Internet Marketing? Online Marketing? eMarketing?
If internet marketing, online marketing or e-marketing have you confused then you've come to the right place to learn exactly how to go about successful online marketing... The eMarketing Digest.
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-----------------------------------------------------------------
    T h e   e M a r k e t i n g   D i g e s t   W e e k l y

    Discussing & Defining Internet Marketing. Since May, 1997
-----------------------------------------------------------------

    Edited by Gary K. Foote & C.J. Foote
    ISSN 1522-6913
    Volume #2,Issue #335
    Tuesday, March 28, 2000


---------------------- Sponsor Message --------------------------

    G E T    P U B L I S H E D    W I D E L Y    O N L I N E!

Do you write articles or provide other content that can be used
for free by internet publishers?  List your content at the NEW-
CONTENT website and you put yourself in front of thousands of
internet publishers seeking fresh new content for their e-zines,
newsletters and websites.  Best of all, ITS ALL FREE!

Not only do you get your article listed on our site but you get
published in the NEW-CONTENT announcement list - soon to launch
with over 3,000 internet publishers subscribed.  Get the word
out... get published online and be seen as expert in your field.

http://www.webbers.com/newcontent

-----------------------------------------------------------------
   eMD Weekly Advertiser Info:  mailto:emd-ad-info@webbers.com




*** Editor's Ramble
    by Gary K. Foote, Editor

Hi Everyone,

Today's issue is a bit larger than others, but there has been
more member input than usual and there's nothing I like more than
member input and member questions and requests for help, so every
bit of it is presented here.  Some really good stuff, too.

As always, please take the time to visit this issue's sponsor,
"The NEW-CONTENT announcement list and website", as it is our
advertisers who keep the eMD a free resource. You may follow
links to our sponsors from their links in each issue of the eMD,
or from our Sponsor Resources web page located at;
http://www.webbers.com/emark/sponsors.html

Finally, please forward this issue of the eMD on to two friends
or business associates and help us build our circulation.

Now let's get marketing...

GKF, Ed.


-----------------------  In This Issue  -------------------------

    - Web Design & Marketing, Part VII
        Tracking Website Traffic
          Gary K. Foote

    - Use Focus Groups to Create Customer-Focused Web sites
          Harris Kravatz

    - How do you market your site?
        eMD Marketing Poll

    - eMD HelpDesk

        Personalizing Opt-In Email Messages
          Kelli Groff

        Self-marketing
          by Brian Mizell

        Marketing Suggestions
          by Richard Littorno

        Editor's Comments

        Too Much Info
          Mark Crisp

        Website Design And Promotion
          Wilson

        Selling Ads On Our Web Site
          Ron Sohn

        Newsletters
          Jordan Smoliak

        Re: Permission E-Marketing Hardware and Software
          Shannon Kinnard
          Goktug Okan Oguz

    - New Member Comments

    - New Member Locations

    - Send us Feedback

        HumanClick - another experience
          Bob Parker
          Editor's Response

        Over the Top
          Ajit Damle

    - Late entries
          How many people online?

-----------------------------------------------------------------


*** Web Design & Marketing, Part VII
    Tracking Website Traffic

Whether you are running a complicated ad campaign to drive new
traffic to your site, or just interested in tracking the traffic
you already have, you need to be doing something more
sophisticated than placing simple counters on your pages.

Here is my personal strategy that I hope will help you get a grip
on your true site numbers: what is working for you onsite and
what is not.

The first thing you need to do is make sure your raw log data is
available from your ISP.  If it is then this article is for you.
If not, either your ISP already provides some kind of statistical
reporting for you, or they just don't care and you need a new
ISP.

Assuming you have access to your raw logs and your ISP does not
provide an analysis of these logs all packaged for you, you need
to first get some software that will convert your raw logs to
something that makes sense to you.  I use a program called
OpenWebScope.

