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    T h e   e M a r k e t i n g   D i g e s t   W e e k l y

    Discussing & Defining Internet Marketing. Since May, 1997

    Edited by Gary K. Foote & C.J. Foote
    ISSN 1522-6913
    Volume #2,Issue #327
    Monday, December 13, 1999

    Take part in the 1999 eMD Member's Survey

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       eMD Advertiser Info:

-----------------------  In This Issue  -------------------------

    - Sponsor Message
        Worldwide Business Exchange

    - Editor's Ramble
        by Gary K. Foote

        Free scripts for your website

    - Sponsor Message
        RightNow Technologies, Inc.

    - "eMarketing to China"
        by Gary K. Foote

    - "Inter@ctive Week's Top 20 list of
      emerging internet markets"

    - "The 11th China Harbin Economic And Trade Fair"
        June 15 - 21, 2000

    - AIB - International Business Discussion Group Digest
        Recommended reading

    - How do you market your site?
        eMD Site Visitor's Poll

    - 1999 eMD Millennium End Member's Survey


*** Editor's Ramble
    by Gary K. Foote, Editor

Hi Everyone,

Happy Monday.  This week's issue covers more on getting involved
in emerging internet markets, including another entry in my
sporadic series on eMarketing to China and Inter@ctive Week's Top
20 list of emerging internet markets.  As more and more less
technological countries come online in greater numbers this issue
will become increasingly important.  And you thought the internet
was already a worldwide phenomenon...

OK, the deadline for responses to the 1999 eMD Millennium End
Member's Survey is fast approaching.  This issue of the eMD - and
the next - are the last to be published before this landmark
survey closes.  Please take part by responding online at this

Need help with your online marketing efforts?  Looking for a
particular resource that seems to be eluding you? Need an answer
to an online marketing question?  Let the eMD Marketing HelpDesk
help you find the answers you need.  Here's the request
address...  ask away.

Please take the time to visit this issue's sponsors, Worldwide
Business Exchange and RightNow Technologies, as it is our
advertisers who keep the eMD a free publication.  You may follow
links to our sponsors from their ads in each issue of the eMD, or
from our Sponsor Resources web page located at;

Finally, please forward this issue of the eMD on to two friends
or business associates and help us build our circulation.

Now let's get marketing...

GKF, Ed.

    Free scripts for your website

Hi Everyone,

I recently came across this site and just thought I'd pass it on.
It has some really useful 'stuff' to bring your website alive. offers 20 free scripts that you can install on
your webpages by copying from their site and pasting to yours.
Free registration is short and easy.  Then you simply click on
the scripts you want and grab the code they display.  You get a
username and password protected access to the administration area
for your chosen scripts.

Here is a list of the scripts they are currently offering;

    + Message Board - Message board where users can posts
    messages and interact with each other.

    + Mailing List - Run your own mailing list to send out
    letters to people subscribed to your list.

    + Polls - Run a poll to get feedback from people.

    + FFAL Page - Script that allows users to add their own link
    to your list of links.

    + Random Link - Allows a user to click a link and be directed
    to a random destination.

    + Web Recommend - Allow people visiting your web site to
    recommend it to others.

    + Jump Box - Make a drop down list and redirect to a page
    depending upon the selection.

    + ChatBoard - Totally unique message board. This script
    allows you to read a conversations from all message threads
    on one simple page.

    + Anti-Spam - Help in the fight against spammers!

    + Spam Protect - Protect your email address from spammers
    that harvest email addresses.

    + Password Protection - Get your own password protected
    directory to keep unwanted people out.

    + GuestBook - Add a guestbook to your page.

    + Download Tracker - Track clicks on up to 100 urls.

    + Random Image - Add a random image to your page.

    + Text Counter - Get a free text counter for your homepage -
    not a graphic!

    + Graphical Counter - Place a graphical counter on your web
    site. Choose from many different styles.

    + Random Text - Display random text on your homepage.

    + Start Page - List your favorite sites, automatically login
    to read your email, and much more.

    + Site Search - Allow your visitors to search your site.

As you can see most of these scripts allow you to add a lot of
interactivity and user value to your site without having to learn
anything beyond copy and paste into your existing pages.

