Internet Marketing? Online Marketing? eMarketing?
If internet marketing, online marketing or e-marketing have you confused then you've come to the right place to learn exactly how to go about successful online marketing... The eMarketing Digest.
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    T h e   e M a r k e t i n g   D i g e s t   W e e k l y

    Discussing & Defining Internet Marketing. Since May, 1997
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    Edited by Gary K. Foote & C.J. Foote
    Library of Congress ISSN 1522-6913
    Volume #2,Issue #348
    Monday, October 2, 2000

    Current Membership Count: 2596


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Recommend the eMD:   http://www.webbers.com/emark/recommend.html
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-----------------------  In This Issue  -------------------------

   - Editor's Ramble
        by Gary K. Foote

   - eMail Marketing: Ethics and Methods, Part II
        by Gary K. Foote

   - How do you market your site?
        eMD Marketing Poll

   - eMD Member to Member HelpDesk

        Web Design
        by Lakesha Carstarphen

        Interactive marketing
        by Asad

   - New Member Comments & Questions

        Does the Product Matter?
        by Tulay Akkurt

   - New Member Locations

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*** Editor's Ramble
    by Gary K. Foote, Editor

Hi Everyone,

This issue carries Part II of our email marketing series.  I hope
you will give me your feedback on this series as it progresses.
If I've left something out that you think is important, or if
I've misstated something, please let me know.  You can use the
email link at the end of the article to comment.

I've been working on updating the eMD website this past week.
I've changes the eMD Member's Directory, which was sorely out of
date technologically, with a more robust eMD Classifieds section.
I encourage all eMD members to use this new area to post their
own advertisements.  The more we can do business with each other
the more we will be a cross-supporting email community.

See the new eMD Classifieds at:
http://www.webbers.com/cgi-bin/classifieds/classifieds.pl

I've also added a link from the eMD front page to a numerically
oriented archive links page.  You can access past issues from
this page, though there is no topical index to guide you
regarding each issue's content.  I hope to add this feature soon,
making the archive a more user friendly place.  BTW - I am
missing a number of past issues that disappeared during one of
our hardware upgredes.  Missing issues are apparent at the
archive.  If you have copies of these issues I would greatly
appreciate your forwarding them to me so I can complete the
archive.

Last issue I asked for responses to a poll regarding website 'Buy
Rates'.  We have had 14 responses so far.  I will keep the poll
alive for a while so we can build a better statistical base.
Here are current responses:

What is your website's Buy Rate?

Less than 0.5%  (4)     28%
0.5%            (1)     07%
1%              (3)     21%
2%              (1)     07%
3%              (1)     07%
4%              (0)     00%
5%              (1)     07%
More than 5%    (3)     21%

Total Votes: 14

To participate in the Buy Rate poll go to:
http://www.webbers.com/emark/buy-rate-poll.html

As always, please take the time to visit this issue's sponsor,
"Broadc@st HTML from MailWorkZ", as it is our advertisers who
keep the eMD a free resource. You may follow links to our
sponsors from their links in each issue of the eMD, or from our
Sponsor Resources web page located at;
http://www.webbers.com/emark/sponsors.html

Finally, please forward this issue of the eMD on to your friends
and business associates to help us build our membership.

Now let's get marketing...

GKF, Ed.




---------------------- Sponsor Message --------------------------



                  D O M A I N S   F O R   S A L E

                  www.listsoup.com
                  www.computersatdiscount.com

                  Inquiries [Autoresponder]:
                  mailto:domains@webbers.com



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***  eMail Marketing: Ethics and Methods, Part II
     by Gary K. Foote

Opt-in E-mail Communities

Today's eMail communities are the 'mailing lists' that,
historically speaking, have always been topically oriented, email
connected, groups of people.  All of the people involved have
'opted-in' by utilizing whatever means the publication's owner
has in place for them to do so.  These publishers, called 'list
owners' in the old days, are really the online community builders
of today.

Why is online community important to email marketing?  Because,
without the face-to-face buyer/seller experience that brick and
mortar businesses enjoy, trust between you, the vendor, and your
prospective customers must be built in another way.  The most
successful proven method for building trust and enhancing brand-
retention with your online customer base is through consistency
and positioning.  Consistency through regular contact says the
same thing to a prospect that a long-standing brick and mortar
presence says:  "We are here to stay and we can be trusted."
Positioning says, "We know our stuff.  We are your best choice
when it comes to our field of expertise."

These two factors come together in email communities, places
where like-minded people come together to share their experiences
and learn from each other.  Being the visible 'leader' of such a
community enhances your image as expert in your field [the focus
of your publication], and as a regular publisher you show
consistency.

Online email communities have evolved over the last decade to
include a wide variety of online publications.  Here is a short
primer on the different types of online publications common today
- types you can choose from to build your own opt-in email
community:

Unmoderated Discussion Lists:  Members send posts to a dedicated
list email address and every member receives a copy of each email
sent to that address.  These communities are free-for-all forums,
though they are still topically oriented.  There is nobody in
charge of allowing or disallowing posts, so the signal-to-noise
ratios in these forums tend to be low.  Members can choose to
receive their list emails in two ways:

    Live:  This means that the member has chosen to receive each
    email sent to the list address as an individual email.