Thier URL is:  http://www.openwebscope.com/

Thier software, when applied to my raw logs, let me know the
following important details:

    Daily Activity
    Last Visitors
        Hostnames
        Domains
        Countries
    File Requests
    File Types
    Directories
    Hourly Summary
    Monthly Summary
    Most Accessed Webpages
    Least Accessed Webpages
    Entry Pages
    Exit Pages
    Paths Through Site
    WebBrowsers
    Operating Systems
    Search Engine Keywords
    Referrer Pages
    Server Status Codes
    Broken Links

As you can imagine, this information lets me keep my site
'trimmed' for optimum exposure for my site's main focus.

Of course, there are other products available that offer
different features and I would be more than happy to publish any
eMD member's review of their favorite site statistics analysis
software - just send them to me.  mailto:emd-post@webbers.com

OK, you've got your analysis software in place, you've run it at
least once so you know its output works and you are ready to
begin releasing your online marketing materials to your chosen
sources to announce your site's existence to the world.  Now you
need to consider a good method for identifying which promotions
draw traffic and which do not.

The solution is simpler than you might think.  By now you must be
used to website addresses - like the one for this publication:

http://www.webbers.com/emark

Let's say I was doing a promotion to drive more subscribers to
the eMD and I wanted to point people to the subscription
management page, which URL is:

http://www.webbers.com/emark/subscrib.html

Let's further assume I have created three different ads that I
plan to place in three similar outlets.  This is my testing phase
and I want to know which works best before I release to outlets
on a large scale.  So these ads will contain the same URL, but
with a slightly different tag added to the end for each of the
three:

http://www.webbers.com/emark/subscrib.html?ad1

http://www.webbers.com/emark/subscrib.html?ad2

http://www.webbers.com/emark/subscrib.html?ad3

The question mark at the end of each regular URL says that
everything that comes after is to be passed to your raw logs as
info, but will not affect the destination.  In other words each
URL points to the same page but returns a different page visit in
your raw log analysis.  Now, when I analyze my logs after a test
ad run I can tell which ad pulled more visits by looking for
which URL tag got more hits.  This is valuable info when you are
planning to run ads for real money and hoping for the best return
for your investment.

Follow up your full blown ad campaign using the same techniques
and you will be able to closely keep tabs on what is working for
you and what is not.

GKF - Ed.



*** Use Focus Groups to Create Customer-Focused Web sites
    By Harris Kravatz

In order for a web site to be successful, the site must deliver
the features customers want in a simple and efficient way. But
how do you figure out what the customer wants, and how then do
you make it simple?

The answer is two-fold: (1) get input from prospective customers
before designing the site and (2) test the site with customers
prior to launch.

The vehicle used to get input from prospective customers is
called a focus group. In a focus group, a small group of targeted
customers are gathered together and asked for their feedback on
such items as site concept, key features needed, logo designs,
advertising banners and perceptions of security.

During the design of the site, it's important to keep the
customer in mind and to design the site to be simple and
intuitive. Design techniques that make a site simple include
highlighting key features so they stand out, using large fonts
and white space to enhance readability, and avoiding things that
may distract the user, like spinning logos and scrolling
marquees. Amazon.com is a site that does a great job of
highlighting its key features by making the buy button the most
noticeable item on the page.

Once the site is designed, you then test the site by conducting
one-on-one focus groups with prospective customers.

In this one-on-one focus group (also called a usability test),
the customer is asked to use the site to perform pre-defined
tasks, called scenarios, without assistance.  Its very important
not to lead or help the customer, in order to simulate how they
would use the site at home. The customer is asked to "Think-out-
loud" while performing these tasks. His thoughts and observations
are recorded and used as input to update the site design.

An example:  we might sit someone down to use a site that sells
computers, asking the customer to call up the site and "buy" a
particular model.  As the person uses the site, he or she will
talk out loud about their thoughts on the site and the ease (or
difficulty) of achieving the goal of "buying" the computer.
These comments are then used to upgrade the site and make it more
readily understandable and useable by the consumer.

