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The eMarketing Digest
© 1996 - 2008
Library of Congress
ISSN 1522-6913

Published by
Webbers Communications
686 Keene Rd. Suite B
Winchester, NH 03470
603-392-0090

The Latest Issue of the eMD

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    T h e   e M a r k e t i n g   D i g e s t   W e e k l y

    Discussing & Defining Internet Marketing. Since May, 1997
-----------------------------------------------------------------

    Edited by Gary K. Foote & C.J. Foote
    Library of Congress ISSN 1522-6913
    Volume #2,Issue #354
    Monday January 1, 2001

    Current Membership Count: 2868

    Published by Webbers Communications
    Search Engine Optimization Specialists
    http://www.webbers.com


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-----------------------  In This Issue  -------------------------

   - Editor's Ramble
        by Gary K. Foote

   - eMail Marketing: D is for Deadlines
        by Shannon Kinnard

   - How do you market your site?
        eMD Marketing Poll

   - eMD Member to Member
        Solutions Offered

        Re: Turnkey eMarketing Solutions?
        by Clint Kaiser

   - eMD Member to Member
        Requests for Resources

        Community Bartering?
        Darryl Astin

   - New Member Introductions

        Shannon Isham
        Dave Hayes
        Dr.Marc Plancke
        George van Zutphen
        Peter H. Ha
        Amy

   - New Member Locations

   - This Week's Definition

   - This Week's Featured Site

        Experts Exchange

   - Member's Feedback

        Why don't you have HTML?
        by Thomas C. Spaulding

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             ===========================
   ==========>     Editor's Ramble     <==========
   ==========>  Gary K. Foote, Editor  <==========
             ===========================

Happy New Year Everyone,

Last issue, Liz asked 'Why not?' in which she wrote;

  >  Why not post members' questions along with
  >  the answers? I'm really interested in reading
  >  the solutions to the problems.

Somehow, I neglected to respond to Liz' question.  So, to answer:

As Editor I leave it to members to respond to posts in the Member
to Member area.  I would prefer responses go thru this
publication, but often responses go directly to the original
'poster', not to the list post address, bypassing the answer
process here.

Of course, when members do respond thru the eMD response address
we publish their emails in the very next issue.  In fact, since
your post in the last issue of the eMD we have split the Member
to Member area into two sections to make this more apparent:

        Solutions Offered [Responses to questions asked]
        Requests for Resources [New questions]

I do offer some suggestions and occasional advice to new members
who ask during their intorductory survey.  I'll be expanding this
role in future issues.

Next, Shannon Kinnard's Alphabet Soup of eMail Marketing
continues with 'D is for Deadlines'.  You can find links to this
series, plus some additional articles about eMail Marketing at
the following eMD URL:

http://www.webbers.com/emark/emailmar.html

As always:  Please take the time to visit this issue's sponsor,
"Weather by E-mail ", as it is our advertisers who keep the eMD
a free resource. You may follow links to our sponsors from their
links in each issue of the eMD, or from our Sponsor Resources web
page located at;

http://www.webbers.com/emark/sponsors.html

Finally, please forward this issue of the eMD on to your friends
and business associates to help us build our membership.

Now let's get marketing...

GKF, Ed.




---------------------- Sponsor Message --------------------------



  F A N T A S T I C    V I R A L    M A R K E T I N G    T O O L

    Give away the weather and gain website visitors.

    We create customized website weather stations branded with
    your company name, logo and target click-thru.  Each of your
    custom weather station you give away can be easily placed on
    other websites and can be set to forecast any US location.

    International conditions scrollbars too.  You name the
    cities, we provide the applet.

    Samples at: http://www.weatherbyemail.com/emd.html



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          =============================================
==========>              eMail Marketing              <==========
==========>            D is for Deadlines             <==========
==========>            by Shannon Kinnard             <==========
          =============================================



Deadlines are an important (yet unfun) part of a good email
marketing program. If you fail to set and stick to a publishing
calendar, your audience will lose faith in your ability to
deliver the information you promise to them. In the end, your
reputation will suffer.

A note to those of you who are overzealous in your planning:
start small and grow! If you start big and shrink, it's bad for
your image. So if you think you can produce a weekly newsletter,
start with monthly.

Don't confuse dependability (another important and related 'D'
word) with predictability. While you must always deliver on
deadline, remember that the goal of email marketing is to build
relationships. Staying on deadline, while keeping your content
fresh and relevant, takes planning and preparation.

A sample one month schedule showing all the deadlines of an email
marketing program might look like this (each number corresponds
to a day of the month).

Every day -> Read and respond to personal email.
       4  -> Read industry newsletters and discussion lists
       7  -> Outline next month's newsletter
       8  -> Respond to posts from discussion lists,
             promoting newsletter in signature file
       11 -> Write outlines for new autoresponder articles
       15 -> Finish writing autoresponder articles
       18 -> Respond to posts from discussion lists,
             promoting autoresponders in signature file
       21 -> Interview sources and draft monthly newsletter
       23 -> Send press release about newsletter to industry
       publications
       27 -> Proofread draft of monthly newsletter
       30 -> Publish monthly newsletter, mentioning new
       autoresponders

Remember: if you stick to your deadline and become a dependable
source of information and offers for your audience, then you will
build a relationship with them that will yield the results you
seek.

