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T h e   e M a r k e t i n g   D i g e s t   W e e k l y
Discussing & Defining Internet Marketing. Since May, 1997

Edited by Gary K. Foote & C.J. Foote
ISSN 1522-6913
Volume #2,Issue #322
Monday, November 1, 1999

The eMD Weekly is *the* online marketing publication with
something for *every* internet business, whether newly formed or
online 'forever'. Print this issue out and take it to lunch
today... learn something and get ahead! And, thanks in advance
for passing this issue of the eMD Weekly on to a few colleagues.

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   eMD Weekly Advertiser Info:

In This Issue

+ Sponsor Message
   - Recommend-It - "The Internet's Word of Mouth"

+ Editor's Corner
       + Gary K. Foote

+ Web Marketing
    - "The Search Engine War"
        + Curtis Stevens

+ Marketing Resources
    - "PRSA Technology Section Brings Public
       Relations Conference to Boston in March"

    - "Advertisers Looking Beyond Banners"

+ Retail
    - "Two-Thirds of Net Users Shopping Online for Holidays"

    - "What are you doing to increase sales this holiday season?"

 + eMD Weekly Member's Poll
    - "Which of the following methods of
       marketing/advertising do you use?"

+ eMarketing Classifieds
    - "TURBOCHARGE your online success"

+ Administrivia

To Post to The eMarketing Digest:

Editor's Corner

Hi Everyone,

A great issue this week.  Please note the new marketing question
of the week poll and please take the time to visit this issue's
sponsor, Recommend-It - "The Internet's Word of Mouth", as it is
our advertisers who keep the eMD a free resource.  You may follow
links to our sponsors from their links in each issue of the eMD,
or from our Sponsor Resources web page located at;

Please, if you haven't yet, take part in the eMD Year End
Member's Survey.  If you need a copy you can retrieve one by
autoresponder using the following email link:

Now let's get marketing...

Gary K. Foote, Editor
The eMarketing Digest

* HELP US BUILD OUR CIRCULATION!  Please forward this issue of
  the eMD on to two friends or business associates right now.

* Web Marketing

Subject:            The Search Engine War

Wouldn't it be nice to receive hundreds of hits in a week from
the search engines for free?  Is it the best targeted traffic you
can get?  Maybe or  maybe not, but who can turn down free
traffic.  Not everyone can win at the  search engine game, but
you can give yourself the best odds by doing everything possible
to rank yourself higher.  There are numerous of ways  to
accomplish this.  In detail explanation, the information below is
every  know way brought to my attention.  Hopefully, after you
finish reading this  article, you can get your web site in the
top 30 positions in all the major  search engines.

Meta Tags

Before you get started with anything, you need to create some
meta tags and place the coding into your web site.  To learn how
and what to do with  meta tags, please visit It is a great
resource full of helpful information.

Keyword Writing

When you write your text for your homepage, try to place a
variation of your keywords throughout the page.  You want to
place the keywords as many times as you can, but do it throughout
the entire web page  and make sure it sounds professional.

Link Popularity

I have recently read that many search engines are starting to
rank the more popular web sites higher, due to popularity.  If
you owned a search engine, wouldn't you rank the popular ones
higher?  What they mean by that is how many sites are linked to
you.  There are a few ways you can get people to link to you.
You can trade links with other web sites, but the numbers will
not be very high.  Or you can submit your web site to the pages
people call Free For All Links (FFA).  Two good resources you can
use to get your site listed on hundreds or even thousands of
pages, are and  The more pages that are linked to you,
the better you are off!  You can check your link  popularity at
this web site:

Paid Ranking

Now, you can pay for your ranking on a few search engines to
generate your traffic.  If you don't want to fight the search
engine war or you have  some spare money, then you might want to
check this out.  The leading  pay ranking search engine on the
market today, is  They were  the first people to start
this type of service.  Another one that is following  their foot
steps is  This type of search engine
can be a very effective way to market your web site due to the
fact that  you can get targeted visitors as cheap as one cent per
click!  The top  positions are ranked accordingly to who wants to
pay more.

Ranking Software

There is now software you can purchase that will help you keep up
with your rankings with the major search engines.  A very highly
rated program that can help you succeed with the search engine
war, is Web Position.   This software has been highly rated with
5 stars from ZDNet.  This software  is probable the best and most
effective one you can get today.  You can  get more information
on this software here:

Domain Name

It has been known that many of the major search engines like
Excite, rank web sites higher if they have the keywords in their
domain name.  What  you might want to try doing is get a domain
name, if you do not already  have one, that has a keyword in it
related to your business.  Another idea  could be to register
another domain name that has a keyword or two in it,  and point
it to your original site.  This could bring you extra free
traffic from  the search engines.

