If internet marketing, online marketing or e-marketing have you confused then you've come to the right place to learn exactly how to go about successful online marketing... The eMarketing Digest.
The Latest Issue of the eMD
----------------------------------------------------------------- T h e e M a r k e t i n g D i g e s t W e e k l y Discussing & Defining Internet Marketing. Since May, 1997 ----------------------------------------------------------------- Edited by Gary K. Foote & C.J. Foote ISSN 1522-6913 Volume #2,Issue #335 Tuesday, March 28, 2000 ---------------------- Sponsor Message -------------------------- G E T P U B L I S H E D W I D E L Y O N L I N E! Do you write articles or provide other content that can be used for free by internet publishers? List your content at the NEW- CONTENT website and you put yourself in front of thousands of internet publishers seeking fresh new content for their e-zines, newsletters and websites. Best of all, ITS ALL FREE! Not only do you get your article listed on our site but you get published in the NEW-CONTENT announcement list - soon to launch with over 3,000 internet publishers subscribed. Get the word out... get published online and be seen as expert in your field. http://www.webbers.com/newcontent ----------------------------------------------------------------- eMD Weekly Advertiser Info: mailto:firstname.lastname@example.org *** Editor's Ramble by Gary K. Foote, Editor Hi Everyone, Today's issue is a bit larger than others, but there has been more member input than usual and there's nothing I like more than member input and member questions and requests for help, so every bit of it is presented here. Some really good stuff, too. As always, please take the time to visit this issue's sponsor, "The NEW-CONTENT announcement list and website", as it is our advertisers who keep the eMD a free resource. You may follow links to our sponsors from their links in each issue of the eMD, or from our Sponsor Resources web page located at; http://www.webbers.com/emark/sponsors.html Finally, please forward this issue of the eMD on to two friends or business associates and help us build our circulation. Now let's get marketing... GKF, Ed. ----------------------- In This Issue ------------------------- - Web Design & Marketing, Part VII Tracking Website Traffic Gary K. Foote - Use Focus Groups to Create Customer-Focused Web sites Harris Kravatz - How do you market your site? eMD Marketing Poll - eMD HelpDesk Personalizing Opt-In Email Messages Kelli Groff Self-marketing by Brian Mizell Marketing Suggestions by Richard Littorno Editor's Comments Too Much Info Mark Crisp Website Design And Promotion Wilson Selling Ads On Our Web Site Ron Sohn Newsletters Jordan Smoliak Re: Permission E-Marketing Hardware and Software Shannon Kinnard Goktug Okan Oguz - New Member Comments - New Member Locations - Send us Feedback HumanClick - another experience Bob Parker Editor's Response Over the Top Ajit Damle - Late entries How many people online? ----------------------------------------------------------------- *** Web Design & Marketing, Part VII Tracking Website Traffic Whether you are running a complicated ad campaign to drive new traffic to your site, or just interested in tracking the traffic you already have, you need to be doing something more sophisticated than placing simple counters on your pages. Here is my personal strategy that I hope will help you get a grip on your true site numbers: what is working for you onsite and what is not. The first thing you need to do is make sure your raw log data is available from your ISP. If it is then this article is for you. If not, either your ISP already provides some kind of statistical reporting for you, or they just don't care and you need a new ISP. Assuming you have access to your raw logs and your ISP does not provide an analysis of these logs all packaged for you, you need to first get some software that will convert your raw logs to something that makes sense to you. I use a program called OpenWebScope. Thier URL is: http://www.openwebscope.com/ Thier software, when applied to my raw logs, let me know the following important details: Daily Activity Last Visitors Hostnames Domains Countries File Requests File Types Directories Hourly Summary Monthly Summary Most Accessed Webpages Least Accessed Webpages Entry Pages Exit Pages Paths Through Site WebBrowsers Operating Systems Search Engine Keywords Referrer Pages Server Status Codes Broken Links As you can imagine, this information lets me keep my site 'trimmed' for optimum exposure for my site's main focus. Of course, there are other products available that offer different features and I would be more than happy to publish any eMD member's review of their favorite site statistics analysis software - just send them to me. mailto:email@example.com OK, you've got your analysis software in place, you've run it at least once so you know its output works and you are ready to begin releasing your online marketing