By finding and fixing problems that customers will have before
launching the site, you ensure that the customer's first
impression will not also be their last

Harris Kravatz
HK Interface Design Inc.
Boca Raton, FL 33433
phone: (561) 852-8565/fax:(561) 852-9930
email:   harris@hkid.org
website: www.hkid.org



*** How do you market your site?
    eMD Marketing Poll


Banners (49)                    16%

Opt in E-mail (42)              14%

Reciprocal links (42)           14%

One-way links (22)              07%

Newsletter/e-zine ads (33)      11%

Search engine positioning (66)  21%

Offline ads (36)                12%

Other (21) User-Suggestions     07%
    Subscription based e-mail
    Direct mail
    "Planned" Email Networking integrated with offline networking
    Leads Generation Service
    Online classified ads

Total Votes: 311

To participate in the eMD Member's Poll and to keep current on
results go to;

http://www.webbers.com/emark/



*** eMD Marketing HelpDesk

Personalizing Opt-In Email Messages
by Kelli Groff

I have been trying to discover the best method to personalize an
e-mail message.  I have researched software such as Accucast
Enterprise and Aria but I am not sure if that is what I will
need.  Currently, we do not send our e-mails from a server housed
in our building.  Is there any information you can give me on
this subject?

Kelli Groff


Editor's Response


Hi Kelli,

I have been thinking of doing the very same thing with the eMD -
using software to personalize each outgoing version of this
publication to include specific subscriber info like name,
region, etc., in appropriate places of each issue.  Unfortunately
it has not been near the top of my priority list - not because of
disinterest, but more because of time constraints.

I do subscribe to a fine 'personalized' publication called
"WillMaster Possibilities", published by William Bontrager and
focused on webmaster techniques, it addresses me in the text by
name, a feature that, I admit, gets my attention.  I'll ask Mr.
Bontrager to let us in on his methods in an upcoming - hopefully
the next - issue of the eMD.  In the meantime the URL for his
publication is:

http://willmaster.com/possibilities/

I recommend it highly.

GKF - Ed.


---  next post  ---


Self-marketing
by Brian Mizell

I am a graphic design/commercial print and fulfillment
professional.  A client wants to market her personal art on the
internet.  I can handle the production of the prints, and am
trying to provide total customer care by doing research and
legwork on the placement of the prints to be sold.  My personal
contacts are exhausted; where does one go on the internet to sell
and item such as this?  I've heard of cyber-malls and z-shops,
but have also heard of enormous fees.  Regardless, we'll
investigate any suggestions.

Thanks!
Brian Mizell
bmizell@worldnet.att.net


Editor's Rsponse


Hi Brian,

Well, your first step should be to build a website to feature the
artist's work.  I'd suggest using the artist's style for the site
itself, unless it begins to overshadow the work itself.  Then I
would say 'a plain frame is best' for good artwork.

OK, I'm going to assume a site is in place, with proper attention
paidto basic search engine optimization principles.  Now you've
got to get the word out.  Find places online where art-lovers of
this artist's style hang out and become a part of their
communities - like you are becoming a part of this community
right now.

Take some time to get involved in conversations and become known
in these forums before pointing others to your artist's work.
Perhaps you can point to a particular piece on the artist's site
that satisfies some desire that someone else has voiced to the
group.  My point here is that you should not simply find forums
in which to place 'ads'.  You will do much harm and little if not
zero good if you do.  Better to remember the old adage, "Give
before you can expect to get".  This holds true to the internet
as much as it does in 'real' face to face life.

Of course, this covers only one small facet of how to market
online.  I hope you will remain a subscriber to the eMD to
continue to get other strategies and viewpoints on how to succeed
online.

As far as getting listd in online malls and such, they may drive
traffic to your site in small numbers but, in my opinion, no
single mall is going to serve your needs.

GKF - Ed.


---  next post  ---


Marketing Suggestions
by Richard Littorno

Please let me know if you have any marketing suggestions for my
recently launched website.

URL: http://trustforms.com/

Thanks,

Richard Littorno


Editor's Response

Hi Richard,

Your particular field will take considerable care and tact to
market without offending as it deals with the legal problems that
may arise when someone passes away without being legally
prepared.  Yet, having said that I also recognize that your
products represent value to a fast-growing segment of US society,
the Baby Boomers.  As the Boomers grey their thoughts naturally
turn topreparing for their elder years and estate care.

