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    T h e   e M a r k e t i n g   D i g e s t   W e e k l y

    Discussing & Defining Internet Marketing. Since May, 1997
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    Edited by Gary K. Foote & C.J. Foote
    Library of Congress ISSN 1522-6913
    Volume #2,Issue #346
    Monday, September 18, 2000

    Current Membership Count: 2568


---------------------- Sponsor Message --------------------------



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                   Web Traffic = Web Sales

        W E B B E R S      C O M M U N I C A T I O N S

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   Contact us now mailto:gkfoote@webbers.com?SUBJECT=eMD346

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-----------------------  In This Issue  -------------------------

   - Editor's Ramble
        by Gary K. Foote

   - How do you market your site?
        eMD Marketing Poll

   - eMD Member to Member HelpDesk

        Response to Nancy Stumbaugh
        by Becky Bouwman

        Re: Marketing CAD Services
        by Nadia
        by Donna Barrett

        Web site evaluation
        by Michael Lane

        Managing eMail Campaigns
        by Shannon Kinnard

        E-Marketing seminars
        by George Matyjewicz

        Search Engine Submissions
        by Asha Nair

   - New Member Comments & Questions

        Costs?
        by Darren W. Jackson

        HTML Newsletters
        by Vision Works, Inc.

        Web traffic building and eCommerce
        by Vincent

        Search Engine Positioning and Opt-in eMail
        by Suzy

        ePublishing
        by Skillman

        eMarketing and Customer Value
        by Ian Soh

        CRM & GPS
        by Lorenzo, Les

        Seeking Sales Partner[s]
        by Shay Lastra

   - New Member Locations

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*** Editor's Ramble
    by Gary K. Foote, Editor

Hi Everyone,

A group of prominent email service bureaus and marketing
companies have recently joined together to form a new
organization called the Responsible Electronic Communication
Alliance.  Their self-stated goal is to create and promote "best
practices" for companies involved in online marketing.
Participating groups include;

    24/7 Media (Nasdaq: TFSM)
    @Once
    Acxiom Corporation (Nasdaq: ACXM)
    American List Council
    Bigfoot Interactive
    ClickAction Inc (Nasdaq: CLAC)
    Digital Impact (Nasdaq: DIGI)
    DoubleClick (Nasdaq: DCLK)
    e-Dialog
    EmailChannel, Inc.
    FloNetwork, Inc.
    Netcentives Inc. (Nasdaq: NCNT)
    Phase2Media
    Responsys
    yesmail.com, a cmgi company (Nasdaq: CMGI)
    Radical Communication

Their site is currently non-informative, but they claim that in
two weeks they will be online with some, hopefully, substantive
information and methods for internet marketers everywhere to get
involved in the decision making process.  Without this wide
participation their impact is likely to be minimal.

Their URL to watch: http://www.ResponsibleEmail.org/

Next: Last week I emailed all members the following single survey
question;

    "Assuming you had in hand an easy to follow method for
    successfully and ethically marketing with email, would you or
    would you not create and launch an email marketing campaign
    for your product or service?"

Responses were as follows;

    Yes                 94
    No                   5
    Need more info      25

If ever there was proof that there is great interest in marketing
with email this is it, so, with this level of interest in mind, I
am announcing a new series in this publication, "eMail Marketing:
Ethics and Methods".  This series will begin next issue so, let
everyone you know who might be interested in email marketing
about this new eMD members-only series now.  It's the perfect
time for your friends and business associates to become members.
If they sign up before the next issue they won't miss a single
chapter in this new, informative and detailed series.

Here's the URL for the signup form;

http://www.webbers.com/emark/subscrib.html

Finally, as always, please take the time to visit this issue's
sponsor, "Webbers Communications ", as it is our advertisers who
keep the eMD a free resource. You may follow links to our
sponsors from their links in each issue of the eMD, or from our
Sponsor Resources web page located at;
http://www.webbers.com/emark/sponsors.html

Finally, please forward this issue of the eMD on to your friends
and business associates to help us build our membership.

Now let's get marketing...

GKF, Ed.



