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--------------------------------------------------------- T h e e M a r k e t i n g D i g e s t W e e k l y --------------------------------------------------------- Discussing & Defining Internet Marketing. Since May, 1997 --------------------------------------------------------- Edited by Gary K. Foote & C.J. Foote ISSN 1522-6913 Volume #2,Issue #322 Monday, November 1, 1999 The eMD Weekly is *the* online marketing publication with something for *every* internet business, whether newly formed or online 'forever'. Print this issue out and take it to lunch today... learn something and get ahead! And, thanks in advance for passing this issue of the eMD Weekly on to a few colleagues. ===================== Sponsor Message =========================== Recommend-It - "The Internet's Word of Mouth" http://recommend-it.com/go.e?007067 Recommend-It is the leading webpage referral service on the Net. Recommend-It has helped its member sites generate high-quality "word of mouth" traffic through its easy-to-use service. Once a webmaster has installed this free service, a five minute process, website visitors have the ability to quickly and easily tell their friends or colleagues about the website's content. In sending a Recommend-It email, all Recommend-It users are given the chance to win a PalmIII from 3Com! With over 30,000 sites in the network Recommend-It is truly the Internet's Word Of Mouth (tm). Visit http://recommend-it.com/go.e?007067 today to install this free service on your site. ================================================================= ========================================================== eMD Weekly Advertiser Info: mailto:email@example.com ========================================================== ============= In This Issue ============= + Sponsor Message - Recommend-It - "The Internet's Word of Mouth" + Editor's Corner + Gary K. Foote + Web Marketing - "The Search Engine War" + Curtis Stevens + Marketing Resources - "PRSA Technology Section Brings Public Relations Conference to Boston in March" - "Advertisers Looking Beyond Banners" + Retail - "Two-Thirds of Net Users Shopping Online for Holidays" - "What are you doing to increase sales this holiday season?" + eMD Weekly Member's Poll - "Which of the following methods of marketing/advertising do you use?" + eMarketing Classifieds - "TURBOCHARGE your online success" + Administrivia ===================================== To Post to The eMarketing Digest: mailto:firstname.lastname@example.org ===================================== =============== Editor's Corner =============== Hi Everyone, A great issue this week. Please note the new marketing question of the week poll and please take the time to visit this issue's sponsor, Recommend-It - "The Internet's Word of Mouth", as it is our advertisers who keep the eMD a free resource. You may follow links to our sponsors from their links in each issue of the eMD, or from our Sponsor Resources web page located at; http://www.webbers.com/emark/sponsors.html Please, if you haven't yet, take part in the eMD Year End Member's Survey. If you need a copy you can retrieve one by autoresponder using the following email link: mailto:email@example.com Now let's get marketing... Gary K. Foote, Editor The eMarketing Digest http://www.webbers.com/emark ================================================================= * HELP US BUILD OUR CIRCULATION! Please forward this issue of the eMD on to two friends or business associates right now. ================================================================= ======================= * Web Marketing ======================= From: firstname.lastname@example.org Subject: The Search Engine War Wouldn't it be nice to receive hundreds of hits in a week from the search engines for free? Is it the best targeted traffic you can get? Maybe or maybe not, but who can turn down free traffic. Not everyone can win at the search engine game, but you can give yourself the best odds by doing everything possible to rank yourself higher. There are numerous of ways to accomplish this. In detail explanation, the information below is every know way brought to my attention. Hopefully, after you finish reading this article, you can get your web site in the top 30 positions in all the major search engines. Meta Tags Before you get started with anything, you need to create some meta tags and place the coding into your web site. To learn how and what to do with meta tags, please visit http://searchenginewatch.com/webmasters/meta.html It is a great resource full of helpful information. Keyword Writing When you write your text for your homepage, try to place a variation of your keywords throughout the page. You want to place the keywords as many times as you can, but do it throughout the entire web page and make sure it sounds professional. Link Popularity I have recently read that many search engines are starting to rank the more popular web sites higher, due to popularity. If you owned a search engine, wouldn't you rank the popular ones higher? What they mean by that is how many sites are linked to you. There are a few ways you can get people to link to you. You can trade links with other web sites, but the numbers will not be very high. Or you can submit your web site to the pages people call Free For All Links (FFA). Two good resources you can use to get your site listed on hundreds or even thousands of pages, are http://www.linkomatic.com and http://www.ffaomatic.com The more pages that are linked to you, the better you are off! You can check your link popularity at this web site: http://www.websitegarage.com Paid Ranking Now, you can pay for your ranking on a few search engines to generate your traffic. If you don't want to fight the search engine war or you have some spare money, then you might want to check this out. The leading pay ranking search engine on the market today, is Goto.com They were the first people to start this type of service. Another one that is following their foot steps is http://www.findwhat.com. This type of search engine can be a very effective way to market your web site due to the fact that you can get targeted visitors as cheap as one cent per click! The top positions are ranked accordingly to who wants to pay more. Ranking Software There is now software you can purchase that will help you keep up with your rankings with the major search engines. A very highly rated program that can help you succeed with the search engine war, is Web Position. This software has been highly rated with 5 stars from ZDNet. This software is probable the best and most effective one you can get today. You can get more information on this software here: http://www.webposition.com/ Domain Name It has been known that many of the major search engines like Excite, rank web sites higher if they have the keywords in their domain name. What you might want to try doing is get a domain name, if you do not already have one, that has a keyword in it related to your business. Another idea could be to register another domain name that has a keyword or two in it, and point it to your original site. This could bring you extra free traffic from the search engines. Search Engines To get ranked, make sure you are listed with the major search engines below. It is a good idea to submit your web site once every few weeks to keep your listing fresh. I would recommend doing this manually, so you know that your site has been submitted properly and was accepted. http://www.infoseek.com http://www.altavista.com http://www.excite.com http://www.google.com http://www.lycos.com http://www.hotbot.com http://www.msn.com http://www.webcrawler.com http://www.snap.com http://www.yahoo.com This should get you started with the search engines. Once you are listed, you might not even have to fight the war, and sometimes when you step back, it can just fall into place. Good Luck! ----- Curtis Stevens is the owner of the Internet Marketing Success. A free weekly newsletter that is shipped directly to your e-mail box full of Internet marketing and promotion secrets. A little good advice never hurt anyone and everyone can use this valuable resource on a consistent basis! Visit here: http://www.imsnewsletter.com for more information or send a blank email to: mailto:email@example.com to subscribe. ======================= * Marketing Resources ======================= From: "John Vastyan"