So, your mission is to find these people and let them know what
you offer and how they will benefit from it, all the while
presenting your message as softly as possible.

One suggestion I would make is to break out your products into
separate pages, allowing you to optimize each as a separate
entity for the search engines.  I suspect more people search for
"Power of Attorney" than for "Legal Forms".  Make each page work
for itself and avoid watering things down by presenting them all
on one page.

GKF - Ed.


---  next post  ---


Hi Everyone,

Two issues ago I published four requests for help that I had
hoped would prompt some member responses, so I did not respond to
them in that issue.  They have not generated any responses to
date, so in keeping with our policy of never leaving a request
for help unanswered I reprint them in this issue along with my
own replies.  Of course, if any eMD members have advice to add to
mine please feel free.  :)

GKF - Ed.

Here are the four posts...

Too Much Info
by Mark Crisp

Hi,

I have the perfect item to sell over the Internet and/or through
e-mail ( educational manual on trading shares) but I'll be
truthful, I don't know where to begin. There seems so much
information on "How to Set up a Site that Sells" etc.

Marketing and Interneting ( is there such a profession?) is not
my speciality nor do I want it to be. Is there anyone who can
help me sell my items, or give me sound advice?

Thank you

Mark


Editor's Response


Hi Mark,

Of course you need to develop a website that interacts well with
search engines so that you can reach basic audiences using them
to find information on trading shares.  Your site also has to be
compelling enough to generate sales from the visitors who arrive
there.

But that is just step one.  I would also be looking at online
trading centers and offering to partner with them, giving up a
substantial percentage of every sale in exchange for reaching
these 'secondary seller's' large, highly targeted audiences.
Volume could be king in your case and your audience is already
concentrated in a limited number of places online.  Take
advantage of that as much as you can.

If your product is electronic in nature you could sell blocks of
'paid' codes to secondary sellers of downloads of your e-product.
If it is not an e-publication you could instead become a
fulfillment center for your secondary seller's orders.

In either case you need to build a wide base of outlets that will
participate in your profits to generate enough revenue from a
single product like yours.

Just my opinion - I'd love to publish others:
mailto:emd-post@webbers.com

GKF - Ed.

--- next post ---


Website Design And Promotion
by Wilson

Hi Good Fellow,

As a novice with my first computer and no formal computer
training, I find your site a welcome relief. Thanks for making it
available.

I am in network marketing, a distributing process commonly known
as MLM. The company I'm associated with has a website that can be
replicated to me. But I want to design my own prospecting home
page and link it to the company's site.

I want to do it myself so I can make changes when necessary. Also
it will be a  good way for me to learn and teach others in my
downline.

My question is what software do you recommend for a person with
so little computer knowledge to use without compromising quality?

Thanks,
Wilson


Editor's Response


Hi Wilson,

Different software packages offer different eases-of-use and
difficulties-of-use.  Their common failure is that they always
generate more 'code' than is good for a site to interact well
with search engines.  As you use software to create a page it
first generates the code for your first version.  Now, lets say
you want to move a picture to the opposite side of the page than
you originally placed it.  Instead of changing the existing code
to reflect the new look it will instead insert more code,
creating HTML clutter in the process - the biggest bane of search
engine success.

So instead of recommending software I will recommend a great site
where you can learn how to write HTML manually - allowing you to
change a page by changing the code, not adding to it.

http://www.2kweb.net/html-tutorial/

Of course there are companies that will design a site for your
business for monay.  In fact my company, Webbers Comunications,
is in the business of designing websites and has over 500 to our
credit.  OK - enough commercializing on my part.

Hope this helps,

GKF - Ed.

--- next post ---


Selling Ads On Our Web Site
by Ron Sohn

I am the Director of Marketing and Communications for the
Hospital Association of New York State.  We would like to attract
advertisers for banner ads, site sponsorship, etc.  We know whom
we want to attract, but don't know how to establish a fair fee
for these opportunities. Also what demographic, site visit, etc.
information should we provide in our packet? (i.e. like the BPA
Green sheets for magazines)

Thank you,

Ron Sohn
Dir. of Marketing and Corporate Communications
HANYS
518-431-7741
rsohn@hanys.org


Editor's Response


Hi Ron,

Tere are a number of ad space brokers offering their services
online, but the rates most seem to be charging [50% or more] make
me more interested in contacting potential advertisers
personally.  If you have already identified your outlets you are
in a position to make the contacts yourself.  Otherwise you need
to do some research or bite the bullet and find an agency willing
to handle your site traffic.

