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----------------------------------------------------------------- T h e e M a r k e t i n g D i g e s t W e e k l y Discussing & Defining Internet Marketing. Since May, 1997 ----------------------------------------------------------------- Edited by Gary K. Foote & C.J. Foote ISSN 1522-6913 Volume #2,Issue #336 Monday, April 24, 2000 ---------------------- Sponsor Message -------------------------- G E T P U B L I S H E D W I D E L Y O N L I N E! Do you write articles or provide other content that can be used for free by internet publishers? List your content at the NEW- CONTENT website and you put yourself in front of thousands of internet publishers seeking fresh new content for their e-zines, newsletters and websites. Best of all, ITS ALL FREE! Not only do you get your article listed on our site but you get published in the NEW-CONTENT announcement list - soon to launch with over 3,000 internet publishers subscribed. Get the word out... get published online and be seen as expert in your field. http://www.webbers.com/newcontent ----------------------------------------------------------------- eMD Weekly Advertiser Info: mailto:firstname.lastname@example.org ----------------------- In This Issue ------------------------- - Editor's Ramble by Gary K. Foote - Web Design & Marketing, Part IX Autoresponders & Pegasus Software by Gary K. Foote - How do you market your site? eMD Marketing Poll - eMD HelpDesk Re: Driving global traffic by Bill Dunlap eMarketing and Fiber Optics by dinesh srikakolapu - New Member Comments Product Launch Strategies email@example.com Making a Website Pay firstname.lastname@example.org Asia email@example.com E-mail marketing Emex Various areas of interest by Chris - New Member Locations ----------------------------------------------------------------- *** Editor's Ramble by Gary K. Foote, Editor Hi Everyone, This issue covers some interesting stuff for internet marketers, so I won't ramble on too much. The following should be of interest: Excerpt from a recent NUA Surveys story: Messaging Online:One Billion Email Accounts by 2002 There were 569 million email accounts globally at year-end 1999, up 83 percent on the previous year, according a new report to Messaging Online. The report predicts there will be 1 billion email accounts in two years’ time. In the early 1990s, there were 15 million email accounts in the world. [Full story linked from: [ http://www.nua.ie/surveys/index.cgi?f=FS&cat_id=16 ] I bring this us because it points out the importance of managing an effective email marketing campaign. What are the important facets to consider when preparing an effective email marketing campaign? I'll begin covering that in the next issue of the eMD. Meanwhile, this issue carries a 'how-to' on using Pegasus' free email software to deliver autoresponders from your own computer. I use V3.12a, but the current version available for download is V3.12c, so there might be some minor 'irregularities' in this how-to article. As always, please take the time to visit this issue's sponsor, " ", as it is our advertisers who keep the eMD a free resource. You may follow links to our sponsors from their links in each issue of the eMD, or from our Sponsor Resources web page located at; http://www.webbers.com/emark/sponsors.html Finally, please forward this issue of the eMD on to two friends or business associates and help us build our circulation. Now let's get marketing... GKF, Ed. *** Web Design & Marketing, Part IX Autoresponders & Pegasus Software Hi Everyone, Last issue I talked about some of the uses of autoresponders. This issue I'll tell you how I use Pegasus, a free e-mail management product you can download from: http://www.pegasus.usa.com After you download and install Pegasus [just follow onscreen instructions when you install to configure your address, etc.] run it by clicking on its icon on your desktop. Once the program is running choose the following sequence of menu items from the text menu across the top of the screen to tell Pegasus to work offline: FILE ENTER OFFLINE MODE Now its time to set up your first autoresponder filters. Of course, this assumes you already have some text files written that you want to include as autoresponders. [If you haven't yet written your autoresponder text do that first. Just make sure you use a plain text editor like Notepad or Textpad, make a 'hard carriage return' at the end of each line, keeping each line at a maximum of 60 characters per line - including spaces.] To access the filter editing utility follow this sequence of menu items from the text menu across the top of the screen: TOOLS MAIL FILTERING RULES EDIT NEW MAIL FILTERING RULES RULES APPLIED WHEN FOLDER IS OPENED A dialog box will appear that is titled 'New Mail Filtering Rules'. To begin creating a filter click once on the button that reads: ADD RULE At this point you have a lot of choices on just what you want to be the trigger for your new filter. Leaving the top selection box set to 'Standard Header Match' you can choose the email address being sent To: as the trigger. This is the method I use. Alternatively you can choose the Subject, From, Sender, Reply To or CC, but I will use the To: for this example. In the box just under the text reading 'This rule triggers when the following text:', type the address you choose as your autoresponder trigger. Here are some examples of trigger addresses I use at Webbers Communications: firstname.lastname@example.org email@example.com firstname.lastname@example.org For this example I'll type email@example.com in the box. Next I select the checkbox that reads: MESSAGE FIELD MUST MATCH THIS TEXT EXACTLY This assures that it will be this exact address only that triggers the filter, not another that might contain the same address. An example of just such an address conflict might be: firstname.lastname@example.org email@example.com As you can see the first example is also contained in the second, so selecting the MATCH THIS TEXT EXACTLY checkbox is the only way of differentiating between the two. Next, just below the text reading 'What to do when the rule is triggered:', there is a selection box from which you should choose the action you want your filter to take. Choose the option titled: SEND TEXT FILE A file selection box will appear in which you should click your way to the location of the autoresponder file you want this filter to send. Select the filename and click the button that reads: OPEN HINT: I keep all my autoresponders in one folder so they are easy to find, both for editing and for setting up in filters. Now click on: OK This will set the filter in place. Now, when you set up an autoresponder you often want it to do more than one thing. In our example I not only set up a filter to send the proper text file, but a second filter to move it to a folder of those who have requested that autoresponder. Another could be set up to add the sender's address to a distribution list managed by Pegasus, though this one would have to come before the second filter in the above example as the action of moving it to another folder stops the chain of filters. In any case, no matter how many filters you set up in one session, before you close the filter editing utility you must be sure to click the large button that reads: SAVE If you don't do this your filters will not be saved and your hard work will go out the window. One caveat: You must remove all filtered emails from your NEW mailbox, either by setting up a filter to do it for you, or by deleting them manually. If you don't do this your email program will send a new round of autoresponses each time you close and subsequently reopen your NEW mailbox [which happens every time you close and reopen the program]. Oh, one more thing. Pegasus will only deliver your autoresponders when you are online, so whenever you are offline your autoresponders will not go out until you go online and check your email again. That's it - Free autoresponders that run on your own computer using Pegasus as the delivery system. GKF - Ed. *** How do you market your site? eMD Marketing Poll To participate in the eMD Member's Poll and to keep current on results go to; http://www.webbers.com/emark/ ---------------------- Sponsor Message -------------------------- G E T P U B L I S H E D W I D E L Y O N L I N E! Do you write articles or provide other content that can be used for free by internet publishers? List your content at the NEW- CONTENT website and you put yourself in front of thousands of internet publishers seeking fresh new content for their e-zines, newsletters and websites. Best of all, ITS ALL FREE! Not only do you get your article listed on our site but you get published in the NEW-CONTENT announcement list - soon to launch with over 3,000 internet publishers subscribed. Get the word out... get published online and be seen as expert in your field. http://www.webbers.com/newcontent ----------------------------------------------------------------- *** eMD Marketing HelpDesk Re: Driving global traffic by Bill Dunlap Dear Kerry, You asked recently: >Local Going Global >I am particularly interested in how a local company can drive >global traffic to its web site. You do it in the same way as you would in the English language: o - index registrations