Shannon Kinnard, shannon@ideastation.com

    Author of "Marketing With E-Mail"
    http://www.amazon.com/exec/obidos/ASIN/1885068514

    President, Idea Station, 404-527-3612
    http://www.ideastation.com

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Respond to this post: mailto:emd-post@webbers.com
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          ======================================
==========>    How do you market your site?    <==========
==========>        Ongoing eMD Poll            <==========
          ======================================

Banners                     (135)  16%
Opt in E-mail               (129)  15%
Reciprocal links             (91)  11%
One-way links                (56)   7%
Newsletter/e-zine ads        (88)  10%
Search engine positioning   (182)  21%
Offline ads                 (107)  12%
Other                        (70)   8%

Total Votes:                 858

To participate in the eMD Member's Poll and to keep current on
results go to;

http://www.webbers.com/emark/





---------------------- Sponsor Message --------------------------


 Marketing With Email: A Spam-Free Guide

 Get the book that guides you through the steps of
 launching and sustaining your email marketing program
 'Marketing With Email: A Spam-Free Guide' by Shannon Kinnard

 http://www.maxpress.com/catalog/email.html

 Or call 800-989-6733



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          ==========================
==========>  eMD Member to Member  <==========
==========>   Solutions Offered   <==========
          ==========================


Re: Turnkey eMarketing Solutions?
by Clint Kaiser

    Dave Roberts wrote:

    We are an insurance agency looking for a company to provide
    an existing turn-key permission based email marketing
    solution.

 Dave Roberts internationalstar@home.com

Not an easy task indeed - we're aware of approximately 70
different options for companies when evaluating email marketing
solutions.  Some are in-house solutions while others are
outsourcing options - and most of the providers say that they can
do the very same things.  It's difficult to navigate to be sure.

There are a lot of decision points that will help in narrowing
the field however including: is it more appropriate to run your
system in-house or outsource it? what are your goals for your
email marketing program? what is your budget? what features
(reporting, tracking, content management-wise etc.) do you need
to accomplish your goals? do you need peripheral services like
customer acquisition and data analysis? After narrowing the field
down, then figuring out the right questions to ask those
providers begins...

Clint Kaiser
Chief Solutions Officer
Blue Ink Solutions
www.blueinksolutions.com
ckaiser@blueinksolutions.com


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          ==========================
==========>  eMD Member to Member  <==========
==========> Requests for Resources <==========
          ==========================


Community Bartering?
Darryl Astin

I have been involved in the barter/trade industry for over ten
years and will be launching a unique internet based programme
early next year.

Are any members interested in bartering their skills and
resources for a ground floor opportunity to help themselves
others and their community?

Darryl Astin
dastin@baysibe.net.au


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Respond to this post: mailto:emd-post@webbers.com
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          ==============================
==========>  New Member Introductions  <==========
          ==============================


Shannon Isham

I am employed for a very small employment agency in Upstate New
York.  I've recently been promoted to be the company's
webmaster/internet recruiter. Due to the fact that the company is
so small, I've also been designated to be in charge of all of the
on-line marketing, which I am learning about, as I've never done
this type of job before.

I'm trying to assess what my company's needs are as far as
internet marketing.  Any tips that can help me to get started on
that?

Shannon Isham
shannonisham@hotmail.com

[Editor's Response]

Hi Shannon,

Welcome to the eMD Community.

First, you need a website that is clear, easy to navigate, leads
to the point of sale, and most of all, interacts well with the
online search eninges and directories.  These factors, when
properly executed within your site's design, should drive 70 -
80% of your site traffic.  This number is closely representative
of the traffic that comes to the eMD website from SEs.

Then you need to begin building an opt-in email community, like
this one, or one more suited to your needs.  One that will drive
traffic back to your site again and again.

Finally, keep reading this publication for more tips and info
about online marketing. :)

GKF - Ed.


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                   ================
                      Next Intro
                   ================


Dave Hayes

I'm new in my position as Director of Sales. I need to identify a
prospect database system, and i need sources for identifying
prospects by sic code, zip code, & credit rating...  any
suggestions?

THANKS

DH
dfghayes@cs.com

[Editor's Response]

Welcome to the eMD Dave,

I think George George Matyjewicz, moderator of the eTailer's
Digest and a member of the eMD, has some specific info on that.
George!  Are you listening?

GKF - Ed.


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                   ================
                      Next Intro
                   ================


Dr.Marc Plancke

I'm an independent translator (ar, de, en)-> (fr, nl, pt).