Recently I looked into some figures and while some ad placement
agencies won't handle sites with less than 250,000 page views per
month.  Others are recognizing that the majority of sites online
fall under that limit and are beginning to develop plans for
those markets.

One example is:

ContentZone
http://www.contentzone.com
Unfotrtunately, last time I checked, you had to register each
page you wished to sell ads on rather than being able to declare
a domain-wide campaign with one click using their system.  If you
have hundreds of pages this is a drawback.  Of course if you have
a dynamically generated header it becomes a much simpler matter
of including their code for just such sites.

If there is more interest in this facet of internet revenue
generating [technically internet advertising,  not internet
marketing] just post and I will include more about the subject.
Happy to oblige.
mailto:emd-post@webbers.com

GKF - Ed.


---------------------- Sponsor Message --------------------------

G E T    P U B L I S H E D    W I D E L Y    O N L I N E!

Do you write articles or provide other content that can be used
for free by internet publishers?  List your content at the NEW-
CONTENT website and you put yourself in front of thousands of
internet publishers seeking fresh new content for their e-zines,
newsletters and websites.  Best of all, ITS ALL FREE!

Not only do you get your article listed on our site but you get
published in the NEW-CONTENT announcement list - soon to launch
with over 3,000 internet publishers subscribed.  Get the word
out... get published online and be seen as expert in your field.

http://www.webbers.com/newcontent

-----------------------------------------------------------------


--- next post ---


Newsletters
by Jordan Smoliak

Hi there,

I plan on starting a online marketing site and I want to have a
newsletter to go out with it.  Could you please tell me the steps
involved in getting one set-up... how do I retrieve the users
email addresses and what type of programs are out there to send
the newsletter out?

Thanks

Jordan Smoliak


Editor's Response


Hi Jason,

Sounds like you plan to become my competition:)  Well, never let
it be said that I'm not willing to share my knowledge with the
world.  Here is a brief on the topic:

I use software that resides on my computer to manage my
subscribes and unsubscribes.  The software is called Pegasus and
is available for free download online at:

http://www.pegasus.usa.com

The program allows you to set up distribution lists for your
various lists.  It also allows you to set up filters based on
email addresses or email subject, or pretty much any criteria you
desite.  These filters can be used to manage subscribes and
unsubscribes.  I use email addresses as filter triggers.  See the
Administrivia section at the end of every issue of the eMD for
examples of addresses that trigger various filters on my local
computer.

Your other option is to use an online list-hosting service like
Topica [ http://www.topica.com ] where you will find all the tols
located in one place for managing and promoting your list.  Well
- maybe not all the promotional tools you'll need, but certainly
a goodly group of them.

Just for your information here are some guidelines for timely
publication that I wrote some time ago for new list owners.  Hope
these help:

---

There are a number of steps a new publisher can take to assure
that their publication will go out on time.  Here are 5 basic
strategies;

1) Create a template that you can use to build each issue.
Start with a clear "masthead", at the top, carrying the
publication name, issue number and date of issue.  The
publisher's name and contact info also often appear in a
masthead.

If your publication will carry regular sections build them into
your Table of Contents.  Use the TOC as a guideling for each
issue.  Don't be afraid to modify them to suit each issue's
needs.

At the bottom of your template include information about
subscribing and unsubscribing, list a related website if there is
one (I recommend one), provide an e-mail address for posting
questions/comments/articles to the publication's Editor.

Don't forget a copyright line.  You want to make it clear that
your publication belongs to you and that unauthorized use of the
material it contains will result in litigation.