materials to your chosen sources to announce your site's existence to the world. Now you need to consider a good method for identifying which promotions draw traffic and which do not. The solution is simpler than you might think. By now you must be used to website addresses - like the one for this publication: http://www.webbers.com/emark Let's say I was doing a promotion to drive more subscribers to the eMD and I wanted to point people to the subscription management page, which URL is: http://www.webbers.com/emark/subscrib.html Let's further assume I have created three different ads that I plan to place in three similar outlets. This is my testing phase and I want to know which works best before I release to outlets on a large scale. So these ads will contain the same URL, but with a slightly different tag added to the end for each of the three: http://www.webbers.com/emark/subscrib.html?ad1 http://www.webbers.com/emark/subscrib.html?ad2 http://www.webbers.com/emark/subscrib.html?ad3 The question mark at the end of each regular URL says that everything that comes after is to be passed to your raw logs as info, but will not affect the destination. In other words each URL points to the same page but returns a different page visit in your raw log analysis. Now, when I analyze my logs after a test ad run I can tell which ad pulled more visits by looking for which URL tag got more hits. This is valuable info when you are planning to run ads for real money and hoping for the best return for your investment. Follow up your full blown ad campaign using the same techniques and you will be able to closely keep tabs on what is working for you and what is not. GKF - Ed. *** Use Focus Groups to Create Customer-Focused Web sites By Harris Kravatz In order for a web site to be successful, the site must deliver the features customers want in a simple and efficient way. But how do you figure out what the customer wants, and how then do you make it simple? The answer is two-fold: (1) get input from prospective customers before designing the site and (2) test the site with customers prior to launch. The vehicle used to get input from prospective customers is called a focus group. In a focus group, a small group of targeted customers are gathered together and asked for their feedback on such items as site concept, key features needed, logo designs, advertising banners and perceptions of security. During the design of the site, it's important to keep the customer in mind and to design the site to be simple and intuitive. Design techniques that make a site simple include highlighting key features so they stand out, using large fonts and white space to enhance readability, and avoiding things that may distract the user, like spinning logos and scrolling marquees. Amazon.com is a site that does a great job of highlighting its key features by making the buy button the most noticeable item on the page. Once the site is designed, you then test the site by conducting one-on-one focus groups with prospective customers. In this one-on-one focus group (also called a usability test), the customer is asked to use the site to perform pre-defined tasks, called scenarios, without assistance. Its very important not to lead or help the customer, in order to simulate how they would use the site at home. The customer is asked to "Think-out- loud" while performing these tasks. His thoughts and observations are recorded and used as input to update the site design. An example: we might sit someone down to use a site that sells computers, asking the customer to call up the site and "buy" a particular model. As the person uses the site, he or she will talk out loud about their thoughts on the site and the ease (or difficulty) of achieving the goal of "buying" the computer. These comments are then used to upgrade the site and make it more readily understandable and useable by the consumer. By finding and fixing problems that customers will have before launching the site, you ensure that the customer's first impression will not also be their last Harris Kravatz HK Interface Design Inc. Boca Raton, FL 33433 phone: (561) 852-8565/fax:(561) 852-9930 email: firstname.lastname@example.org website: www.hkid.org *** How do you market your site? eMD Marketing Poll Banners (49) 16% Opt in E-mail (42) 14% Reciprocal links (42) 14% One-way links (22) 07% Newsletter/e-zine ads (33) 11% Search engine positioning (66) 21% Offline ads (36) 12% Other (21) User-Suggestions 07% Subscription based e-mail Direct mail "Planned" Email Networking integrated with offline networking Leads Generation Service Online classified ads Total Votes: 311 To participate in the eMD Member's Poll and to keep current on results go to; http://www.webbers.com/emark/ *** eMD Marketing HelpDesk Personalizing Opt-In Email Messages by Kelli Groff I have been trying to discover the best method to personalize an e-mail message. I have researched software such as Accucast Enterprise and Aria but I am not sure if that is what I