Internet Marketing? Online Marketing? eMarketing?

The e-Marketing Digest.
Read it Today!
If internet marketing, online marketing or e-marketing have you confused then you've come to the right place to learn exactly how to go about successful online marketing.
The eMarketing Digest

Read the Latest Issue
Submit an Article
Archives

eMarketing by Topic

Website Design
Search Engine Marketing
E-mail Marketing
The Cutting Edge
Link Building Strategies
eMarketing Toolkit
Offline Marketing
Marketing Psychology


The eMarketing Digest
© 1996 - 2008
Library of Congress
ISSN 1522-6913

Published by
Webbers Communications
686 Keene Rd. Suite B
Winchester, NH 03470
603-392-0090

The Latest Issue of the eMD

-----------------------------------------------------------------
    T h e   e M a r k e t i n g   D i g e s t   W e e k l y

    Discussing & Defining Internet Marketing. Since May, 1997
-----------------------------------------------------------------

    Edited by Gary K. Foote & C.J. Foote
    Library of Congress ISSN 1522-6913
    Volume #2,Issue #355
    Monday, January 8, 2001

    Current Membership Count: 2869

    Published by Webbers Communications
    Search Engine Optimization Specialists
    http://www.webbers.com

-----------------------  In This Issue  -------------------------

   - Editor's Ramble
        by Gary K. Foote

   - eMail Marketing:
        by Shannon Kinnard

   - How do you market your site?
        eMD Marketing Poll

   - eMD Member to Member
        Solutions Offered

        Re: Turnkey eMarketing Solutions
        by Yael Zisling

        Re: Community Bartering?
        by Gary K. Foote

   - eMD Member to Member
        Requests for Resources

        Request from Bulgaria
        by Irina Yalumova

        Looking for some help
        Shakun Gidwani

        Small Business Advertising?
        Muhammad Saeed Akhtar

   - New Member Introductions

        Gareth O'Callaghan
        David Gellman

   - New Member Locations

   - This Week's Featured Site

        MailWorkz

   - Member's Feedback

        Text vs. HTML
        by Rob Yarlett

-----------------------------------------------------------------


             ===========================
   ==========>     Editor's Ramble     <==========
   ==========>  Gary K. Foote, Editor  <==========
             ===========================

Hi Everyone,

Today's issue carries a number of informative responses to last
week's member's requests for solutions, as well as some new
requests for help in the second section.  If you can help any of
these members please respond by posting to the eMD address:
mailto:emd-post@webbers.com

The eMD's global reach continues to grow, with 25 new members
representing 14 different countries have joined us for this
issue.  Welcome to all new members.

Don't miss the Feedback section near the end of this issue.
Member Rob Yarlett adds to the growing discussion on HTML vs.
text in ezines.  This post prompted a response from me which
includes another 'eMD Instant Survey' question, "Is your email
reader capable of fully displaying HTML emails?"  Please respond
to this instant survey.  Results will be posted in the next
issue, which, I am sure, will engender additional discussion
among members about the pro's and con's of sending HTML emails.

The eMD has new advertising rates.  Retrieve a copy of our
new ad rates from our autoresponder address:
mailto:emd-ad-info@webbers.com

As always, please take the time to visit this issue's sponsor,
"Marketing With Email: A Spam-Free Guide" and "Customized Weather
Stations Viral Marketing Tool" as it is our advertisers who keep
the eMD a free resource. You may follow links to our sponsors
from their links in each issue of the eMD, or from our Sponsor
Resources web page located at;
http://www.webbers.com/emark/sponsors.html

Finally, please forward this issue of the eMD on to your friends
and business associates to help us build our membership.

And now, on with the show...

GKF, Ed.


---------------------- Sponsor Message --------------------------



  F A N T A S T I C    V I R A L    M A R K E T I N G    T O O L

    Give away the weather and gain website visitors.

    We create customized website weather stations branded with
    your company name, logo and target click-thru.  Each of your
    custom weather stations you give away can be easily placed on
    other websites and can be set to forecast any US location.

    International conditions scrollbars too.  You name the
    cities, we provide the applet.

    Samples at: http://www.weatherbyemail.com/emd.html



-----------------------------------------------------------------
Your advertisement could appear above.  Reach our 2500+ members.
Free eMD Weekly Advertiser Info:  mailto:emd-ad-info@webbers.com
-----------------------------------------------------------------






          =============================================
==========>              eMail Marketing              <==========
==========>           E is for Effectiveness          <==========
==========>            by Shannon Kinnard             <==========
          =============================================


E is for Effectiveness

If you run a non-targeted advertisement in an email newsletter or
if you spam a list of email addresses that you buy for a great
price of if you abuse your discussion list by blatantly promoting
your product, your email marketing won't do jack (no offense to
any Jacks out there).

