online marketing question?  Let
the eMD Marketing HelpDesk help you find the answers
you need.  Here's the request address...  ask away!;

* Help us build our circulation!  Please pass this issue of the
  eMD on to everyone you know who might benefit from our content.

The eMD Weekly Member's Poll

"Which of the following methods of
marketing/advertising do you use?"

With 332 Current Votes [10:14 EST September 20, 1999] responses

       Search Engine Positioning (86)           26%
       Paid Banner Ads (37)                     11%
       Free Banner Ads (39)                     12%
       Reciprocal Links (51)                    15%
       One-way Strategic Links (28)             08%
       Newsletter/E-zine Ads (47)               14%
       E-mail Discussion List Postings (44)     13%

To participate in the eMD Member's Poll and to keep current on
results go to;


On September 18, 1999, Network Solutions moved to a new Web-based
prepayment process for registering domain names.  They no longer
accept NEW registrations without payment in full at time of

If you register ten or more domain names per month, you could be
eligible for Network Solutions' Affiliates or Business Account
Programs. Under these programs, you may qualify to continue
receiving invoices for domain name registrations.  To be
eligible, you must apply at or .


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published?  Have an issue you want to sound off on?  Well, here's
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