will need. Currently, we do not send our e-mails from a server housed in our building. Is there any information you can give me on this subject? Kelli Groff Editor's Response Hi Kelli, I have been thinking of doing the very same thing with the eMD - using software to personalize each outgoing version of this publication to include specific subscriber info like name, region, etc., in appropriate places of each issue. Unfortunately it has not been near the top of my priority list - not because of disinterest, but more because of time constraints. I do subscribe to a fine 'personalized' publication called "WillMaster Possibilities", published by William Bontrager and focused on webmaster techniques, it addresses me in the text by name, a feature that, I admit, gets my attention. I'll ask Mr. Bontrager to let us in on his methods in an upcoming - hopefully the next - issue of the eMD. In the meantime the URL for his publication is: http://willmaster.com/possibilities/ I recommend it highly. GKF - Ed. --- next post --- Self-marketing by Brian Mizell I am a graphic design/commercial print and fulfillment professional. A client wants to market her personal art on the internet. I can handle the production of the prints, and am trying to provide total customer care by doing research and legwork on the placement of the prints to be sold. My personal contacts are exhausted; where does one go on the internet to sell and item such as this? I've heard of cyber-malls and z-shops, but have also heard of enormous fees. Regardless, we'll investigate any suggestions. Thanks! Brian Mizell email@example.com Editor's Rsponse Hi Brian, Well, your first step should be to build a website to feature the artist's work. I'd suggest using the artist's style for the site itself, unless it begins to overshadow the work itself. Then I would say 'a plain frame is best' for good artwork. OK, I'm going to assume a site is in place, with proper attention paidto basic search engine optimization principles. Now you've got to get the word out. Find places online where art-lovers of this artist's style hang out and become a part of their communities - like you are becoming a part of this community right now. Take some time to get involved in conversations and become known in these forums before pointing others to your artist's work. Perhaps you can point to a particular piece on the artist's site that satisfies some desire that someone else has voiced to the group. My point here is that you should not simply find forums in which to place 'ads'. You will do much harm and little if not zero good if you do. Better to remember the old adage, "Give before you can expect to get". This holds true to the internet as much as it does in 'real' face to face life. Of course, this covers only one small facet of how to market online. I hope you will remain a subscriber to the eMD to continue to get other strategies and viewpoints on how to succeed online. As far as getting listd in online malls and such, they may drive traffic to your site in small numbers but, in my opinion, no single mall is going to serve your needs. GKF - Ed. --- next post --- Marketing Suggestions by Richard Littorno Please let me know if you have any marketing suggestions for my recently launched website. URL: http://trustforms.com/ Thanks, Richard Littorno Editor's Response Hi Richard, Your particular field will take considerable care and tact to market without offending as it deals with the legal problems that may arise when someone passes away without being legally prepared. Yet, having said that I also recognize that your products represent value to a fast-growing segment of US society, the Baby Boomers. As the Boomers grey their thoughts naturally turn topreparing for their elder years and estate care. So, your mission is to find these people and let them know what you offer and how they will benefit from it, all the while presenting your message as softly as possible. One suggestion I would make is to break out your products into separate pages, allowing you to optimize each as a separate entity for the search engines. I suspect more people search for "Power of Attorney" than for "Legal Forms". Make each page work for itself and avoid watering things down by presenting them all on one page. GKF - Ed. --- next post --- Hi Everyone, Two issues ago I published four requests for help that I had hoped would prompt some member responses, so I did not respond to them in that issue. They have not generated any responses to date, so in keeping with our policy of never leaving a request for help unanswered I reprint them in this issue along with my own replies. Of course, if any eMD members have advice to add to mine please feel free. :) GKF - Ed. Here are the four posts... Too Much Info by Mark Crisp Hi, I have the perfect item to sell over the Internet and/or through e-mail ( educational manual on trading shares) but I'll be truthful, I don't know where to begin. There seems so much information on "How to Set up a Site