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    T h e   e M a r k e t i n g   D i g e s t   W e e k l y

    Discussing & Defining Internet Marketing. Since May, 1997

    Edited by Gary K. Foote & C.J. Foote
    ISSN 1522-6913
    Volume #2,Issue #324
    Monday, November 15, 1999

    Take part in the 1999 eMD Member's Survey
    Send any e

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*** Editor's Ramble
    by Gary K. Foote, Editor

Hi Everyone,

This issue marks the introduction of a slightly new layout format
that I hope will be easier to read.  I've eliminated all of the
heavy horizontal lines past issues sported and made the
transition marker from one topic to the next simple and easy to
recognize.  So, everyplace you see a line that begins with a
triple asterisk is a new topic, like this:

***  New Topic Marker

Advertisements will be defined by horizontal lines above and
below.  Simple, eh?  I hope so...  that's the goal of this

The 1999 eMD Member's Survey is filling out pretty well with
nearly half of our readers already responding.  As for the rest
of you, I know your email addresses and I will be dunning you
remorselessly until you participate...  well, just kidding, but I
really would appreciate it if everyone who has not yet responded
to our year end/millennium end survey would take the 5 minutes it
takes to complete the questionnaire.  You can retrieve a copy
from our handy autoresponder by sending any email to the
following address:

Come on...  its our end of the century survey.  Why would you
want to miss out?  Leave your mark on history!

Need help with your online marketing efforts?  Looking for a
particular resource that seems to be eluding you? Need an answer
to an online marketing question?  Let the eMD Marketing HelpDesk
help you find the answers you need.  Here's the request
address...  ask away.

Please take the time to visit this issue's sponsor, Recommend-It
- "The Internet's Word of Mouth", as it is our advertisers who
keep the eMD a free resource.  You may follow links to our
sponsors from their links in each issue of the eMD, or from our
Sponsor Resources web page located at;

Finally, please forward this issue of the eMD on to two friends
or business associates and help us build our circulation.

Now let's get marketing...

GKF, Ed.

-----------------------  In This Issue  -------------------------

    - WebsideStory makes search engine submission easier
        Marketing resource

    - Visa VP: Dot Coms Need Lesson in Branding
        Michael Pastore [CyberAtlas article]

    - Top Ten Affiliate Programs for October, 1999

    - Domain Registration Advice
        Virgil H. Huston, Jr.
        Gary K. Foote
        Nick Nichols

    - World Clock Meeting Planner
        Internet Resource

    - Which of the following marketing methods do you use?
        eMD Weekly Member's Poll

    - 1999 eMD Member's Survey


*** WebsideStory makes search engine submission easier

From here, you can submit to a number of the most popular
engines. You may also choose to receive a reminder once a month
to resubmit to the engines.  Simply check off the boxes next to
the engines you wish to submit to, fill in your URL and e-mail
address and press the SUBMIT MY SITE button.  If further info is
required you will be prompted at the next screen.  Eventually you
end up at a screen telling you which engines were automatically
submitted to.

Please note that this does not mean a successful submission, just
that submission was made.


*** Visa VP: Dot Coms Need Lesson in Branding
    by Michael Pastore

Hi Everyone,

Here this a terrific article on internet branding - who is
succeeding and who is not, and a bit about why.  Enjoy...

GKF, Ed.


[New York] The tidal wave of ads running on radio and television
pitching Internet companies are certainly entertaining, often get
the audience's attention, and have very little to do with
branding, according to Liz Silver, Senior Vice President at Visa

Silver called her keynote address Tuesday at @d:tech in New York
"Just Because You're on TV Doesn't Mean You're Branding," and
explored why many of the Internet ads she sees on television are
not effective at branding, at least from her perspective as a
"traditional marketer."