2) Research and write some advance articles you can use to fill
out your first few issues.  Mix your content with both 'hard' and
'soft' articles.  Hard articles are like news items - to the
point 'shorts' with pointers to further information online.  Soft
articles deal more with the human side of things - not
necessarily how a faster computer works, but how it will affect
people.  Of course, these are just two examples and your
publication will require many more on an ongoing basis to keep
readers interested.

3)  Ask your friends and business associates to contribute
articles on a regular basis.  Prompt them with a request for a
short article on a specific subject.  Make sure they know they
will get prominent credit for their efforts and you're likely to
find a good pool of contributors in short order.  In fact, that
is exactly how this article came into existence.  Shannon asked
me to respond to a very specific question and I just got carried
away, so don't blame her if I've wandered all over the place in
reply.

4) Set realistic goals.  Too many new publishers decide on an
overly ambitious publication schedule, not realizing that
frequent publicatin takes tons of time - even when you are
getting content contributions from others.  Editing takes time.
If you're creating your own content the time-committment becomes
huge.  My advice?  Start small - perhaps a weekly or even a
monthly.  If your publication becomes popular you will then have
the experience to realistically gauge just how much time will be
required to publish more often.  BTW, the best day for
publication - according to a study I've forgotten the name/source
of - is Friday.  Don't ask me why.  I haven't a clue.

5) Set a deadline for completion of each issue that is at least
24 hours ahead of publication.  If you don't you'll find yourself
assembling each issue just as it is time to send it out.  This is
the best way to assure yourself that your pub will be full of
errors in both accuracy and typographically.  Plan ahead.  Edit
ahead.

GKF -
Ed.


---  next post  ---


Re: Permission E-Marketing Hardware and Software
by Shannon Kinnard

Gary,

I just wanted to let eMD readers know (since one was asking about
hardware and software) that I offer a free autoresponder that
lists all the vendors in the email marketing industry (well, all
the ones I've been able to review so far!). Just send a blank
email to vendors@ideastation.com.

Thanks,
Shannon

...........................................
  Shannon Kinnard, shannon@ideastation.com
  Take the Marketing With Email Challenge
      and get a free, custom editorial
        calendar for your business
    Subscribe to Idea Feed for details
 http://www.ideastation.com/freebies.html
...........................................


Editor's Response,


Hi Shannon,

I requested your autoresponder and it is darned comprehensive.
Good stuff.  Thanks for pointing it out to all our members.

Here's more from Goktun in Turkey.  Got any more autoresponders
up your sleeve?  :)

GKF - Ed.

---  next post  ---


Re: Web Based Permission Email Marketing
by Goktug Okan Oguz

First of all, I should mention that this is the best newsletter
I've ever seen and used. It's very interactive and veryhelpful
indeed. I've got the answers that I was looking for besides the
information on new online marketing info like humanclick.com
presented at the latest newsletter. Thanks for this great
service.

I'm making a research on the companies doing permission email
marketing and email campaigns on web based interfaces.. Some of
these companies I found are exactis and messagemedia. I've
learned from their site that they actually do e-campaigns for
their customers (say, Microsoft) on a web based interface where
Microsoft enters the information to be sent to their customers on
a special web page (or form) that is only available to these
companies and these companies arranged the mailings for them but
the service is not this much. Depending on the clicks to the
emails sent to the customers, Microsoft got the campaign reports
online updated half an hour. The software where messagemedia uses
is UnityMail. (This software is available for online sale from
their web site). The thing I wonder is if there are other
software's of this kind you know and the database type they may
use (Oracle based or so). How do they follow up the clicks on
this emails? and how do they manage to get the clicks and make an
online report from these clicks (reports like areas or regions
clicked from, the campaigns that get the most interest etc)?

I'd appreciate if you can advise how these companies work in
terms of the technologies they use and their structure?

Thanks in advance.
Regards,
Goktug Okan Oguz - Istanbul, Turkey


Editor's REsponse


Whew...  you are asking technical quetions that are beyone me.  I
really hope another eMD member can help out here and enlighten us
on the intricies of click-thru reporting using e-mail technology
[Without resorting to my earlier mention of separate pages for
each publication].