that Sells" etc. Marketing and Interneting ( is there such a profession?) is not my speciality nor do I want it to be. Is there anyone who can help me sell my items, or give me sound advice? Thank you Mark Editor's Response Hi Mark, Of course you need to develop a website that interacts well with search engines so that you can reach basic audiences using them to find information on trading shares. Your site also has to be compelling enough to generate sales from the visitors who arrive there. But that is just step one. I would also be looking at online trading centers and offering to partner with them, giving up a substantial percentage of every sale in exchange for reaching these 'secondary seller's' large, highly targeted audiences. Volume could be king in your case and your audience is already concentrated in a limited number of places online. Take advantage of that as much as you can. If your product is electronic in nature you could sell blocks of 'paid' codes to secondary sellers of downloads of your e-product. If it is not an e-publication you could instead become a fulfillment center for your secondary seller's orders. In either case you need to build a wide base of outlets that will participate in your profits to generate enough revenue from a single product like yours. Just my opinion - I'd love to publish others: mailto:firstname.lastname@example.org GKF - Ed. --- next post --- Website Design And Promotion by Wilson Hi Good Fellow, As a novice with my first computer and no formal computer training, I find your site a welcome relief. Thanks for making it available. I am in network marketing, a distributing process commonly known as MLM. The company I'm associated with has a website that can be replicated to me. But I want to design my own prospecting home page and link it to the company's site. I want to do it myself so I can make changes when necessary. Also it will be a good way for me to learn and teach others in my downline. My question is what software do you recommend for a person with so little computer knowledge to use without compromising quality? Thanks, Wilson Editor's Response Hi Wilson, Different software packages offer different eases-of-use and difficulties-of-use. Their common failure is that they always generate more 'code' than is good for a site to interact well with search engines. As you use software to create a page it first generates the code for your first version. Now, lets say you want to move a picture to the opposite side of the page than you originally placed it. Instead of changing the existing code to reflect the new look it will instead insert more code, creating HTML clutter in the process - the biggest bane of search engine success. So instead of recommending software I will recommend a great site where you can learn how to write HTML manually - allowing you to change a page by changing the code, not adding to it. http://www.2kweb.net/html-tutorial/ Of course there are companies that will design a site for your business for monay. In fact my company, Webbers Comunications, is in the business of designing websites and has over 500 to our credit. OK - enough commercializing on my part. Hope this helps, GKF - Ed. --- next post --- Selling Ads On Our Web Site by Ron Sohn I am the Director of Marketing and Communications for the Hospital Association of New York State. We would like to attract advertisers for banner ads, site sponsorship, etc. We know whom we want to attract, but don't know how to establish a fair fee for these opportunities. Also what demographic, site visit, etc. information should we provide in our packet? (i.e. like the BPA Green sheets for magazines) Thank you, Ron Sohn Dir. of Marketing and Corporate Communications HANYS 518-431-7741 email@example.com Editor's Response Hi Ron, Tere are a number of ad space brokers offering their services online, but the rates most seem to be charging [50% or more] make me more interested in contacting potential advertisers personally. If you have already identified your outlets you are in a position to make the contacts yourself. Otherwise you need to do some research or bite the bullet and find an agency willing to handle your site traffic. Recently I looked into some figures and while some ad placement agencies won't handle sites with less than 250,000 page views per month. Others are recognizing that the majority of sites online fall under that limit and are beginning to develop plans for those markets. One example is: ContentZone http://www.contentzone.com Unfotrtunately, last time I checked, you had to register each page you wished to sell ads on rather than being able to declare a domain-wide campaign with one click using their system. If you have hundreds of pages this is a drawback. Of course if you have a dynamically generated header it becomes a much simpler matter of including their code for just such sites. If there is more interest in this facet of internet revenue generating [technically internet advertising, not internet