URL: [Paste this URL together in your browser window],1401,7561_231711,

*** Top Ten Affiliate Programs for October, 1999

        3)  E-Commerce Exchange
        5)  DVDWave
        7)  AutoFusion's
        9)  Ad Rotator
        10) Career Central

See the following webpage for full details and links to each


*** Domain Name Registration Advice
    by Virgil H. Huston, Jr." 


Your article on domain name registration was excellent, but
contained one major flaw. You said for the administrative contact
to be the webmaster. Since the only two people who can change a
domain, such as moving servers, are the Admin & Tech contacts,
the Admin contact MUST be someone who the company has complete
control of. Even a full time employee should not generally be the
Admin contact. Relationships with webmasters, contract or
employee, often go bad. Here are some actual examples that I have
seen in the past year:

-Admin contact takes control of web site and posts damaging
material. -Admin contact shuts down web site -Admin contact moves
site to another server without authorization -Web site held
hostage by web design firm who named themselves as Admin contact
when registering the domain. I have seen this happen because of
nonpayment and just because they didn't want to lose the business
and were trying to take advantage of a company with little
knowledge of how domain names work.

The Tech contact will usually do nothing until Internic tells
them to because they really don't know what is going on. The
Billing Contact means nothing to Internic. When a site is in
dispute, it takes a letter from the company named as owner (DO
NOT let your web design firm use their name) on letterhead and
signed by the President (or equilavent) to get it changed. In the
meantime, you are loosing business. Bottom line is to register
your company name yourself, putting yourself as Admin contact. If
you use a web design firm, get the Tech contact & server info
from them prior to registering. A reputable firm will have no
problem with this.

Virgil Huston
Kudzu Media


Editor's Response

Hi Virgil,

First, thanks for your praise.  I'm planning a long series of
How2 articles for the eMD and this one was the first.

Second, I understand, and agree with your assessment of the risks
involved in choosing a webmaster.  My suggestion assumed anyone
choosing a webmaster would take great care in their choice.
Sometimes assumptions get us into trouble though, eh?  Anyway, I
agree. Everyone should be sure that whoever is in administrative
charge of their site is a trustworthy individual.

And now, another response to the Domain Name Registration Advice
article from Nick Nichols.

GKF, Ed.

*** Domain Name Registration Advice
    by Nick Nichols" 

Hi Gary,

Congratulations on another great issue of eMD Weekly!

Your readers may be interested in a new Web Marketing
Resource Center I've set up at:

There, they'll find useful links, like: - Searches all the new domain
name registrars - Saves 16% on domain name

These two might make a good follow-up to your
"Registering a Domain Name" article.


Nick Nichols

*** The World Clock Meeting Planner

Hi Everyone,

Here's a tool I discovered this week.  Their description reads:

Need to make a phonecall to someone far away? Need to arrange a
videoconference, telephone- or net-based meeting with several
people spread around the globe? This utility should help you find
a convenient time, so that no one has to be up during the middle
of the night.


*** Which of the following methods of marketing do you use?
    The eMD Weekly Member's Poll

Hi Everyone,

This poll is getting little response, with only 4 so far.  If
there is not much more by next issue I'll do my best to create
one that interests you all more.  Here is the current question:

If you have ever run an e-mail marketing campaign what was the
end result?

"My e-mail campaign was..."

     Wildly successful                0%
     Moderately successful          100%
     Barely successful                0%
     Not successful at all            0%
     Had a negative impact            0%

To participate in this eMD Member's Poll and to keep current on
results go to;

*** 1999 eMD Member's Survey
    Millennium-end poll

Hi Everyone,

Just a reminder to get your copy of the millennium-ending 1999
eMD member's survey and take part in a bit of online marketing
history.  We will be compiling the results and posting them on
the eMD website for one and all to use.  Please send for a copy
from our handy e-mail autorsponder:

Send any e


GKF, Ed.

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Let us know how we're doing with the eMD.  Like our style?  Don't
like our style?  Take issue with something we've published?  Have
an issue you want to sound off on?  Well, here's your chance.
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