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The eMarketing Digest
© 1996 - 2008
Library of Congress
ISSN 1522-6913

Published by
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The Latest Issue of the eMD

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    T h e   e M a r k e t i n g   D i g e s t   W e e k l y

    Discussing & Defining Internet Marketing. Since May, 1997
-----------------------------------------------------------------

    Edited by Gary K. Foote & C.J. Foote
    Library of Congress ISSN 1522-6913
    Volume #2,Issue #353
    Monday, December 18, 2000

    Current Membership Count: 2842

    Published by Webbers Communications
    Website Designers Since 1994
    Search Engine Optimization Specialists
    Corporate Weather Solutions

    http://www.webbers.com


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-----------------------  In This Issue  -------------------------

   - Editor's Ramble
        by Gary K. Foote

   - eMail Marketing:
        by Shannon Kinnard

   - How do you market your site?
        eMD Marketing Poll

   - eMD Member to Member

      Solutions:

        Re: Folio Z Questions
        Clint Kaiser

        Re: Seeking Automation Solutions
        by Tom Kulzer

        Re: Finding Specific Targeted eMail Lists
        George Matyjewicz

      Requests for Help:

        Turnkey eMarketing Solutions?
        by Dave Roberts

        Seeking Ongoing Input
        by Debbie Weil

        Marketing Strategy Of Professional Organizers?
        Hakan Gokce

        Finding Agents?
        Gaetan Giannini

        Prioritizing eMethods
        by John Lafolley

        Website Marketing?
        by Ellie

        Shopping By Referral Only
        by Don Fletcher

   - New Member Introductions

        Bea Kassees
        Ricardo Campbell
        John Lafolley

   - New Member Locations

   - This Week's Featured Site

        PayPal

   - Member's Feedback

        Why not?
        by Liz


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             ===========================
   ==========>     Editor's Ramble     <==========
   ==========>  Gary K. Foote, Editor  <==========
             ===========================

Hi Everyone,

Shannon Kinnard presents 'C is for CAUCE' in this issue's entry
in her 'Vegetable Soup of eMarketing' series.  Don't forget to
file each entry of this series.  In the end you'll have a good
guide to ethical email marketing.

You can find links to this series online at;
http://www.webbers.com/emark/emailmar.html

We also have many responses to member to member requests
and questions, as well as a whole new group seeking
responses.

As always, please take the time to visit this issue's sponsor,
The eMarketing Association (eMA), as it is our advertisers who
keep the eMD a free resource. You may follow links to our
sponsors from their links in each issue of the eMD, or from our
Sponsor Resources web page located at;
http://www.webbers.com/emark/sponsors.html

Finally, please forward this issue of the eMD on to your friends
and business associates to help us build our membership.

Now let's get marketing...

GKF, Ed.




---------------------- Sponsor Message --------------------------

The eMarketing Association (eMA) announces a site certification
program for eMarketers. This program helps to demonstrate high
standards and a commitment to professional ethics for subscribing
websites. It helps promote trust and provide strong credibility
for subscribing sites. The code of standards was developed with
input from the Federal Trade Commission, the United States
Chamber of Commerce and the eMA board of Advisors.  The eMA
provides a certification seal for websites that meet and
subscribe to a code of  professional practices. A site
verification service is also included. There is a small fee for
processing, and membership is not required.

The eMarketing Association provides resources, professional
certifications, news, tools, seminars, discounts and networking
opportunities.  It is recognized as the premier association for
marketers in the United States.  For information on membership or
site certification see www.emarketingassociation.com  or email
admin@emarketingassociation.com

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          =============================================
==========>              eMail Marketing              <==========
==========>              C is for CAUCE               <==========
==========>            by Shannon Kinnard             <==========
          =============================================


C is for CAUCE
by Shannon Kinnard

We all hate spam, right? Spam... also known as
unsolicited commercial email... that same junk email
that makes our inboxes overflow and our legitimate
email marketing a little less effective. If only there
were a spam police that would arrest the evil
marketers that use spam. If only there were some sort
of group that could stop the flow of unwanted email
that gets in the way of our opt-in marketing messages.
If only there were a committee that worked against
this unsolicited commercial email.

Hey... wait a minute! The Coalition Against
Unsolicited Commercial Email. They're the closest
thing we've got to such an entitity! This group,
CAUCE, is comprised of volunteers who advocated for a
legislative solution to the problem of UCE, also known
as spam.