marketing] just post and I will include more about the subject. Happy to oblige. mailto:firstname.lastname@example.org GKF - Ed. ---------------------- Sponsor Message -------------------------- G E T P U B L I S H E D W I D E L Y O N L I N E! Do you write articles or provide other content that can be used for free by internet publishers? List your content at the NEW- CONTENT website and you put yourself in front of thousands of internet publishers seeking fresh new content for their e-zines, newsletters and websites. Best of all, ITS ALL FREE! Not only do you get your article listed on our site but you get published in the NEW-CONTENT announcement list - soon to launch with over 3,000 internet publishers subscribed. Get the word out... get published online and be seen as expert in your field. http://www.webbers.com/newcontent ----------------------------------------------------------------- --- next post --- Newsletters by Jordan Smoliak Hi there, I plan on starting a online marketing site and I want to have a newsletter to go out with it. Could you please tell me the steps involved in getting one set-up... how do I retrieve the users email addresses and what type of programs are out there to send the newsletter out? Thanks Jordan Smoliak Editor's Response Hi Jason, Sounds like you plan to become my competition:) Well, never let it be said that I'm not willing to share my knowledge with the world. Here is a brief on the topic: I use software that resides on my computer to manage my subscribes and unsubscribes. The software is called Pegasus and is available for free download online at: http://www.pegasus.usa.com The program allows you to set up distribution lists for your various lists. It also allows you to set up filters based on email addresses or email subject, or pretty much any criteria you desite. These filters can be used to manage subscribes and unsubscribes. I use email addresses as filter triggers. See the Administrivia section at the end of every issue of the eMD for examples of addresses that trigger various filters on my local computer. Your other option is to use an online list-hosting service like Topica [ http://www.topica.com ] where you will find all the tols located in one place for managing and promoting your list. Well - maybe not all the promotional tools you'll need, but certainly a goodly group of them. Just for your information here are some guidelines for timely publication that I wrote some time ago for new list owners. Hope these help: --- There are a number of steps a new publisher can take to assure that their publication will go out on time. Here are 5 basic strategies; 1) Create a template that you can use to build each issue. Start with a clear "masthead", at the top, carrying the publication name, issue number and date of issue. The publisher's name and contact info also often appear in a masthead. If your publication will carry regular sections build them into your Table of Contents. Use the TOC as a guideling for each issue. Don't be afraid to modify them to suit each issue's needs. At the bottom of your template include information about subscribing and unsubscribing, list a related website if there is one (I recommend one), provide an e-mail address for posting questions/comments/articles to the publication's Editor. Don't forget a copyright line. You want to make it clear that your publication belongs to you and that unauthorized use of the material it contains will result in litigation. 2) Research and write some advance articles you can use to fill out your first few issues. Mix your content with both 'hard' and 'soft' articles. Hard articles are like news items - to the point 'shorts' with pointers to further information online. Soft articles deal more with the human side of things - not necessarily how a faster computer works, but how it will affect people. Of course, these are just two examples and your publication will require many more on an ongoing basis to keep readers interested. 3) Ask your friends and business associates to contribute articles on a regular basis. Prompt them with a request for a short article on a specific subject. Make sure they know they will get prominent credit for their efforts and you're likely to find a good pool of contributors in short order. In fact, that is exactly how this article came into existence. Shannon asked me to respond to a very specific question and I just got carried away, so don't blame her if I've wandered all over the place in reply. 