Dr.Marc Plancke
trads4web@zwallet.com

[Editor's Response]


Welcome Dr. Plancke,

I suspect that your trade will see more and more demand as the
internet becomes more global in its population.  This seems like
a good opportunity for one of our infamous 'Instant Surveys';

    Question: Have you translated your website into more
              than one language?

    Yes:      mailto:yes-multi-language-site@webbers.com
    No:       mailto:no-multi-language-site@webbers.com

GKF - Ed.


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                   ================
                      Next Intro
                   ================


George van Zutphen

I am personally interested in e-marketing.
I found your website through a 10 second search
on the web and subscribed.

George van Zutphen
george.n.van.zutphen@arthurandersen.com

[Editor's Response]

Welcome George,

Your short note points up the power of good search engine
positioning in driving interested people to your website.  If you
found the eMD in ten seconds I'd say its working for us!  :)

GKF - Ed.


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                   ================
                      Next Intro
                   ================


Peter H. Ha

Hello, My name is Peter H. Ha and I'm a software developer for
company that provides E-marketing solutions.  In terms of opt-in
emails, I could provide marketers with software that delivers
personalize mass emails with just few clicks.  Feel free to
contact me at 626-643-4063.

Talk to you soon.

Peter H. Ha
peter@neocastusa.com

[Editor's Response]

Welcome Peter,

Our audience is certainly interested in easy to use, personalized
email delivery software.  Tell us a bit more about your product.
Does it run locally or does it require a dedicated server?  What
customization features does it support?  Anything else?

GKF - Ed.


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                   ================
                      Next Intro
                   ================


Amy

I'm a product marketing manager at OrderFusion. We develop
software to enable suppliers to sell on the Web.

What is the difference between emarketing and eselling?

Amy

[Editor's Response]

Hi Amy,

eMarketing has to do with 'getting the word out' and drawing
potential customers to the point of sale.  It also has to do with
branding, image control, audience targeting and many other
things.

eSelling, or eTailing as it is more commonly known, is more about
the mechanics of the sale itself.  There are areas where these
two disciplines cross over, including key phrasing, sales copy
and image/branding considerations.  The need for good
communictions between these two related departments is obvious.

GKF - Ed.


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          ==========================
==========>  New Member Locations  <==========
          ==========================


Australia                   3
China                       1
Canada                      1
India                       2
Israel                      1
Netherlands                 1
Pakistan                    2
Portugal                    1
Spain                       1
Thailand                    1
United Kingdom              3
United States              11


          ===============================
==========>  This Week's Featured Site  <==========
          ===============================


Expert's Exchange

Sign up for some free 'points' you can 'spend' to ask questions
of experts in most fields.  I solved a problem with my laptop in
less than 10 minutes at Expert's Exchange.

http://www.experts-exchange.com/index.jsp

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---------------------- Sponsor Message --------------------------



  F A N T A S T I C    V I R A L    M A R K E T I N G    T O O L

    Give away the weather and gain website visitors.

    We create customized website weather stations branded with
    your company name, logo and target click-thru.  Each of your
    custom weather station you give away can be easily placed on
    other websites and can be set to forecast any US location.

    International conditions scrollbars too.  You name the
    cities, we provide the applet.

    Samples at: http://www.weatherbyemail.com/emd.html



-----------------------------------------------------------------
Your advertisement could appear above.  Reach our 2800+ members.
Free eMD Weekly Advertiser Info:   mailto:emd-ad-info@webbers.com
-----------------------------------------------------------------



          =======================
==========>  Member's Feedback  <==========
          =======================

Why don't you have HTML?
by Thomas C. Spaulding


Why don't you have HTML?


Tom

254 Jellison Rd
St Augustine, Fl 32080
800-354-3803 Voicemail/Fax
mnbuyers@aug.com

[Editor's Response]

Hi Tom,

Three reasons;

    1) The time it would take creating two versions of the eMD is
    better spent in developing its content.

    2) We see no advantage to delivering HTML.

    3) Splitting the membership into two separate delivery lists
    would make the technical management of the eMD community more
    time consuming.

GKF - Ed.



          ======================
==========>  Send us Feedback  <==========
          ======================

Let us know how we're doing with the eMD.  Like our style?  Don't
like our style?  Take issue with something we've published?  Have
an issue you want to sound off on?  Well, here's your chance.
Talk to us!

mailto:emd-feedback@webbers.com


          =======================================
==========>  The eMD Member's Free Classifieds  <==========
          =======================================

A Member's Resource page to which you can add your own listings.
Use it to find other eMD members wth whom you can do business.
Let's pull together as a community and generate some business for
each other every day. List your business right now...
http://www.webbers.com/cgi-bin/classifieds/classifieds.pl


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          ===================
==========>  Administrivia  <==========
          ===================

eMD Weekly Website:         http://www.webbers.com/emark

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The eMarketing Digest is published by  Webbers Communications
P.O. Box 3214, N. Conway, NH 03860     http://www.webbers.com
Phone/FAX: 603.447.1024

Please feel free to forward this digest in its entirety.
Copyright 2001, Webbers Communications.  All rights reserved.
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