The July 2000 issue of the CAUCE newsletter reported
that the US House Representative passed an anti-spam
bill on July 18th. This bill allows Providers of
Internet access service to set their own UCE policy
and allows recipients of mail sent in violation to sue
the offending party.

The problems associated with unsolicited commercial
email are the same problems that plague any
international business: spam crosses borders. While
you can filter it out and hope that is enough to stop
it, it's very tough to legislate against it. But CAUCE
is fighting for a solution. To join this fight, please
visit CAUCE online at http://www.cauce.org.

Shannon Kinnard, shannon@ideastation.com

    Author of "Marketing With E-Mail"
    http://www.amazon.com/exec/obidos/ASIN/1885068514

    President, Idea Station, 404-527-3612
    http://www.ideastation.com

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          ======================================
==========>    How do you market your site?    <==========
==========>        Ongoing eMD Poll            <==========
          ======================================

Banners                     (133)  16%
Opt in E-mail               (126)  15%
Reciprocal links             (90)  11%
One-way links                (55)   7%
Newsletter/e-zine ads        (85)  10%
Search engine positioning   (181)  21%
Offline ads                 (106)  13%
Other                        (68)   8%

Total Votes:                 844

To participate in the eMD Member's Poll and to keep current on
results go to;

http://www.webbers.com/emark/





---------------------- Sponsor Message --------------------------


 Marketing With Email: A Spam-Free Guide

 Get the book that guides you through the steps of
 launching and sustaining your email marketing program
 'Marketing With Email: A Spam-Free Guide' by Shannon Kinnard

 http://www.maxpress.com/catalog/email.html

 Or call 800-989-6733



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          ==========================
==========>  eMD Member to Member  <==========
          ==========================


Solutions Offered:
------------------


Re: Folio Z Questions
Clint Kaiser
ckaiser@blueinksolutions.com

    Per the Folio Z post in the 12/11/00 edition

    1. Is there a specific direction we should focus on beginning
    our email marketing? Do we introduce ourselves or treat
    prospects as if we know them?

Typically we recommend that companies tread lightly when it comes
to email marketing at the beginning.  Don't assume that
individuals know who you are even if they've opted in to receive
something from you.  Remind them of how they opted-in...(where
they would have signed up and what it is you are sending them).
Soliciting feedback (as is heavily practiced by eMD) is
encouraged too - nothing wrong with finding out more about what
your customers want/need in your communications.  Also, if the
list has sat around awhile, expect a lot of bounces up front,
email addresses churn quickly.

    2.What is the rate at which we will email blast our target,
    once a month, twice a month, once a quarter? Does it depend
    on the target (B2B, B2C) or on the response from the first
    email blast?

I would hesitate to put anything out less than twice per month.
Weekly is most common (for newsletters at least) - anything less
and there's no continuity established.  Whatever the schedule,
stick to it!  Erratic mailings can drive users away.  Ultimately
it's about compelling content - if you have that, then  more
frequently, rather than less, is best.  Some sites ask their
users how frequently they want to receive offers and leave it in
the hands of the customer to decide - a bit more complicated for
the marketer, but more customized for the recipient.

Clint Kaiser
Chief Solutions Officer
Blue Ink Solutions
www.blueinksolutions.com
ckaiser@blueinksolutions.com


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                   ===============
                      Next Post
                   ===============


Re: Seeking Automation Solutions
by Tom Kulzer

Dear Ms. Gordon,

> Seeking Automation Solutions
> by Cindy Gordon
>
> Who is the leading Net Services or ASP
> provider in your mind for
> delivering marketing automation solutions
> to small and medium
> enterprizes?

A number of very interesting articles about the ASP provider
market can be found at:

   http://www.asp.com/News.htm

Our company, AWeber Systems, is a leading ASP in the category
of marketing automation services.  We specialize in the
management and delivery of customized email follow up sales
materials for small and medium sized companies around the
world.

  http://www.aweber.com

I would encourage you to email me if you have any specific
questions about AWeber Systems or the ASP industry in general.

Cheers,
Tom Kulzer
tom@aweber.com
President/CEO
AWeber Systems, Inc.