Effective email marketing results when you match your content to
the needs of your target audience. Remember that your audience is
not always the person who uses your product in the end. Rather,
to be effective, target the person who makes the decision to
purchase your product. For example, if you're selling clothes for
babies, you'll want to create an email newsletter that targets
their mommies (or grandmommies or godmommies). If you're selling
books for college students, you'll want to target their
professors who tell them which books to buy.

Strategically, effectiveness relates to planning. Develop your
media plan with your target audience in mind. You PLAN to reach a
certain audience and make them take a specific action. You can
then measure your effectiveness based on how well you've achieved
your goals. Remember that planning is essential to success.

 * For an excellent book on this topic, I highly recommend "The
 Successful Marketing Plan" by Roman G. Hiebing, Jr and Scott W.
 Cooper. I used this book in graduate school and continue to make
 frequent use of it professionally today.


Shannon Kinnard, shannon@ideastation.com

    Author of "Marketing With E-Mail"
    http://www.amazon.com/exec/obidos/ASIN/1885068514

    President, Idea Station, 404-527-3612
    http://www.ideastation.com

-------------------------------------------------
Respond to this post: mailto:emd-post@webbers.com
-------------------------------------------------


          ======================================
==========>    How do you market your site?    <==========
==========>        Ongoing eMD Poll            <==========
          ======================================


Banners                     (137)  16%
Opt in E-mail               (130)  15%
Reciprocal links             (92)  11%
One-way links                (57)  07%
Newsletter/e-zine ads        (89)  10%
Search engine positioning   (183)  21%
Offline ads                 (108)  12%
Other                        (71)  08%

Total Votes:                 867

To participate in the eMD Member's Poll and to keep current on
results go to;

http://www.webbers.com/emark/



---------------------- Sponsor Message --------------------------


 Marketing With Email: A Spam-Free Guide

 Get the book that guides you through the steps of
 launching and sustaining your email marketing program
 'Marketing With Email: A Spam-Free Guide' by Shannon Kinnard

 http://www.maxpress.com/catalog/email.html

 Or call 800-989-6733



-----------------------------------------------------------------
Your advertisement could appear above.  Reach our 2800+ members.
Free eMD Weekly Advertiser Info:   mailto:emd-ad-info@webbers.com
-----------------------------------------------------------------




          ==========================
==========>  eMD Member to Member  <==========
==========>   Solutions Offered   <==========
          ==========================


Re: Turnkey eMarketing Solutions
by Yael Zisling

One other really important point that wasn't mentioned is that in
making the decision on which provider to use - you should
consider the size of the list (and the CPM per mailing) - since
many charge on a cost per thousand emails sent, in addition to
the basic monthly fee.

I've been  using a company called e-ads (www.e-ads.net) -for over
a year now and have been very satisfied. The neat thing about
them is that they can also capture demographic information as
people sign up, (you can see an example of this on my subscribe
page, www.GemsinIsrael.com/subscribe.html)

They really are great for those interested in permission based
lists (as is mine - totally opt-in), since they can 'capture'
addresses right from banner ads or even email links. They also
have a feature that lets you track the results (i.e. how many
people actually clicked thru on the banner/link.) - which you can
access at any time, right online.

As if all of that wasn't enough - e-ads also has the ability to
send follow-up autoresponders, at pre-determined intervals, that
you specify.

BTW- ClickZ recently published a guide to email marketing that
has a list of email marketing service providers.

Yael Zisling
Gems in Israel
mailto:Yael@GemsinIsrael.com
Spotlighting Israel's lesser-known Gems, great places and people.
ARCHIVE - http://www.GemsinIsrael.com/archive.html
SUBSCRIBE - http://www.GemsinIsrael.com/subscribe.html
TELL a FRIEND - http://www.GemsinIsrael.com/refer.html


-------------------------------------------------
Respond to this post: mailto:emd-post@webbers.com
-------------------------------------------------


               ================
                 Next Solution
               ================



Re: Community Bartering?
by Gary K. Foote

Last issue Darryl Astin asked;

> I have been involved in the barter/trade industry for over ten
> years and will be launching a unique internet based programme
> early next year [2001].
>
> Are any members interested in bartering their skills and
> resources for a ground floor opportunity to help themselves
> others and their community?

Bartering is the 'old traditional' way of doing things.  In fact,
there are still many places around the globe where barter is the
de facto, local 'coin-of-the-realm'.

Can you tell us a bit more about your overall concept?

GKF - Ed.



          ==========================
==========>  eMD Member to Member  <==========
==========> Requests for Resources <==========
          ==========================


Request from Bulgaria
by Irina Yalumova

Dear Mr. Foote, Dear All,

I believe it' s not an accident coming across this
incredible web site just at the time I needed professional
help.