4) Set realistic goals. Too many new publishers decide on an overly ambitious publication schedule, not realizing that frequent publicatin takes tons of time - even when you are getting content contributions from others. Editing takes time. If you're creating your own content the time-committment becomes huge. My advice? Start small - perhaps a weekly or even a monthly. If your publication becomes popular you will then have the experience to realistically gauge just how much time will be required to publish more often. BTW, the best day for publication - according to a study I've forgotten the name/source of - is Friday. Don't ask me why. I haven't a clue. 5) Set a deadline for completion of each issue that is at least 24 hours ahead of publication. If you don't you'll find yourself assembling each issue just as it is time to send it out. This is the best way to assure yourself that your pub will be full of errors in both accuracy and typographically. Plan ahead. Edit ahead. GKF - Ed. --- next post --- Re: Permission E-Marketing Hardware and Software by Shannon Kinnard Gary, I just wanted to let eMD readers know (since one was asking about hardware and software) that I offer a free autoresponder that lists all the vendors in the email marketing industry (well, all the ones I've been able to review so far!). Just send a blank email to email@example.com. Thanks, Shannon ........................................... Shannon Kinnard, firstname.lastname@example.org Take the Marketing With Email Challenge and get a free, custom editorial calendar for your business Subscribe to Idea Feed for details http://www.ideastation.com/freebies.html ........................................... Editor's Response, Hi Shannon, I requested your autoresponder and it is darned comprehensive. Good stuff. Thanks for pointing it out to all our members. Here's more from Goktun in Turkey. Got any more autoresponders up your sleeve? :) GKF - Ed. --- next post --- Re: Web Based Permission Email Marketing by Goktug Okan Oguz First of all, I should mention that this is the best newsletter I've ever seen and used. It's very interactive and veryhelpful indeed. I've got the answers that I was looking for besides the information on new online marketing info like humanclick.com presented at the latest newsletter. Thanks for this great service. I'm making a research on the companies doing permission email marketing and email campaigns on web based interfaces.. Some of these companies I found are exactis and messagemedia. I've learned from their site that they actually do e-campaigns for their customers (say, Microsoft) on a web based interface where Microsoft enters the information to be sent to their customers on a special web page (or form) that is only available to these companies and these companies arranged the mailings for them but the service is not this much. Depending on the clicks to the emails sent to the customers, Microsoft got the campaign reports online updated half an hour. The software where messagemedia uses is UnityMail. (This software is available for online sale from their web site). The thing I wonder is if there are other software's of this kind you know and the database type they may use (Oracle based or so). How do they follow up the clicks on this emails? and how do they manage to get the clicks and make an online report from these clicks (reports like areas or regions clicked from, the campaigns that get the most interest etc)? I'd appreciate if you can advise how these companies work in terms of the technologies they use and their structure? Thanks in advance. Regards, Goktug Okan Oguz - Istanbul, Turkey Editor's REsponse Whew... you are asking technical quetions that are beyone me. I really hope another eMD member can help out here and enlighten us on the intricies of click-thru reporting using e-mail technology [Without resorting to my earlier mention of separate pages for each publication]. If you know anything about this issue please email your responses to us at mailto:email@example.com GKF - Ed. *** Need help with your online marketing efforts? Looking for a particular resource that seems to be eluding you? Need an answer to an online marketing question? Let the eMD Marketing HelpDesk help you find the answers you need. Here's the request address... ask away. mailto:firstname.lastname@example.org *** New Member Comments *** New Member Locations International United States ------------- ------------- Hertfordshire, UK Florida (3) Hamburg, Germany Maryland (3) Edinburgh, Scotland Ohio (3) Kowloon, Hong Kong Florida Guangdong, China New Jersey (2) Istanbul, Turkey (2) New York (3) Victoria, Australia Texas (2) Oldham Gtr Manchester, UK California (4) West-Vlaanderen, Belgium Virginia London, UK North Carolina Quebec, Canada Georgia Brussels, Belgium Arizona Singapore (2) Minnesota Berks, UK *** Send us Feedback HumanClick - another experience by Bob Parker I had just looked at humanclick (someone else was recommending it as well) on saturday. I figured the best way to test it was to use their version they had on their site. It took over 2 minutes to get a be with you in a minute, and after 7 minutes, I left the 'store'. The challenge with being on the web, is you can't see how many people might also be in the store, or what else may be distracting a 'clerks' attention. I would remind potential businesses setting this up, to make sure they can meet customer expectations, before implementing. There are a few customers of mine I would not recommend this