*** How do you market your site?
    eMD Marketing Poll

    Banners                         (110)   16%
    Opt in E-mail                   (100)   14%
    Reciprocal links                 (79)   11%
    One-way links                    (46)   07%
    Newsletter/e-zine ads            (70)   10%
    Search engine positioning       (153)   22%
    Offline ads                      (87)   12%
    Other                            (59)   08%

    Total Votes:                     704


To participate in the eMD Member's Poll and to keep current on
results go to;

http://www.webbers.com/emark/


---------------------- Sponsor Message --------------------------



        Make your website SHOUT at the Search Engines!
                   Web Traffic = Web Sales

        W E B B E R S      C O M M U N I C A T I O N S

   Search engine specialists with a successful track record
   Contact us now mailto:gkfoote@webbers.com?SUBJECT=eMD346

             Our Website   http://www.webbers.com



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*** eMD Member to Member HelpDesk

Response to Nancy Stumbaugh
by Becky Bouwman

Dear Nancy,

I would suggest that you check out www.webposition.com. Best $ I
ever spent. Makes positioning and submitting to major search
engines a breeze. It's not the time consuming task it could be. I
have looked for competitive positioning software and have found
no other program that offers everything that webposition does and
does well.

The difference before and after webposition tells the story.
Visitors to our site more than quadrupled.  As a small company
competing against major corporations, I need to be #1 in the
major search engines on the first page, for every keyword.
Webposition tells you HOW and then helps you DO it. I'm not a
programmer, so a program that explains and does the job, then
provides explicit detail in reports is just what I needed.

I don't work for webposition or anything. Just a marketing
communications person/webmaster that found a tool that works. I
recommend it to many people.

Good luck!

Becky Bouwman, Marketing Communications Mgr
becky@fetest.com

Frederick Engineering, Inc.
3620 Commerce Drive, Suite 715
Baltimore, MD 21227
Tel: 410-737-9100, x201
Fax: 410-737-8171
www.fetest.com

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-----  NEXT POST  -----


Re: Marketing CAD Services
Nadia

Mumo Musembi writes:

> What ways can i use the internet to
> market our [CAD engineering solutions]
> services worldwide?

Good Afternoon Mumo,

Check out the community discussion at www.openitx.com part of
www.ittoolbox.com>  we offer a portal for CAD/CAM
products/vendors.

ITtoolbox maintains a branded network of twelve Web properties
catering to all levels of professionals working with IT products
or making IT related decisions. Professionals from virtually all
countries will spend over 48 million minutes at ITtoolbox Web
properties in 2000.

Regards,
Nadia Morrison
ITtoolbox

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-----  NEXT POST - SAME TOPIC  -----


Re: Marketing CAD Services
by Donna Barrett

Mr. Musembi:

The good news is your customer and prospective customer base is
technical B2B -- and therefore, totally accessible online. Many
B2B purchasers -- particularly if you're selling to upper-level
management -- aren't always easily accessible on-line. E-mails
get screened just like phone calls and physical mail!

If you're not doing it already, you want to start by instituting
regular e-mails to your customer base to disseminate
product/service information, corporate news, etc. This "soft
sales" approach can contribute to your sales team's "farming"
efforts on existing accounts.

For prospects, initially try follow-up e-mail campaigns to leads
you're generating through other marketing efforts, i.e., trade
shows, print advertising, cold calling, etc. This approach often
helps you "cut your teeth" on e-mail marketing without feeling
like the world's biggest spam artist!

There are many other internet marketing methods -- all referenced
in the Webber's newsletter -- but these are "easy-to-implement,"
fairly painless ways to get started.

Happy marketing!

Donna  Barrett
Enliten Management Group
db1@enliten.net

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-----  NEXT POST  -----


Web site evaluation
BY Michael Lane

Michael Lane PhD Student University of Southern Queensland

I would interested in the members views
on a criteria for evaluating the effectiveness of
B2C web site

Michael Lane PhD Student University of Southern Queensland

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-----  NEXT POST  -----


Managing eMail Campaigns
by Shannon Kinnard

Karen Fegarty wrote;

>I would love to see a comparison of this type of tool vs. the
>submission services that provide the list and will send for
>a charge per email.
>
>Karen Fegarty
>http://www.mailworkz..com


I've worked with both opt-in rental email services and vendors
(like mailworkz.com). What I always suggest is that an email
marketer use the opt-in rental lists not to promote their
service, but to promote their list. So, for example, Webbers
wouldn't send out a message to an opt-in list offering a special
deal on web design and marketing, rather, they'd send one out
offering free subscription to the eMarketing Digest.