This is my first time writing to e-Zine though I feel it
more as a professional community. Despite of my concerns,
the fact I dared to do so spontaneously should speak not
only for the effectiveness of your appeal to sharing
experience. What provoked my respond also was the
satisfaction from the quality of information provided - it
is a rare and valuable resource indeed, and you seem to be
aware it gives more than the "eluding" amount of Internet
sorces.

But let me share the essential reason of my letter. It
about the effective, non-spam e-mail marketing.
I work for the Marketing & Advertising office of three of
the most visited Bulgarian Internet portals.
Since it's a completely new and yet unexpolred field - not
only to me but for e-Business in general in my country,
rules need to be established, adapted or simply created.

One of the web sites our company owns provides free e-mail
services and by growth of audience - 150 000 currently, and
quality of various services provided, it is the leader on
the our market so far. In order to retain the current and
draw new ones, the strategy is to continue developing
additional services to our users. Within a few days we are
expecting to run a block sender / filters, new praser and
etc. Along with the letter of announcement, explaining the
new services, we were thinking of communicating our
clients' free services - a leading ISP offering free
download space or something else.

My question is - since we are ensuring at least 90%
guarantee delivery of the advertising message, which,
certainly should be paid, wouldn't it be a transparent
exaple of SPAM? I believe as a plain commercial appeal, it
would be discrediting both to our client and to ourselves.

So please, help me with finding an appropriate shape of the
message (of course, not with the copy writing :-)
Is it ethical towards our customers to offer them along
with a completely FREE announcement of OUR services, a
seductive and beneficial to them information, which had
been paid for?

Thank you a lot in advance.
And above all - thanks for discouraging my hesitancy to
sharing concerns..:)

Sincerely,
Irina Yalumova
Netinfo.bg

-------------------------------------------------
Respond to this post: mailto:emd-post@webbers.com
-------------------------------------------------


               ================
                 Next Request
               ================


Looking for some help
Shakun Gidwani

Hi !

At the outset I must congratulate u on this online
marketing digest. I subscribed to it long back but
read it 4 the first time in depth today n found it
very interesting n useful.

I work for a company in India which is a youth portal
n have been involved in lots of emarketing besides
other offline marketing methods n techniques.
I am a recent entrant in the internet business i.e
have been around for 2 yrs.

I am looking for opportunities to shift base from
India and also work on a free lance basis or full
time with people who could while utilizing my skills
also help me learn from them. I want to make a request
to take this message of mine to all your members should
they be able to help me persue my dreams. Shall be glad
to send in more information on request.

Thanks,

Shakun
shakun_gidwani@yahoo.com


-------------------------------------------------
Respond to this post: mailto:emd-post@webbers.com
-------------------------------------------------


               ================
                 Next Request
               ================


Small Business Advertising?
Muhammad Saeed Akhtar

I have completed master of business administration and doing my
own business of leather jackets since last four years.  What are
the best places on net to advertise for small businesses?

Muhammad Saeed Akhtar
saaeed@hotmail.com


-------------------------------------------------
Respond to this post: mailto:emd-post@webbers.com
-------------------------------------------------


          ==============================
==========>  New Member Introductions  <==========
          ==============================


Gareth O'Callaghan

I am an author, broadcaster and Web site owner here in Ireland.
My company is about to launch a series of newsletter e-zines this
year. E-zine publishing is still relatively new here in Ireland.
Content of e-zines is based on health, e-technology, Alternative
Remedies. We expect to launch five new weekly e-zines early this
year.

Best wishes,

Gareth O'Callaghan
gareth5@indigo.ie


[Editor's Response]

Welcome, Gareth, to the wonderful world of e-mail publishing.
There are literally thousands of newsletters and e-zines in
publication today.  Making yours unique can be as simple as
appealing to a regional market, as it sounds you are planning to
do.

Launching five at once will no doubt be a daunting task.  I spend
10-15 hours each week editing and publishing the eMD.  If your
publication time is anything like mine you will be spending 50 -
75!  That is a sizeable commitment.  Are you planning a number of
editors, one for each ezine?  Also, our other members are very
likely interested in what software you will be using to deliver
your newsletters.  Will you tell us more please?

GKF - Ed.


-------------------------------------------------
Respond to this post: mailto:emd-post@webbers.com
-------------------------------------------------


               ==============
                 Next Intro
               ==============


David Gellman

I am a semi-retired management consultant and presently
searching for an ethical home-based business.

David Gellman
damongroup2@yahoo.com



[Editor's Response]

Welcome to the eMD community, David.  There are many people in
the same position as you - seeking the perfect product to sell
online, from their home-based business office/store.  My
recommendation?  Identify some specific market-needs before you
settle on a product.  Once you define a growing market segment
choose products that fill the need[s] you identified for your
market[s].

Once the above is complete it becomes simpler to define the rest
of your business plan.