o - search engine optimization o - press releases o - placing posts in appropriate email discussion groups and Newsgroups to call attention to your Website o - obtaining strategic links on appropriate Websites that correspond to your subject material o - run an affiliate program o - banner ads But now, outside the seven English-speaking countries, you need to do this in the language of your target market(s). And know what you are doing. This requires quite a bit of coordination, but it can be done. Take a look at http://glreach.com for many details about building global traffic to a Website. Best regards, Bill Dunlap --- next post --- eMarketing and Fiber Optics by dinesh srikakolapu Hi, Could you please educate me about e-marketing and fibre optics. Than q sachin. Editor's Response Hi Sachin, Wow! Those are two widely different topics. I'm sute the eMarketing Digest can help educate you on eMarketing, but fibre optics are beyond my current tech knowledge, with the exception of a general idea of how they operate. Since I'm sure the tech end of fibre optics is not what you are asking about it would be best if you could be more specific about your question so I can do my best to help out. GKF - Ed. *** Need help with your online marketing efforts? Looking for a particular resource that seems to be eluding you? Need an answer to an online marketing question? Let the eMD Marketing HelpDesk help you find the answers you need. Here's the request address... ask away. mailto:firstname.lastname@example.org *** New Member Comments Introduction by Viv Abbott Good Morning, Everybody! I'm new to this list - the address from one of Shannon Kinnard's useful downloads. ( mailto:email@example.com ) . Thank you, Shannon! Since you list geographic locations of new members, I live in Ireland and am delighted to have have found - or been pointed to this great USEFUL list. Thank you, everybody. My tuppence-halpenny's worth on Barb Sybal's suggestion for Mark Crisp, re: selling an educational manual on trading shares I think she was spot on. This is clearly a widely scattered, but ENTHUSIASTIC niche market. It will take time to reach out to them, but when you do, it will be more than worth while. Actually, I am involved in an even more elusive nice market and am doing very nicely. I sell new Irish poetry books here and there all over the web. My opt-in mailing list is growing slowly but very steadily. My Online Community is thriving - and what is really nice is, my visitors really like to contribute, to make suggestions, to tell me about 'stuff' I should know about. Niche marketing, that to my mind, is the GREAT ADVANTAGE of e-commerce. I can get other stuff more easily and meet the friends for a coffee in the High Street, but niche stuff is where the Web wins out every time. I've put together a page with the outrageous title of 'How to Produce and Market your E-Product in 10 Days'. OK, a bit over the top, but what I was trying to do was to give a rapid overview of what is working, how to start now doing worthwhile stuff to build that niche (was tempted to say, 'nice niche') market that is certainly out there. It's at: http://www.irishpoems.com/tutorial.htm ...and might give a few useful ideas from one who has been there and knows the problems. Best wishes and thank you all again! Viv Abbott, Webmaster ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Celebrate PEACE and POETRY for the Millennium! An Irish PEACE POEM in many languages for a global celebration. URL http://www.irishpoems.com/index.htm mailto:firstname.lastname@example.org ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Editor's Response Hi Viv, Thanks for taking the time to write a full introduction for us. Your observation about finding and supplying a particular niche is right on - not only in the online world, but offline too. Differentiation DOES makes the world go 'round. GKF - Ed. --- next post --- Product Launch Strategies email@example.com I'm trying to get information about Frito-Lay´s "Better-for-You" Product Launches in order to know in more detail the marketing strategies used by the company in the USA, Asian countries, Europe and Mexico. Do you know where I can get this kind of information? Regards firstname.lastname@example.org Editor's Response Hi, A look at the Frito-Lay website offered no information on a Better-for-You product line, but it did offer a contact for the Asian Global Markating manager who might be able to help you out. Asia Pacific Yee Boon Ling (Singapore) Phone: 65-431-9221 Fax: 65-334-7992 E-mail: email@example.com Hope this helps. GKF - Ed. --- next post --- Making a Website Pay firstname.lastname@example.org I want to create my own website and offering free information to people. How can I earn money with my website? I also have to write a marketing plan for an Internet company which was founded some weeks ago. What special things do I have to look for? email@example.com Editor's Response Hi, Earning money from a website takes two basic forms: 1) Generate revenues from ad sales onsite. 