to, because they do not have the resources to support internally. Although, if they don't get them soon, they won't be in business in a few years either. Keep up the good work. http://www.intervantage.com InterVantage Internet Presence Development, division of Com Systems Marketing 2878 Curtis ST, Des Plaines IL 60018-3806 Editor's Response Hi Bob, Thanks for responding with your thoughts and experience on this. After almost a week of HumanClick on the site I referred to in my review I find it useful for the amount of traffic the site generates - about 200,000 page views across 15,500+ unique visitors per month. This translates to anywhere from 2 - 15 people onsite at any given moment which generates only a couple of requests for personal attention per hour. Keep in mind also that you can set the software to 'away' which automatically sets the onsite graphic to 'leave a message'. This setting allows you to view real-time site visitation statistics without adding to your customer service load. This in itself can be very revealing about your site visitor traffic patterns. Best, Gary Foote, Editor The eMarketing Digest --- next post --- Over the Top by Ajit Damle Hello I think both the content and structure of your newsletter are excellent. In this issue the article on buying pools went over the top by suggesting that group buying had been going on for centuries I think he got carried away. One final observation not making any of the links clickable(including the above address) is a big time waster as those who want to visit the site and leave the newsletter will do so anyway. regards, ajit Ajit Damle ICQ# 1233076 Phone 612 9862 8961 Fax 612 8588 4875 email@example.com sometimes firstname.lastname@example.org alias ajit@ajit.OnTheWeb.nu Editor's Response Hi Ajit, Thanks for writing. Its always great to hear when people appreciate my efforts. I've been thinking about the history of buying pools since your post and have come to the conclusion that, if you consider ancient villages as forms of buying pools, trading their own local goods with other communities for their different locally produced goods, then the concept of buying pools as being centuries old holds up. It is only the advent of long-distance transportation that has fragmented the buying process and that is a most recent phenomenon. Again, just my humble opinion. Fire away with your differences, gentle eMD members :) Regarding the links being non-clickable - I assume you mean onsite, not in this emailed version. Its true that I don't have the time to create a web version that is clickable. I often have just enough time to get the raw copy online. Maybe someone knows of a piece of software that I can run that will make all non- clickable URLs in a text or HTML file [or even better, a batch of text or HTML files all at once] into clickable links? This would make the conversion process smooth as silk. *** Let us know how we're doing with the eMD. Like our style? Don't like our style? Take issue with something we've published? Have an issue you want to sound off on? Well, here's your chance. Talk to us! mailto:email@example.com *** Late Entries From the eMD Fact and Figures' file comes this latest from NUA studies, presenting the number of people online estimated as of March, 2000. World Total 304.36 million Africa 2.58 million Asia/Pacific 68.9 million Europe 83.35 million Middle East 1.90 million Canada & USA 136.86 million South America 10.74 million *** The eMD Member's Links Directory, a Member's Resource page to which you can add your own listings. Use it to find other eMD members wth whom you can do business. Let's pull together as a community and generate some business for each other every day. List your business right now... http://www.homepagetools.com/links/users/emdmemberlinkspage.html *** Classifieds YOUR LOCAL WEATHER on your own webpage! Its FREE and EZ! Get the applets by autoresponder: mailto:firstname.lastname@example.org See your many choices on our demo page: http://www.weatherbyemail.com/addtoyoursite.html YOUR CLASSIFIED AD could appear here for less than 4 pennies per impression! Retrieve complete eMD Classified advertising info by e-mail use the following autoresponder link; mailto:email@example.com *** Administrivia and Subscription Management Info: To Post to The eMD Weekly: mailto:firstname.lastname@example.org Feedback: mailto:email@example.com eMD Marketing HelpDesk: mailto:firstname.lastname@example.org eMD Weekly Advertiser Info: mailto:email@example.com eMD Weekly Website: http://www.webbers.com/emark Subscribe to eMD Weekly: mailto:firstname.lastname@example.org Unsubscribe eMD Weekly: mailto:email@example.com Editor's Private E-mail: mailto:firstname.lastname@example.org The eMarketing Digest is published by Webbers Communications P.O. Box 3214, N. Conway, NH 03860 mailto:email@example.com Phone/FAX: 603.447.1024 http://www.webbers.com Please feel free to forward this digest in its entirety. Copyright 2000, Webbers Communications. All rights reserved. end