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                   ===============
                      Next Post
                   ===============


Re: Finding Specific Targeted eMail Lists
George Matyjewicz

Gaetan Giannini wrote:

>
>Finding Specific Targeted eMail Lists
>by Gaetan Giannini
>
>I would like to find a list of email addresses for my target
>market-marketing managers & VP's at companies with revenues
>exceeding $50MM.
>
>Gaetan Giannini
>gtg@kaa-inc.com


Good luck.  I tried getting such a list but specifically for
giftware  retailers (over $100 million) to no avail.  I did buy
the complete database from Dun's Marketing (D&B) which does give
me online access to their database.  They don't have e-mails yet,
unfortunately.   I tried the big players for opt-in lists, but
they didn't have that info.

George
_______________________________________________________
George Matyjewicz  -  GAP Enterprises, Ltd.
http://www.gapent.com/
Moderator of E-Tailer's Digest http://www.gapent.com/etailer/
Chief E-Commerce Officer Silk Road Gifts
http://www.silkroadgifts.com
Automated Press Releases http://www.gapent.com/pr/
Marketing Your Web http://www.gapent.com/myweb/

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                   ===============
                      Next Post
                   ===============


Requests for Help:
------------------

Turnkey eMarketing Solutions?
by Dave Roberts

We are an insurance agency looking for a company to provide
an existing turn-key permission based email marketing solution.

Dave Roberts
internationalstar@home.com

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                   ===============
                      Next Post
                   ===============


Seeking Ongoing Input
by Debbie Weil

Recently launched Wordbiz.Com, Inc., an online strategy firm
specializing in B2B permission email marketing, messaging and
Web content. www.wordbiz.com

My specific focus is B2B Email Marketing. I am writing an
ongoing column on this topic for ClickZ.com (beginning in Jan.
'01) and welcome input on the subject.

Debbie Weil
debbie@wordbiz.com

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                   ===============
                      Next Post
                   ===============


Marketing Strategy Of Professional Organizers?
Hakan Gokce

Does anyone have an idea about the marketing strategy of
professional organizers (Organising Consultants)?

Hakan Gokce

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                   ===============
                      Next Post
                   ===============


Finding Agents?
Gaetan Giannini

This is my first posting to the list, and I figured we'd get
right down to business.  I run the sales & marketing for a market
research firm, and I am looking for partners to act as
independent sales agents for us throughout the U.S. & Canada.
The ideal partner is a small to medium sized marketing services
firm that does not currently provide market research, and has an
existing customer base that is similar to ours.

We, Kamran Afshar Associates, Inc., have been in business since
1988 conducting primary market research for a wide variety of
clients.  The typical studies that we do include: market
definition, customer satisfaction, product & market development,
competitive analysis, brand, image & awareness, site selection,
advertising effectiveness, etc.  These studies are conducted via
mail, telephone, email and over websites.  We do business to
business as well as consumer studies.  Our clients are: banks,
financial institutions, manufacturers, technology companies,
communications companies, insurance companies, retailers,
hospitals & healthcare facilities, counties & municipalities, and
professional/trade associations.

Anyone interested in pursuing a partnership, please contact me
off list at gtg@kaa-inc.com or call 610-502-0117.

I look forward to working with you all.

Kind regards,
Gaetan Giannini, Director of Sales & Marketing
Kamran Afshar Associates, Inc.
gaetan@fast.net

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                   ===============
                      Next Post
                   ===============


Prioritizing eMethods
by John Lafolley

Dear eMD members,

We are about to start promoting our Website using online
emaketing techniques: - bulletin board and newsgroup postings -
search engine ranking (payment for 1.inclusion  2.placement) -
banner ad buys and exchanges - building opt-in email lists -
sharing web content with others - joint ventures
links/endorsements

Which priority should be given to each ?

There are two specific areas where I would appreciate some
feedback :

    - We are having problems with "flames" whilst building an opt
    in list, how can this be avoided.

    - I need an extractor/harvster which can recognise munged or
    masked "- or [AT] or- instead of @.

Can someone point me in the right direction please.

Thank you all for your help.

John Lafolley

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[Editor's Comment]

Hi John,

Normally I don't comment in the Member to Member area, but I make
an exception in this case because I think there are a lot of
people out there just like you, building a marketing plan that
includes email address harvesting and SPAMming, two practices
that go hand in hand and lead you down the wrong path.

Opt in means just that - opt-in.  If you are harvesting addresses
and then sending them emails that is SPAMming, nothing like opt-
in.