Search Engines

To get ranked, make sure you are listed with the major search
engines below.  It is a good idea to submit your web site once
every few weeks  to keep your listing fresh.  I would recommend
doing this manually, so  you know that your site has been
submitted properly and was accepted.

This should get you started with the search engines.  Once you
are listed, you might not even have to fight the war, and
sometimes when  you step back, it can just fall into place.  Good

Curtis Stevens is the owner of the Internet Marketing Success.  A
free weekly newsletter that is shipped directly to your e-mail
box full of Internet  marketing and promotion secrets. A little
good advice never hurt anyone  and everyone can use this valuable
resource on a consistent basis!  Visit  here: for more information or send a blank
email to: to subscribe.

* Marketing Resources

From:               "John Vastyan" 
Subject:            PRSA Conference

PRSA Technology Section Brings Public Relations Conference to
Boston in March

The Technology Section of the Public Relations Society of America
has announced its third annual all-day professional development
conference. The conference will be held in Boston on March 27,
2000.  Over 400 people are expected to attend.

The event will offer two program tracks: one on public relations
for high-tech companies/institutions, the other PR people who
want to make greater use of communications technology in their
day-to-day work.

The Section is recruiting panelists for both tracks.  It also is
seeking a luncheon speaker, probably the chief executive of a
major technology-based company or institution.

Parts of the conference are open to commercial sponsorship, and
vendors to the PR profession will exhibit their wares.

For more information, contact Jeneen Garcia at PRSA headquarters,
at 212-460-1482 phone, 212-995-0757 fax, or

The Section has conducted two previous March conferences, both in
Washington.  The Boston Chapter of PRSA will cosponsor the 2000
event, which will be held at the Copley Square Marriott.

The 2000 program will be similar to the earlier ones, which
included panels on publicity and media relations for high-tech
companies, making the most of your product/service roll-out,
taking your website to the next level, and crisis communication
in the electronic age.  It also will include presentation of the
Section's awards for excellence in technology journalism.

John Vastyan
Godfrey Public Relations
717/393-3831, ext. 134

+++  NEXT  +++

Advertisers Looking Beyond Banners

According to a survey by personal finance Web site,
companies are exploring more creative Web marketing tools,
including new technologies and e-mail marketing.

The survey found that 84 percent of the respondents have employed
non-banner advertising, with three out of five companies turning
to e-mail. Forty-one percent of respondents have applied new
media technology, while others have used micro-sites and real
digital video as advertising vehicles.

Full Article URL [paste these two lines together]:,

* Retail

Two-Thirds of Net Users Shopping Online for Holidays

Hi Everyone,

Here is an excellent Cyber Atlas article on holiday shopping
predictions. The URL covers two lines in the eMD, so you will
have to paste it together in your browser location window to make
it work.  Here's the lead-in...

A survey of Internet users conducted by NPD Online Research found
that 68 percent [of internet users] plan to buy online this
holiday season, while only 36 percent said they purchased online
last holiday season.,1323,

+++  NEXT POST +++

Subject: What are you doing to increase sales
         this holiday season?
From: Gary K. Foote

As Christmas approaches everyone is gearing up for the big
holiday sales season that seems to begin earlier every year.
With all of the competition for retail sales online I wanted to
ask you all, "What are you doing to increase your online retail
sales this holiday season?"  Are you planning special sales?
Carrying special items?  Redesigning your site?  What are you
doing to make your product stand out from the ever increasing

Gary K. Foote, Ed.

eMD Marketing HelpDesk

Need help with your online marketing efforts?  Looking
for a particular resource that seems to be eluding you?
Need an answer to an online marketing question?  Let
the eMD Marketing HelpDesk help you find the answers
you need.  Here's the request address...  ask away!;

* Help us build our circulation!  Please pass this issue of the
  eMD on to everyone you know who might benefit from our content.

The eMD Weekly Member's Poll

This week marks the end of our ongoing question for the last 4
months and the beginning of a new marketing poll on our site.
Here's the question:

If you have ever run an e-mail marketing campaign please select
from the following list to participate:

My e-mail marketing campaign was:
1) Wildly successful
2) Moderately successful
3) Barely successful
4) Not successful at all
5) Had a negative impact

To participate in the eMD Member's Poll and to keep current on
results go to;

How're We Doing?

Give us feedback on how we're doing with the eMD.  Like our
style?  Don't like our style?  Take issue with something we've
published?  Have an issue you want to sound off on?  Well, here's
your chance.  Talk to us!

eMD Weekly Advertiser Info:

eMD Classifieds

TURBOCHARGE your online success.     SHOUT at the search engines.
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Contact CJ Foote today:      
Visit our site for  eMarketing info:
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