That way, your response rates are higher and you have the
opportunity to build a relationship with your target audience
over time.

Sincerely,
Shannon Kinnard
Author of "Marketing With E-Mail"
www.amazon.com/exec/obidos/ASIN/1885068409

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-----  NEXT POST  -----


E-Marketing seminars
by George Matyjewicz

Hi All:

There are a series of free e-marketing seminars being conducted
in California, Chicago and Atlanta which are focused on
permission-based email to "optimize cross and up sell campaigns,
create lifetime customers, increase  retention and boost ROI."

I will be attending the one in Atlanta, and if anybody else is
attending please let me know.

With the onslaught of spam nowadays, it is becoming harder and
harder to effectively market with e-mail.  Yet it is one of the
most effective tools available online.  So, I'm curious to see
what they have to say.

To register or learn more go to...
http://www.responsys.com/website/landingpads/etail.asp

George
_______________________________________________________
George Matyjewicz  -  GAP Enterprises,
Ltd.   http://www.gapent.com/
Moderator of E-Tailer's Digest http://www.gapent.com/etailer/
Chief E-Commerce Officer Silk Road Gifts
http://www.silkroadgifts.com
Automated Press Releases http://www.gapent.com/pr/
Marketing Your Web http://www.gapent.com/myweb/

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-----  NEXT POST  -----


Search Engine Submissions
by Asha Nair

How do i register to be in a search engine or
directory?? (eg: yahoo or altavis).

Asha Nair


[Editor's Response]

Hi Asha,

Here are URLs for the webpages you must use to submit your site's
pages to various search engines.

    AltaVista
    http://www.altavista.com/cgi-bin/query?pg=addurl

    Excite
    http://www.excite.com/Info/add_url.html

    Google
    http://www.google.com/addurl.html

    HotBot
    http://www.hotbot.com/addurl.asp

    Lycos
    http://www.lycos.com/addasite.html

    Infoseek
    http://www.go.com/AddUrl?pg=SubmitUrl.html

    Northern Light
    http://www.northernlight.com/docs/regurl_help.html

Yahoo! is a horse of a different color.  Follow these links to
find out how to get listed properly in Yahoo!

    Yahoo's "How to Suggest Your Site"
    http://www.yahoo.com/docs/info/include.html

    Yahoo's "Finding an Appropriate Category"
    http://www.yahoo.com/docs/info/appropriate.html

GKF - Ed.

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***  Need help with your online marketing efforts?  Looking for a
particular resource that seems to be eluding you? Need an answer
to an online marketing question?  Let the eMD Member to Member
HelpDesk help you find the answers you need.  Here's the request
address...  ask away.
mailto:emd-marketing-help@webbers.com




***  New Member Comments & Questions


Costs?
by Darren W. Jackson

What is the average fees for a web designer--from page design and
code to hosting and virtual hosting?

Darren W. Jackson

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-----  NEXT POST  -----


HTML Newsletters
by Vision Works, Inc.

I have an opt-in newsletter, but am having trouble with
formatting. I format the newsletter the way I want on AOL, but
when it goes to other servers, the HTML is either stripped or/and
shows up. Also, the spacing changes.

How do I get around this problem?

Thank you for your help.

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-----  NEXT POST  -----


Web traffic building and eCommerce
by Vincent

How do I get people to come to my website?
How do I start an e-commerce business?

Vincent

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-----  NEXT POST  -----


Search Engine Positioning and Opt-in eMail
by Suzy

Could i have more explaination on how I could market my sites?? I
don't know how to use "search engine positioning" or "opt in e-
mail". Could you please explain further.

Suzy

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-----  NEXT POST  -----


ePublishing
by Skillman

I want to publish my own books on line and charge for
each copy.  how?

Skillman

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-----  NEXT POST  -----


eMarketing and Customer Value
by Ian Soh

How will Emarketing benefit the end customers with
creating value.