Good luck and feel free to ask for other members help along the
way by posting your questions to the eMD.

GKF - Ed.


-------------------------------------------------
Respond to this post: mailto:emd-post@webbers.com
-------------------------------------------------


          ==========================
==========>  New Member Locations  <==========
          ==========================


Argentina               2
Australia               2
Bulgaria                1
Canada                  1
China                   1
England                 1
Hungary                 1
Ireland                 1
Malaysia    `           1
Pakistan                1
United Kingdom          3
United States           8
Venezuela               1
Yugoslavia              1



          ===============================
==========>  This Week's Featured Site  <==========
          ===============================

MailWorkZ

We had this terrific software as a sponsor some months ago.
Since then I have done some further inquiries and would like to
recommend their product to all email marketers as a great tool for
delivering your ezine or newsletter content.

To download a free 15-day trial copy of this great software click
the following eMD affiliate's link;

http://www.myaffiliateprogram.com/u/mailwork/t.asp?id=1009

----------------------------------------------------------------
Recommend the eMD:   http://www.webbers.com/emark/recommend.html
----------------------------------------------------------------




---------------------- Sponsor Message --------------------------



  F A N T A S T I C    V I R A L    M A R K E T I N G    T O O L

    Give away the weather and gain website visitors.

    We create customized website weather stations branded with
    your company name, logo and target click-thru.  Each of your
    custom weather station you give away can be easily placed on
    other websites and can be set to forecast any US location.

    International conditions scrollbars too.  You name the
    cities, we provide the applet.

    Samples at: http://www.weatherbyemail.com/emd.html



-----------------------------------------------------------------
Your advertisement could appear above.  Reach our 2500+ members.
Free eMD Weekly Advertiser Info:   mailto:emd-ad-info@webbers.com
-----------------------------------------------------------------



          =======================
==========>  Member's Feedback  <==========
          =======================

Text vs. HTML
by Rob Yarlett

ed.

While I agree with your point about the TEXT only newsletter the
sender might not realise the technical problems relating to HTML
emails. I think it may be worth explaining as a number of the new
members of this list have come from a web site design background
rather than techies.

Some email systems esp. those belonging to large organisations
will not allow HTML based emails in. Working on a pure HTML only
therefore your newsletter will bounce back as unable to be
delivered. However there are ways around the system. One
eMarketing company that I have approached offers a system that
automatically recognises whether the email system allows HTML and
reacts accordingly.

but it is a question to ask when you looking at buying in a
service...

Rob Yarlett
Keltec Ltd
rob.yarlett@keltec.co.uk


[Editor's Response]

Thanks for the additional info, Rob.  This actually sounds like a
good 'eMD Instant Survey' question, "Is your email reader capable
of recceiving and fully displaying HTML emails?  Respond
appropriately below.  Results in the next issue:

    mailto:yes-HTML-capable@webbers.com

    or


    mailto:not-HTML-capable@webbers.com

GKF - Ed.


          ======================
==========>  Send us Feedback  <==========
          ======================

Let us know how we're doing with the eMD.  Like our style?  Don't
like our style?  Take issue with something we've published?  Have
an issue you want to sound off on?  Well, here's your chance.
Talk to us!

mailto:emd-feedback@webbers.com


          =======================================
==========>  The eMD Member's Free Classifieds  <==========
          =======================================

A Member's Resource page to which you can add your own listings.
Use it to find other eMD members wth whom you can do business.
Let's pull together as a community and generate some business for
each other every day. List your business right now...
http://www.webbers.com/cgi-bin/classifieds/classifieds.pl


----------------------------------------------------------------
Recommend the eMD:   http://www.webbers.com/emark/recommend.html
----------------------------------------------------------------


          ===================
==========>  Administrivia  <==========
          ===================

eMD Weekly Website:         http://www.webbers.com/emark

Subscribe to eMD Weekly:    mailto:emd-subscribe@webbers.com
Unsubscribe eMD Weekly:     mailto:emd-unsubscribe@webbers.com

To Post to The eMD Weekly:  mailto:emd-post@webbers.com
eMD Member's HelpDesk:      mailto:emd-marketing-help@webbers.com
Feedback:                   mailto:emd-feedback@webbers.com
eMD Weekly Advertiser Info: mailto:emd-ad-info@webbers.com
Editor's Private E-mail:    mailto:gkfoote@webbers.com

The eMarketing Digest is published by  Webbers Communications
P.O. Box 3214, N. Conway, NH 03860     mailto:emd@webbers.com
Phone/FAX: 603.447.1024                http://www.webbers.com

Please feel free to forward this digest in its entirety.
Copyright 2001, Webbers Communications.  All rights reserved.
end

Home || Subscribe Here || Latest Issue || © 1996-2000, Webbers Communications