Internet Marketing? Online Marketing? eMarketing?
If internet marketing, online marketing or e-marketing have you confused then you've come to the right place to learn exactly how to go about successful online marketing... The eMarketing Digest.
Published by Webbers Communications, © 1996 - 2003
Search Engine Optimization
Subscribe Here!
Enter your email below:
  Hosted By Topica

The Latest Issue of the eMD

Receive e-mail when this page changes

    T h e   e M a r k e t i n g   D i g e s t   W e e k l y

    Discussing & Defining Internet Marketing. Since May, 1997

    Edited by Gary K. Foote & C.J. Foote
    ISSN 1522-6913
    Volume #2,Issue #325
    Monday, November 22, 1999

    Take part in the 1999 eMD Member's Survey
    Send any e
    Take the survey online at;

---------------------- Sponsor Message --------------------------

     If you just like to read about business, any old
     publication will do. - BUT - If you do business,
     you need the...

                WorldWide Business Exchange
          America's Leading Business Opportunities

         Since 1963, "WorldWide Business Exchange" has
     provided more business opportunities to more
     business people than any other business
     opportunities newsletter on the market today.
         Subscribers don't just "read" the "WorldWide
     Business Exchange" - they buy, sell, trade, wheel
     & deal with each other. We are more like a
     "family" than a publication. - Each issue is ...
     sort of ... like a "letter from home" with the
     members of the family sharing opportunities with
     each other. -- Check it out at ...

   eMD Weekly Advertiser Info:

*** Editor's Ramble
    by Gary K. Foote, Editor

Hi Everyone,

Happy Monday,

My ramble will be short today as I am preparing for the family to
arrive for Thanksgiving this Thursday as well as getting ready to
move our home and office to Florida for the winter.  So much to

I am beginning a series of articles on international marketing
strategies beginning with this week's, titled, "China enters the
technological age".  This is but the first example.  Others will
deal with other countries.  I hope you all get some valuable
ideas from my research into international marketing startegies.

The 1999 eMD Member's Survey is now available for responses from
our website.  Take two minutes and fill in the form.  Its mostly
selection lists and chackboxes so there is little keyboarding to
do.  Take the survey online at;

Or get it from our autoresponder and respond by e-mail;

Need help with your online marketing efforts?  Looking for a
particular resource that seems to be eluding you? Need an answer
to an online marketing question?  Let the eMD Marketing HelpDesk
help you find the answers you need.  Here's the request
address...  ask away.

Please take the time to visit this issue's sponsors, "WorldWide
Business Exchange" and "RightNow Technologies, Inc.", as it is
our advertisers who keep the eMD a free resource.  You may follow
links to our sponsors from their links in each issue of the eMD,
or from our Sponsor Resources web page located at;

Finally, please forward this issue of the eMD on to your friends
and business associates to help us build our circulation.

Now let's get marketing...

GKF, Ed.

-----------------------  In This Issue  -------------------------

    - China enters the technological age

    - Female Shoppers to Dominate This Season

    - Weekly Top 200 Keyword Email Report

    - My e-mail marketing campaign was:
        eMD Weekly Poll

    - 1999 eMD Member's Survey


***  China enters the technological age
     Gary K. Foote

With this weekend's successful launch of an orbital vehicle
capable of carrying humans into space, the world's most populous
nation sent a loud signal to the rest of the world, in essence
saying, "We are getting ready to take our place on the world's
technological stage.

The total population of China was around 1,250 million [exclusive
of the population of Hong Kong, Macao and Taiwan] at the end of
1997.  This huge group of people will come online in big numbers
eventually, maybe next year, maybe in five years, maybe even
more, but come online they will.  And when they do they will
represent enough of the online community that there will likely
be noticable impact in all facets of the internet.

They will suddenly be exposed to the global village we all live
in today and, as evidenced by past examples of provincialized
populations in just this situation, very soon likely to become
consumers on the same scale as the rest of us.  In other words,
there will be nearly 1,300,000,000 more potential customers for
your products or services offered online.  That's a lot of

How do you reach an emerging market like this?  Here are a few

Research how they are already marketing internally.  By tuning
your marketing efforts to match your market's existing
expectations you can create a 'comfort zone' for your enterprise.

Translate your site.  This is easier than you might think.
Though there are many dialects in China the written language is
universal across these dialects.  Only one translation is

Contact your local government international business relations
representatives.  In the US that office is the Bureau of Economic
and Business Affairs, part of the Department of State.

Use the Country Commercial Guide 2000.  Country Commercial Guides
(CCG's) are prepared annually by U.S. embassies with the
assistance of several U.S. government agencies. These reports
present a comprehensive look at countries' commercial
environments, using economic, political and market analysis.
Here's the URL:

Make some contacts locally.  The internet is your best tool for
this.  Though I have not done so I believe it would not be hard
to find and get involved in the Chinese community, whether
directly or through Chinese-American communities.