    Digest: This means that the member has chosen to receive a
    daily digest of the day's posts to the list address.  This
    digest is automatically generated by the list management
    software and usually includes an index of the posts it
    contains.

Moderated Discussion Lists:  Members sent posts to a dedicated
list email address.  The list-moderator, usually the list-owner,
reads each incoming post and chooses to either approve each for
forwarding to all members, or to disallow the distribution.  A
moderator may choose to disallow a post for many reasons; a post
may be off-topic posts, abusive or vulgar, contain wrong
information, etc.  Moderated discussion lists, like unmoderated
lists, also come in two 'flavors' - Live and Digest.

One-way Lists:  These two list types combined comprise the
largest groups of targeted recipients you can reach.  They are;

    1) Newsletters & e-Zines:

    These publications are more formal than discussion lists in
    that they are composed and/or compiled by an Editor who takes
    the time to present each issue in a pre-defined format that
    becomes 'the look' for that publication.  The Editor sets the
    publication's 'tone' and is also usually the list owner,
    though there are services that will publish for you for a
    fee.

    The eMarketing Digest is a good example of a newsletter type
    of publication.  It carries a mix of material presented by
    the Editor and sections of content sent in for inclusion by
    members.  This hybrid of a one-to-many publication with
    member discussion has become popular for more than one
    reason.

        a) Encouraging member's direct participation strengthens
        the community built around the publication.

        b) At the same time it makes possible a presentation
        format that is more natural and easier to read than most
        automatic discussion list management solutions are
        capable of presenting.  This less-automatic format also
        encourages the growth of community by way of its
        'natural' presentation.

        c)  Including member participation cuts down on the
        amount of original content the Editor has to go looking
        for or create for each new issue.

Each of the above lists, publications, or email communities will
take a different amount of effort and a different approach to
publish, advertise in, or participate in.  Next issue we'll take
a look at the mechanics of building and managing your own opt-in
email community publication, from tools to techniques.

Gary K. Foote, Editor

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Respond to this post: mailto:emd-post@webbers.com
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*** How do you market your site?
    eMD Marketing Poll

Banners                     (116)   16%
Opt in E-mail               (105)   14%
Reciprocal links             (82)   11%
One-way links                (48)   07%
Newsletter/e-zine ads        (73)   10%
Search engine positioning   (157)   21%
Offline ads                  (92)   13%
Other                        (62)   08%

Total Votes:                 735


To participate in the eMD Member's Poll and to keep current on
results go to;

http://www.webbers.com/emark/





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See the Power of Broadc@st for yourself with our FREE full-
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*** eMD Member to Member HelpDesk

Web Design
by Lakesha Carstarphen


I work for a large Pharmaceutical company, and I have be assigned
to develope a departmental website. How can I learn more about
Web design/and or development? What are some good tools and
resources for someone like me who knows very little about website
design?

Lakesha Carstarphen


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Respond to this post: mailto:emd-post@webbers.com
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-----  NEXT POST  -----


Interactive marketing
by Asad

I would like to know the basics of interactive marketing.  Could
you shed some light on this topic.

Asad


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Respond to this post: mailto:emd-post@webbers.com
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***  New Member Comments & Questions


Does the Product Matter?
by Tulay Akkurt

I am dreaming about starting a job and searching for marketing a
product on the net. Does it matter what kind of product you want
to advertise? And what are the legal issues for marketing through
internet? What does it cost? Ways of doing marketing on the web?

Tulay Akkurt




***  New Member Locations


Australia                   2
Canada                      1
China                       1
Colombia                    1
England                     3
France                      3
India                       1
Mexico                      1
New Zealand                 1
Pakistan                    1
Sweden                      1
Turkey                      1
United Kingdom              4
United States              44

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---------------------- Sponsor Message --------------------------



                  D O M A I N S   F O R   S A L E

                  www.listsoup.com
                  www.computersatdiscount.com

                  Inquiries [Autoresponder]:
                  mailto:domains@webbers.com



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Free eMD Weekly Advertiser Info:   mailto:emd-ad-info@webbers.com
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*** Send us Feedback

Let us know how we're doing with the eMD.  Like our style?  Don't
like our style?  Take issue with something we've published?  Have
an issue you want to sound off on?  Well, here's your chance.
Talk to us!

mailto:emd-feedback@webbers.com


*** The eMD Member's Links Directory, a Member's Resource page to
which you can add your own listings.  Use it to find other eMD
members wth whom you can do business.  Let's pull together as a
community and generate some business for each other every day.
List your business right now...
http://www.homepagetools.com/links/users/emdmemberlinkspage.html



*** Classifieds

YOUR LOCAL WEATHER on your own webpage!  Its FREE and EZ!
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Subscribe to eMD Weekly:    mailto:emd-subscribe@webbers.com
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The eMarketing Digest is published by  Webbers Communications
P.O. Box 3214, N. Conway, NH 03860     mailto:emd@webbers.com
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Please feel free to forward this digest in its entirety.
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