If you know anything about this issue please email your responses
to us at mailto:emd-post@webbers.com

GKF - Ed.




*** Need help with your online marketing efforts?  Looking for a
particular resource that seems to be eluding you? Need an answer
to an online marketing question?  Let the eMD Marketing HelpDesk
help you find the answers you need.  Here's the request
address...  ask away.
mailto:emd-marketing-help@webbers.com


***  New Member Comments


***  New Member Locations

International               United States
-------------               -------------

Hertfordshire, UK           Florida (3)
Hamburg, Germany            Maryland (3)
Edinburgh, Scotland         Ohio (3)
Kowloon, Hong Kong          Florida
Guangdong, China            New Jersey (2)
Istanbul, Turkey (2)        New York (3)
Victoria, Australia         Texas (2)
Oldham Gtr Manchester, UK   California (4)
West-Vlaanderen, Belgium    Virginia
London, UK                  North Carolina
Quebec, Canada              Georgia
Brussels, Belgium           Arizona
Singapore (2)               Minnesota
Berks, UK


*** Send us Feedback

HumanClick - another experience
by Bob Parker

I had just looked at humanclick (someone else was recommending it
as well) on saturday.  I figured the best way to test it was to
use their version they had on their site.  It took over 2 minutes
to get a be with you in a minute, and after 7 minutes, I left the
'store'. The challenge with being on the web, is you can't see
how many people might also be in the store, or what else may be
distracting a 'clerks' attention.

I would remind potential businesses setting this up, to make sure
they can meet customer expectations, before implementing.  There
are a few customers of mine I would not recommend this to,
because they do not have the resources to support internally.
Although, if they don't get them soon, they won't be in business
in a few years either.

Keep up the good work.

http://www.intervantage.com
InterVantage Internet Presence Development, division of Com
Systems Marketing
2878 Curtis ST, Des Plaines IL 60018-3806


Editor's Response

Hi Bob,

Thanks for responding with your thoughts and experience on this.
After almost a week of HumanClick on the site I referred to in my
review I find it useful for the amount of traffic the site
generates - about 200,000 page views across 15,500+ unique
visitors per month.  This translates to anywhere from 2 - 15
people onsite at any given moment which generates only a couple
of requests for personal attention per hour.

Keep in mind also that you can set the software to 'away' which
automatically sets the onsite graphic to 'leave a message'.  This
setting allows you to view real-time site visitation statistics
without adding to your customer service load.  This in itself can
be very revealing about your site visitor traffic patterns.

Best,

Gary Foote, Editor
The eMarketing Digest


---  next post  ---


Over the Top
by Ajit Damle

Hello

I think both the content and structure of your newsletter are
excellent. In this issue  the article on buying pools went over
the top by suggesting that group buying had been going on for
centuries I think he got carried away. One final observation not
making any of the links clickable(including the above address) is
a big time waster as those who want to visit the site and leave
the newsletter will do so anyway.

regards,

ajit

Ajit Damle  ICQ#  1233076
Phone 612 9862 8961         Fax  612 8588 4875
ajit@canwetalk.com sometimes ajit@mindless.com alias
ajit@ajit.OnTheWeb.nu


Editor's Response


Hi Ajit,

Thanks for writing.  Its always great to hear when people
appreciate my efforts.

I've been thinking about the history of buying pools since your
post and have come to the conclusion that, if you consider
ancient villages as forms of buying pools, trading their own
local goods with other communities for their different locally
produced goods, then the concept of buying pools as being
centuries old holds up.  It is only the advent of long-distance
transportation that has fragmented the buying process and that is
a most recent phenomenon.

Again, just my humble opinion.  Fire away with your differences,
gentle eMD members  :)

Regarding the links being non-clickable - I assume you mean
onsite, not in this emailed version.  Its true that I don't have
the time to create a web version that is clickable.  I often have
just enough time to get the raw copy online.  Maybe someone knows
of a piece of software that I can run that will make all non-
clickable URLs in a text or HTML file [or even better, a batch of
text or HTML files all at once] into clickable links?  This would
make the conversion process smooth as silk.



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South America        10.74 million


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