2) Generate revenues from actual on-site sales of products or services. The advertising model can be a hard sell if your traffic is moderate [under 150,000 page views per month], but gets easier as your traffic grows beyond this point. Many companies have affiliate programs in place and if you do not stand above the crowd you will likely be directed towards these programs by company ad buyers. Selling products and/or services seems to me the better way of assuring a more steady revenue generating website. The right product, the right positioning, the right timing and the right price add up to online sales. GKF - Ed. --- next post --- Asia firstname.lastname@example.org [I would like to know about the] latest trend, and its development in Asia. email@example.com Editor's Response Hi, With all the current interest in Asia's growth online I guess I'd better do more than just cover the high points of this issue as I did in a previous eMD. I'm going to include it as part of my research for an in-depth look in a near-future issue of the eMD. GKF - Ed. --- next post --- E-mail marketing by Emex How to organize a marketing plan using e-mail as the vehicle used. Thank you, Emex Editor's Response Hi, If you are looking for a guide to developing an email marketing campaign you can start with my article on the subject, available online at: http://www.webbers.com/emailmar.html It is fairly comprehensive and should help. GKF - Ed. --- next post --- Various areas of interest by Chris [I am interested in information about] meta programming, robot.txt and art-mails. Chris Editor's Response Hi Chris, Within an HTML document can be placed what are called META TAGS. A META EAG is merely a predefined format that lets search engine 'spiders' know what are the important keywords and keyphrases related to that HTML document [webpage]. A robots.txt file is a simple text file that, when placed in your website's home directory folder, tells search engine 'spiders' which directories and folders it may visit for indexing and which they may not. I believe art-mails are HTML documents sent by e-mail. They can therefore carry graphics and layout formatting just like a webpage. Hope this helps, GKF - Ed. *** New Member Locations Argentina (1) Australia (3) Belgium (3) Canada (2) France (1) Germany (2) Hong Kong (1) Ireland (1) New Zealand (1) Portugal (1) Puerto Rico (1) Saudi Arabia (1) Switzerland (1) United Kingdom (2) United States (11) Unknown (38) *** Send us Feedback Let us know how we're doing with the eMD. Like our style? Don't like our style? Take issue with something we've published? Have an issue you want to sound off on? Well, here's your chance. Talk to us! mailto:firstname.lastname@example.org *** The eMD Member's Links Directory, a Member's Resource page to which you can add your own listings. Use it to find other eMD members wth whom you can do business. Let's pull together as a community and generate some business for each other every day. List your business right now... http://www.homepagetools.com/links/users/emdmemberlinkspage.html *** Classifieds YOUR LOCAL WEATHER on your own webpage! Its FREE and EZ! Get the applets by autoresponder: mailto:email@example.com See your many choices on our demo page: http://www.weatherbyemail.com/addtoyoursite.html YOUR CLASSIFIED AD could appear here for less than 4 pennies per impression! Retrieve complete eMD Classified advertising info by e-mail use the following autoresponder link; mailto:firstname.lastname@example.org *** Administrivia and Subscription Management Info: To Post to The eMD Weekly: mailto:email@example.com Feedback: mailto:firstname.lastname@example.org eMD Marketing HelpDesk: mailto:email@example.com eMD Weekly Advertiser Info: mailto:firstname.lastname@example.org eMD Weekly Website: http://www.webbers.com/emark Subscribe to eMD Weekly: mailto:email@example.com Unsubscribe eMD Weekly: mailto:firstname.lastname@example.org Editor's Private E-mail: mailto:email@example.com The eMarketing Digest is published by Webbers Communications P.O. Box 3214, N. Conway, NH 03860 mailto:firstname.lastname@example.org Phone/FAX: 603.447.1024 http://www.webbers.com Please feel free to forward this digest in its entirety. Copyright 2000, Webbers Communications. All rights reserved. end