Their URL is:

I recommend this site highly for quickly adding features to your

GKF - Ed.

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                RightNow Technologies, Inc.
 The Complete Solution to Your Customer Support Needs

--Swamped by customer emails?

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--Do you think that installing Web-based knowledge management
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look at RightNow Web and its complete customer support solution

RightNow guarantees a reduction of your support load by 25% in 30
days, enabling you to deliver superior support:


***  eMarketing to China

Hi Everyone,

Here is another entry in my sporadic series on eMarketing to

According to Inter@ctive Week the most sought after foreign
market is China. Some facts: 4.6% own telephones - that's over 55
million phones already.  Couple that with the Chinese
government's plans to privatize most of the now-state-owned
utilities and you will soon have an explosion of online
population coming from that country.

How can you reach this audience?  One mandatory step is to have
your site translated into Chinese.  And that means more than just
translating the words.  It also means making sure that the
meaning isn't lost due to language structure, or offense is not
given thru idioms that don't cross over well, etc.

I have been receiving a number of press releases from businesses
offering their translate-your-website-to-Chinese services.  I
haven't reviewed any of them yet, but plan to for a future issue
of the eMD.  Any Chinese-reading subscribers to the eMD are
invited to help me evaluate already translated sites.  Just send
me an e-mail if you're interested -

*** Inter@ctive Week's Top 20 list of emerging internet markets

Country         Population

Argentina       34,672,997
Brazil          162,661,214
Chile           14,333,258
China           1,210,004,956
Colombia        36,813,161
Greece          10,538,594
India           952,107,694
Indonesia       206,611,600
Malaysia        19,962,893
Mexico          95,772,462
Pakistan        129,275,660
Peru            24,523,408
Philippines     74,480,848
Poland          38,642,565
Russia          148,178,487
Saudi Arabia    19,409,058
Thailand        58,851,357
Turkey          62,484,478
Venezuela       21,983,188
Vietnam         73,976,973

*** The 11th China Harbin Economic And Trade Fair

China Harbin Economic and Trade Fair is one of the largest
regional fairs approved by the State Ministry of Foreign Trade
and Economic Cooperation. Held in Harbin,the capital city of
Heilongjiang province from the 15th to 21st June every year,the
Fair has been conducted for ten consecutive years  since its
first occurrence in 1990.Is serves as a link of trade and
economic cooperation in the North East Asia region,as well as a
bridge connecting China with Russia,CIS countries and other
countries in the world.It has become a grand international
gathering that enjoys great prestige in business circles both in
China and in the world.


*** AIB - International Business Discussion Group Digest
    Recommended reading

Hi Everyone,

The Association for International Business is a tremendous
organization of businesspeople from around the globe.  Founded by
Ray Gabriel, the AIB offers its members international contacts
with other member/volunteers around the world.

I subscribe to their discussion group digest and find it to be
one of the finest global marketing communities online today.  I
highly recommend you subscribe to the AIB.  You should also
consider one of their paid membership levels.  Members have
access to the AIB's full range of member services, including some
great member-to-member discounts for goods and services.

Here's the URL for the member benefits page:

Here is the URL to subscribe to the AIB Digest, as well as other
publications offered by the AIB:

GKF - Ed.

*** eMD Site Visitor's Poll

"How do you market your site?"

Current statistics:

Banners                         21%
Opt in E-mail                   14%
Reciprocal links                21%
One-way links                    7%
Newsletter/e-zine ads            3%
Search engine positioning       24%
Offline ads                     10%
Other                            0%

To participate in the eMD Site Visitor's Poll and to keep current
on results go to;

*** 1999 eMD Millennium End Member's Survey

Hi Everyone,

Just a reminder that your opportunity to take part in a bit of
online marketing history is growing short.  This survey of eMD
readers closes December 24, 1999.  You can now respond to this
landmark survey at our website.  We will be compiling the results
and posting them on the eMD website for one and all to use.

Results will be posted in aggregate form only.  No individual
info will be included in the final results.  Your privacy is
completely assured.  Here's the URL:


GKF, Ed.

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