I will be publishing more on this topic in next week's issue.  In
the meantime here are a few URLs to get you started on your own


US Govt. China Page


Yahoo China Directory

---------------------- Sponsor Message --------------------------

                RightNow Technologies, Inc.
 The Complete Solution to Your Customer Support Needs

  --Swamped by customer emails?
  --Need to dramatically improve your customer service?
  --Do you think that installing Web-based knowledge
    management solutions will be difficult and expensive?

 You may want to take a look at RightNow Web and its complete
 customer support solution approach.

RightNow guarantees a reduction of your support load by 25%
in 30 days, enabling you to deliver superior support:

   eMD Weekly Advertiser Info:

***  Female Shoppers to Dominate This Season
     Gary K. Foote

A recent survey by NPD Research predicts the following emerging
trends in the sale of online goods by industry.  Interestingly
enough, women are predicted to out-purchase men during the coming
holiday season.

Here are some of their figures from a few sample industries;

Apparel Industry
This holiday shopping season will yield USD29.72 billion
of that figure, 13 percent, USD600 million will be spent online.
24 percent of netizens plan to buy apparel online.
Last year's figure was 15 percent.
58 percent of shoppers for apparel online this holiday season
will be female.

23 percent of netizens plan to purchase online this year.
Last year's figure was 11 percent last year.
65 percent of online toy shoppers will be female this holiday

Beauty Products
70 percent of all online purchases will be made by women.
11 percent of all netizens plan to buy beauty products online.
Last year's figure was 5 percent.

So, what this means to me is there is a major shift in online
shopping gender dominance, with women emerging as the shopper
upon whom you should focus more of your marketing efforts and

What does this mean?  It means that the psychology of online
marketing will have to be tuned to a different wavelength. In the
past the majority of online shopping has been done by men, who
make purchase decisions differently than women do.

What are these differences?  I'm not the expert on this, so I
would like to get some reader opinions.  I'll be soliciting some
non-subscriber experts for their input and will add that to any
reader contributions we get for publication in the next issue of
the eMD.

If you have studied the psychology of women's vs men's purchasing
patterns/criteria please post to the eMD about your experiences.
We can all benefit from your knowledge.

GKF, Ed.

***  WordSpot's "Weekly Top 200 Keyword Email Report"

A must-have resource for the webmaster or 'Netrepreneur
constantly striving to keep his or her website in the search
engines' top rankings. Every week, WordSpot will send you the
week's top 200 keywords and key phrases that people have been
searching for on the Web. Even if you don't play the addictive
search engine game, the weekly report is informative and fun,
because it tells you what people are *really* thinking about and
what issues -- pornographic and otherwise -- actually click with


*** My e-mail marketing campaign was:
    The eMD Weekly Poll

Hi everyone,

This small turnout for this poll surprises me.  With all the e-
mail marketing going on I was sure there would be many readers
willing to share their outcome in general terms.  Come on all you
experienced e-mail marketers.  Tell us how it worked for you.

Here are current results;

    Wildly successful (0)        0%
    Moderately successful (5)   83%
    Barely successful (1)       17%
    Not successful at all (0)    0%
    Had a negative impact (0)    0%

Notice, only 6 responses to date.  This is the last week this
poll will run without greater participation.  Please note, this
is not the same as the eMD 1999 Millenium End Survey.  It is the
weekly poll question.

To respond to the eMD Weekly Poll and to keep current on
results go to;

*** 1999 eMD Member's Survey

Take part today!  Survey closes 12/24/99! Now you can respond
from our website.  How easy can we make it?  Your privacy is
assured.  Only aggregate results will be made public.

Get survey by autoresponder:
Send any e

Or take the survey online at:


GKF, Ed.

*** Send us Feedback

Let us know how we're doing with the eMD.  Like our style?  Don't
like our style?  Take issue with something we've published?  Have
an issue you want to sound off on?  Well, here's your chance.
Talk to us!

*** Classifieds

*  Your local weather on your own webpage!  Its FREE and EZ!
*  See it in action:
*  Our e-mail autoresponder tells you how:
*  Send any e

YOUR CLASSIFIED AD could appear here for less than 4 pennies per
impression!  For complete eMD Classified advertising info by
e-mail use the following mail link;

***  eMD Weekly Advertiser Info:`

*** Administrivia and Subscription Management Info:

To Post to The eMD Weekly:
eMD Marketing HelpDesk:
eMD Weekly Advertiser Info:
eMD Weekly Website:
Subscribe to eMD Weekly:
Unsubscribe eMD Weekly:
eMD Live! Website:
Subscribe to eMD Live!
Unsubscribe eMD Live!
Editor's Private E-mail:

*** The eMarketing Digest is published by  Webbers Communications
    P.O. Box 3214, N. Conway, NH 03860
    Phone/FAX: 603.447.1024      

    Please feel free to forward this digest in its entirety.
    Copyright 1999, Webbers Communications.  All rights reserved.

Receive e-mail when this page changes

Home || Subscribe Here || Latest Issue || © 1996-1999, Webbers Communications