You opted in to this list because you chose to, not because you
got an unexpected and unsolicited email from me asking you to
join.  This is the essential difference.

All of your other methods are well tried and accepted successful
methods of online marketing.  I look forward to other member's
input on your prioritizing of marketing efforts.

Best,

GKF - Ed,

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                   ===============
                      Next Post
                   ===============


Website Marketing?
by Ellie

Hi,

[We are ]A small mom and pop wholesale and retail business for
women's intimate apparel.  We are looking to expand our website
and have it advertised in various mediums on the internet. We are
a small business and cannot afford to hire an agency to do this
for us. What can I do to get on various search engines and market
our products effectively on the internet? Any advice would be
appreciated.

Thank you.

Ellie
Sinfulkisses869@AOL.COM

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                   ===============
                      Next Post
                   ===============


Shopping By Referral Only
by Don Fletcher

Cherry Mountain Consulting:  Intro

    1. On-lines sales of refurbished and new computers and
    peripherals.  Act as an online sales rep for a computer
    company.

    2. Promtion of online shopping by referral only (Quixtar.com)

[I'm] Trying to market my website (Quixtar.com - online shopping
by referral only) AND my sales of new and used computers.
Wondering how to reach the largest interested audience at a low
cost, without offending (spamming?) anyone.....

Thanks
Don Fletcher



          ==============================
==========>  New Member Introductions  <==========
          ==============================


Bea Kassees

We are a buying group of independent Christian stores and provide
for them 2 retail catalogs per year for their marketing use.  We
also have small regional shows, limited in number, in order to
keep the stores up to date of product and to offer them seminars,
round table discussions, networking with fellow Christian owners,
Praise & Worship, etc.  Unique Christian gifts are our hallmark.

We are presently looking for gift lines to add to our selection
in the upcoming issue which will come off press the 31st of
March, 2001.  We welcome all contacts and review all submitted
samples.

Bea Kassees
bea@txcyber.com

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                   ===============
                      Next Intro
                   ===============



Ricardo Campbell
Bermuda Web Solutions

[We are a] Web Development E-commerce Consulting Firm.
Specializing in Web Design, Hosting, Maintenance, Strategic E-
marketing Consulting, and Promotion

Ricardo Campbell

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                   ===============
                      Next Intro
                   ===============


John Lafolley

Comsol-Europe provides you with the tools to integrate your Data
Base with your Website. Deployment is achieved at a fraction of
the usual cost and leaves  you in complete control of all future
updates. No programming skills required !

Your business application is accessible and can be accessed
online 24/7/52 by customers or updated by employees. Clients,
partners and all departments of your company view updated data
immediately via PC, Laptop or Mobile Phone. Realtime stock
enquiry, order confirmation, estimated time of delivery.

Your staff have access to all aspects of the business anywhere,
anytime. Management has access to "state of play" reports on
order progress, turnover, project progress, schedules, revision
... etc.

John Lafolley


          ==========================
==========>  New Member Locations  <==========
          ==========================

Bermuda                 1
Brazil                  1
Canada                  2
China                   1
Malaysia                1
Scotland                1
Singapore               1
Switzerland             2
The Netherlands         1
United Kingdom          1
United States           8
Vietnam                 1



          ===============================
==========>  This Week's Featured Site  <==========
          ===============================

Recently I have been using PayPal for some long-distance online
transactions.  I have found their service simple to use.
Electronic transactions take 2-3 business days to arrive in your
bank account.  Incoming checks can take up to two weeks.  Check
it out!

http://www.paypal.com

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---------------------- Sponsor Message --------------------------



  F A N T A S T I C    V I R A L    M A R K E T I N G    T O O L

    Give away the weather and gain website visitors.

    We create customized website weather stations branded with
    your company name, logo and target click-thru.  Each of your
    custom weather station you give away can be easily placed on
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    International conditions scrollbars too.  You name the
    cities, we provide the applet.

    Samples at: http://www.weatherbyemail.com/emd.html



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          =======================
==========>  Member's Feedback  <==========
          =======================

Why not?
by Liz

Hi,

Why not post members' questions along with the answers? I'm
really interested in reading the solutions to the problems.

Thanks.
Liz



          ======================
==========>  Send us Feedback  <==========
          ======================


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          =======================================

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          ===================
==========>  Administrivia  <==========
          ===================

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