Ian

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[Editor's Response]

Hi Ian,

Your subscribers begin to know you through your
publication/newsletter and, with familiarity comes trust.  I know
that many eMD members think of Webbers Communications first when
they want a professional website design, redesigh, or search
engine optimization.  Why?  Because I have been publishing the
eMD for nearly four years now and, in that time, have
demonstrated over and over that Webbers Communications has the
skills necessary to perform these services with excellent
results.  Our ability to finish what we start and deliver what is
contracted for has also been clearly demonstrated to our members.

How does this benefit the end customer?  In our case, by assuring
them that they are dealing with a reputable company with a track
record for success.  By offering them solutions without their
having to search all over the internet for them.  By shortening
the RFP process through their knowledge gained as members of the
eMD community.  By a hundred other small ways the eMD has made
online marketing easier and more successful for members since its
inception.  Now, that's real added value.

GKF - Ed.




-----  NEXT POST  -----


Successful eMail Return Rates?
by Carroll-Mullen, Kathleen (SUPP)

I am a new member with a question:

What is considered a successful return on an email
campaign...specifically an email survey?


Kathleen
GE Support Services
____________________________
Kathleen C. Mullen
eMarketing Leader
142 Lake Road
Morristown, NJ  07960
(973) 631-1231    DC 222-0412
FAX: (973) 631-1264  DC 222-0413
Kathleen.Carroll@gesupply.com
Visit our sites at:
GSETools.com - Ground Support Equipment Tools
partsdirect.ge.com - Industrial Renewal Parts
cjcfspares.com - CJ610 and CF700 Aircraft Engine Parts
myturbine.com - Frame 3 & 5 Gas Turbine Parts


[Editor's Response]

Hi Kathleen,

Response rate for our most recent one-question survey of over 2,
500 eMD members was over 4.5%.  Anyone else want to share their
email survey response rates?

GKF - Ed.

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-----  NEXT POST  -----




CRM & GPS
by Lorenzo, Les

My name is Les Lorenzo.  I am a Senior Market Research Analyst in
the Banking Systems Division of Sterling Commerce.   I am very
intersted in learning about effective targeted E-MAIL programs
and how we can link them to CRM systems.   I have also heard of
targeted E-MAIL programs that are connected to Global Positioning
Satellites.   I have heard that Sprint & Starbucks have a deal
worked out where SPRINT PCS customers (that enjoy coffee) get an
E-MAIL message on their cell phone when they are in close range
to a Starbucks.   I would like to learn about other initiatives
such as these.

- Les Lorenzo

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Editor's Response]

Hi Les,

Here's another example of using technology to target individuals
by location.  An ad I ran across for SCAN wireless shopping
service;

FREE Wireless Shopping from any phone!  Dial 1-800-555-SCAN
Just tell us what you are looking for and our team of SCAN
personal shoppers will find you great deals from stores on the
web or in your neighborhood.

GKF - Ed.




-----  NEXT POST  -----


Seeking Sales Partner[s]
by Shay Lastra

We provide customized language texts to industry and businesses,
as well as customized educational handbooks for school districts.

We are investigating the potential of marketing our services via
internet, but would need to have an outsourcer to actually sell
the product (ie. Yahoo store).  We need to know of ebusiness that
takes care of the sales of the product (we'd handle shipping).

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***  New Member Locations


Australia               1
Canada                  3
Czech Republic          2
France                  1
Germany                 1
India                   1
Israel                  1
Malaysia                3
Philippines             1
Portugal                1
Sweden                  1
The Netherlands         1
Turkey                  1
United States          21



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*** Administrivia and Subscription Management Info:

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To Post to The eMD Weekly:  mailto:emd-post@webbers.com
Feedback:                   mailto:emd-feedback@webbers.com
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Subscribe to eMD Weekly:    mailto:emd-subscribe@webbers.com
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The eMarketing Digest is published by  Webbers Communications
P.O. Box 3214, N. Conway, NH 03860     mailto:emd@webbers.com
Phone/FAX: 603.447.1024                http://www.webbers.com

Please feel free to forward this digest in its entirety.
Copyright 2000, Webbers Communications.  All rights reserved.
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